Building your Brand
Graphic Designer Liz Mosley wants all you small business owners to build businesses that you LOVE and feel confident about promoting. Through her decade of branding and design experience and with the help of her guests, she shares top tips to take the fear out of selling and building your brand. Produced by: Lucy Lucraft (Instagram @lucylucraft) Cover illustration: Matt Joyce (Instagram @mattjoyce_illustrator)
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My business goals, dreams and ideas for 2026
12/19/2025
My business goals, dreams and ideas for 2026
In this final episode of 2025, I'm reflecting on how the format of two episodes a week has been and sharing exciting plans for 2026. From hosting my first live podcast event in Cardiff to pursuing more public speaking opportunities and even writing a book, I'm opening up about my goals, my philosophy on holding plans lightly, and why I love doing more of what's already working in my business. I would love to hear what you think of this episode, and I'd love to hear about your 2026 goals too! So please do let me know on Instagram where I'm or and I hope you enjoy the episode! If you enjoyed this episode please leave a 5* rating and review! Key Takeaways Consistency Pays Off – Running both guest and solo episodes weekly since October has strengthened my personal branding and supported consistent YouTube content creation. Hold Goals Lightly – Sometimes better opportunities emerge than what you planned. Being flexible allowed for speaking at Adobe Max instead of the original podcast event timing. Goals Need Strategy – It's not enough to just set goals; you need a concrete plan and actionable steps to actually achieve them. Do More of What You Love – Growth doesn't require radical change. Focus on expanding the parts of your business that bring you joy and fulfillment. Community Matters – Whether it's self-publishing, podcasting, or building a brand, surrounding yourself with supportive people and communities makes ambitious goals more achievable. Episode Highlights – Welcome & reflecting on the twice-weekly podcast experiment – 2026 public speaking goals and the live podcast event announcement – Details about the February 24th Cardiff event with Gavin Strange and Hannah Isted – The scary but exciting goal: writing and self-publishing a book in 2026 – Philosophy on goal-setting: holding plans lightly and being open to better opportunities
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The Power of Saying No: Decision Trees and Business Boundaries with Katie Chappell
12/17/2025
The Power of Saying No: Decision Trees and Business Boundaries with Katie Chappell
I am so excited to have today's guest back on the podcast after recording an episode with her a long time ago about my rejection challenge. Yes, it is Katie Chappell, who was the original inspiration for that challenge! However, we are not talking about rejection today. Instead, we are talking all about Katie’s incredible business as a Live Illustrator. Honestly, I love chatting to her; she is a total business powerhouse with so many brilliant ideas. In this episode, we discuss how she runs her Live Illustration business, the membership and jobs board she has created to share overflow work, and how she manages her time and boundaries. I came away from this conversation so inspired, and I know you will too. Key Takeaways: The pivot to online-only: Katie made the strategic (and initially terrifying) decision to stop doing in-person events and focus exclusively on online live illustration to better manage her stress and family life. Sharing the wealth with a jobs board: Instead of just turning down the inquiries she couldn't take, Katie created a paid jobs board on Substack to pass that overflow work on to other illustrators, creating a win-win for everyone. Dealing with negative comments: Katie opens up about the backlash and trolling she received regarding her jobs board and how she now views it as a "rite of passage" and a sign of increased visibility. The power of the decision tree: To avoid decision fatigue, Katie uses a "decision tree" managed by her assistant to automatically filter inquiries—if a job doesn't meet her specific criteria (like being online and within school hours), it goes straight to the jobs board. Live illustration is thriving: Despite doom and gloom in the wider illustration industry, Katie explains why live graphic recording is still a high-value, premium service that corporate clients love. Episode Highlights: 02:11 – Katie explains exactly what live illustration looks like and how she captures visual notes during events. 07:59 – How Katie discovered graphic recording in the library during her master's degree and realised it was like being a war artist, but for meetings. 14:26 – The moment Katie realised she needed to scale back her agency model and set a deadline to go online-only. 15:28 – How the "Jobs Board" was born from an abundance of inquiries she couldn't fulfill. 25:59 – Navigating "mild trolling" and the emotional process of dealing with negative comments online. About The Guest: Katie Chappell is a live event illustrator who makes visual notes for online events. She is also one-third of The Good Ship Illustration, where she runs courses for creatives, and she manages a popular jobs board for illustrators. You can find Katie on or say hi on Mentioned in this episode: : Katie's course business with Helen Stephens and Tanya Willis. A Substack for illustrators to find work. Previous podcast guest who discussed business as a self-development tool. : Discussed as someone who handles online visibility well. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft If you enjoyed this episode please leave a 5* rating and review!
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Goals, Growth & Business Gains: Reflecting on 2025
12/12/2025
Goals, Growth & Business Gains: Reflecting on 2025
In this solo episode, I reflect on my journey through 2025; celebrating the goals I achieved, the lessons I learned, and the growth I experienced both personally and professionally. From speaking at Adobe Max and launching new projects to working with dream clients and growing the podcast, I share honest insights about what went well, what didn’t, and how I’m setting the stage for an even more intentional 2026. Join me as I look back on a year of progress, pivots, and proud moments. I would love to hear all about your reflections and achievements of 2025. I hope you've enjoyed this episode. Come talk to me on Instagram where I'm or If you enjoyed this episode please leave a 5* rating and review! Key Takeaways Progress isn’t always linear. Sometimes the goals you don’t achieve one year become your biggest wins the next. Keep moving forward and celebrate every step. The quality of your work and relationships matters more than the quantity. Focus on attracting clients and collaborators who truly align with your values and vision. Embrace change and be open to new opportunities. Pivoting, trying new projects, and sharing your authentic self can lead to unexpected growth and fulfillment. Episode Highlights 0:56 I look back at my Instagram post from the end of 2024 and review the goals I set for that year. 3:11 I reflect on working with clients this year, feeling especially aligned and fulfilled by the people I collaborated with. 6:25 I summarize my progress on all my goals, noting that even if I didn’t achieve them in 2024, I made real strides in 2025. 9:45 I talk about the way my personal brand has been affected this year 10:10 A moment to celebrate the podcast
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From Overlooked to Fully Booked with Niki Hutchison
12/10/2025
From Overlooked to Fully Booked with Niki Hutchison
In this episode, I really enjoyed picking the brains of Niki Hutchison, a marketing strategist who is passionate about online businesses marketing themselves like pros. We discuss moving away from amateur ways of doing things to ensure you are marketing like a professional. Even though I am not a trained marketer myself, I have loved learning about it over the last decade of running my business. Niki and I delve into many interesting areas, including demystifying what a 'strategy' actually is, the importance of a multi-channel approach, and the massive impact public speaking can have on your business growth. Key Takeaways: Marketing strategy doesn't have to be complicated: Niki explains that strategy is often over-complicated, but it is simply about starting with your business objective and deciding how to use different channels to achieve it. Don't rely on a single channel: One of the biggest mistakes small businesses make is relying on just one platform; instead, you should leverage your own channels (like your email list) alongside partnerships and other people's audiences. The power of in-person connection: Niki shares that speaking on stages and building real-life connections is currently the most effective way she is growing her audience and establishing trust quickly. Consistency creates trust: A major issue is 'ghosting' your marketing; disappearing and reappearing makes it difficult to establish trust with your audience, so it is vital to find a sustainable rhythm. From Overlooked to Fully Booked: Being 'fully booked' isn't about having zero white space in your diary; it's that confident feeling that you are winning at business, clients are coming in, and momentum is building. Episode Highlights: 02:59 – Niki demystifies the word "strategy" and explains why it is actually quite simple. 07:59 – The danger of relying on just one social media channel and the importance of partnerships. 12:54 – Why in-person speaking and events are Niki's most exciting marketing tool right now. 20:19 – How to build reciprocal partnerships to help spread the word about your launches. 34:23 – Niki’s top tips for creating a marketing plan that fits into your actual life without leading to burnout. About The Guest: is a marketing strategist who helps business owners and brands take a multi-channel marketing approach to market like a pro. She runs two businesses: her personal brand teaching business owners how to market and grow, and specialising in launching for organisations. You can find Niki on Instagram , where she basically lives in her DMs, or connect with her on . You can also find out about her in-person events at her website. Mentioned in this episode: The event Niki hosts in Edinburgh with her friend Abby. Niki is an advisor and trainer for this platform. The tool Niki uses to schedule her content. : An app Niki uses to keep on track with her tasks. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft If you enjoyed this episode please leave a 5* rating and review!
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Behind The Scenes: A mini audit of my business model
12/05/2025
Behind The Scenes: A mini audit of my business model
We're in December and I am naturally getting reflective. In today's solo episode I am chatting through my business model and doing a little bit of an audit. I talk about why I've made certain decisions in my business in the way that I run it. I hope you find this episode helpful and insightful. I would love to hear what you think of this episode, and these solo episodes in general so please do let me know on Instagram where I'm or and I hope you enjoy the episode! If you enjoyed this episode please leave a 5* rating and review! Key Takeaways Intentional Small Business: Growth is focused on income and impact, not on building a large team or agency. Work-Life Blend: Achieving a healthy blend (not necessarily balance) between work and personal life is a priority, with flexibility and breaks built into the schedule. Personalized Success: There’s no one-size-fits-all approach to business growth; success is about building a business that feels right for you, not following external expectations. Episode Highlights 01:29: Pros and Cons of Employment vs. Freelancing: I chat through the benefits of traditional employment and explain why freelancing feels safer to me, especially after seeing redundancies in tech/design. 03:41: Mindset Challenges & Uncertainty: I discusses the freelancer mindset, dealing with uncertainty, and how evidence of continued work helps ease anxiety. 05:46: Work-Life Blend & Taking Breaks: I talk about the challenge of switching off, the joy of my work, and the importance of scheduling breaks. 07:32: Growth Goals: Income vs. Team Size Mentioned in the episode Paul Jarvis' Book
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Foresight vs. Fads: Building a Brand That Lasts with Josephine Hatch
12/03/2025
Foresight vs. Fads: Building a Brand That Lasts with Josephine Hatch
Today on the podcast I am chatting to Josephine Hatch, who is an Innovation Director with over 20 years of experience in foresight, cultural strategy, and brand innovation. Now, you might not totally know what any of that means, but basically, we are talking about trend forecasting! One of the things that really struck me during our chat is that, as creatives and small business owners, many of us do this instinctively without having the formal language for it. This conversation gave me such a good framework for being more strategic about looking at culture and making plans for my business and honestly, Jo’s perspective gave me such a boost regarding the value of human creativity. Key Takeaways Foresight vs. Fads: While "trends" are often associated with fast fashion or fleeting fads, foresight is about spotting signals and understanding the macro forces that impact human behaviour. Human Truths Remain: Technology and context change, but fundamental human truths—like the need for connection or joy—stay the same. Successful brands understand how to tap into these enduring feelings. The AI Counter-Movement: As generative AI adoption grows, there is a strong counter-trend towards the "human." People are increasingly valuing imperfections, analog hobbies, and genuine human curation. Look Outside Your Bubble: Real innovation rarely comes from looking at your direct competitors. Instead, look to other industries, art, and culture for inspiration to disrupt your own category. Episode Highlights 02:51 – Joe explains her background and how an Alexander McQueen runway show sparked her interest in how fashion mirrors society. 06:49 – We discuss why "trend" has become a dirty word and the difference between short-term fads and long-term foresight. 12:56 – Joe shares incredible free resources and tools that small businesses can use to spot cultural shifts. 20:23 – A fascinating look at AI, including why the "human touch" is becoming a premium and the rise of analog hobbies. 33:17 – Simple habits you can adopt to become more culturally curious, including how to document the things that inspire you. About the Guest Josephine Hatch is an Innovation Director at The Otherly, an innovation and brand agency that works with global brands and small businesses to help them defend their space and grow with intent. She has spent 20 years working at the intersect of trend forecasting, cultural strategy, and innovation. Website: LinkedIn: Mentioned in this episode The Otherly Andres Colmenares, Responsible AI expert and IAM festival co-founder Link to a google drive of trend reports via Global Cultural Strategist Amy Daroukakis. Note that a new set of trend reports will come out around December 2025 Free platform for trends, updated daily , and (both good for packaging), SJ from The Akin’s substack is a great read for what's happening in culture Emma Jane Palin’s Our Curated Abode and Instagram I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft If you enjoyed this episode please leave a 5* rating and review!
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Behind the scenes of my branding process
11/28/2025
Behind the scenes of my branding process
In this solo episode of the Building Your Brand podcast, I take you behind the scenes of one of my favorite recent client projects. I share insights into my branding process, the importance of collaboration and communication, and what I think makes for a dream client relationship. I give a candid account of how I work and what I value most in my client partnerships. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! If you enjoyed this episode please leave a 5* rating and review! Key Takeaways Collaboration and Communication Are Essential: The most successful branding projects happen when there’s open, honest communication and a true sense of collaboration between designer and client. Clear feedback and regular updates lead to better results and a more enjoyable process for both parties. Client Involvement Builds Confidence: Involving clients at every stage; from initial mood boards to final design tweaks, helps them feel confident in their new branding and ensures the end result truly fits their needs. Clarity Is Kindness: Direct, honest feedback from clients (even if it’s blunt) is invaluable. It allows the designer to make the right adjustments quickly and creates a trusting and productive working relationship. Episode Highlights 1:15: The client project: rebranding for Sally Webster and creating a physical journal 4:30: Lessons learned about the importance of communication in client work 7:00: The value of client collaboration and honest feedback 11:00: Step-by-step breakdown of the branding process 12:50: How to get in touch if you want to work with me in 2026 Mentioned in the Episode If you're looking for branding or a rebrand in 2026, I am taking on new clients so do get in touch with me and we can book a discovery call
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Patricia van den Akker: The Power of Teaching in Your Creative Business
11/26/2025
Patricia van den Akker: The Power of Teaching in Your Creative Business
Something that really inspires me in the small business world is how many turn their hands to teaching online, myself included. I remember teaching my very first workshop online to over 350 people around the world during lockdown and absolutely LOVING it. Since then I've taught lots more and created group courses that I'm so proud of which is why I was thrilled to chat to Patricia van den Akker, director of the Design Trust, business advisor, trainer and coach. Patricia's worked with thousands of creatives over the last 20 years and she's recently written a book called Teaching Creative Workshops in Person and Online. So if you already teach as part of your business or it's something that you are interesting in adding, then I think you're gonna find today's episode so, so valuable where we talk all about how to host workshops and teach really, really well. Episode Highlights 05:06 Patricia shares a tip for online teaching and workshops: "launch before you're ready" to stop procrastinating, noting that getting paid increases commitment 11:59 Discussion on why teaching is beneficial for creative small business owners, including the reality that services are often currently easier to sell than product 16:59 Patricia discusses the psychology of pricing, noting that "when people don't pay, they don't value it" and that charging can actually increase student commitment . 30:00 Patricia outlines her framework for teaching by asking three key questions: "Why do you want to teach?", "What do you teach?", and "How do you teach?" . 39:56 A discussion on facilitation and the realization that often "we teach what we need to learn," and that students frequently learn more from each other than from the teacher . About the Guest: Patricia van den Akker Patricia van den Akker is the Director of The Design Trust, a creative business advisor, trainer, and coach. She has over 25 years of experience working with craftspeople, designer-makers, and applied arts professionals. Book: Website: Instagram & Facebook: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft If you enjoyed this episode please leave a 5* rating and review!
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Overcoming discomfort by embracing it
11/21/2025
Overcoming discomfort by embracing it
In today's solo episode I am chatting about the levels of discomfort we can step into in our businesses to activily pursue growth. 'Get out of your comfort zone' isn't always a helpful phrase when there's no nuance added to the context. I chat through what has now become the normal signs and signals for me that I am in that sweet (horrible) spot of discomfort that is just right for me - uncomfortable but not totally out of reach. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! If you enjoyed this episode please leave a 5* rating and review! Key Takeaways: "Capacity for Discomfort” is More Useful Than “Comfort Zone” Instead of fixating on leaving your comfort zone, focus on gradually increasing your tolerance for discomfort in ways that are healthy and sustainable. Growth Happens in Manageable Steps You don’t need to leap into the deep end; taking one step at a time, with realistic self-belief, leads to more sustainable progress. Discomfort is a Sign of Growth, Not Failure Feeling nervous or uncomfortable is normal and often means you’re on the right track. Over time, what once felt scary becomes routine. Everyone’s Journey is Unique Your capacity for discomfort, the risks you can take, and the support you have will look different from others. Comparing yourself to others isn’t helpful; focus on your own path. Episode Highlights: 0:31: The Problem with “Get Out of Your Comfort Zone”: I discuss why the phrase can be unhelpful without nuance and context. 3:57: I share my own journey with my comfort zone 7:07: The Value of Discomfort: I talk through how discomfort signals growth and how repeated exposure reduces anxiety over time. 12:00: I talk about the importance of accepting both positive and negative emotions in business and life. Mentioned in the episode:
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Jason Tamou: Why Influencer Marketing is Crucial for Your Brand
11/19/2025
Jason Tamou: Why Influencer Marketing is Crucial for Your Brand
Have you ever thought about becoming an influencer, or perhaps working with creators to grow your brand? This week, I chat to Jason Tamou, formerly a Social Media Manager at Adobe, who has an incredible wealth of knowledge on the creator economy and influencer marketing. Jason shares his journey from being a videographer and photographer to growing a viral food TikTok brand to working with massive brands like Adobe. He explains why big brands invest heavily in creators and how small businesses can utilise influencer marketing, even without a huge budget. Plus, Jason offers brilliant advice on how you can start building your personal brand and land paid partnerships. Episode Highlights 02:40 - Jason's viral journey: hitting 2 million TikTok followers in 18 months by creating recipe content and being called an "idiot sandwich" by Gordon Ramsay. 06:55 - Why big brands like Adobe rely on influencers, who act as "life consultants" to guide people across niches like finance, fitness, and creative editing. 13:00 - Advice for smaller businesses: starting with UGC (User-Generated Content) is the most cost-efficient way to get creator recognition without paying for their platform's reach. 20:15 - The power of enthusiasm: Jason shares a story of a creator landing a partnership not because of their large following, but because of their consistent effort, passion, and involvement in the community. 24:55 - Why influencer fees are justified: creators wear a minimum of ten hats, including editing, business management, and community engagement. You're paying for years of audience-building, not just one video. About the Guest: Jason Tamou Jason Tamou is a former Social Media Manager for Adobe (UK channels) and is currently working as a freelance editor and social media consultant, helping small businesses and individuals build their personal brands and confidence in social media. Instagram (Creator Account): LinkedIn: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft If you enjoyed this episode please leave a 5* rating and review!
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Starting the conversation: My identity crisis
11/14/2025
Starting the conversation: My identity crisis
In today's solo episode I start the conversation around our identities within our businesses and how our job titles and professional labels shape our sense of identity. I get personal and reflect on navigating multiple roles, the pressure to define myself by a single career, and the freedom to choose my own narrative. I'd really love to know what you think about the labels and titles we give ourselves and whether or not you can resonate with my slight identity crisis! Come let me know your thoughts over on instagram where I'm or I really hope you enjoy this episode Key Takeaways The Changing Nature of Careers: Careers are no longer defined by a single job or title for life. It's increasingly common to have multiple roles, pivot between professions, and build a career from diverse income streams. This shift can create identity challenges, but it also offers freedom to redefine yourself over time. Personal Branding: Choosing Your Narrative: You have the power to decide how you present yourself to the world. Personal branding isn't about sharing everything—it's about strategically highlighting the aspects of your identity that feel authentic and meaningful to you. Giving Yourself Permission to Claim a Title: You don't need external validation to call yourself a designer, writer, or any other title. If you're doing the work, you can claim the label. Overcoming imposter syndrome often starts with giving yourself permission to own your chosen identity. Episode Highlights 0:53 Rich Webster setting the scene for my identity crisis 1:23 Titles we give ourselves in our businesses and how we draw identity from them 4:13 How titles and career paths have changed in society over the years 5:14 Who gets to decide what the labels are? 6:06 Personal takeaways 7:16 Why we use labels and titles and why maybe we sometimes shouldn’t Mentioned in the Episode If you enjoyed this episode please leave a 5* rating and review!
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The Holy Grail of Copywriting is Getting Paid to be You with Laura Belgray
11/12/2025
The Holy Grail of Copywriting is Getting Paid to be You with Laura Belgray
I was so inspired when I heard Laura Belgray speak earlier this year at the conference in Newcastle, I just had to have her on the podcast! Laura is the founder of Talking Shrimp, and her mission is to help entrepreneurs and small businesses find the words and the chutzpah to make their business a perfect expression of their personality—what she calls the "holy grail of work". In this episode, we dive into all things email marketing, a practice which has been hugely beneficial for my business, but can sometimes feel challenging. Laura is an expert at making complex things simple, and she shares her incredible advice on: Why "conversational is the new professional" in copywriting. How to write like you talk, even if you were conditioned to write formally. Her genius tips for crafting subject lines that drive curiosity and get opened. How to find "Story Goldmine" in your everyday, mundane life. Redefining "value" in marketing. Her thoughts on AI, the dangers of its style, and its helpful uses. I really hope you enjoy this chat as much as I did! ⏱️ Episode Highlights 02:00: Laura's windy career path from TV promos to becoming an email marketing expert and launching her first course, Inbox Hero. 04:41: The number one piece of advice for writing great copy: read it out loud to ensure you're writing like you talk. 08:29: Why subject lines should not be like article titles and the best way to get people to open your emails (HINT: think like a text message to a friend). 13:16: How daily journaling of small, mundane details can help you discover 'micro stories' that can be turned into great emails. 33:57: Advice on how to find your voice and inject personality into your writing, including keeping track of your specific expressions and using the 'Coat of Arms' exercise. 👤 About the Guest: Laura Belgray Laura Belgray is the founder of Talking Shrimp, a copywriting company with the mission of helping small businesses and entrepreneurs make their business a perfect expression of their personality. Website: Instagram: Book: Tough Titties on Living Your Best Life When You're the Effing Worst (Available at and wherever books 📚 Mentioned in the Episode Course: Course: Journaling Platform: AI Tool/Training: and The Point Finder AI tool Freebie: Author/Book: Annabel Monaghan (Laura recommends starting with Nora Goes Off Script) Author/Book: David Sedaris (Laura recommends Me Talk Pretty One Day) 💌 End Credits I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft If you enjoyed this episode please leave a 5* rating and review!
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Lessons from 200 episodes
11/07/2025
Lessons from 200 episodes
Celebrating the milestone of 200 episodes of the Building your Brand podcast! 🥳 It’s really hard to quantify the direct impact having a podcast has had on me and my business but I hope in sharing some of the lessons I’ve learned along the way you can get a really good idea of why it’s a valuable part of my business and maybe you’ll feel inspired to start your own? I’d love to know your thoughts about podcasting and if it’s something you’re considering for your brand and business, or if you already have a podcast please share with me some of your most valuable lessons! Come find me on instagram where I am or to let me know and I hope you enjoy the episode! If you enjoyed this episode please leave a 5* rating and review! Key Takeaways Podcasting and interviewing guests can grow your network exponentially and deepen your business relationships too Podcasting content is mostly evergreen and can be reused across your business and brand There is a wealth of knowledge to be found in the expertise of your guests that can really help you and your audience. Episode Highlights 1:00 Why I started podcasting 1:45 I talk about the way that the podcast has helped me feel confident and improve my communication skills 2:53 The most surprising value that podcasting has added to my business 5:01 I talk about learning the skill of being an interviewer 6:52 The ways that podcasting content can be used to add further value to your business 8:26 I talk about one of the things that I love the most about podcasting 9:47 I chat through how I have managed to do the hard work to keep the podcast going
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Amy Warren: Turning Your Expertise into a Book
11/05/2025
Amy Warren: Turning Your Expertise into a Book
If you've ever considered writing a book but felt overwhelmed by the thought of it, this is the episode for you! Perhaps you're sitting on a bunch of content and don't realise it could form an amazing book or worry self publishing is costly and stressful? Writing a book is a (secret) goal of mine which is why I wanted to interview Amy Warren, an author, ghostwriter, and book coach about how she helps entrepreneurs, coaches, and consultants transform their ideas into books. Amy shares how self-publishing is changing, why a book is an invaluable asset for your business, and practical steps to get started, even if you don't consider yourself a "good writer". This episode is designed to inspire you to take the leap if writing a book has been on your goal list! Key Takeaways A Book is a Powerful Calling Card: A book can literally transform your career and business by introducing you to a wider audience without you having to be physically present. It serves as an epic lead magnet and an attainable way for people to access your expertise. Repurpose Existing Content: If you have a podcast, you are sitting on a huge asset that can be turned into a book by identifying core themes and using clips and recordings to back up your written arguments. This is an exciting way to break down the mindset block that a book must be completely new content. The Goal is the Outcome: Before starting, define the purpose of your book by completing this sentence: "I will write a book that will...". This goal will inform the book's content, ensuring it gives value while leaving readers wanting more, potentially leading them to your higher-cost services. Episode Highlights 02:11 - Discussing the huge historical stigma around self-publishing and the increasing difficulty of securing traditional publishing deals due to reliance on social media following. 05:00 - Amy shares her personal story of how self-publishing her first book, after initial rejection, led to a full book deal, ghostwriting Sunday Times bestsellers, and a whole new business. 07:50 - How to turn a podcast into a book using AI to sift recordings and identifying overarching themes to create a structured narrative, rather than just a tedious transcript. 13:20 - The benefits of being an author, including becoming a recognised expert or "thought leader", using the book as a high-quality "calling card" to pitch to prospective clients, and boosting your professional bio. 23:50 - The vital first step in writing a non-fiction book: creating an outline to map out the chapters, their contents, and the reader's entire journey or arc. About the Guest: Amy Warren Amy Warren is an author, ghostwriter, and book coach who helps entrepreneurs, coaches, and consultants turn their ideas into commercially viable books. She also helps people self-publish their books through a 'publishing partnership,' where the author retains all rights and control. Website: Instagram: LinkedIn: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft If you enjoyed this episode please leave a 5* rating and review!
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My honest thoughts about Adobe MAX
10/31/2025
My honest thoughts about Adobe MAX
For this week's solo episode of the Building your Brand podcast I've recorded a little mid-event review at Adobe MAX 2025 in LA. I talk about the features revealed in the Opening Keynote, my favourite bits of the conference as well as some things that might not be what you'd expect. Join me for a chat about the thoughts in my head and a little bit of a behind the scenes at Adobe MAX LA. I hope you enjoy this episode, let me know what you think! Come find me on instagram where I am or to let me know and I hope you enjoy the episode! Episode Highlights 0:34 My first time at Adobe MAX 4 years ago 01:25 The Keynote 02:00 My favourite new feature and some more AI thoughts 03:35 What I love about Adobe MAX 05:33 The format behind my talks/LAB at MAX 06:52 Content of the conference and BTS of what happens at MAX Mentioned in the episode
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Beyond "Niching Down": The Power of Strategic Messaging with Kierian Cameron
10/30/2025
Beyond "Niching Down": The Power of Strategic Messaging with Kierian Cameron
I am really trying to cover all different aspects of branding and marketing with this podcast so today I'm diving into something I haven't covered much: how to attract your dream clients through your brand messaging. I chatted with Kierian Cameron, a graphic designer, brand consultant, and the founder of the UK's first premium print-only business newspaper for brand-obsessed founders and entrepreneurs, Kierian shares her incredible 'squiggly' career journey—from psychiatric nurse to winning the lottery and starting an education company, which eventually led her to graphic design and launching her newspaper. We delve into brand messaging—what it is, how to be strategic and intentional with it, and what tweaks you can make to attract higher-paying clients. If you've been stuck trying to attract the right clients, this is the episode for you. Key Takeaways Brand Messaging is Your "Cult Doctrine": It’s not just about what you say, but what you stand for, including your brand's vision, mission, and the cause you're behind. Be Intentional and Strategic: Instead of throwing spaghetti at a wall to see what sticks, make a conscious decision about what you will and will not talk about before you speak. This prevents you from diluting your brand. Attract the Right People: When you show up authentically, unapologetically, and say things with intention, you will attract the people that resonate with your message, which gets you results quicker. Develop Branded Soundbites: Create five to eight short, core soundbites or clips of your messaging that you can use over and over again—in your social media, elevator pitch, and all brand touchpoints—to reinforce your message. Convey Confidence to Attract Higher-Paying Clients: Higher-paying clients are looking for confidence and expertise. Episode Highlights 01:40 - Kierian describes her 'squiggly career' and how she went from psychiatric nursing in NYC to starting a business in Hong Kong. 09:59 - Kierian explains what brand messaging is and the importance of having a 'villain' in your brand's story. 13:34 - The critical connection between strategy, intentionality, and not diluting your brand. 25:47 - Kierian recommends a book for those who want to attract more affluent clients. 28:33 - Discussing Liquid Death and American Eagle as examples of brands with spot-on or intentionally controversial messaging. About the Guest Kierian Cameron is a graphic designer, brand consultant, and the founder of Cult, the UK's first premium print-only business newspaper. Website: use discount code: CULTMYSTERY Instagram: @ Mentioned in the Episode Book: Concept: (The Japanese philosophy of finding one's purpose) I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft If you enjoyed this episode please leave a 5* rating and review!
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Is AI damaging your brand?
10/24/2025
Is AI damaging your brand?
The topic of AI can be confusing and contenious for small businesses. I wanted to have a chat through the ways in which we need to be aware of how using Generative AI can affect our small business and brand. I look at ways it can harm our brand and ways we can use it that keep us true to our brand. I'd love to know if you've thought about making a statement around your AI usage in your business? If you have already or have a totally different position to me on it I'd love to hear your thoughts. Come find me on instagram where I am or to let me know and I hope you enjoy the episode! Key Takeaways To build a successful business you need to build trust with your audience. Building trust with your customers is similar to building trust in relationships - you need to do the things you say you’re going to do. If you use AI to produce an expected outcome for your customer there will always be discrepencies between that and the real outcomes when it comes to what you need to deliver for your clients If you rely on Generative AI for visuals or copy for your brand then your clients aren’t going to be able to disguinish between what is truly you and what is AI If you don’t do your due-diligence fact-check ChatGPT you could be spreading mis-information Episode Highlights 0:58 I talk about the foundation for my thoughts on AI for small businesses and branding and why trust should be at the forefront of your brand 03:58 I talk through how AI is potentially damaging brands more than we realise 07:00 Examples of how to use AI effectively in your business that doesn’t damage your brand 11:28 Final thoughts Mentioned in the episode
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The Art of YouTube: Building a Channel That Lasts with Jade Beason
10/22/2025
The Art of YouTube: Building a Channel That Lasts with Jade Beason
If you've been following me for a while, you'll know that YouTube is something I've been trying to do more regularly and that's why I was so excited to chat with the brilliant Jade Beason for this week's episode. In our conversation, Jade shares so many practical tips on how to grow your YouTube channel, and she also speaks with such honesty about her own experience—how she got started with no editing skills, what she learned along the way, and the mindset shifts that led to her success. I honestly had a million more questions I wanted to ask her! Whether you're just thinking about starting a channel or looking to get more consistent, this episode is packed with valuable insights. Key Takeaways Start with Value, Not Gear: In the beginning, your only focus should be on consistently delivering valuable content to your audience. Set a "Commitment Goal": To overcome the initial period of low views and slow growth, set a "commitment goal". Evolve Before Your Audience Gets Bored: A content or thumbnail style that works brilliantly now will likely cause audience fatigue in about six months. Create for Your Audience, Not Yourself: To build a brand or community, you have to switch from creating content for yourself to creating content for your audience. Episode Highlights [07:00] Jade shares the catalyst for starting her channel: watching her husband go from idea to a published video in just 48 hours made her realise it wasn't as hard as she was telling herself. [15:00] Jade walks through her specific, manual process for researching and identifying trending video topics that have a high potential to be pushed beyond a creator's existing audience. [23:00] Why thumbnails are "incredibly important" and act like an advert for your video . A low click-through rate tells the algorithm that people aren't interested, and it will stop recommending your content. [39:00] Jade’s quick-fire advice for anyone starting out, including how often to post , how long videos should be (and the 8-minute monetisation rule!) , and what basic kit you actually need. About the Guest Jade Beason is a content marketing expert who helps creators build sustainable businesses. She started her YouTube channel in November 2020 and grew it into a full-time career within six months. She is the founder of the creator community The Creator Project and the new agency Social People. YouTube: Instagram: Website: The Creator Project: Social People Agency: Mentioned in the episode Editing Software: , Project Management: Video Collaboration: Equipment: , , People: , I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft If you enjoyed this episode please leave a 5* rating and review!
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A pep talk for small business owners
10/17/2025
A pep talk for small business owners
2025 seems to have been a tough year for small business owners so today on the podcast I am giving us all a little pep-talk and a reminder about why it is absolutely brilliant to keep showing up as best we can in and for our businesses. I'd love to know how things are going for you and if any of this has been helpful and encouraging. Come find me on instagram where I am or to let me know and I hope you enjoy the episode! Key Takeways As small business owners and creatives it’s often when we are under pressure and things feel difficult that creativity grows. Pressure often pushes innovation If you’re a small business owner, you’re a problem solver, you are a creative, you will find a solution that will help you and help other people As a small business owner, some of the small business magic is that you can be agile and pivot in a way that large companies can’t. You have something unqiue to sell or offer as a small business owner because it’s YOU who are doing it and there is no-one else like you Where AI is offering us ‘perfect’ and ‘slickness’, showing your audience the messy reality of your humanity within your business will cultivate deeper connections, authenticity and trust in your business. Be intentional in the ways that you want to impact the world because you have influence and that impact will grow and spread Episode Highlights 1:30: I talk about how amazing things can happen under when we’re pressure as small business owners 3:21: I talk about the magic sauce behind being a small business owner 5:25: I talk about the beauty of being uniquley you withint your industry and ways to lean into that 7:40: I talk about embracing our humanity as a positive within our small businesses 10:25: Final thoughts on the imapct we have on the world
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Behind the Zines: Building Community Through Print with Izzy Poirier and Caroline Sarrette
10/15/2025
Behind the Zines: Building Community Through Print with Izzy Poirier and Caroline Sarrette
One of the things I love most about building a brand is the opportunity to explore creative projects beyond my core offering. Whether it’s a podcast, a book, or a YouTube channel, these projects allow us to share our work in new and exciting ways. That’s why I’m so excited to share my conversation with Izzy Poirier and Caroline Sarrette, the brilliant minds behind the Ottawa and New York Design Clubs. In this episode, we go behind the scenes on their latest collaborative project: a beautifully designed zine. We discuss the entire process, from the initial idea during the pandemic to navigating difficult printers and securing sponsorship. Izzy and Caroline share candidly about the struggles of managing a huge project with lots of collaborators, but also the incredible benefits and sense of community it has brought them. If you’ve ever thought about launching a creative project to showcase your work, you’re going to love this episode. Key Takeaways Passion Projects Fuel Your Brand: Running the design club and creating a zine has been a huge undertaking, but it has directly influenced Izzy's business, helping her define her niche in community building and bringing her new client work. Embrace the "Silent Work": A finished zine or a successful event looks effortless, but it’s built on a mountain of unseen work, from endless email outreach to speaker rehearsals and logistical planning. It's the underlying passion for the project that keeps you motivated through the long hours. Challenges Build Resilience: Every hurdle, from finding the right speakers to navigating a tense negotiation with a printer that changed a quote by 50%, is a lesson. Overcoming this friction is what improves your processes and makes you stronger. Print Creates Tangible Community: The zine began during the pandemic as a way to archive creativity happening during lockdown. It has since become a tangible way to showcase artists, create conversations, and even help contributors land jobs. Episode Highlights 05:47: Izzy explains how starting the Ottawa Design Club at the exact same time as her freelance business was a strategic move to build a network and find her niche. 10:04: Discover how the zine began during the pandemic to create a repertoire of the amazing creativity happening in isolation, and how the first edition sold out in just three days. 17:10: Caroline discusses the specific challenges of building a community in a city like New York, including cutting through the noise to find speakers and sourcing affordable venues. 27:53: Izzy shares the incredibly intense story of a sponsorship deal with a printer going wrong, how she navigated a tense negotiation, and the importance of standing your ground for your community. 34:59: Learn about the theme of the latest zine, "Pivotal Moments", which explores the career-defining shifts that creatives experience and aims to inspire readers to embrace change. About the Guests Izzy Poirier is a brand designer and strategist and the founder of the Ottawa Design Club. Caroline Sarrette is a graphic designer and art director who runs the New York chapter of the Design Club. Izzy Poirier: Caroline Sarrette: Mentioned in the episode I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft If you enjoyed this episode please leave a 5* rating and review!
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I got trolled for being lazy
10/10/2025
I got trolled for being lazy
Context collapse online is a huge reason why people can end up misunderstanding or misinterpreting content that you create; small business owner or not! It's also just so easy and lazy to make a comment without first looking for deeper context ourselves. On todays's solo episode I am talking about some negative comments that showed up on a video that I made for a brand and how I felt about them and have used them to move forward in my own personal development. I'd love to know what you think about the comment culture online. Come find me on instagram where I am or to let me know and I hope you enjoy the episode! Key Takeways When we are building visable brands we do expose ourselves to other people’s opinions There’s often a context collapse when you post snippets of your life online We don’t need to justify the way we spend our time just to fit other people’s expectations of what holds value or productivity When someone makes a comment bringing you down, it often has more to do with how they are feeling about their own lives than what you’re actually doing. Episode Highlights 1:12 The story of how I got trolled 5:09 The trolling comments 7:04 Talking through my initial response 8:15 The signs of when something is bothering me when I thought it wasn’t 10:32 Challenging myself to not over-explain or justify my decisions 11:58 How being trolled has helped me Mentioned in the episode
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Is Running an Event Worth It? With Paul Ince of Marketed Live
10/08/2025
Is Running an Event Worth It? With Paul Ince of Marketed Live
On this week's episode, I chat with Paul Ince, also known as Biz Paul, about his experience running "Marketed Live," an event he started to help build his brand and business and one I attended as a keynote speaker! We dive into the behind-the-scenes insights of organizing an event, discussing everything from finding a venue and selling tickets to the importance of customer service and food. Paul shares how running an event has significantly boosted his personal brand and offers invaluable advice for anyone considering hosting their own event. Key Takeaways: Running an event can significantly benefit your personal brand and overall business reputation, even if it's not a huge money-maker on its own. Prioritize the attendee experience by investing in quality food, excellent customer service, and thoughtful details that surprise and delight. Carefully consider your audience and what they would find most valuable. You don't always need big-name speakers if you provide genuine value. Explore alternative sponsorship opportunities, such as tapping into a company's Corporate Social Responsibility (CSR) budget to fund initiatives like social ticket funds. It's okay to let go of an event or project if it no longer serves your business goals or personal capacity. Sometimes, saying "no" to one thing allows you to focus energy on more profitable or fulfilling ventures Episode Highlights: 03:15: Paul shares the origin story of "Biz Paul" and how his content marketing consultancy, Like Mind Media, came about. 05:07: Discover why Paul and his friend Tim decided to create Marketed Live and their vision for the event. 09:20: Paul explains how Marketed Live became a valuable asset for Like Mind Media's clients and boosted his personal brand. 17:35: We discuss the unexpected challenges of running an event, including the difficulties of selling tickets and venue issues. 28:06: Paul reveals a clever strategy for securing sponsorship by aligning with corporate social responsibility (CSR) budgets. 37:05: Paul talks about the decision to pause Marketed Live and the importance of knowing when to pivot your business focus. About the Guest: Paul Ince, also known as Biz Paul, is a marketing strategist and the founder of Like Mind Media. Website: Social Media: @BizPaul (on all platforms) Like Mind Media: I would love to hear what you think of this episode, so please do let me know on Instagram or I hope you enjoy this episode This episode was written and recorded by me and produced by Lucy Lucraft ( If you enjoyed this episode please leave a 5* rating and review!
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Answering your questions
10/01/2025
Answering your questions
I recently did a Q+A box over on my instagram and today's episode is me answering the questions that came up. It's so great to be able to answer specific questions from listeners and I hope you enjoy discovering the answers to the questions asked too! If you have any other questions for me, or if the answers sparked more questions come find me on instagram where I am or and I'll keep a list for the next Q+A episode. Episode Highlights 0:32 Exciting news for the next season of the podcast 3:27 What would have to happen for me to stop podcasting? 5:14 What is your least favourite podcasting task to do? 6:36 You have a client deadline and a podcast deadline clash, which one wins? 10:12 What hasn’t worked that you’ve tried before? 13:30 What’s the kindest thing someone has said about the podcast? 14:24 Why haven’t we had a live podcast recording/show yet? 15:48 Do you sell products with your hand-lettering on? Mentioned in the episode If you enjoyed this episode please leave a 5* rating and review!
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Recent investments I've made in my business
09/24/2025
Recent investments I've made in my business
It can be hard to know what to invest in and when in your small business. Today I am sharing the recent investments I have made, why I made them and how they have helped me level up in my business. Have you made some recent upgrades or investments in your business? I'd love to know what has really supported you and given you a good ROI? Come find me on instagram where I am or to let me know and I hope you enjoy the episode! Key Takeways Needing hi-tech equipment shouldn’t be a barrier to entry for things in your business: start with what you have and build as you go Upgrading your equipment or spending money on support for your business can remove the friction for you Episode Highlights 0:32 Why it helps to invest in your business 0:56 Leveling up my video tech and why 2:58 The things I have invested in - camera 4:03 The things I have invested in - microphone 5:09 The things I have invested in - teleprompter 7:09 The things I have invested in - coaching 8:53 The things I have invested in - portable camera Mentioned in the episode
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Coming up with a mission statement for your brand
09/17/2025
Coming up with a mission statement for your brand
Want to know one of the most clarifying and helpful things you can do for your small business? Define your mission statement. I've come across many small businesses who are doing great things but don't seem to have a clear direction they are going in simply because they missed a step when starting out, which is to determine their mission statement. On today's solo episode I chat through what a mission statement actually is, we look at big companies' mission statements and look at what's needed to define your own mission statement. I think you're going to find this episode helpful even if you already have a mission statement - it's always a good time to check in and make sure all areas of your business are going in the direction you actually want them to! Let me know if this episode resonated with you. I'd love to know your mission statement too. Come find me on instagram where I am or and I hope you enjoy the episode! Key Takeways A mission statement is an achor and a guiding light in your business When you’re clear about your motivation and values it translates well accross in your business and can help you make the right decisions for your business Money as the sole motivator for your business wont help you be clear on the bigger purpose of your business and it will be easy to get lost along the way. Episode Highlights 0:29 The difference between a mission statement and a vision statement 3:30 Big brands’ mission statements 5:56 How to breakdown what a mission statement is so that you can create one 7:56 Making money as your mission statement, is that good or bad? 9:02 My advice for what to think about when writing your mission statement
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Let's Get Rejected - An Update On One Hundred Rejections
09/10/2025
Let's Get Rejected - An Update On One Hundred Rejections
If you didn't already know, I've been trying to get to 100 Rejections for the last two years. Today I am chatting through the update of how it's all going (spoiler alert - I am failing!!!). I have been learning valuable lessons along the way and as I share them in today's episode I hope you find them helpful too. If you want some support in your Rejection Challenge Journey, or simply would like to have a list of ideas of what you could pitch for then you will want to get your hands on my latest resource - ; 30 prompts for you to challenge yourself with, daily or at your own pace. Let me know how your rejection challenge is going if you're doing one or what the first thing you will pitch for if you're about to start! Come find me on instagram where I am or and I hope you enjoy the episode! Key Takeways You have to learn to trust that you will be able to handle the rejection and move on Very rarely is anything a ‘forever’ no Pursuing rejection gets you more comfortable with discomfort and helps you to learn how to move on quicker when rejections do come Episode Highlights 1:00: Let’s get rejected - a new product to help you with your rejection challenge 1:37: the story so far and why I’m failing 3:15: A new challenge to help me get to 100 5:15: Dream clients as a motivitaion 6:44: Things that hold me back in the rejection challange
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Lessons about cringe and discomfort from a chat with a friend
09/03/2025
Lessons about cringe and discomfort from a chat with a friend
Have you ever felt like there's a bit of a blockage between what you're doing now and where you want to be in marketing your business? Are you watching other people show up for their brands and their marketing in ways that just seem beyond what you feel naturally comfortable in doing and you don't even think the content they're producing is that good but they seem to be doing well...? Well today's episode is for you! I was having a chat with my friend who works in fundraising for a Charity and our converstation inspired today's episode. Join me as I talk through and encourage us all to lean a bit further into our discomfort and what feels 'cringe' and why that's a great move for your branding, marketing and business in general. I would love to hear your thoughts on what has helped you overcome the cringe and what you're planning to do to grow your personal discomfort in your business Come let me know on instagram where you can find me or and I hope you enjoy the episode! Key Takeways The most successful people are not necessarily the people who are the best at what they do. It’s often the people who are prepared to put themselves out there. The people who are willing to work through 'the cringe' are the ones who are getting their businesses and products infront of clients and making the sales In order to grow our businesses we need to grow our capacity for discomfort A huge part of success is the willingness to show up and risk failiure Episode Highlights 0:42 The story behind today’s topic 1:53 Who is winning at being successful? 2:46 Being 'cringe' online 3:21 How to grow your business well 4:27 Why people get held back in their businesses 5:25 Things you can do to help you push through the discomfort 7:59 How to stand out in your industry 10:23 A round up of lessons learned
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Should you follow trends in your small business?
08/27/2025
Should you follow trends in your small business?
It is so tempting to jump on trends when it feels like 'everyone is doing it', and the creative direction is right in front of you but does it actually help or hinder your business? Today I chat through my thoughts on whether or not following trends is good for your branding and if you do follow trends how to know which ones work for you and which ones don't. I would also love to hear your thoughts on how you feel about trends and whether or not they work for you. Come let me know on instagram where you can find me or and I hope you enjoy the episode! Key Takeways Trends don’t last for very long; if you create branding based on a trend, within a year the trend will have moved on If you change your branding regularly you risk breaking trust with your audience and clients If you jump on a trend at the right time, it can have a good imapct and work well Some trends can get boring really quickly and become oversaturated Episode Highlights 1:14 Trends in visual branding 2:10 why rebranding frequently causes problems 4:10 Ways to use trends in your small business visual branding 6:41 trends within your visual content 9:35 Questions to ask yourself before jumping on a trend Mentioned in the episode
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Creative Challenges I Did for Fun (That Accidentally Boosted My Business)
08/20/2025
Creative Challenges I Did for Fun (That Accidentally Boosted My Business)
Over the last 5 years of running my business I have set myself various creative challenges. I never really went into them thinking about the impact that they might have on my business but every single one of them has had a really significant impact and they have often led me to other very exciting opportunities. In this episode I share with 4 of those challenges, what I learnt from doing them and the other opportunities that came my way as a result, and I encourage you to think about the impact creative challenges might have for you. I would also love to hear your thoughts on what my next creative challenge should be! Come let me know on instagram where you can find me or and I hope you enjoy the episode! Key Takeways Creative challenges can speed up your learning process and your progress Creative challenges increase your discipline and consistency Creative challenges exercise your playful creative muscle Trying a different format or limiting yourself on purpose increases creativity Episode Highlights 1:38 My first creative challenge experience 2:03 What I love about a challege 5:15 The Pattern Challenge 7:44 The Rejection Challenge 8:33 Unexpected results and opportunities from challenges 9:26 40 Lessons Challenge Mentioned in the episode
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Why I’m Saying No to an AI Avatar (and Showing Up as Me Instead)
08/13/2025
Why I’m Saying No to an AI Avatar (and Showing Up as Me Instead)
This episode is sponsored by Astute Graphics who create powerful plugins for Adobe Illustrator. (Aff link) This wasn't an episode that I was planning on recording but I suddenly felt the urge to chat about it as I see more and more of this sort of thing online. There are loads of tools now where you can upload hours of your voice or video content of you and make an AI avatar of yourself that looks pretty realistic. I can see how there might be some benefits to this and I discuss that in the episode but I have decided that this is not for me and I share the reasons why. I would love to know what you think - is this something you have thought about? I would love to carry on the conversation on social media so come let me know your thoughts. You can find me @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! Key Takeaways AI is never going to replace human interaction and authentic connection AI avatar may be usual for helping you show up online for your business, but weigh it up for yourself ‘Perfect’ isn’t as interesting as ‘authentic’ Episode Highlights 0:30 why I wanted to cover AI as a subject 1:30 my immediate reaction to having an AI avatar 3:20 Versions of AI tools available 4:56 The pressure to present 6:00 The appeal of an AI Avatar 8:20 A warning for using an AI Avatart Mentioned in the episode
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