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Episode 542 Building Hybrid Teams with Global Talent with Noel Andrews

Build a Better Agency Podcast

Release Date: 02/22/2026

551 Scaling Agency Operations with Yoni Kozminski show art 551 Scaling Agency Operations with Yoni Kozminski

Build a Better Agency Podcast

Welcome to a new episode of Build a Better Agency! This week, Drew McLellan invites Yoni Kozminski, CEO and co-founder of Escala, for a candid and transparent discussion that takes you behind the scenes of agency operations, scalability, and owner independence. Drew opens up about AMI’s own journey towards better systems and processes, and together, they explore what it really takes to future-proof an agency so it can thrive through to 2030 and beyond. In this episode, you’ll hear Yoni Kozminski break down why most agency owners unintentionally become the biggest bottleneck in their own...

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Episode 548 The Top Growth Drivers Agencies Need to Focus On with John Hall show art Episode 548 The Top Growth Drivers Agencies Need to Focus On with John Hall

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Episode 547 Strategies for Winning More Business with Mercer Island Group show art Episode 547 Strategies for Winning More Business with Mercer Island Group

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Welcome to the latest episode of Build a Better Agency! Host Drew McLellan is joined by the powerhouse team of Robin Boehler and Stephen Boehler from Mercer Island Group for an eye-opening discussion about their new book, "It's Not About You: Winning New Business in a Crowded Agency World." With decades spent guiding both agencies and clients through the agency selection process, Robin and Stephen bring unique insider perspectives to today’s conversation—perspectives that just might change the way you approach your next pitch. Together, they unpack the central theme of their book: if you...

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Episode 546 Navigating the New World of Agency Talent Acquisition with Kathryn Duncan show art Episode 546 Navigating the New World of Agency Talent Acquisition with Kathryn Duncan

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Episode 545 Future-Proof Your Agency’s Growth Strategies with Drew McLellan show art Episode 545 Future-Proof Your Agency’s Growth Strategies with Drew McLellan

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Welcome to another insightful solo episode of Build a Better Agency! This week, host Drew McLellan draws on his 25+ years of agency experience to tackle a game-changing reality for agency owners: the ways buyers find, vet, and select agencies have shifted—and your approach needs to shift too. Based on the latest industry research and buyer behavior data, this episode serves as both a wake-up call and a practical roadmap, ensuring your agency is “future-proofed” for today’s—and tomorrow’s—client expectations.  Diving deep into what really happens before an RFP hits your...

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Welcome to another episode of Build a Better Agency! This week, host Drew McLellan dives into the rapidly evolving landscape of AI and its game-changing implications for agency owners. Joining him is Julian Goldie, an innovative SEO agency owner and AI authority who has reimagined his business by harnessing the power of automation. Together, they demystify AI’s practical applications, offering grounded advice for agencies eager not to fall behind in the age of automation.  In this insightful conversation, Julian Goldie recounts how the emergence of tools like ChatGPT prompted him to...

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Episode 543 Agency Growth Through Behavioral Science with Nancy Harhut show art Episode 543 Agency Growth Through Behavioral Science with Nancy Harhut

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Welcome to another episode of Build a Better Agency! This week, host Drew McLellan sits down with agency owner and behavioral science expert Nancy Harhut to unlock the hidden forces behind human decision-making—and how they impact your agency’s marketing success. Drawing on her years of experience and her deep dive into the psychology of persuasion, Nancy brings a fresh perspective on why people do what they do—and how marketers can ethically harness those instincts to drive action.  In this episode, Nancy breaks down the fundamentals of behavioral science, emphasizing the powerful...

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Episode 542 Building Hybrid Teams with Global Talent with Noel Andrews show art Episode 542 Building Hybrid Teams with Global Talent with Noel Andrews

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Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan is joined by returning guest Noel Andrews, the founder of JobRack, to explore a dynamic trend that’s reshaping the way agencies build and cultivate their teams. Together, they dive into the growing movement of hiring full-time international team members from regions like Eastern Europe and South Africa—and the significant impact this is having on agency culture, client results, and operational efficiency. Noel Andrews lends his expertise as an offshore hiring specialist, clarifying common...

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More Episodes

Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan is joined by returning guest Noel Andrews, the founder of JobRack, to explore a dynamic trend that’s reshaping the way agencies build and cultivate their teams. Together, they dive into the growing movement of hiring full-time international team members from regions like Eastern Europe and South Africa—and the significant impact this is having on agency culture, client results, and operational efficiency.

Noel Andrews lends his expertise as an offshore hiring specialist, clarifying common misconceptions about international talent and revealing why more agencies are opting for highly skilled, long-term team members abroad instead of just local hires or gig-based freelancers. He shares firsthand accounts from agency leaders who have been pleasantly surprised by both the technical expertise and the positive, collaborative attitudes these global professionals bring to the table. The discussion expands into how international team members can raise the bar for everyone, shifting mindsets and work habits for the better company-wide.

The conversation doesn’t stop at hiring practices. Drew McLellan and Noel Andrews unpack actionable strategies for fostering strong agency culture, even within remote and hybrid setups. From the value of clear communication and setting high standards to intentionally building connections among geographically dispersed teammates, you’ll get practical tips for making everyone feel like a real part of the team—no matter where they’re located. They also dig into how AI and automation are influencing agency roles, why clarity is more crucial than ever, and how proactive leadership can remove day-to-day roadblocks so every team member can operate at their best.  

Whether you’re considering expanding your team internationally or simply looking to boost engagement and performance within your distributed agency, this episode is packed with real-world advice and inspiration. Tune in to discover how making small, intentional tweaks—rooted in clarity, culture, and high expectations—can set your agency up for a standout year ahead.  

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

Remote Culture

What You Will Learn in This Episode:

    • The rise of hiring full-time international team members for agencies  
    • Shifting perceptions around the skill and impact of offshore talent
    • How remote and hybrid teams can intentionally build and maintain strong agency culture
    • The crucial role of clarity in expectations, communication, and goal-setting
    • Removing barriers and empowering teams to operate at their highest level
    • Leveraging AI and automation without losing the human touch
    • The value of high standards and small, consistent actions for agency success