259. Explode Sales By Unlocking Your Profitability Now, Doug Brown with Business Success Factors
Release Date: 04/05/2021
271 WHY TRADE SPEND FAILS (AND HOW TO FIX IT)
Bulletproof Your CPG Brand
Discover the common pitfalls that lead to trade spend failures and learn how to fix them with effective brand management and marketing strategies. In this video, we'll delve into the world of trade marketing, exploring the importance of data analytics and business intelligence in informing your brand strategy. By understanding consumer behavior and implementing a solid category management process, you can improve customer retention and drive sales. We'll also discuss the role of brand positioning and branding 101 in creating a strong brand awareness, as well as the benefits of strategic...
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270 How To Land Shelf Space & Win at Retail
Bulletproof Your CPG Brand
The Uncomfortable Truth About Why Retailers Say No is a crucial topic for entrepreneurs and small business owners, particularly those in the natural products and plant-based industry, to understand the intricacies of trade marketing and brand strategy. In this video, we delve into the world of consumer behavior, customer retention, and customer experience management, highlighting the importance of data analytics and business intelligence in making informed decisions. By examining the category management process and merchandising strategies, brands can better position themselves in the market,...
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269 Extend Your Runway Boost Sales - Bulletproof Your CPG Brand
Bulletproof Your CPG Brand
In today's competitive consumer packaged goods (CPG) landscape, a single bad retail deal can have far-reaching consequences for your brand, impacting brand awareness, customer retention, and ultimately, your bottom line. Effective brand management and brand building require a deep understanding of consumer behavior, customer experience management, and strategic planning. By leveraging data analytics, business intelligence, and trade marketing insights, you can develop a robust brand strategy that drives brand positioning and merchandising efforts. A well-crafted positioning statement is also...
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268. Where To Find New Shoppers To Grow Your Business, Diana Fry with Retail Voodoo and Gooder
Bulletproof Your CPG Brand
268. Uncover valuable insights on where to find new shoppers to grow sales and profits in a competitive market. After spending 20 years working in the food, beverage & wellness industry, Diane created this podcast to introduce you to the powerhouse women who have found success on every level. Her goal is to give you direct access to their insights and expertise in order to help you make your business ”Gooder”. Today's Free Downloadable Guide: Top 10 Strategies To Build Sustainable Sales And Profits. Nothing happens until someone buys your products and shoppers can’t buy what...
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267. Simple Strategies To Easily Attract The Perfect Buyer Now, Tracy Enos with Linked Acceleration
Bulletproof Your CPG Brand
267. Unlock simple strategies to easily attract the perfect buyer and enhance your sales success with these actionable tips. Tracy Enos with Linked Acceleration discusses her book asked is your LinkedIn profile costing you opportunities? She highlights a creative strategy to engineer business opportunities for busy executives. This is how you attract the perfect buyers for your products to grow and scale your brand. Today's Free Downloadable Guide: Top 10 Strategies To Build Sustainable Sales And Profits. Nothing happens until someone buys your products and shoppers can’t buy what they...
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266. How To Instantly Gain An Unfair Competitive Advantage, Gordon Wade with Retail Performance Group
Bulletproof Your CPG Brand
266. Learn how to instantly gain an unfair competitive advantage in today's market with expert strategies and insights. Category management, developed in the early 1990s, revolutionized the packaged goods industry by enabling data-driven insights and collaboration between manufacturers and retailers. This process, which automated data retrieval and fostered trust, benefited consumers through improved product offerings. Today's Free Downloadable Guide: Trade Management Essentials To Grow And Scale Your Brand. Trade marketing includes everything required to get your brand in the hands of...
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265. Leverage Local Resources to Get a Competitive Edge, Michael Bevis with City County Of Denver
Bulletproof Your CPG Brand
Local communities have a wealth of resources to help brands grow and scale. Most brands overlook or don’t know how to access available resources. They can give you a significant and sustainable competitive advantage. Your success is their success.
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264. Effective Deduction Management Strategies To Maximize Revenue, Yuval Selik with Promomash
Bulletproof Your CPG Brand
Deductions are a huge drain on your finances. Not all are valid. They can derail & bankrupt your brand placing a huge burden on cash flow while negatively impacting all aspects of your business. Every slight improvement means more runway to grow & scale
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263. Strategies To Explode Sales And Eliminate Risk Today, Ron Karr with Velocity Mindset®
Bulletproof Your CPG Brand
There is an easier way to satisfy customers, give retailers what they want, develop & maintain high-performance teams, close sales, accomplish key objectives & it begins with how you show up. Give your brand the edge it deserves! Listen to learn how
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262. Why A Data Driven e-Commerce Strategy Is Essential, Mike Begg with AMZ Advisers
Bulletproof Your CPG Brand
Is your brand available everywhere your customer's shop including online? Digital strategies can make it easier to confidently grow and scale your brand. Ensure your success with custom insights that put your shoppers first - what retailers really want!
info_outline259. Ready to take your sales to new heights? Learn to explode sales by unlocking your profitability and transforming your brand. The natural foods industry needs to break free from rinse and repeat strategies to drive innovation and growth. This involves aligning goals, fostering a culture of innovation, and providing value through product benefits and differentiation. Overcoming fear and building growth plans based on objectives are also crucial for success.
Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness. Learn the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers. Maximizing your trade marketing can pour rocket fuel on your launch.Get instant access on the show webpage: RetailSolved.com/session259