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Is Your Need to Prove Your Value Actually Destroying it?

Breaking Sales

Release Date: 02/17/2025

Are You Tracking Performance or Just Hoping for the Best? show art Are You Tracking Performance or Just Hoping for the Best?

Breaking Sales

What if your sales success has more to do with luck and timing than actual skill?  In this conversation, Dan and Pam tackle the uncomfortable truth that many sales professionals are operating in the dark—putting substantial effort into their pipelines without tracking the metrics that reveal whether their efforts are actually working. Pam shares her humbling story of going from a top performer to nearly losing her job when her boss moved her from a high-performing territory to the company's worst neighborhood. The result? Two months without a single sale and a harsh wake-up call that...

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Are All Nos Equal? show art Are All Nos Equal?

Breaking Sales

Are you proud of the nos you're getting? Most sales professionals celebrate any rejection as progress, but here's the uncomfortable truth: there are nos you should feel accomplished about, and then there are nos that are filled with regret.  In this episode of Breaking Sales, Dan and Pam break down the critical difference between an easy no and a hard no. You'll discover why making prospects work hard isn't about being difficult—it's about being responsible, and why your role isn't to solve for prospects, but to help them figure out if there's anything worth solving for. Dan and Pam...

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Stop Making Outreach Decisions Based on How You Feel show art Stop Making Outreach Decisions Based on How You Feel

Breaking Sales

What separates high performers from everyone else when it comes to prospecting? It's not their message, their experience, or their market. It's how they think about the activity itself. Most sales professionals make the critical mistake of allowing their feelings in the moment to dictate whether they follow through on their prospecting commitments. They convince themselves that how they feel right now—tired, unmotivated, or overwhelmed—should determine whether they make those calls or send those emails. But here's the uncomfortable truth: your best client is still out there, and they're...

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Choose Your Pain Wisely show art Choose Your Pain Wisely

Breaking Sales

Pain today or pain tomorrow. That should be the mantra for anyone trying to achieve or create something new and different in their life. Mark it #1 for sales professionals trying to achieve at a high level.  High performance demands you pick your pain. Most sales professionals avoid the daily discomfort of prospecting, asking tough questions, and taking risks—only to experience crushing long-term regret when they miss their numbers. In this episode, Dan explores why avoiding short-term discomfort creates exponential long-term pain, how to redefine relationship selling beyond the...

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Stop Selling Today's Pain; Start Selling Tomorrow's Vision show art Stop Selling Today's Pain; Start Selling Tomorrow's Vision

Breaking Sales

What if the biggest factor in whether someone makes a change isn't their current pain?  Most sales professionals are obsessed with the present. They dig into problems, poke at pain points, and highlight what's broken today. But Dan and Pam reveal what they're missing: human beings don't change because of where they are. They change because of where they're going. This episode explores future narrative—the art of helping prospects think beyond today's chaos and into tomorrow's clarity. You’ll hear a real client story about navigating internal politics, the psychology of regret...

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The Hidden Threat Sabotaging Your Sales Conversations show art The Hidden Threat Sabotaging Your Sales Conversations

Breaking Sales

There’s a devastating invisible force awaiting you in every prospect and client conversation you have, and you hold the key that either lets it out or keeps it at bay. The good and bad news - it’s all controlled by you.  In this episode, Dan and Kristie explore how anxiety shows up in sales conversations and why it's such a performance killer. Through real client stories, they reveal how trying to control uncontrollable outcomes sabotages our best skills—and what to do about it.   

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Four Closing Skills that Your Prospect Will Value (Part II) show art Four Closing Skills that Your Prospect Will Value (Part II)

Breaking Sales

Every closing technique you've been taught is training your prospects to resist you. While you're focused on "Always Be Closing," your prospects are running in the opposite direction, “Avoid Being Closed.” The harder you push, the further they pull away. It's a losing game. In Part I, we revealed why traditional closing tactics backfire and the three stages prospects go through when debating change. Now, in Part II, we're sharing the results of interviews with almost 100 top sales performers to reveal the four closing skills that your prospects will actually value.  This isn't about...

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Rethinking the Close: Why Winning Isn't What You Think It Is (Part 1) show art Rethinking the Close: Why Winning Isn't What You Think It Is (Part 1)

Breaking Sales

Traditional closing tactics focus on winning the deal—but that’s not the process your prospects and clients experience. They experience a process that requires them to debate change. If you want to get better at closing, then you’ll need to master the process that your prospects go through. The ABC, or "always be closing" method, is great for the movies, but detrimental to your real world conversations.    In Part 1 of this two-part series on mastering the art of closing without closing, Dan and Pam challenge everything you thought you knew about closing sales—namely, that...

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Release Performance Anxiety with Emily Smith show art Release Performance Anxiety with Emily Smith

Breaking Sales

In this revealing second part of our conversation with Lappin180 and top commercial real estate advisor Emily Smith, we dive deep on one of the most damaging barriers to successful selling: - anxiety, and how detachment is a practical and proven way to reduce the thoughts that hold you back.  Emily shares the remarkable transformation that occurred when she stopped trying to control things that she couldn’t, and started creating space for her clients to reach their own conclusions.  Whether you're struggling with work anxiety, feeling frustrated by stalled deals, or trying to build...

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If You Don’t Change - Nothing Changes with Emily Smith show art If You Don’t Change - Nothing Changes with Emily Smith

Breaking Sales

After 12 successful years in commercial real estate, Emily Smith thought she had the perfect formula: be the most prepared, most knowledgeable person in every room. Then she started working w/ Lappin180. In this candid conversation, Emily reveals how she completely transformed her approach by letting go of the "expert" persona that had defined her career. She shares the humbling process of recognizing that her success had come despite her attachment and scarcity mindset, not because of it. Whether you're in sales, leadership, or any field where relationships matter, Emily's journey offers a...

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More Episodes

Do you know what it’s like to stay unwavering and fully committed to asking questions and seeking to understand the other person’s perspective, versus sharing expertise or having all the answers? That powerful shift from no longer making yourself the lead character in the conversation, and instead allowing the other person to take on that lead role. This is exactly what long time client and friend Andy Vetor, Chief Growth Officer and President of MJ Benefits Consulting has done throughout his career as a top producer and leader. 

Warning, if you’ve convinced yourself that competency is how you build trust and win business—you won’t like this episode.