Building your Brand

Graphic Designer Liz Mosley wants all you small business owners to build businesses that you LOVE and feel confident about promoting. Through her decade of branding and design experience and with the help of her guests, she shares top tips to take the fear out of selling and building your brand. Produced by: Lucy Lucraft (Instagram @lucylucraft Cover illustration: Matt Joyce (Instagram @mattjoyce_illustrator)

Recent investments I've made in my business 09/24/2025

Coming up with a mission statement for your brand 09/17/2025

Let's Get Rejected - An Update On One Hundred Rejections 09/10/2025

Lessons about cringe and discomfort from a chat with a friend 09/03/2025

Should you follow trends in your small business? 08/27/2025

Creative Challenges I Did for Fun (That Accidentally Boosted My Business) 08/20/2025

Why I’m Saying No to an AI Avatar (and Showing Up as Me Instead) 08/13/2025

The Secret Power of Brand Values: Stay Aligned & Avoid Bad Opportunities 08/06/2025

Tips for DIYing your own branding 07/30/2025

How I am growing my personal brand as a graphic designer 07/23/2025

Behind the scenes with Adobe: my honest experience 07/16/2025

Help, I'm Succeeding! (And Other Rational Fears) with Hannah Isted & Lois Seco 07/09/2025

Help, I'm Succeeding! (And Other Rational Fears) with Hannah Isted & Lois Seco This week, I’m excited to share a slightly different episode of the Building Your Brand podcast. I was joined in the studio by two previous guests, Hannah and Lois, for a candid conversation about a topic I don't think is discussed enough: the fear of success. It turns out this fear has a name – the Jonah Complex – and it can show up in all sorts of sneaky ways, from procrastination to self-sabotage. We delved into what the fear of success looks like for each of us, how it holds us back, and what we can do to start working through it. We touch on everything from the pressure of maintaining success to how our relationships can change and the stories we tell ourselves about what success even means. This was such an insightful and inspiring chat, and I hope it gets you thinking about your own relationship with success. Key Takeaways: Define Your Own Success: Success isn't a one-size-fits-all concept. 3It’s crucial to get clear on what success looks and feels like for you personally, rather than chasing a version of success defined by others or society. Embrace the Process: The journey towards your goals is just as important as reaching the destination. We often adapt to achievements quickly, so finding joy and value in the day-to-day process is key to long-term fulfilment. Challenge Your Internal Stories: We all have narratives in our heads about what success entails – that it’s stressful, that it requires sacrificing time with family, or that it will make people dislike us. It's powerful to question these stories, unpick our judgements of others, and intentionally decide if we're making choices out of fear or true desire. Get Comfortable with Discomfort: Pushing towards something new will inevitably feel uncomfortable because it's something you haven't done before. Learning to tolerate this discomfort is essential for growth, and it's different from being mean to yourself. Episode Highlights: 03:31: The topic for today's episode is the fear of success, which came about after a conversation between the three of us. 08:08: Lois shares her fear of niching down into the wrong thing and how coaching helped her reframe her perspective on success and capacity. 11:05: I talk about how my most significant moments of success were defined by the feeling of security they gave me, not the achievement itself. 23:20: I discuss the fear of the stress and responsibility that can come with a certain level of success, like being a CEO, and Hannah challenges that assumption. 39:18: We discuss what steps we can take away from the conversation to work through our own fears of success. About the Guests: Hannah runs Hi Communications, where she helps small business owners with their marketing. She is also the author of The Best 90 Days Ever. Hannah's website: Hannah on instagram: Hannah on Building Your Brand: Lois is a multidisciplinary artist, designer, and workshop host who helps people discover their creativity and grow in their creative confidence. Lois' website: Lois on instagram: Lois on Building Your Brand: Mentioned in the episode: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft () If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/37145575

The Surprising Truth About Building a Brand You Love with Andreas Tzortzis 07/02/2025

The Surprising Truth About Building a Brand You Love with Andreas Tzortzis Today on the podcast, I am joined by Andreas Tzortzis, a former journalist who has written for the likes of Newsweek, Monocle, and The New York Times. For the last 15 years, he's worked in brand strategy and storytelling at places like Red Bull and Apple, and for clients through his consultancy, Hella. He recently co-authored the book, Not a Playbook: The Art of Building a Brand, with Damien Bradfield, the co-founder of WeTransfer. In this episode, we chat all about how brands can grow without sacrificing their integrity, prioritising creativity and trust to build brands that will stand the test of time. I really hope you enjoy the episode and come let me know what you think. You can find me on Instagram at or . Key Takeaways A Brand is its People: A brand's culture is a reflection of the people who work there. WeTransfer’s success came from hiring people from non-traditional backgrounds and fostering a culture that encouraged experimentation and didn't have layers of approval. The Power of Instinct: Especially in the early stages of building a brand, instinct is invaluable. Relying on instinct over-analysing data can lead to more authentic and compelling brand decisions. Build with Intentionality: Brands that endure are built with a purpose beyond just profitability. WeTransfer's intention was to inject a moment of joy into a utilitarian task and to champion the creative community they served. Embrace Unpredictability: While consistency is important, the brands that truly cut through the noise are those that are unpredictable. This is achieved by having a clear, ambitious vision from the start which gives you the license to experiment and do the unexpected. Trust is Everything: Building trust is a cornerstone of a successful brand. This extends from creating a trustworthy product to empowering collaborators, like artists and creatives, by giving them freedom and respect. Episode Highlights 06:53: Andreas shares the story behind his book, Not a Playbook, and the unlikely origins of WeTransfer, a tech company founded by designers. 13:58: A brand is simply the people who work there. Andreas explains how WeTransfer's culture of hiring individuals from non-traditional marketing backgrounds was fundamental to its success. 19:58: The significance of intentionality in branding. Andreas discusses how WeTransfer was built with an intention that went beyond profit, aiming to serve and celebrate the creative community. 27:05: How can brands be more creative? By articulating a vision that is bigger and more ambitious than the specific product or service they currently offer, using Apple as a prime example. 41:51: Andreas reveals the five key themes from the book that frame the WeTransfer story, reflecting the best qualities of an artist: intention, trust, faith, instinct, and serendipity. About the Guest Andreas Tzorkis is a journalist, brand strategist, and co-author of Not a Playbook. Book Website: Mentioned in the episode Book: Companies: , , , , Film: by Riz Ahmed Newsletter: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft () If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/36969020

Building Your Brand Through Pricing: Expert Insights from Ivy Malik 06/25/2025

Building Your Brand Through Pricing: Expert Insights from Ivy Malik I LOVE an episode where I get to really dig into the deep stuff about running a business so in today's episode, I'm thrilled to be chatting with the brilliant Ivy Malik. Ivy helps creative entrepreneurs who are feeling undervalued to break free from overthinking and fear, enabling them to price with confidence and build businesses they truly love. I always learn so much from my guests, and my conversation with Ivy was no exception – I've definitely got a lot to implement after our chat! Key Takeaways Here are some of the golden nuggets from my conversation with Ivy: Pricing as Branding: We often overlook this, but your pricing is a massive part of your branding and how your business is perceived in the market. Think about the difference in perception between a £40 handbag and a £4,000 one – price signals value. Undervalued Creativity: As creatives, we often undervalue our work. Ivy suggests this can stem from how arts are treated as "optional" from a young age in education, subconsciously telling us our skills aren't as valuable as others. Confidence is Crucial: Ivy really highlighted that confidence is a key ingredient in being able to charge what you're worth. Often, the person charging more isn't necessarily more skilled, but more confident in communicating their value. This confidence often comes from taking action and gaining experience. Client's Budget, Not Your Burden: It's not your job to decide what your client can or can't afford. Making assumptions about a potential client's budget (e.g., a solopreneur can't afford high prices) can be a limiting belief. They have responsibility for their own finances. Sales Calls as Conversations: A sales call doesn't have to be a pushy, aggressive experience. Instead, think of it as a conversation to understand the client's needs and value, and then frame your price to match what they want. Negotiation is about finding a meeting point you're both happy with. Episode Highlights 03:00: Ivy talks about her personal drive to protect creatives from a system that often undervalues their work, even acting as an agent for friends in her twenties to ensure they got paid fairly. 08:00: Ivy breaks down the essential components for pricing: skill, experience (which adds depth), and, crucially, confidence. 13:00: A real challenger moment when Ivy questions the common assumption that solo business owners or those serving smaller businesses automatically can't afford higher prices. 27:00: We discuss the importance of taking action despite fear, especially when it comes to increasing your prices. Often, the scary story we tell ourselves about what might happen is far worse than the reality. About the Guest: Website: | Ivy has generously offered that if you have any follow-up questions after listening, you can reach out to her, just mention you came from this podcast! End Credits I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft ( ) If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/36576250

Adding Tangible Magic: Products for Your Service Business with Kerry Tottingham 06/18/2025

Adding Tangible Magic: Products for Your Service Business with Kerry Tottingham Today on the podcast, I'm chatting with Kerry Tottingham, co-founder of the social enterprise A Brilliant Thing. Kerry runs A Brilliant Thing with her sisters, focusing on ‘Healing Centred Design' – a fascinating framework they've developed that blends systemic approaches, creative coaching, and trauma-informed practice to help people and organisations create positive change. Despite this being a relatively abstract concept I thought I’d struggle to understand, Kerry explained the concept beautifully and I know you’ll enjoy the chat as much as I did! Kerry shares her journey and insights into how Healing Centred Design principles, and even complementary physical products, can benefit individuals and communities. Key Takeaways Healing Centred Design: It's about blending systemic thinking, creative coaching, and trauma-informed practice, shifting the focus from trauma to healing, and equipping people with design tools to create better systems and adapt to change. Adding Products to Services: Creating a physical product (like coaching cards) can solve internal needs (collecting resources), enhance the client experience (changing the environment, offering tangible tools), and act as an invitation into your world and methodology. Product Strategy: You don't need a full product business. Products can be used strategically within a service business for launches, as bonuses, or exclusive offers, without necessarily requiring constant sales and shipping if that doesn't suit your model. Diversification & Innovation: Offering both services and products, or diversifying income streams and experiences in general, can lead to cross-pollination of ideas, innovation ('Collide and Align' principle), and resilience. It allows you to meet people where they are, offering different levels of engagement and investment. The Power of Safety & Collaboration: Building strong, trusting relationships, whether with co-founders (like Kerry and her sisters) or collaborators, creates the necessary safety for creativity, risk-taking, and navigating challenges. Episode Highlights 02:41: The concept of Healing Centred Design. 08:49: The Brilliant Box coaching cards. 12:10: How the idea for the physical product emerged from an internal need. 18:16: Considering how different types of products (bite-size cards vs. in-depth book) cater to different needs and learning styles. 20:55: The 'Collide and Align' principle – intentionally seeking diverse ideas for innovation. About the Guest Kerry Tottingham is a co-founder of A Brilliant Thing, a social enterprise she runs with her sisters, Tess and Faye. They focus on teaching and implementing Healing Centred Design. Website: Instagram: Podcast: Resources: Mentioned in the Episode : Event where they launched the Brilliant Box. Hannah's Calendar: Maker providing Play-Doh for Kerry's book launch End Credits I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft () If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/36385550

Build Your Brand by Working Less with Rich Webster 06/11/2025

Build Your Brand by Working Less with Rich Webster Today on the podcast, I am chatting to Rich Webster, who is a designer, entrepreneur, mentor, and consultant. He helps other creative entrepreneurs work less, and I've personally been a fan of his work and podcast for a few years now. We're talking all about how to work less, but as you'll hear, we dive into so much more, from focusing your business to the real impact of mental clutter. I really hope you enjoy this one! Key Takeaways The 1% Brain Power Myth: Rich explained that the difference between dedicating 1% of your brainpower to a task versus 0% isn't just 1% – it feels more like 100%. Letting go of lingering business responsibilities, even small ones, can free up an enormous amount of mental space. Diversification as Distraction: Contrary to popular advice, Rich argues that diversification can often be a distraction, especially for solopreneurs. Narrowing your focus to the one or two things that provide the highest leverage can be far more effective for growth. Expert vs. Marketing Business: When looking to grow, solopreneurs often burn out trying to excel at both high-level client fulfilment and extensive marketing. Rich suggests choosing a path: either an "expert business" (scaling with price by becoming a sought-after specialist) or a "marketing business" (scaling with volume through products that don't require your direct time for fulfilment). Systemise Your "Non-Genius" Work: Identify your highest leverage tasks (for Rich, it's thinking and writing) and systemise everything else. This involves creating standard operating procedures, templates, and delegating, allowing you to spend more time in your zone of genius. The "One In, One Out" Rule for Your Time: Inspired by a minimalist philosophy for the home, Rich suggests that if you bring a new commitment or task (like starting Morning Pages) into your life, you should consciously remove something else to make space for it. Episode Highlights 01:00: Rich shares his powerful origin story, touching on his journey from addiction to becoming an entrepreneur and how that shapes his perspective. 09:00: The surprising mental cost of keeping even seemingly small business commitments active; that final leap to 0% makes a huge difference. 11:00: Rich presents his compelling argument that "diversification is distraction" and why focusing your efforts is often the smarter move for sustainable growth. 17:00: An exploration of the two distinct business models solopreneurs can adopt to avoid burnout: the "expert business" scaling with price, or the "marketing business" scaling with volume. 46:00: Applying a minimalist household rule to your business and time: if you decide to add a new activity or commitment, what will you remove to make space for it? About the Guest Rich Webster is a designer, entrepreneur, mentor, and consultant who helps creative entrepreneurs work less and achieve more. Instagram: Website: Mentioned in the episode (Rich Webster's program) I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/36846110

The Art of Retail: Sarah Holmes on Passion, Pencils, and Personal Branding 06/04/2025

The Art of Retail: Sarah Holmes on Passion, Pencils, and Personal Branding If you enjoyed this episode please leave a 5* rating and review! In this episode, I'm absolutely thrilled to chat with Sarah Holmes, the brilliant owner of two physical shops in Scotland, Pencil Me In and Seasgair. Sarah has done an incredible job of not only marketing her shops to become must-visit destinations but also cultivating a strong personal brand alongside them. We delve into her journey from a childhood dream of being a shopkeeper to running multiple successful retail businesses, her strategies for online and offline growth, the importance of community, and how she's navigated the ups and downs of retail. If you're interested in what it truly takes to build a brand around physical products and create a loyal customer base, this episode is packed with insights! Key Takeaways: Authenticity Builds Loyalty: Showing up as your genuine self, sharing your opinions, and letting customers get to know the person behind the brand is crucial for building a strong, loyal community. Identify & Fill Market Gaps: Sarah’s success with her second shop, C Scare, and her custom pencil business stemmed from spotting a need and strategically filling it, rather than just following passion alone. The Power of In-Person Networking: Especially in smaller towns or more rural areas, joining local business groups and actively networking can be invaluable for building support, gaining customers, and fostering word-of-mouth referrals. Consistency is Key in Retail: Maintaining regular opening hours and consistently stocking products that your customers are looking for are fundamental to building trust and keeping people coming back. Coupled with this is the need for relentless marketing. Flexibility Can Fuel Growth: For Sarah's custom pencil business, offering low minimum orders and a high level of customer service for wholesale clients has been a significant factor in its growth. Episode Highlights: 01:10: Sarah talks about her lifelong dream of being a shopkeeper, a passion that started with a childhood post office set! 08:30: The origin story of Pencil Me In's famous personalised pencils – from outsourcing to buying a foiling machine just two weeks after opening in Elgin and teaching herself the craft. 18:45: Sarah shares how she started using Instagram Stories to connect on a more personal level and how a mini-crowdfunder, promoted only on Stories, helped her buy essential equipment and revealed the strength of her online community. 27:40: Sarah’s advice for struggling retail shops: focus on consistency in opening hours and stock, understand your customer journey, and commit to constant marketing. 42:30: Sarah discusses the significant impact that joining a local women's networking group (Moray Business Women) had on her business, especially when starting out in a new area. About the Guest: Sarah Holmes Sarah Holmes is the owner of two physical shops in Elgin, Scotland & she also runs a successful custom-printed pencil business, supplying individuals and major clients like the House of Commons. Websites: Pencil Me In: Seasgair Store: Custom Printed Pencils: Instagram: Mentioned in the episode: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft ( ) /episode/index/show/buildingyourbrand/id/36745495

The Confidence Blueprint: Kira Matthews on Turning Self-Doubt into Your Superpower 05/28/2025

The Confidence Blueprint: Kira Matthews on Turning Self-Doubt into Your Superpower Welcome to another episode of Building Your Brand! Today, I'm thrilled to be chatting with the incredible Kira Matthews. Kira is a mindset and confidence coach who truly embodies the power of self-belief. She specialises in helping creators, founders, and freelancers unlock their most confident selves to achieve those big, bucket-list dreams. In this conversation, we dive into Kira's journey into coaching, the many lessons she's picked up along the way, and her invaluable insights on overcoming self-doubt and imposter syndrome. If you've ever found yourself hesitating or watching from the sidelines while others chase opportunities you dream of, this episode is packed with inspiration for you. Key Takeaways: Confidence is an Inside Job: True confidence isn't about ticking off external achievements or meeting societal expectations. It's an emotion generated internally by our thoughts. We need to shift from chasing external validation to cultivating confident thoughts. Uncover Your Inner Dialogue: To build confidence, you first need to understand the thoughts currently running the show. Kira suggests a powerful exercise: take 10 minutes to write down all your thoughts about a specific topic (like your business or your appearance) to reveal the often subconscious and sometimes critical narratives at play. Reframe Rejection: Rejection is an inevitable part of putting yourself out there, especially in business. Instead of viewing it as a personal failure, see it as valuable feedback and an opportunity to learn and refine your approach. Often, a 'no' provides crucial information that can lead to a 'yes' down the line. The Power of Connection: Your ability to communicate and build relationships is paramount. Many goals involve other people, and knowing how to bring them on board with your vision is more critical than waiting for your website or skills to be 'perfect'. Embrace Imperfect Action for Faster Growth: Waiting for perfection can lead to stagnation. Taking action, even if it's imperfect and involves making mistakes, is the quickest way to learn, adapt, and ultimately achieve your goals. It's about failing fast and learning faster. Episode Highlights: 02:41: Kira shares how her early days in fashion styling, dealing with logistics like lost customs packages and coordinating with major brands, unexpectedly taught her invaluable communication and hustle skills. 08:51: Kira explains that confidence is an emotion we generate internally through our thoughts, challenging the common belief that it comes from external achievements or validation. 10:38: Kira offers a practical 10-minute journaling exercise to uncover the true thoughts and beliefs that might be holding you back from feeling confident. 19:05: Drawing from her experience in sales, Kira discusses how she learned to anticipate and even welcome rejection as a necessary part of the process that helps shape the final successful outcome. 35:30: Kira talks about recovering from rejection by focusing on separating the actual facts from the (often negative) stories we tell ourselves, and the importance of understanding why a 'no' was given. About the Guest: Kira Matthews is a mindset and confidence coach. Instagram: Website: Programme: Podcast: Mentioned in the episode: (Friend of the podcast and Pitch School alumna) (Host of The Futur Podcast, which I was a guest on) I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft () If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/36668560

Get Noticed: Pippa Goulden on Making PR Work for You 05/21/2025

Get Noticed: Pippa Goulden on Making PR Work for You Ever felt like PR is a mysterious world reserved for big brands with even bigger budgets? In this episode, I'm thrilled to chat with Pippa Goulden, founder of The PR Set, who is on a mission to make PR accessible and achievable for small business owners like us. Pippa shares her wealth of experience, breaking down exactly what PR is (and isn't!), and offers practical, actionable advice on how we can start leveraging its power to build our brands and reach our ideal audiences. Get ready to take notes, because this episode is packed with insights you'll want to implement straight away! Key Takeaways PR is more than just press: While media coverage is a part of PR, it's fundamentally about getting other people to talk about your business. This could be through podcast interviews, collaborations, speaking opportunities, or even networking. Start with your network and what feels comfortable: You don't need to aim for major national press from day one. Begin by exploring opportunities within your existing network and with activities that align with your comfort zone. Consistency and momentum are key: PR is often a slow burn; it's about building momentum over time. Don't get discouraged if you don't see huge results immediately; keep putting one foot in front of the other. Storytelling is powerful, but not the only way: Sharing your founder story or other compelling narratives can be very effective in PR, but it's not a prerequisite. Focus on your expertise and what value you can offer to the end reader or listener. Pitching effectively means being concise, relevant, and confident: When reaching out for PR opportunities, keep your pitch short, tailor it to the specific person or publication, and clearly articulate the value you bring to their audience. Episode Highlights 02:41: How PR sits within the broader marketing landscape 04:00: Beyond just press coverage 11:00: The role of storytelling in PR 20:00: The importance of persistence and not expecting overnight success with PR. 24:00: Top tips for crafting a compelling and effective pitch. About the Guest Pippa Goulden is the founder of The PR Set, an organisation dedicated to helping small business owners understand and utilise PR effectively. With a background working with big brands and agencies, Pippa realised her passion lay in empowering entrepreneurs with interesting stories and innovative ideas. Website: Instagram: Membership: LinkedIn: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and1 produced by Lucy Lucraft () If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/36453260

Pitching, Negotiating & Landing Brand Collaborations with Phoebe Sherman 05/14/2025

Pitching, Negotiating & Landing Brand Collaborations with Phoebe Sherman Have you ever thought about collaborating with other brands as part of your business and brand? It's definitely something I've been exploring and today on the podcast, I'm chatting to Phoebe Sherman, who I actually met through working with Adobe. In this episode, Phoebe shares her wealth of experience working with a variety of brands, how it has fitted into her business, and her top tips for finding collaborations, building relationships, and working successfully with brands. If you've been thinking about brand partnerships, or are just curious about how they work, I really hope you enjoy this episode! Key Takeaways Having multiple revenue streams can help your business navigate uncertainty and changes in consumer behaviour. Brand partnerships can be a significant revenue stream and you don't need a million followers or a service-based business to pursue them. Be prepared to pitch to brands, follow up multiple times (initial email and two follow-ups), and don't be afraid to negotiate your rates, especially regarding usage rights for your content. Finding brands to partner with involves understanding your audience, paying attention to the ads you see, and researching who to contact within a company (marketing manager, social media manager, PR email). It's important to align yourself with brands that share your values, but also be aware that this can be complicated and may change over time; trusting your intuition and being willing to say no to opportunities that aren't the right fit is key. Episode Highlights 00:01:07 - Phoebe shares the origin story of Girl Gang Craft and its evolution. 00:05:05 - Discussing the challenges of letting go of aspects of the business that are no longer working. 00:08:46 - Phoebe reveals the significant revenue generated from brand deals and her future goals. 00:12:58 - Practical advice on how to find and pitch to potential brand partners. 00:21:54 - Tips and insights on negotiating fees and understanding usage rights in brand collaborations. About the Guest You can find Phoebe on Instagram at and at . She is also on TikTok at . Mentioned in the episode (Beyond Nine pants) (email tool) End credits I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or . I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (). If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/36261415

Building Sustainable Brands with Teresa Ferreira 05/07/2025

Building Sustainable Brands with Teresa Ferreira In this episode, I chat with Teresa Ferreira, founder of Ferrgood Studio, about the often-buzzwordy topic of sustainability in branding. Teresa, a brand designer herself, shares practical insights and steps businesses can take to build more sustainable and impactful brands. We discuss moving beyond the pressure of perfection and focusing instead on making consistent, small steps in the right direction. If you've been wondering how to integrate sustainability into your small business authentically, this episode offers valuable guidance. Key Takeaways Progress Over Perfection: Sustainability is a journey, not a destination requiring perfection. Focus on making incremental, 1% improvements rather than getting stuck in an all-or-nothing mindset. Pillars of Sustainable Branding: Truly sustainable brands are built on authenticity (living your story transparently), consistency (aligning actions with values across all touchpoints), and measurable impact (tracking the positive effect you have). Practical Design Choices: Sustainability can be woven into design through tangible actions like choosing eco-friendly printers and materials, opting for green web hosting, implementing dark mode on websites to save energy, and selecting digital platforms conscious of their energy use. Intentionality is Key: Be mindful and intentional about resource use, whether it's adopting AI tools thoughtfully or avoiding wasteful trends (like collecting endless tote bags). Aim to outweigh any negative impact with positive actions. Communicate Authentically: Don't be afraid to talk about your sustainability efforts, even if they aren't perfect. Be transparent about your journey, admit where you can improve, and own up to mistakes – this builds trust and connection. Episode Highlights 04:18: Embracing the "1% better" philosophy (inspired by James Clear) instead of aiming for unattainable perfection. 06:05: The three core values Teresa builds into her studio and client work: authenticity, consistency, and impact. 21:10: Using AI intentionally for efficiency, not letting it replace human creativity or using it trivially. 27:20: How to handle potential criticism when discussing sustainability efforts: focus on authenticity and transparency. 33:55: Using core brand values as a filter for opportunities, allowing for nuance rather than rigid blacklists. About the Guest: Teresa Ferreira Teresa Ferreira runs Ferrgood Studio, crafting designs and brands for businesses aiming to create a positive impact. Website: Instagram: LinkedIn: Mentioned in the Episode End Credits I would love to hear what you think of this episode, so please do let me know1 on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/36187170

Small but Mighty: Nicky Borowiec on Competing with Agencies and Winning 04/30/2025

Small but Mighty: Nicky Borowiec on Competing with Agencies and Winning In this episode I chat with Nicky Borowiec about her journey from in-house creative roles to establishing her own business as a design and brand consultant specialising in the publishing industry. We delve into the advantages of being a sole creative when pitching against larger agencies, and we explore valuable insights into the pitching process, client communication, and pricing strategies. Key Takeaways: Being a sole trader can be a superpower, offering cost-effectiveness, specialised knowledge, and a more personalised client experience compared to larger agencies. Transitioning from a freelancer to a consultant mindset can significantly impact business growth and client interactions by shifting the focus from seeking approval to providing expert guidance. Automation and systemisation are crucial for streamlining business operations, saving time on administrative tasks, and allowing more focus on creative work. Episode Highlights: 00:01:00: Nicky discusses her 17-year career in creative roles in publishing, including marketing design, book cover design, and managing design teams. 00:07:00: Nicky shares her experience of pitching against bigger agencies and how being a sole trader can be a strength. 00:12:00: We explore strategies for pricing work, respecting your value, and charging your worth. 00:25:00: Nicky provides insights into automating business processes to save time and improve efficiency. 00:33:00: We discuss the use of AI tools to streamline business operations. About the Guest: | | Mentioned in the Episode: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or , and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (). If you enjoyed this episode, please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/36064210

The Honest Truth About Writing a Business Book with Alice Benham 04/23/2025

The Honest Truth About Writing a Business Book with Alice Benham There's something about writing a book that seems so glamorous, so I'm always keen to hear from people who've actually done it and can give me an honest review of what it's like. So in this episode, I chat with previous guest, Alice Benham, about her experience of writing her bestselling book The Digital Marketing Handbook. We delve into the ins and outs of the book-writing process, the strategic reasons behind writing a book for your business and the impact it can have. Alice was super honest about the experience, including the challenges and legal issues she faced. If you've ever considered writing a book for your business, this episode is a must-listen! Key Takeaways: Writing a book can be a strategic move for business owners, helping to elevate their brand and establish them as thought leaders. The book-writing process can be challenging and time-consuming, with unexpected hurdles such as editing, design and legal issues. Launching a book requires a different skill set than writing one, and it's important to have a strategy in place to maximise its impact. It is important to set your expectations, it might take over your life for up to two years. Episode Highlights: 03:31 The Book Deal Journey 11:15 Editing Challenges and Lessons 19:30 Legal Issues and High-Level Problems 23:51 Balancing Business Growth and Personal Goals 33:39 The Challenges of Book Promotion About the Guest: Alice Benham is a business strategist who helps people to take their big vision into their daily action. Website: Mentioned in the Episode: Buy Alice's book The Digital Marketing Handbook on | | End Credits I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft () If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/35973750

Designing Spaces That Reflect Your Brand with Becca Mizzi-Harris 04/16/2025

Designing Spaces That Reflect Your Brand with Becca Mizzi-Harris Have you ever considered how your desk affects your productivity? Or if the background of your Zoom chats could be tweaked to reflect your brand? In this episode I chat with interior designer and podcast host Becca Mizzi-Harris about the impact physical spaces have on people's perceptions of a brand. We explore how to create spaces that truly reflect a brand's values and intentions and Becca provides really helpful tips about how brands can use using design elements like colour, furniture, and layout to evoke specific feelings and enhance brand identity. I'm already excited to have a desclutter and perhaps get a neon logo too ;) Key Takeaways: The design of a physical space should align with the brand's values and desired customer experience. Colour plays a crucial role in creating the right atmosphere, but it's essential to consider factors like the building's orientation Furniture choices, including style, fabrics, and finishes, contribute to the overall feel and should complement the brand's image It's important to consider the practical use of the space and how it can be set up to support daily tasks and activities Attention to detail is crucial; small elements can significantly impact how people perceive and experience a space Episode Highlights: 00:06:00 - How furniture choices reflect brand identity 00:07:30 - The importance of brand guidelines in the design process 00:11:40 - Tips for incorporating brand elements into a home office 00:19:50 - The impact of a room's orientation on colour choice 00:21:50 - The importance of consistency in wood finishes About the Guest: Becca Mizzi Harris is a freelance interior designer specializing in commercial spaces such as shops, offices, cafes, and hospitality venues Instagram: | | End Credits: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or , and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft () If you enjoyed this episode, please leave a 5* rating and review!1 /episode/index/show/buildingyourbrand/id/35867085

Getting Results on Threads: A Conversation with Felly Day 04/09/2025

Getting Results on Threads: A Conversation with Felly Day I really love trying new things for my business, whether that’s Reels, or AI or something else fun and shiny! And I REALLY love chatting to people who’ve managed to master something new so, in this episode, I chat with Felly Day all about using Threads for business. Felly has been using Threads consistently and has seen great success in attracting clients and getting people to sign up for her programs. It blew my mind how she approaches content repurposing. We discussed her experiences, what's been effective, and what she's noticed about the platform. It was a really interesting conversation and I'm excited to give Threads another go myself. If you're curious about marketing your business on Threads, you’ll find this episode super helpful. Key Takeaways: Threads is a great platform for "train of thought" marketing, allowing for quick, unfiltered sharing of thoughts and ideas. Engagement on other people's posts can be just as important, if not more so, than your own original posts. Don't be afraid to include links to sales pages in your Threads content. Authenticity and transparency are key on Threads – share your journey and build trust with your audience. Threads can be a valuable tool for repurposing content and validating ideas. Episode Highlights: 03:54 Train of Thought Marketing on Threads 07:25 Sales and Lead Generation Strategies on Threads 08:57 Engagement and Interaction on Threads 16:33 Balancing Multiple Platforms and Content Repurposing About the Guest: Felly Day runs a content repurposing agency. You can find her on Threads and Instagram as and on her website at Mentioned in the Episode: Liz Mosley's Instagram: Building Your Brand Podcast Instagram: Podcast production by Lucy Lucraft: . End Credits: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (). If you enjoyed this episode, please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/35774440

The Emotional Labour of Community Building with Frankie Tortora from Doing it for the Kids 04/02/2025

The Emotional Labour of Community Building with Frankie Tortora from Doing it for the Kids In this episode, I chat with Frankie Tortora, the founder of the Doing it for the Kids community and fellow graphic designer and podcaster! Frankie shares her experiences, challenges, and rewards in building a thriving community for freelancing parents and, as I’m sure you’d expect, is super honest about some of the harsh realities of it. Whether you’re considering starting a membership or a community, this episode is a really juicy deep dive into what it takes to do it. Key Takeaways: Building a community is not as easy as it looks; it requires a lot of emotional labor and dedication. It is important to differentiate between building a community and building an audience, as they are not the same. Engaging with the community and modeling desired behavior is crucial for creating a positive and supportive environment. Dealing with churn is one of the biggest challenges of running a community. The rewards of building a community, such as seeing members connect and support each other, are invaluable. Episode Highlights: 01:47 Frankie's Journey: From Freelancer to Community Builder 04:09 Challenges and Triumphs of Managing a Growing Community 07:17 Transitioning to a Paid Community Model 09:52 Understanding the Difference Between Community and Audience 22:06 Balancing Community Management with Freelance Work About the Guest: Frankie Tortora is the founder of the Doing it for the Kids community, an award-winning podcast, and a graphic designer. Community Website: Graphic Design Website: LinkedIn: Mentioned in the Episode: (co-host of the "Doing it for the Kids" podcast and founder of the Being Freelance community) End Credits: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft ( ) If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/35671285

How to Overcome Fear and Share Your Work Online with Sam Kennedy Christian 03/26/2025

Stop Hiding, Start Selling: With Hayden Burgess 03/19/2025

Creative Boom: 16 Years of Championing Creatives with Katy Cowan 03/12/2025

The Ultimate Guide to Sonic Branding with George & Luke from Hear Me Out 03/05/2025

The Ultimate Guide to Sonic Branding with George & Luke from Hear Me Out This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. —it's free! And if you love it as much as I do, use the code lizmosley to get 15% off when you subscribe. Introduction In this episode, I had the pleasure of chatting with George and Luke, the founders of Hear Me Out, a creative music agency specializing in sonic branding. We had a great chat about sonic branding, its power, and its impact. I learned a lot from them, and I'm excited to start integrating sonic branding into my own brand going forward! Key Takeaways Sonic branding is the strategic use of sound to create a cohesive brand identity. Even if you haven't intentionally designed your sonic branding, you're already making decisions every day that affect how your brand sounds. When choosing music for your brand, it's important to consider your target audience and what kind of emotions you want to evoke. Sound effects can be used to create a more immersive experience for your audience and to trigger specific emotions. Consistency is key when it comes to sonic branding. Episode Highlights 02:41: George and Luke give a "dummies guide" to sonic branding, explaining what it is and why it's important. 04:18: They discuss the power of sonic branding to evoke emotions and create a sense of familiarity. 06:42: George and Luke explain that every brand has a sonic branding strategy, whether they know it or not. 10:22: They share their process for creating a sonic branding strategy for a brand. 14:39: George and Luke offer advice on how small business owners can start using sonic branding. 29:17: They discuss how sound effects can be used in sonic branding. 36:38: George and Luke talk about the importance of considering the time of day when people are most likely to interact with your brand. 44:02: They emphasize the importance of consistency in sonic branding. About the Guests: Website: Mentioned in the Episode End Credits I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/35127435

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