Libsyn Directory

Katie Brinkley: The Future of Social Media and Community | Ep. 304

Release Date: 05/06/2025

How AI is Changing Personal Branding Forever (And What to Do Now)

The Brands On Brands Podcast

AI is completely rewriting the rules of personal branding — and most people are already falling behind. In this interview, Brandon Birkmeyer breaks down how AI is transforming the way we show up, get discovered, build trust, create content, and scale our influence online. If you're building your brand the same way you did a year ago, this is your wake-up call. You’ll learn: 🔥 Why AI didn’t just automate marketing — it democratized influence 🔥 The difference between AI copycats and AI-powered originals 🔥 How AI boosts production value and builds instant authority 🔥 The rise...

How to Create Luxury Moments People Never Forget with Neen James | Ep. 332

The Brands On Brands Podcast

Exceptional Experiences: Redefining Luxury with Neen James. In this episode, host Brandon interviews luxury brand expert Neen James about her new book, 'Exceptional Experiences.' Neen shares insights from her 20-year study on luxury, highlighting that true luxury is about moments and inclusivity rather than just money. She discusses the importance of personalization, systemized thoughtfulness, and the five 'luxury levers'—entice, invite, excite, delight, and ignite—that can elevate brand experiences. More about Neen: Buy Neen's book on Amazon: 02:17 The Essence of Luxury: Moments Over...

Everyone’s Doing Personal Branding Wrong (Here’s the Real Game) | Ep. 331

The Brands On Brands Podcast

Most people think personal branding is about getting followers, likes, and viral videos — but that’s not the real game. In this solo episode, Brandon Birkmeyer breaks down why most people approach personal branding completely backward, and what to do instead if you want to build a reputation that gets you noticed, respected, and paid. It’s not about attention — it’s about perception. It’s not about reach — it’s about reputation. And it’s not about fame — it’s about trust at scale. You’ll learn the three layers of brand power — Visibility, Credibility, and Influence...

The Science of Brand Associations with Ulli Appelbaum | Ep. 330

The Brands On Brands Podcast

Why do some brands become unforgettable while others disappear? Today, we break down the science behind brand association—the single most overlooked driver of brand choice, preference, and loyalty. Our guest is Ulli Applebaum. Ulli is an award-winning brand strategist and author of The Science of Brand Associations: Win Minds, Win Markets. Ulli explains how the brain stores brand memories, why associations predict sales, and how companies and personal brands can create stronger influence in any category. If you want to build a brand that instantly comes to mind—and comes with positive...

9 Social Skills That Change How People See You | Ep. 329

The Brands On Brands Podcast

Mastering Social Skills: 9 Essential Micro Behaviors for Building Trust and Connection. This episode debunks common misconceptions about social skills, emphasizing that true social skill lies in how people experience you. Learn nine practical social skills that can transform others' perceptions regardless of personality type or professional role. By practicing these behaviors daily, individuals can build a reputation as confident, trustworthy, and thoughtful leaders. 00:00 Introduction to Real Social Skills 00:58 The Say Hello First Skill 01:48 The Ask and Listen Skill 02:20 The Follow-Up...

From Corporate to TikTok: Miss Excel’s Multimillion $ Rise (Rebroadcast) | Ep. 328

The Brands On Brands Podcast

In this episode, Brandon Birkmeyer interviews Kat Norton, popularly known as Miss Excel on TikTok and Instagram, where she has garnered over a million followers by teaching Microsoft Excel in a fun and engaging manner. Kat shares her inspirational journey from a 9-to-5 consulting job to becoming a successful entrepreneur, complete with viral content, a popular Excel course, and multiple coaching and training programs. She discusses the importance of authenticity, leveraging creativity, and overcoming personal barriers to build a profitable creator business. Kat also reveals her...

How to Rebrand Yourself (Rebroadcast) | Ep. 327

The Brands On Brands Podcast

Rebranding isn’t something that happens once. It’s something that keeps happening as you evolve. Every time you discover something new about who you are and how you help people, your brand deserves to evolve with you. In this episode, Brandon breaks down what it really means to rebrand yourself and why it’s a natural part of personal and professional growth. You’ll learn how to speak your truth, refine your message, and stay aligned with your authentic self as you evolve. In this episode, you’ll discover: Why rebranding is an ongoing process, not a one-time event The 3 essential...

Make Money with Brand Licensing: Expert Advice from Stu Seltzer | Ep. 326

The Brands On Brands Podcast

Make money with brand licensing with expert Stu Seltzer. In this episode, Stu Seltzer, author of 'Brand Licensing for Dummies,' discusses the fundamentals of brand licensing and its importance. Find the book on Amazon at: As a seasoned NYU professor and the founder of Seltzer Licensing Group, Stu explains how licensing can expand brand value and boost revenue. He shares insights into licensing deals, key considerations, and the potential for small to large companies to benefit from brand partnerships. Stu highlights the psychological appeal of branded products and the rising trend of...

7 Ways to Recharge Your Content and Get More Attention | Ep. 325

The Brands On Brands Podcast

Seven Creative Ways to Grow Your Personal Brand. In this episode, we dive into seven effective strategies to refresh and expand your personal brand. From repurposing existing content and turning podcasts into blog posts to creating thematic content sequences and partnering with other creators, we share practical ideas to enhance your online presence. We also explore the benefits of paid promotions, syndicating content across multiple platforms, generating unique social media clips, and experimenting with shorter, more engaging content formats. Get the full list of 100 personal branding...

Reclaiming Your Workday with Marcey Rader | Ep. 324

The Brands On Brands Podcast

Reclaim Your Workday: A Conversation with Marcey Rader on Healthy Productivity & Habits. In this episode, we welcome Marcey Rader, productivity consultant, keynote speaker, and author of 'Reclaim Your Workday,' to discuss strategies for enhancing productivity and managing work-life balance. Find the book at: Marcey emphasizes the importance of turning off unnecessary notifications, setting clear boundaries, and prioritizing meaningful tasks over sheer volume of work. She also explores the concept of 'healthy productivity,' which includes taking breaks, stepping away from the screen, and...

More Episodes

In this episode, we discuss the current landscape of community building and personal branding online. Our guest, Katie Brinkley, shares insights on how the pandemic has altered the way businesses and individuals interact on social media, highlighting the importance of injecting personality into branding to create a 'know, like, and trust' factor. She discusses strategies for maintaining meaningful engagement while avoiding burnout, and outlines her four-post strategy for effective social media content.

Katie Brinkley, author of The Social Shift, has been in the social media game since the days of Myspace. She brings corporate-level strategies to your business's marketing plan. There are a lot of social media channels out there and she's made it her mission to learn which channels you need to spend time for your business and how to make that platform work to bring in the right clients.

Learn more about Katie at: www.katiebrinkley.com

00:00 Introduction and Guest Welcome

00:40 The Importance of Community Building

05:04 Challenges of Social Media Burnout

09:27 Katie's Four-Post Strategy

16:54 Balancing Local and National Presence

19:18 The Power of Personal Branding

21:57 Podcasting and Networking

29:52 Writing 'The Social Shift'

35:05 Looking Forward in Social Media

36:51 Conclusion and Resources

This is the Brands On Brands Podcast with Brandon Birkmeyer