How CurlyCoilyTresses Worked Out What Made Their Customers Buy - Angela Fields
Release Date: 08/22/2024
Can the Moon Really Boost Your Revenue? - Lucy Bloomfield
Bringing Business to Retail
What if I told you there’s a way to make more money in your business—without changing your products, pricing, or marketing budget? And what if I told you this strategy has been quietly influencing financial markets, human behavior, and even retail trends for years? So when Lucy Bloomfield asked me if she could come on the show and discuss something she’d been putting into action to create more sales and money, I was interested. So we jump on a call to discuss, and she tells me, the secret is… we need to start syncing our sales and marketing efforts with the moon. Yep, you read that...
info_outline
The Google Ads Nightmare You Might Not See Coming
Bringing Business to Retail
Google Ads—it’s a game-changer for retailers and eCommerce brands. But what happens when your ad account gets shut down without warning? No explanation. No help. Just gone... In this episode, I sit down with Google Ads expert John Horn, CEO of StubGroup, to uncover why ad accounts are getting flagged, suspended, and even banned—and what you can do to protect yourself. What you’ll learn: ✔️ The most common (and unexpected) reasons ad accounts get shut down ✔️ Why even legitimate retailers get flagged as “suspicious” ✔️ Step-by-step instructions to...
info_outline
Do Customers Really Care About Sustainability
Bringing Business to Retail
My first foray into commerce was selling reusable nappy-making fabrics on parenting forums. I would import these massive rolls, cut them up, and sell them to the mums (and dads) on the forums. This was back in 2008. Before “eco” was cool According to a 2022 NielsenIQ study, 78% of global consumers say that companies should be environmentally responsible. That sounds amazing, right? But here’s where things get interesting—if that were really the case, why are businesses like Shein and Temu thriving? Clearly, something isn’t adding up. And when the amount of sales that...
info_outline
Breaking The Hamster Wheel Of Hope: Creating A Sustainable Revenue Plan
Bringing Business to Retail
In this episode, we’re tackling what I call The Hamster Wheel of Hope—that frustrating cycle of crossing your fingers and hoping: 🚨 Hoping more customers show up 🚨 Hoping your next sale makes enough to cover the bills 🚨 Hoping your marketing finally works The truth? Hope isn’t a strategy—but a plan is. In this episode, you’ll learn: ✅ The real reason you feel stuck (and how to fix it) ✅ How to stop guessing and start making money-smart decisions ✅ The 5 essential steps to building a revenue plan that actually works ✅ Why random sales and social media trends won’t...
info_outline
I Was Wrong About This
Bringing Business to Retail
Building a business that lasts isn't just about speed—it’s about getting smart with your systems, having the right mindset, and pushing forward, even when things feel slow. In my own journey, moving fast wasn’t always the best approach, and I’ve learned to focus on building solid foundations for growth. If you’re feeling stuck or like things just aren’t moving as quickly as you’d like, this episode is packed with lessons on how to take a step back and work smarter—not harder. Plus, if you’re ready to make real progress in your own business, I’ve got some exciting news...
info_outline
Lessons Learnt From Living A Bold Life - Leigh Burgess
Bringing Business to Retail
Have you ever felt like you’re just... stuck? Not sure where to go next in business, life, or maybe both? Your social feed is filled with posts about how life should be vibrant and relaxed, which can make you feel GUILTY when you don't feel the same. (Spoiler alert: No one has it all figured out, myself included.) I recently sat down with Leigh Burgess, and we got into a deep conversation about boldness—and how it’s not about being fearless or having it all together. Instead, it’s about making a conscious choice to keep moving forward, even when you’re uncertain. We’re all just...
info_outline
Putting Systems In Place Might Kill Your Business
Bringing Business to Retail
For months, I thought we had our systems dialed in—project management software, workflows, communication tools, you name it. But no matter how “good” everything seemed on the surface, I found myself constantly angry, frustrated, and stressed. The worst part? I knew that every mistake—whether it was a podcast episode going out unedited or a broken download link—was a direct reflection of ME. My brand. And that feeling of letting it slip through my fingers was enough to keep me up at night. The pressure was real, and it was taking a serious toll on my mental health, my bank balance,...
info_outline
Business Breakthroughs & Your Best Year Yet
Bringing Business to Retail
Welcome to the start of a brand new year—whether you're cozying up with a hot drink by the fire or soaking up the summer sun like me (and yes, I’m definitely living off icy poles right now!), I’m so excited to kick things off with you. In this episode, we’re diving deep into how you can make this year different—in the best possible way. No fluff, no overused "goal-setting" advice. This is all about taking a fresh, honest look at what’s working, what’s not, and how to set yourself up for a year that’s not just successful, but aligned with your true business goals. If you’re...
info_outline
Post-Season Recovery For Retailers
Bringing Business to Retail
Hey and welcome back. I hope you all survived the Christmas day crazies and are ready to hit that reset button. If you’re feeling like the holiday season took it out of you (because let’s be honest, it totally did), then this episode is for you. I’m sharing some real talk about how to reset, refocus, and get ready to tackle 2025 like the pro you are. Whether you’re in recovery mode or just looking for a little inspiration to close out the year, I’ve got you covered. So grab whatever’s left in your cup—eggnog, champagne (I won’t judge)—and let’s get into it ...
info_outline
Last-Minute Sales Strategies to Maximize Holiday Revenue
Bringing Business to Retail
Are you ready to turn the Christmas chaos into your secret weapon? With just days left, now’s the perfect time to step up and make the most of these final shopping days. In this episode, I’m sharing five powerful strategies you can implement right now to boost your holiday sales. I’ll show you how to create urgency with 'last-chance' messaging, offer irresistible flash sales, and promote digital gift cards as the perfect last-minute solution. If you offer local pick-up or delivery, now’s the time to highlight that convenience. And don’t forget to tease your post-holiday sales to keep...
info_outlineHear the incredible story of Angela Fields - a woman who turned a traumatic hair disaster into the creation of an amazing fragrance-free, natural haircare line that's transforming the lives of women across the country.
After a horrific experience at the salon left Angela's face severely burned and blistered from a chemical mishap, she knew she had to find a better way to care for her hair.
What followed was a year-long journey of experimentation, research, and passionate product development - all done right in her own kitchen.
You'll be amazed to learn how Angela overcame the challenges of launching a small business, from figuring out the right messaging to capture her target audience to using data and customer feedback to continually improve her products.
And wait until you hear about the surprising shift in her customer demographics that led her to develop an entire course on navigating hair health through menopause!
This episode is packed with invaluable insights that any business owner can apply.
(oh, and if you're ready to ditch the harsh chemicals and revive your hair's natural beauty) You won't want to miss Angela's incredible story. Listen now!
----------
Angela's Traumatic Hair Experience 0:02
Medical Intervention and Recovery 3:22
Research and Product Development 8:09
Transition to Entrepreneurship 14:57
Messaging and Marketing Challenges 18:34
Metrics and Customer Insights 23:30
Product Line and Customer Feedback 33:21
Future Plans and Expansion 37:07
Final Thoughts and Contact Information 39:30
Full article: https://salenaknight.com/ep-440-marketing-how-curlycoilytresses-worked-out-what-made-their-customers-buy-angela-fields/