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Help, I'm Succeeding! (And Other Rational Fears) with Hannah Isted & Lois Seco

Building your Brand

Release Date: 07/09/2025

Recent investments I've made in my business show art Recent investments I've made in my business

Building your Brand

It can be hard to know what to invest in and when in your small business. Today I am sharing the recent investments I have made, why I made them and how they have helped me level up in my business. Have you made some recent upgrades or investments in your business? I'd love to know what has really supported you and given you a good ROI? Come find me on instagram where I am  or to let me know and I hope you enjoy the episode!   Key Takeways Needing hi-tech equipment shouldn’t be a barrier to entry for things in your business: start with what you have and build as you go Upgrading...

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Coming up with a mission statement for your brand show art Coming up with a mission statement for your brand

Building your Brand

Want to know one of the most clarifying and helpful things you can do for your small business? Define your mission statement. I've come across many small businesses who are doing great things but don't seem to have a clear direction they are going in simply because they missed a step when starting out, which is to determine their mission statement.  On today's solo episode I chat through what a mission statement actually is, we look at big companies' mission statements and look at what's needed to define your own mission statement. I think you're going to find this episode helpful even if...

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Let's Get Rejected - An Update On One Hundred Rejections show art Let's Get Rejected - An Update On One Hundred Rejections

Building your Brand

If you didn't already know, I've been trying to get to 100 Rejections for the last two years. Today I am chatting through the update of how it's all going (spoiler alert - I am failing!!!). I have been learning valuable lessons along the way and as I share them in today's episode I hope you find them helpful too.  If you want some support in your Rejection Challenge Journey, or simply would like to have a list of ideas of what you could pitch for then you will want to get your hands on my latest resource - ; 30 prompts for you to challenge yourself with, daily or at your own pace. ...

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Lessons about cringe and discomfort from a chat with a friend show art Lessons about cringe and discomfort from a chat with a friend

Building your Brand

Have you ever felt like there's a bit of a blockage between what you're doing now and where you want to be in marketing your business? Are you watching other people show up for their brands and their marketing in ways that just seem beyond what you feel naturally comfortable in doing and you don't even think the content they're producing is that good but they seem to be doing well...? Well today's episode is for you!  I was having a chat with my friend who works in fundraising for a Charity and our converstation inspired today's episode. Join me as I talk through and encourage us all to...

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Should you follow trends in your small business? show art Should you follow trends in your small business?

Building your Brand

It is so tempting to jump on trends when it feels like 'everyone is doing it', and the creative direction is right in front of you but does it actually help or hinder your business? Today I chat through my thoughts on whether or not following trends is good for your branding and if you do follow trends how to know which ones work for you and which ones don't. I would also love to hear your thoughts on how you feel about trends and whether or not they work for you.  Come let me know on instagram where you can find me  or  and I hope you enjoy the episode!   Key Takeways...

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Creative Challenges I Did for Fun (That Accidentally Boosted My Business) show art Creative Challenges I Did for Fun (That Accidentally Boosted My Business)

Building your Brand

Over the last 5 years of running my business I have set myself various creative challenges. I never really went into them thinking about the impact that they might have on my business but every single one of them has had a really significant impact and they have often led me to other very exciting opportunities.  In this episode I share with 4 of those challenges, what I learnt from doing them and the other opportunities that came my way as a result, and I encourage you to think about the impact creative challenges might have for you.  I would also love to hear your thoughts on what...

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Why I’m Saying No to an AI Avatar (and Showing Up as Me Instead) show art Why I’m Saying No to an AI Avatar (and Showing Up as Me Instead)

Building your Brand

This episode is sponsored by Astute Graphics who create powerful plugins for Adobe Illustrator. (Aff link) This wasn't an episode that I was planning on recording but I suddenly felt the urge to chat about it as I see more and more of this sort of thing online. There are loads of tools now where you can upload hours of your voice or video content of you and make an AI avatar of yourself that looks pretty realistic. I can see how there might be some benefits to this and I discuss that in the episode but I have decided that this is not for me and I share the reasons why. I would love to know...

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The Secret Power of Brand Values: Stay Aligned & Avoid Bad Opportunities show art The Secret Power of Brand Values: Stay Aligned & Avoid Bad Opportunities

Building your Brand

This episode is sponsored by Astute Graphics who create powerful plugins for Adobe Illustrator.  (Aff link) Have you ever considered what your brand values are? Whenever I teach clients and students about branding I always bang on about how important your brand values are as part of your brand foundation and strategy. They aren't hard to work out and are often very similar to your personal values especially if you're a small business owner. In this episode, I share what my brand values are, a super simple excersize for working out what yours might be, and I also share some stories from...

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Tips for DIYing your own branding show art Tips for DIYing your own branding

Building your Brand

This episode is sponsored by Astute Graphics who create powerful plugins for Adobe Illustrator. (Aff link) In need of a brand but don't yet have enough budget to hire a professional? On today's episode of Building your Brand podcast I am giving you my top tips for DIYing your own branding. Whether its because you're a creative and want to do your branding yourself or you need some branding to bride the gap between now and when you can afford to outsource your branding, this episode is for you. I am also putting my course Design Your Own Branding ON SALE as I will be retiring the course after...

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How I am growing my personal brand as a graphic designer show art How I am growing my personal brand as a graphic designer

Building your Brand

This episode is sponsored by Astute Graphics, who create powerful plugins for Adobe illustrator. (aff link)  I am continuing the summer series of solo episodes and on today's episode I share with you my tips and experience of growing a personal brand. I go over what a personal brand actually is, the buzz words around it and why it might be really significant for you to think about growing your own personal brand too. I give a six step breakdown of lessons I've learned along the way I hope you really enjoy this episode and find it useful. I would love to hear what you think of this...

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More Episodes

This week, I’m excited to share a slightly different episode of the Building Your Brand podcast. I was joined in the studio by two previous guests, Hannah and Lois, for a candid conversation about a topic I don't think is discussed enough: the fear of success.

It turns out this fear has a name – the Jonah Complex – and it can show up in all sorts of sneaky ways, from procrastination to self-sabotage. We delved into what the fear of success looks like for each of us, how it holds us back, and what we can do to start working through it. We touch on everything from the pressure of maintaining success to how our relationships can change and the stories we tell ourselves about what success even means.

This was such an insightful and inspiring chat, and I hope it gets you thinking about your own relationship with success.

 

Key Takeaways:

  • Define Your Own Success: Success isn't a one-size-fits-all concept. 3It’s crucial to get clear on what success looks and
    feels like for you personally, rather than chasing a version of success defined by others or society.
  • Embrace the Process: The journey towards your goals is just as important as reaching the destination. We often adapt to achievements quickly, so finding joy and value in the day-to-day process is key to long-term fulfilment.
  • Challenge Your Internal Stories: We all have narratives in our heads about what success entails – that it’s stressful, that it requires sacrificing time with family, or that it will make people dislike us. It's powerful to question these stories, unpick our judgements of others, and intentionally decide if we're making choices out of fear or true desire.
  • Get Comfortable with Discomfort: Pushing towards something new will inevitably feel uncomfortable because it's something you haven't done before. Learning to tolerate this discomfort is essential for growth, and it's different from being mean to yourself. 

 

Episode Highlights:

  • 03:31: The topic for today's episode is the fear of success, which came about after a conversation between the three of us.
  • 08:08: Lois shares her fear of niching down into the wrong thing and how coaching helped her reframe her perspective on success and capacity.
  • 11:05: I talk about how my most significant moments of success were defined by the feeling of security they gave me, not the achievement itself.
  • 23:20: I discuss the fear of the stress and responsibility that can come with a certain level of success, like being a CEO, and Hannah challenges that assumption.
  • 39:18: We discuss what steps we can take away from the conversation to work through our own fears of success.

 

About the Guests:

Hannah runs Hi Communications, where she helps small business owners with their marketing. She is also the author of The Best 90 Days Ever.

Lois is a multidisciplinary artist, designer, and workshop host who helps people discover their creativity and grow in their creative confidence.

Mentioned in the episode:


I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk)

If you enjoyed this episode please leave a 5* rating and review!