A Very Energized Cross-Over Product
Brewbound Podcast
In this era of cross-beverage convergence, anything is possible, even a beer-flavored energy drink. Nutrabolt SVP of marketing Emily Hoyle joined the Brewbound Podcast to discuss, All Hopped Up, the limited-edition offering from energy brand C4. Hoyle, a Pabst Brewing alumna, explained C4’s strategy behind the citrusy, beer-flavored, non-alc beverage, which the company designed to be "really accessible to a lot of different people.” Before the interview, the Brewbound team discusses Stone Brewing founders Greg Koch and Steve Wagner’s plans for their former brewery’s...
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Why Stadium Partnerships can be the ‘Ultimate Sampling Weapon’ with Two Robbers’ Vivek and Vikram Nayar
Brewbound Podcast
Two Robbers Spirits Co.’s partnership with the Philadelphia Eagles is helping the 7-year-old company fly. On the latest edition of the Brewbound Podcast, Two Robbers founders Vivek and Vikram Nayar share how partnerships with Philadelphia pro sports teams have helped raise their local profile and increase rate of sale in off-premise retailers. “It’s sort of like the ultimate sampling weapon being able to sell in the stadium,” Vivek said. “People talk about how valuable sampling is, but it’s even more valuable if someone pays for your product to try it and enjoys...
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How a Tech Firm is Trying to Make ABP Season Not Feel like Groundhog Day
Brewbound Podcast
As far as we know, Bill Murray has never worked for a brewer or a distributor, but employees of both have probably identified with Phil Connors, the character he played in Groundhog Day who was forced to relive the same day over and over. Tech firm Groundhog thinks it has eliminated the recurring sameness of the annual business plan (ABP) process with collaborative software that ensures brewers and distributors are aligned and able to follow through on objectives. On the latest edition of the Brewbound Podcast, founders Chris Russell and Eric Rabinovitz share the pain points...
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Stateside’s Matt Quigley on Super Lyte Summer as Hard Sports Drinks Explode
Brewbound Podcast
How do you balance two brands that are runaway successes? Stateside Brands president Matthew Quigley explained on the latest edition of the Brewbound Podcast how the maker of vodka iced tea brand Surfside is juggling the addition of Super Lyte, a non-carbonated hard sports drink (vodka + ade). From a marketing perspective, Stateside has created dedicated teams for each brand, he explained. On the sales side, the company has built a national accounts team and stable of state managers who, after two years, finally have the bandwidth to take on another brand. The...
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Inside the Intoxicating Hemp Beverage Business as Federal Ban Nears
Brewbound Podcast
Intoxicating hemp beverages as they appear now may vanish from the market in mid-December. A looming federal ban was delayed a month, but the industry hasn’t slowed down amid the existential threat. BevNET and Nosh senior reporter Lukas Southard joins the Brewbound Podcast to give a pulse check on the market, alternatives that may be in play if a ban goes into effect and why some states may ignore the ban altogether. “When people are being realistic … most of them concede that the December 12th deadline will pass without regulatory being in place,” Southard said....
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A Black Rose, a Big Money Resolution and Bleak Scans
Brewbound Podcast
On the latest edition of the Brewbound Podcast, the team analyzes the tectonic shifts in the bev-alc market in the last week, including: Constellation Brands giving Coors Distributing Company the proverbial black rose, with plans to terminate their relationship in the next 30 days, and the odds of its portfolio heading to the Reyes Beverage Group, which entered Colorado earlier this year; Southern Glazer’s Wine & Spirits paying $12.5 million to resolve a federal probe into bribes given to retail chain grocery buyers; Underwhelming Labor Day off-premise scans; A major...
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Von Ebert’s Dashawn Agbonze on Failing in Safe Spaces and the Importance of Brewing Education
Brewbound Podcast
Von Ebert Brewing brewer Dashawn Agbonze sees himself as the “fun police” – a badge he wears proudly, much like the German brewers that he admires. “I’m always like, ‘Why are we doing this?’” Agbonze said on the latest edition of the Brewbound Podcast. “Ultimately, like the Germans, I don’t believe in magic. I need an explanation. Let’s talk it out. Part of that is, let’s train people so that everyone can see the same vision and we have the same goal because we know exactly how to get there.” Agbonze, a two-time Michael James Jackson Foundation for...
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Hard Sports Drinks, Industry Layoffs and Pabst’s Stolen Beer
Brewbound Podcast
The summer selling season wraps up this weekend with Labor Day Monday, and one of the hottest segments of the summer has been hard sports drinks. Brewbound editor Justin Kendall and senior reporter Zoe Licata dive into the fast-growing segment and how their views have shifted on it over the last year. They look at who is leading the segment now and new entrants looking to fast-follow, including Boston Beer Company. The duo also recap several rounds of layoffs, including Sapporo USA’s wind-down of the Stone Brewing-branded locations in Escondido, California; Mark...
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Dave Infante on Diageo’s Cuts, Garage Beer’s Data Center Cooling Plan and BuzzBallz and Pop-Tarts’ Boozy Collab
Brewbound Podcast
Fingers boozeletter author Dave Infante joins the Brewbound Podcast to deep dive Diageo’s ongoing restructuring and workforce slashing under CEO Sir Dave Lewis (aka “Drastic Dave” for his reputation for making big cuts at previous stops). Infante shares insights from his reporting and conversations with Diageo employees, many of whom wondered why the Guinness and Johnnie Walker maker was so slow to adapt to the modern bev-alc competitive landscape. “The frustration that I heard from current and former Diageo employees was mostly about why weren’t we doing...
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Do We Need Another NA Version of a Legacy Beer Brand?
Brewbound Podcast
Does every beer need a non-alcoholic (NA) analog? The Brewbound team discusses on the latest episode of the Brewbound Podcast. As Molson Coors prepares to launch an NA version of Leinenkugel’s Summer Shandy, Brewbound editor Justin Kendall questions whether the product is trend chasing or if consumers are clamoring for it. Managing editor Jessica Infante gets White Claw Zero flashbacks, while senior reporter Zoe Licata offers a different perspective after exploring NA ciders. The trio also analyze recent headlines, including: Samuel Adams taproom workers’ plans...
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