How Nailing her Messaging Helped Her Grow her Revenue by 83% with Jaimi Rajendran
Brandfetti
In this episode of Brandfetti, I sit down with one of our incredible Wordfetti Your Words alumni, Jaimi Rajendran—founder of Studio She, systems nerd to unpack how she went from “I hate selling myself” to being fully booked and almost a x2 in her revenue in a matter of weeks since WYW. Inside this episode, we chat: • How Jaimi booked out her biz and increased her revenue by 83% in under 12 weeks through tweaking her copy. • The biggest mindset shift that helped her go from invisible to confident online • How she shows up consistently (even with a toddler in tow) ...
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The 3 Questions Every Buyer Asks (and what your copy MUST address)
Brandfetti
There’s a quiet shift happening in the online business space—buyers are more skeptical, more discerning, and no longer swayed by generic claims like “freedom” or “more time back.” They’re not saying it out loud, but before they hit “Buy Now,” your audience is silently running your offer through a filter of 3 critical questions. In this episode, we unpack exactly what those questions are—and how to answer them in your messaging so your audience moves from “maybe later” to “take my money.” Inside, we explore: • The 3 unspoken questions...
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3R’s to Grabbing Attention in Today’s AI-Fuelled World
Brandfetti
Let’s be real—your audience is scrollin’ faster than ever, and AI-generated content is everywhere. So how the heck do you stand out and actually stop the scroll with your words? In this exclusive sneak peek into my private podcast series Write to Win, I’m pulling back the curtain on: What it really takes to grab attention in this AI-saturated era The 3R’s every piece of high-converting copy needs (miss one, and they may just keep scrollin' past) Why regurgitating the same trends and templates is doing more harm than good for your brand How to write copy, and be radically...
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Where to Start With Copy if You Can’t Afford a Copywriter
Brandfetti
Recently, I was a guest speaker for a Mastermind group, and one of the questions I was asked? Where the heck do I start if I can't afford a copywriter? With copywriting being an ever-growing billion-dollar industry, copywriters ain't check. So in this episode, I share 3 things I'd suggest you start with when it comes to navigating the words for your brand if you can't afford a copywriter. *FREEBIE* Want to get 5 e-lessons to uplevel your copy game? Grab it here: Make sure you follow me on @anitasiek and the team at @wordfetti
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Ask me Anything Series | From productivity hacks to copywriters and AI
Brandfetti
Struggling to manage your time, pivot your brand, or navigate the rise of AI in copywriting? In this Ask Me Anything episode, I dive into three big questions from the community: ✔ Time-blocking & productivity hacks – A fresh approach to planning your week that prioritises energy, not just efficiency. ✔ Rebranding & repositioning – Should you make a big announcement or transition quietly? Here’s how to bring your audience along for the ride. ✔ The AI era for copywriters – Is AI a game-changer or a threat? What copywriters must do now to stand out and stay ahead....
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7 Ways to Weave Storytelling into Your Copy (Without Sounding Cheesy)
Brandfetti
Want to know why some content sticks like glue while others are forgotten in seconds? It all comes down to one thing—storytelling. And no, we’re not just talking about the “once upon a time” kind. In this episode, we break down seven powerful ways to infuse storytelling into your content and copy (without sounding cheesy). You’ll learn: ✅ The storytelling shift that makes your copy irresistibly engaging ✅ How to turn case studies from “meh” to magnetic ✅ Why taking your audience behind the scenes builds deep connection ✅ The surprising way reflections and lightbulb...
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Get More Hours Back in Your Business through AI with Kinsey Soderberg
Brandfetti
AI is changing the game for entrepreneurs—but are you using it in a way that saves time without losin' your brand essence? In this episode, I chat with Kinsey from Feel Good Social & Authentic AI about the human-first approach to AI tools, how to train ChatGPT to think like you, and why AI isn’t here to replace your thinking—but to enhance it. If you’ve ever felt stuck on content creation, overwhelmed by AI, or worried about losing your unique brand voice—this one’s for you. We dive into: ✅ The #1 mistake most businesses make when using AI ✅ How Kinsey...
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5 Email Tweaks to Instantly Boost Your Open Rates & Sales
Brandfetti
Struggling to turn your email marketing into actual sales conversions? In this episode, Anita was interviewed on a Podcast by Gloria Chou where she reveals five powerful email copywriting hacks that can instantly boost your email open rates, engagement, and clicks—without sounding salesy or gimmicky. Learn how small tweaks in tone, structure, and psychology can transform your emails into high-converting sales tools. Whether you're in e-commerce, coaching, or service-based business, these actionable strategies will help you stand out in a crowded inbox. Here is what we dive into: Why...
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Positive vs Negative hooks: the difference
Brandfetti
There's a difference between a positive hook and a negative hook. In this episode, we dive into: ✅ Why negative hooks isn't about being "negative" and how it can sometimes often outperform positive ones ✅ The difference between positive and negative hooks ✅ The secret behind hooks that stop the scroll and boost engagement *FREEBIE* Want to get 5 e-lessons to uplevel your copy game? Grab it here: Make sure you follow me on @anitasiek and the team at @wordfetti
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How to Land Media Features Without a Big Following—PR Secrets With Gloria Chou
Brandfetti
Getting featured in the media isn’t about luck—it’s about knowing how to pitch. If you’ve ever sent a PR pitch and gotten nothing but silence, you’re not alone. But here’s the thing: journalists want great stories—they just need the right pitch. And PR expert Gloria Chou is here to share exactly how to make yours stand out. In this episode, we dive into: The simple yet powerful framework she swears by for writing a killer pitch The one thing you can do to get your pitch picked up—fast What journalists are actually looking for (and what makes them hit “delete”) How to pitch...
info_outlineIt's been a while since I've done one of these episodes. But it's BACK, my Q&A episodes are an opportunity for YOU, my listeners to ask me anything. These questions are usually submitted through a question sticker on my personal IG @anitasiek, so if you're wanting to submit a question for me to answer, be sure to follow me on the gram.
In this episode, I dive into the below 6 questions:
- How are you integrating business with a baby?
- As a jack of all trades, how should someone hone in on one single business idea?
- How to hire your first employee
- How do you navigate around perfectionism?
- How to approach email strategy that's not launch related
- How do you navigate content when your offers could be beneficial for 2 different audiences
In this episode, I also briefly mentioned my soon-to-be-released new mini private podcast series, the Content Secrets Diaries (where I share with you 5 lessons in creating content that sells) -- you can grab it here www.wordfettigroup.com/contentsecrets