Building your Brand

Graphic Designer Liz Mosley wants all you small business owners to build businesses that you LOVE and feel confident about promoting. Through her decade of branding and design experience and with the help of her guests, she shares top tips to take the fear out of selling and building your brand. Produced by: Lucy Lucraft (Instagram @lucylucraft) Cover illustration: Matt Joyce (Instagram @mattjoyce_illustrator)

From The Vault: Brand Personality and Email Marketing with Liz Wilcox 07/22/2026

From The Vault: Brand Personality and Email Marketing with Liz Wilcox Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! So whether this episode ends up being new for you or you get to enjoy it again years later, I hope you find it helpful. The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from. In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values. She’s best known for her 1000+ users membership, 20 Minute Newsletter technique, and her Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, eCommerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run, and is a walking 90s pop culture encyclopedia. In this episode, I chat with Liz Wilcox, whose infectious enthusiasm for email marketing and unapologetic approach to personal branding is truly inspiring. We dive into how you can infuse your unique personality into your brand, why email marketing is such a powerful tool for connection, and how doing business your own way can attract the right people. Whether you’re looking to stand out or just want to feel more at home in your business, I hope this conversation encourages you to embrace what makes you, you. Key Takeaways Lead With Who You Are Building a brand around your true personality creates genuine connections and makes your business a place where you belong. Let Your Values and Vision Shine When you share your values and vision openly, you attract people who resonate with your mission; not just your style. Authenticity Attracts the Right Audience Being boldly yourself may not appeal to everyone, but it draws in those who truly connect with your story and energy. Consistency Doesn’t Mean Predictability Show up regularly, but don’t be afraid to vary your approach; keep things fresh and let your personality evolve. Small Personal Touches Matter Simple, relatable updates in your emails or content can build trust and make your brand memorable. You Can Build Success Your Own Way There’s no single formula; find the intersection of what feels good, what you’re great at, and what serves your audience. Episode Highlights 01:18 – Meet Liz Wilcox: 90s branding, authenticity, and doing business her way 02:04 – How to get your personality across in your brand 04:07 – The evolution of Liz’s business and finding her true voice 06:44 – Attracting the right clients through authentic branding 09:11 – Vision, values, and the strategy behind personal branding 13:26 – Practical advice for showing up as yourself online 16:35 – The power of connection, community, and being open 22:48 – Email marketing tips: keep it simple, personal, and varied 28:29 – Building a business that feels good and serves others Where to find out more from Liz (affiliate link) I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/41935345

From The Vault: How to use journalling in your business with Sasha Glasgow 07/15/2026

From The Vault: How to use journalling in your business with Sasha Glasgow Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! So whether this episode ends up being new for you or you get to enjoy it again years later, I hope you find it helpful. In this episode I speak to Sasha Glasgow of Frank + Feel. Sasha classes herself as a writer, doubter and doer. Even though she's been writing in some form from the age of eight, she only started calling herself a writer last year - a rebellious act against her self-doubting nature. She's an avid journaler and lover of words, who wants to use them to challenge the negative narratives that women can have about themselves. She does this through what she calls #RemindHers. Little notes of thought dotted around the internet to remind women (including herself) of what has always been there: the core things within us that light us up and guide us towards the lives we want to live. The things that can be shrouded by responsibility, shoulds, engrained narratives and self-doubt. Through her email letters, journalling workshops, podcast and Instagram #RemindHers, she documents her journey as it unfolds, unlearning self-doubt, tuning back into self-trust, and living this new creative multi-hyphenate life she has finally given herself permission to pursue. Her hope in doing so publicly is that each step proves to be small, powerful #RemindHer to those who come across her words, in their own lives. Key Takeaways Journaling is a Safe Space for Self-Discovery Let your journal be a judgment-free zone where all parts of yourself can show up honestly and without filters. There Are No Rules; Find What Works for You Your journaling practice can be as simple or creative as you like. The only right way is the one that feels right for you. Journaling Fuels Clarity and Creativity Use your journal to marinate ideas, work through challenges, and spark new directions in your business and life. Start Small and Remove Barriers Even a few bullet points or a quick list can be powerful. Make journaling accessible by keeping your tools close and prompts simple. Let Honesty Lead, Not Perfection Don’t worry about how your journal looks or reads; focus on being honest with yourself, not on creating something to share. Celebrate Tiny Delights and Everyday Joys Journaling isn’t just for working through struggles; use it to notice and savor the small moments that bring you joy. Timestamps 01:26 – Meet Sasha Glasgow: her story and the Frank & Feel community 03:09 – How journaling supports business and personal growth 05:07 – The benefits of journaling for business owners 07:18 – Common journaling mistakes and the importance of honesty 10:12 – Different types of journaling and finding your own style 13:09 – Practical tips for starting and sustaining a journaling habit 17:20 – Journaling prompts for business owners and creative minds 24:34 – Journaling for joy, gratitude, and tiny delights To find more from Sasha check out: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft If you enjoyed this episode please leave a 5* rating and review! Also a big thank you to this episode's sponsor - They sell the most beautiful selection of wooden toys, clothes, prints and gifts and their shop is so perfectly curated and everything aims to educate, inspire and empower our little ones. You can search everything they offer by age, brand or type of product which is such a time saver when looking for gift ideas. /episode/index/show/buildingyourbrand/id/41934975

From The Vault: Weaving Play Into Life and Business with Emma Worrollo 07/08/2026

From The Vault: Weaving Play Into Life and Business with Emma Worrollo Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! In this episode I chat to Emma Worrollo who has created Playful Den. Emma is an expert in the theory of play. Play is one the most natural human states we long to be in. But the journey to the adult-side is full of social conditioning and expectations which make us lose touch with our inner child. We forget how to play. We start feeling awkward about being silly. And somewhere in the process our dreams can start to seem childish or no longer relevant. We move away from who we once felt determined and destined to be. Play can bring that piece of you back. We chat about how we can be more playful in our businesses, how to balance work and play, how to resist turning all of our hobbies into business and we also talk about Emma's experiences running her own small business. Key Takeaways Play is Powerful Embracing playfulness in life and business opens the door to creativity, resilience, and genuine happiness. Experiment Boldly Small businesses have the unique freedom to try new things, pivot quickly, and learn from every experiment; so don’t be afraid to play and fail. Redefine Failure When you approach work with a playful mindset, failure becomes just another step in the creative process, not something to fear. Protect Your Joy Not every hobby needs to become a business; sometimes, keeping something just for fun is the best way to nurture your creativity. Stay True to Yourself Building a business around your values and passions can be deeply rewarding, even if it means taking the less conventional path. Connection Fuels Growth Engaging with your community and sharing your journey authentically can lead to surprising opportunities and meaningful impact. Episode Highlights 01:23 – Emma’s background: from agency founder to play advocate 03:54 – The organic growth of The Playful Den and the decision to go all-in 07:19 – Monetizing a passion: Patreon, courses, and business pivots 10:17 – Branding, launching services, and experimenting with products 12:56 – Why small businesses can be braver and more playful 16:12 – Overcoming fear of failure and the Play-Doh mindset 19:32 – Marketing, newsletters, and building an engaged community 21:50 – The rewards and challenges of running a playful business You can find out more by visiting: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/41934590

From The Vault: How Madlug Is Using Bags To Impact Lives With Dave Linton 07/01/2026

From The Vault: How Madlug Is Using Bags To Impact Lives With Dave Linton Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! I’m always inspired by stories of purpose-driven businesses. In this episode, I sit down with Dave Linton, founder of Madlug; a brand that proves business can be a force for good. Dave’s journey from youth worker to social entrepreneur is filled with lessons on resilience, clarity of mission, and the power of a simple story. Whether you’re building a brand or just looking for a spark of inspiration, I hope this conversation encourages you to think bigger about the impact you can make. Key Takeaways A Clear Mission Creates Momentum When you know the problem you’re solving and stay true to it, your brand’s story becomes magnetic and memorable. Start Small, Dream Big Even with limited resources, bold ideas and determination can lead to global impact. Let Your Story Be Shared Make your mission easy to understand and repeat, when others can tell your story, your message spreads further than you ever could alone. Embrace Growth and Its Challenges Every stage of building something meaningful brings new lessons. Growth may be uncomfortable, but it’s where transformation happens. Impact Goes Beyond Products True success is measured by the lives you touch and the change you inspire, not just sales or numbers. Stay Focused, Stay Generous Protect your core mission, but don’t be afraid to share your ideas and support others along the way. Episode Highlights 00:20 – Meet Dave Linton and the Mad Lug mission 01:25 – The story behind Mad Lug: from youth work to social enterprise 02:55 – Naming, branding, and building a business with purpose 06:50 – The importance of a clear, shareable story 12:10 – Marketing, organic growth, and learning from mistakes 18:00 – Social media, influencers, and the value of authentic advocacy 24:40 – Challenges of growth, staying true to your mission, and leadership lessons 32:00 – Impact stories: changing lives and inspiring others 41:30 – Highlights, reflections, and how to connect with Madlug Find out more about Madlug: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/41904235

Taking a Summer Break and Curating the Best of the Podcast 06/26/2026

Taking a Summer Break and Curating the Best of the Podcast I’m taking a little break from the podcast this summer, but that doesn’t mean your feed will be empty! In this solo episode, I share why I’m stepping back from new episodes for a few months, how I’ve handpicked some of my favorite early interviews to re-release, and what my summer looks like as a self-employed parent. I hope this inspires you to find your own balance and enjoy a slower pace over the next few months. Key Takeaways Embrace the Power of Pause. Sometimes, stepping back is the best way to move forward. Allow yourself space to recharge and return with fresh energy and ideas. Rediscover Hidden Gems. There’s value in revisiting the past; old conversations and experiences can offer new insights when seen through a different lens. Honor the Seasons of Life and Work. Life has natural rhythms. Recognize when it’s time to slow down, focus on what matters most, and trust that growth can happen in quieter moments. Create Space for Creativity. Let go of deadlines and pressure to make room for curiosity, play, and creative exploration; sometimes the best ideas emerge when you least expect them. Stay Connected and Open. Even during times of rest, keep the lines of communication open. Inspiration and connection can come from the most unexpected places. Episode Highlights 00:30 – Why I’m re-releasing old episodes and how I chose them 01:40 – Summer listenership trends and the decision to pause new content 02:30 – My personal summer plans: balancing work, family, and creative projects 03:50 – Our family’s shift system for work and childcare 05:00 – How to stay in touch and what to expect when the podcast returns in September I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written, recorded and produced by me If you like to watch your podcasts you can watch all of my solo episodes including this one on If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/41591595

Unlearning Adulthood and Finding Creative Joy with Meg Lewis 06/24/2026

Unlearning Adulthood and Finding Creative Joy with Meg Lewis One of my favourite people to chat with about life and creativity is Meg Lewis. We often go deep into how we perceive the world, and in this episode, we talk about success, failure, and how to return to the fun and joy we experienced as children. Meg helps adults to undo, unlearn, and un-grow up so they can reconnect with their authentic selves before societal norms made things a bit too predictable. We explore how to dismantle the constructs of shame and why it is important to challenge what we consider "normal" in our careers and personal lives. Key Takeaways Unlearning Adulthood: Our default state as children is curiosity and confidence. We chat about how we can strip away the layers of "boring" habits and societal expectations to find our creative spark again. Challenging Collective Opinions: Meg explains the importance of questioning these norms, whether they relate to design choices or our broader career paths. Retraining for Resilience: Many of the things we think of as "unsafe," (like falling over in public) are actually just societal constructs of shame. We talk about how to retrain our brains to move past this. Redefining Success and Failure: Success is often measured by external validation, but we explore why personal contentment and staying true to your own values is a much more sustainable metric (and why Meg will never have a yacht!) Episode Highlights 01:25: The challenge of communicating a complex, multi-hyphenate career succinctly (spoiler - Meg does it!) 05:40: Challenging "normal" behaviour and the collective hatred of Comic Sans. 15:10: How the brain’s focus on safety creates unnecessary shame around being "weird." 23:00: Why we need to dismantle the binary definitions of success and failure. 38:50: Practical ways to bring small moments of joy and play into your daily routine. 58:15: How to work with Meg through their career strategy programme and personal style class. About the Guest Meg Lewis is a designer, public speaker, and educator who helps individuals and companies find their unique voice and creative joy. They specialise in "un-growing up" and helping adults navigate their careers with more authenticity and less shame. Website: Instagram: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/41290880

My Atomicon Speaking Experience: The Good, The Nerve-Wracking, and the Lessons 06/19/2026

My Atomicon Speaking Experience: The Good, The Nerve-Wracking, and the Lessons In this debrief episode I take you behind the scenes of my experience at Atomicon 2026, one of the UK’s leading marketing conferences for small businesses. This year was my first time speaking, and I recorded this episode the day after getting back to make sure everything was still fresh in my mind! Three years ago I went to Atomicon for the first time I remember thinking how much I would love to speak at the event, and now, after years of honing my public speaking skills and building my business through podcasting, that dream has become a reality. I share about the atmosphere at Atomicon, the supportive community, and the challenges and triumphs of preparing for a major speaking slot sponsored by Adobe. The episode also touches on the practical workflow shared during the talk, using Adobe Acrobat to repurpose podcast content, and the impact of inspiring others to start or revive their own podcasts. Whether you’re interested in public speaking, event experiences, or actionable marketing tips, this episode offers honest insights and encouragement for anyone looking to grow their brand or step onto a bigger stage. If you want to get an early bird ticket for Atomicon next week you can use my affiliate link (you can get a full refund until early next year!) - https://atomic.site/?aap=617 Key Takways Set Big Goals and Celebrate Milestones. After attending Atomicon as an audience member three years ago, I set a goal to speak at the event and this year I achieved it! Take time to acknowledge your progress and celebrate your wins before moving on to the next challenge. Leverage Your Platform for Business Growth. Sharing how my podcast has directly impacted my business; by increasing visibility, expanding my network, and generating revenue; reminded me of the power of consistent content creation. Consider how your own platform can open new opportunities. Embrace Community and Support. Having friends and familiar faces in the audience, plus support from fellow speakers, made the experience even more meaningful. Surround yourself with people who encourage and inspire you, especially when tackling big goals. Keep Improving and Reflecting. Public speaking is a skill that takes practice. I noticed real progress in managing nerves and pacing during my talk. Regular reflection and seeking feedback are key to ongoing improvement in any area. Episode Highlights 00:40 – Recalling first Atomicon attendance and early ambitions 01:14 – Journey to becoming a speaker at Atomicon 02:24 – Overview of Atomicon’s structure and atmosphere 04:50 – Managing nerves and backstage moments 06:32 – Sharing podcasting journey and Adobe Acrobat workflow 07:37 – Audience connections and community support 08:22 – Feedback and impact on listeners 09:10 – Reflections on personal growth and public speaking 11:00 – Looking ahead to next year’s Atomicon and recommendations 12:32 – Gratitude and shoutouts to supporters Mentioned in the Episode Atomicon 2027 (aff link) Adobe MAX 2026: Charlotte Lewis Episode Hannah Isted I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written, recorded and produced by me If you like to watch your podcasts you can watch all of my solo episodes including this one on If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/41690600

Protecting Your Brand in the Age of AI with Ingrid Fernandez 06/17/2026

Protecting Your Brand in the Age of AI with Ingrid Fernandez In this episode I chat to returning guest and founder of We chatted way back in 2022 and since then AI has become HUGELY mainstream throwing up all sorts of joys and stresses for small business owners. We chatted about the essential AI clauses every small business owner needs in their contracts from ensuring brand transparency to preventing clients from "training" AI on your creative work. This conversation is an absolute essential listen if you've been worried about how AI could impact your business. Key Takeaways The Transparency Clause: Clearly define how AI is (and isn't) used in your business processes to build trust and reassure clients that your deliverables are human-made . Restricting Work for AI Training: Protect your intellectual property by including clauses that prohibit clients from feeding your custom designs or content into AI models to create "cheap replicas" . Privacy Policy Audits: Update your privacy documents at least annually to reflect any new AI tools or third-party subscriptions that might touch client data . Human Discernment is Non-Negotiable: AI is designed to "please," not necessarily to be accurate. Always verify AI-generated output for context, facts, and technical correctness . Assume Best Intentions First: Many contract breaches involving AI are accidental. Use clear legal boundaries as a tool for dialogue and education rather than immediate litigation . Episode Highlights 03:15: Why AI cannot replace the technical expertise of a specialist lawyer or designer . 05:50: How AI usage impacts a client's ability to trademark their branding . 09:20: Real-life stories of clients using AI to avoid paying designers for variations of work . 14:10: The "Reputational Risk" of using AI: Why people want to buy from humans, not robots . 23:45: The importance of auditing your "third-party" tool list every six months . 30:45: How AI "sloppiness" (like changing a speaker's face in a headshot) can damage your brand . 40:50: Why a spirit of repair and transparency is more effective than a "cease and desist" . About the Guest Ingrid Fernandez is the founder of Her Legals, a legal firm dedicated to helping women in business secure their contracts, terms and conditions, and privacy compliance. She specialises in making the law accessible and transparent for small business owners. Website: Instagram: Mentioned in the Episode Mentioned as an ideation too : Discussed in the context of design templates and brand individuality . (Aff link): Mentioned regarding AI in creative suites . : Legal documents for small businesses, including AI considerations. End Credits I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/41128095

How Consistency (and Disruption) Build a Memorable Brand: Strategies for Sustainable Growth 06/12/2026

The Power of Side Quests with Mélanie Johnsson 06/10/2026

The Power of Side Quests with Mélanie Johnsson I am a big believer in the power of "side quests" . Over the years, my own side projects have transformed into vital parts of my business and completely changed my career trajectory . In this episode, I am joined by , a creative director, illustrator, and designer who is equally obsessed with the magic of the side quest. We dive into how these personal projects have brought her new clients, created a vibrant community, and allowed her to push her creative boundaries without the constraints of client briefs. Whether you are considering launching a magazine, a community challenge, or an exhibition, Mélanie's proactive attitude will empower you to stop waiting for opportunities and start creating them yourself . Thanks to Ivy Malik for sponsoring this episode. If you wanna learn how to co-create a sale so it doesn't feel like selling head to and watch the free training video. Key Takeaways Proactive Career Growth: Side quests allow you to create the exact type of work you want to be hired for, effectively controlling your own professional narrative and journey. Creative Freedom and Values: Personal projects provide a space to align purely with your own vision and values, which is essential for preventing creative stagnation. Building Community and Authority: Projects like the "Pattern Challenge" or the "Mimi" platform establish you as an expert and build lasting associations in the minds of potential clients. The "Art Director" Mindset: Transitioning to broader titles like Art Director or Creative Director allows you to sell your "brain" and problem-solving skills rather than just a specific technical output. Overcoming Loneliness: Creative communities and in-person meetups serve as a vital antidote to the isolation of freelance life, offering validation and shared support. Episode Highlights 01:50: Mélanie's background growing up in a creative family and her initial "rebellion" against design . 13:10: The creation of Spellbound magazine and the joy of self-publishing. 14:15: How the "Pattern Challenge" transitioned from an Instagram prompt to a charitable physical product. 20:45: Proving creativity: How a client relationship led to 3D rendering and product design. 26:15: The logistical challenges and dreams of building a physical creative studio. 36:10: Rebranding and the power of solving visual problems through a "Creative Director" lens. About the Guest is a French Art Director, Designer, and Illustrator based in the UK . She works with brands across various industries, from skincare to editorial, and is the founder of the Mimi platform for creatives. Website: Instagram: Mimi for Creatives: Mentioned in the Episode : Melanie's self-published creative magazine. #thepatternchallengebymel: A long-running creative community challenge on Instagram. End Credits I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/41174335

Building Trust in the Age of Generative AI: What Small Businesses Need to Know 06/05/2026

Building Trust in the Age of Generative AI: What Small Businesses Need to Know In this solo episode, I'm exploring the critical role of trust for small businesses in a digital world increasingly shaped by generative AI. I chat through personal experiences, industry observations, and am giving some actionable advice on how brands can navigate the ethical and practical challenges of using AI in marketing and content creation without eroding customer trust. Key Takeaways Trust is Fragile and Hard-Won Building trust with your audience takes years, but it can be lost overnight through missteps, especially with misleading or undisclosed AI-generated content. The "Trust Recession" and AI Skepticism Audiences are more wary than ever, often approaching online content with skepticism due to the prevalence of generative AI and undisclosed ads. Transparency is Essential Clearly disclosing the use of AI in your content is crucial. Burying disclosures or surprising your audience with AI-generated material can break trust. Audience Expectations Matter If your brand is open about using AI, your audience is less likely to feel deceived. Problems arise when AI use is unexpected or hidden. DIY Over AI for Small Businesses Audiences often prefer authentic, even imperfect, DIY content over slick but impersonal AI-generated work. The risk to brand trust may outweigh the convenience of generative AI. Episode Highlights 00:05 – Introduction: The Annoyance of Undisclosed Ads 00:29 – Why Trust Matters for Small Businesses 02:20 – The "Trust Recession" and AI’s Impact on Perception 03:30 – How Generative AI Can Break Trust 05:18 – Ethical Concerns and Audience Reactions to AI 10:35 – Repairing Trust and Planning AI Use in Your Brand I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written, recorded and produced by me If you like to watch your podcasts you can watch all of my solo episodes including this one on If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/41521045

Strategic Podcasting for Business Growth with Ana Xavier 06/03/2026

Strategic Podcasting for Business Growth with Ana Xavier You know how much I love podcasting and I'm always keen to chat about how transformative it can be for your brand. So in this episode, founder of tells me about how to create strategic content that drives real growth in a sustainable way. She shares her expertise on shifting from "vanity metrics" to meaningful engagement, working with sponsors, and why the joy of the process is just as important as the results. If you've ever wanted to start a podcast this is a must listen! This episode is sponsored by Ivy Malik. Head to and watch the free training video on how to attract higher paying clients. Key Takeaways Avoid the "Mega-Show" Trap: Don't try to replicate the production of shows like The Diary of a CEO if you are a team of one. Focus on what is sustainable and impactful for your specific business goals. Strategy Over Vanity Metrics: Downloads are not the only measure of success. Strategic content that builds trust with a smaller, dedicated audience can lead to more opportunities and higher conversion than a generic "viral" hit. The Power of Repurposing: Your podcast is a content goldmine. Use transcripts and highlights to create newsletters, social media posts, and blog content to maximise your reach without doubling your workload. Monetisation Beyond Ads: Working with sponsors is not just about reach; it is about alignment. Strategic partnerships can provide value to your listeners while creating a sustainable revenue stream for your show. Prioritise Your Joy: To avoid burnout, you must find a way of podcasting that you actually enjoy. When the creator is having fun, that energy translates to the listener and builds a stronger brand connection. Episode Highlights 05:12: Shifting your mindset from "more listeners" to "better engagement." 12:30: How to use your podcast to build professional authority and trust. 18:25: Strategic ways to approach sponsors and brand partnerships. 27:40: The "Content Waterfall": Maximising every episode through smart repurposing. 35:15: Tips for maintaining consistency and finding joy in the production process. 48:50: Why a podcast can be a business asset even if you don't have thousands of followers. About the Guest Ana Xavier is a podcast strategist, marketer, and the founder of The Podcast Space. She helps business owners and creators turn their podcasts into strategic marketing engines that deliver professional and personal results. Website: Instagram: Podcast: End Credits I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/41001765

What I'd Tell You if I Was Your Mentor: 10 Lessons For Creatives 05/29/2026

What I'd Tell You if I Was Your Mentor: 10 Lessons For Creatives In this solo episode of the Building a Brand Podcast, I share 10 honest lessons I’d pass on if I were mentoring a younger designer or small business owner. I cover embracing experimentation and learning from mistakes as well as redefining success and cheering others on. This episode is packed with encouraging mindset shifts for anyone building a creative business. Whether you’re in a season of growth, comparison, overwhelm, or uncertainty, these reflections will help you approach your business with more confidence, joy, and freedom. Key Takeaways Treat your business like an experiment so failures become lessons instead of personal defeats. Consistency becomes much easier when you build your business around things that genuinely bring you joy. Community matters; even one supportive business friend can make a huge difference. Success doesn’t have to look like internet hustle culture; you get to define it for yourself. Celebrating other people’s wins creates a healthier, more abundant mindset in business. Episode Highlights 00:00 – Why I've been thinking about mentorship 01:00 – Lesson 1: Have an experimental mindset 02:20 – Lesson 2: Expect mistakes and learn from them 04:00 – Lesson 3: Find the joy and follow it 05:45 – Lesson 4: Find what you can be consistent in 07:15 – Lesson 5: Find your community 09:30 – Lesson 6: Commit to learning new things 10:45 – Lesson 7: Hold onto things loosely 12:15 – Lesson 8: Define what success looks like for you 14:25 – Lesson 9: Don’t get obsessed with money goals 16:00 – Lesson 10: Learn to celebrate other people’s successes Mentioned in the Episode https://buildingyourbrand.net/episode/3-memberships-i-love-as-a-freelancer-and-why-they-matter/ I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written, recorded and produced by me If you like to watch your podcasts you can watch all of my solo episodes including this one on If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/41359655

Simple Design Tweaks to Improve Your Branding with Bhavini Lakhani 05/27/2026

Simple Design Tweaks to Improve Your Branding with Bhavini Lakhani In this episode, I have such an interesting chat with graphic designer , a specialist in brand identity and marketing collateral. Get your notebook out because her tips are SO helpful. Bhavini shares her journey from an unexpected start in self-employment following a redundancy in 2011 to becoming an expert in branding for small, independent businesses. Together, we demystify essential design principles, from color contrast and font legibility to the science of hierarchy offering simple, actionable tweaks that you can implement immediately to build trust and boost sales. This episode is sponsored by Ivy Malik. Ivy has created a free training to help you understand how higher-paying clients actually think, behave and buy, so you can attract and sell to them more confidently. If you want sales to feel more natural (and less awkward), head to to watch the free training. Key Takeaways First Impressions are Critical: You get only one chance to make a first impression; intentional branding communicates professionality and builds the trust necessary for clients to invest in you. Prioritize Accessibility for Sales: Using high color contrast and legible fonts ensures that potential customers can actually find your contact details and make a purchase. Stop Center-Aligning Long Text: Left-aligned text is significantly easier for the human brain to process; center-aligning long emails can frustrate readers and lead to missed sales. Lead the Eye with Hierarchy: Coordinating different font sizes and weights allows you to direct your viewer exactly where you want them to look first. Consistency Boosts ROI: Using brand elements consistently across all platforms builds immediate recognition and can increase your return on investment by as much as 23%. Episode Highlights 03:41: We discuss the flexibility of self-employment and working around family life 07:07: Common branding frustrations and the importance of tonal variety in colour palettes 10:55: Discussion on font legibility, the pitfalls of script fonts, and the importance of "kerning" (letter spacing) 16:38: Why you should avoid center-aligning email newsletters to prevent losing potential customers 19:54: Understanding visual hierarchy and leading the audience's eye through a design 23:14: How brand consistency impacts trust, recognition, and ROI About the Guest Website: Instagram: LinkedIn: Mentioned in the episode: Ivy Malik: Friend of the podcast and sponsor of this episode! Get a free training video on co-creating sales at : A self-published guide with easy-to-follow design tips, available on Amazon or as a digital copy on her website End Credits: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/40884015

Comparison Culture in the Creative Industries 05/22/2026

Comparison Culture in the Creative Industries In this solo episode, I’m unpacking comparison culture in the creative industries and the impact it can have on our confidence, creativity, and how we show up online. After seeing some negativity and public mocking circulating online recently, it got me thinking about how easy it is for comparison to spiral into jealousy, criticism, or self-doubt; especially in creative work that feels deeply personal. I share my own experiences of navigating negative comments, the fear of sharing work publicly, and the mindset shifts that help me channel comparison into something healthier and more constructive. If you’ve ever felt discouraged by someone else’s success or found yourself questioning your own work after scrolling online, this episode is for you. Key Takeaways 1. Comparison is normal but how we respond matters It’s natural to compare ourselves to others, especially in creative industries. The important thing is how we process those feelings. 2. Sharing your work online comes with vulnerability Putting yourself and your creativity out there means opening yourself up to opinions, criticism, and misunderstanding. 3. Jealousy can reveal what you truly want Sometimes comparison highlights desires or goals you haven’t fully acknowledged yet. 4. Someone else’s success doesn’t take away from yours Creative opportunities aren’t finite. Another person’s win doesn’t mean there’s less available for you. 5. Turning comparison into encouragement changes everything Using those feelings as a prompt to encourage others, or focus on your own growth, creates a much healthier mindset. Episode Highlights 00:30 – Why comparison culture in creative industries has been on my mind 02:00 – The fear of sharing work online & dealing with criticism 05:30 – Jealousy, social media & asking yourself better questions 08:00 – Scarcity mindset vs abundance mindset in creative work 10:00 – Detaching your self-worth from your creativity I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written, recorded and produced by me If you like to watch your podcasts you can watch all of my solo episodes including this one on If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/41256560

Self-Taught and Scaling: Building a Branding Business with Robin Son 05/20/2026

Self-Taught and Scaling: Building a Branding Business with Robin Son In this episode, I chat to my 'graphic design daughter' Robin Son, a branding designer and podcast host who has built a thriving creative business in just three years without any formal training. Robin shares her incredible journey from working at KFC to launching her design career during maternity leave; all while sitting in the corner of her mum's kitchen during newborn nap times. We discuss the power of learning on the job, the efficiency of the "One Concept Method," and how Robin strategically used social media to grow an audience of over 100,000 followers. This episode is sponsored by Ivy Malik. Ivy has created a free training to help you understand how higher-paying clients actually think, behave and buy, so you can attract and sell to them more confidently. If you want sales to feel more natural (and less awkward), head to to watch the free training. Key Takeaways The Best Way to Learn is by Doing: Robin and Liz both agree that the fastest way to master complex tools like Adobe Illustrator or InDesign is to have a real client project with a deadline. Confidence Over Credentials: Despite being self-taught, Robin’s willingness to say "yes" to projects and figure out the technical details later allowed her to scale quickly and attract international clients from day one. Maximize Your Content: Robin grew her following by repurposing single projects into multiple types of content, including mood boards, process reels, and logo suites. The Power of the One Concept Method: Presenting only the strongest design concept can save time and reinforce your authority as an expert. Episode Highlights 01:40 - Robin’s backstory: From retail jobs to starting a design career during maternity leave 04:40 - The "fake it 'til you make it" approach to learning Adobe Illustrator 05:10 - Liz’s first big project: Learning InDesign on the fly for a charity annual report 07:00 - Pricing and the panic of those first few $50 client projects 10:50 - Why Robin has used the "One Concept Method" since her very first client 14:50 - The strategy behind growing from 2k to 20k followers in just six weeks About the Guest Website: Instagram: Robin's podcast: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft ( ) If you enjoyed this episode, please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/40784860

BTS: How Clients Find Me & Stay With Me 05/15/2026

BTS: How Clients Find Me & Stay With Me In this solo episode, I’m giving you a behind-the-scenes look at where my clients actually come from, what’s converting into paid work, and what I’ve learned from finally tracking my enquiries properly. I share the surprising patterns I noticed around repeat clients and referrals and the role my podcast and Instagram relationships are playing in my business growth. I also chat about transparent pricing, why personal connection matters more than cold outreach for me, and what a high conversion rate might actually be telling you. If you’re a creative business owner wondering how to attract more aligned clients, this episode will give you an honest glimpse into what’s working for me right now. Key Takeaways 1. Repeat clients are a powerful sign of a healthy business One of the biggest sources of enquiries came from previous clients returning for more work, which says a lot about trust and client experience. 2. Referrals are still one of the best ways to get clients Personal recommendations continue to bring in highly aligned enquiries and strong-fit clients. 3. Content builds trust long before someone enquires Whether through Instagram, the podcast, or ongoing online conversations, many clients felt like they already knew Liz before reaching out. 4. Transparent pricing helps attract better-fit enquiries Having pricing guidelines on the website helps filter enquiries and leads to a much higher conversion rate. 5. Relationships matter more than cold marketing The common thread across most enquiries was some kind of personal connection or familiarity—not strangers finding the business out of nowhere. Episode Highlights 00:30 – Why I started tracking where my clients come from 01:20 – The power of referrals, repeat clients & relationship-building 03:20 – How clients usually contact me (email, Instagram & WhatsApp) 04:35 – Why transparent pricing leads to higher conversions I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written, recorded and produced by me If you like to watch your podcasts you can watch all of my solo episodes including this one on If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/41263910

Permission to Pivot: Building a Sustainable Creative Business with Jeanetta Gonzales 05/13/2026

Permission to Pivot: Building a Sustainable Creative Business with Jeanetta Gonzales In this episode, I chat with a multidisciplinary artist, illustrator, surface pattern designer, and mentor to creatives . Jeanette shares her journey from the early days of graphic design (pre-internet!) to building a thriving career in art licensing and coaching . We dive deep into the emotional side of creativity, discussing how to overcome imposter syndrome, why we often seek "permission" to follow our dreams, and how to spot the early warning signs of burnout . If you need permission to REST this is the episode for you! This episode is sponsored by Ivy Malik. Ivy has created a free training to help you understand how higher-paying clients actually think, behave and buy, so you can attract and sell to them more confidently. If you want sales to feel more natural (and less awkward), head to to watch the free training. Key Takeaways The Confidence Connection: Most creative blocks; whether they relate to portfolio building or pitching, are rooted in a lack of confidence and the feeling of not being "good enough". Permission is Personal: Many creatives stay stagnant because they are waiting for external permission to take the next big leap. Recognizing that you have the power to give yourself that permission is the first step toward action. Creativity and Life are Intertwined: Unlike data-driven roles, creative work is deeply influenced by personal life events. It is essential to nurture your environment to protect your creative output. Recognizing Burnout Early: Learn to identify when your creativity "nose dives" as a signal to rest before you hit total exhaustion. Episode Highlights 04:02: Navigating the "dot-com bomb" of 2000 and surviving economic uncertainty in the creative industry. 06:55: The most common struggles Jeanetta sees in her 10 years of coaching artists. 09:42: Why we look for "permission" and how a coach provides a safe space for creative growth. 13:50: Practical advice for working through a "funk" or a period of low creative confidence. 15:59: Identifying the "alarm bells" of burnout and the importance of rest. 19:10: How to handle comparison and "negative voices" from the past that hinder your current work. About the Guest Website: Instagram: Mentioned in the Episode Ivy Malik: Sales coach and mentor (Free training at ). UCLA: Where Jeanetta attended art school Software Tools: , , and the "old school" Freehand and End Credits I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/40698265

The Power of Saying No 05/08/2026

The Power of Saying No In this solo episode, I’m chatting about something that has become increasingly important in both my business and personal life: the power of saying no. As a recovering people pleaser, learning to set boundaries, turning down opportunities, and stop over-explaining myself hasn’t come naturally; but it has been incredibly empowering. I share some of the mindset shifts that have helped me become more confident in saying no, why being “too available” can sometimes work against you, and how protecting your peace is often more valuable than saying yes to every opportunity that comes your way. If you struggle with boundaries, guilt, or fear of missing out, this episode is for you. Key Takeaways 1. Saying no builds confidence The more you practise saying no to things that aren’t aligned, the more empowered and self-assured you become. 2. You don’t have to over-explain your boundaries “No” is a complete sentence; and resisting the urge to justify yourself can be surprisingly freeing. 3. Being too available can lead to burnout Constantly saying yes and always being accessible can create unhealthy expectations in both work and personal relationships. 4. Protecting your peace sometimes means turning down good opportunities Not every exciting opportunity is the right opportunity for this season of your life or business. 5. Scarcity thinking keeps us stuck saying yes The fear that “nothing else will come along” can lead to overwhelm, but every no is proof that more opportunities will still come. Episode Highlights 01:15 – Recovering from people pleasing & setting boundaries 03:00 – How being too available changes people’s perception of you 05:00 – Scarcity mindset, burnout & fear of missing opportunities 06:30 – Why saying no can actually feel empowering 08:00 – The next challenge: saying no to opportunities I do want I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written, recorded and produced by me If you like to watch your podcasts you can watch all of my solo episodes including this one on If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/41150610

Creating a Launch Experience with Teresa Heath-Wareing 05/06/2026

Creating a Launch Experience with Teresa Heath-Wareing Today’s episode is sponsored by Adobe Acrobat. I’ve been using PDF Spaces to turn my podcast transcripts, show notes and guest info into ready-to-share content for Instagram and LinkedIn; quickly and securely. It also makes collaboration easy and helps me spot trends across episodes. Try it at In this episode, I’m joined by business coach and launch expert Teresa Heath-Wareing to break down what launching really means and how you can use it to grow your business, no matter what you have to offer. I know that it's not uncommon to feel like “launching isn’t for me” if you don't run a course or maybe you feel confused by all the online marketing jargon, but my hope is that this episode will give you clarity. We explore how launching is simply a strategic marketing campaign, why every business owner can benefit from it, and how to create a launch that feels aligned, ethical, and effective for your brand and business. We also dive into realistic launch expectations, conversion rates, and why comparing your results to others can hold you back. Whether you’re a service provider, product-based business, or course creator, you’ll walk away with practical insights to help you plan your next launch with confidence. Key Topics Covered What a launch actually is (and what it’s not) How to create a successful launch strategy What a “launch experience” is and why it matters Realistic launch conversion rates and expectations How to launch without feeling salesy or pushy Why visibility is key during a launch Common launch mistakes and how to avoid them How to tailor your launch to your business model Key Takeaways Launching is just a marketing campaign You don’t need a brand-new offer; launching is about intentionally promoting something over a focused period. Every business can (and should) launch From product-based businesses to service providers, launches are simply structured ways to create momentum and sales. A strong launch focuses on experience, not just selling Webinars, challenges, email campaigns, and content all help build connection and trust before the sale. Launches boost visibility; even beyond sales Showing up consistently during a launch increases brand awareness and keeps you top of mind. Conversion rates are lower than you think Most launches convert between 1–8%, so small numbers can still mean a successful launch. There’s no universal launch formula Your audience size, offer type, pricing, and positioning all impact your results; customisation is key. Big launches require bigger inputs High-revenue launches often involve larger audiences, ad spend, or more intensive selling strategies. Your results reflect your input and your priorities More effort usually leads to better results, but you get to decide what level of effort feels right for you. Episode Highlights 01:00 – Introduction to launching and Theresa’s expertise 02:00 – What is a launch? Simple explanation for business owners 06:30 – Examples of launches across different business types 10:00 – What makes a great launch experience 14:00 – Why visibility matters during a launch 18:30 – Realistic expectations and conversion rates 23:00 – Why comparing your launch to others is misleading 30:00 – The truth behind big, high-revenue launches 39:40 – The simple launch framework: Grow → Launch → Sell 42:00 – Choosing the right launch strategy for your offer Final Thoughts Launching doesn’t have to feel overwhelming or exclusive to the “online business world.” When you strip it back, it’s simply about creating intentional moments of visibility, connection, and invitation. The key is to build a strategy that works for your business, your audience, and your values; rather than copying what works for someone else. About The Guest Teresa Heath-Wareing is an award-winning speaker, best selling author, podcaster and 6 figure online business owner. She helps business owners to build a life and business they dream of. Teresa's website: Teresa on instagram: Teresa's YouTube Channel I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written, recorded and produced by me If you like to watch your podcasts you can watch all of my solo episodes as well as this one on If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/41149925

The New Mission I Have Recently Discovered 05/01/2026

Just Make The Video with CJ Cawley 04/29/2026

Just Make The Video with CJ Cawley This week I'm joined by my friend ; branding designer, content creator, and one of the most genuinely honest voices in the design space. In just three years, CJ went from quitting his job with minus money in the bank to running his own studio, hitting 100K on YouTube, and building an audience of hundreds of thousands not by gaming the algorithm, but by refusing to be anything other than himself. We talk about the real cost of growing a following (it's not all good news), why vulnerability beats polish every time, the wild story of someone who AI-cloned his entire identity, and how getting clear on what you actually want from life is the only real strategy that matters. If you've ever felt like social media is full of people showing you how great they are while you sit there feeling behind then give this episode a listen!! This episode is sponsored by SilverStag Type Foundry. If you’re a designer looking for a typeface that really elevates your brand, SilverStag is a brilliant place to start. It’s a one-person type studio creating carefully crafted fonts with multiple weights, alternates, and ligatures; all designed to help brands stand out. Head to and use the code LIZxSLTF for 20% off. Key Takeaways The cost of not making the video is greater than making the video. When motivation fails, reframe it as a cost-benefit question. What's the real price of staying stuck? Be the thing you couldn't find. CJ built his audience by creating content for the younger version of himself; someone who couldn't find a relatable, honest designer online. Who are you making content for? Authenticity isn't a strategy, it's the only thing that scales. Showing your mistakes, your process, and your genuine confusion builds deeper trust than any highlight reel ever could. A big following comes at a cost nobody talks about. The same audience that opens doors can paralyse your creativity. Growth always has a price and knowing that upfront really helps! You don't need to be on every platform, but you do need to love the ones you're on. If you're not consuming content on a platform, you probably shouldn't be creating for it either. Define your 'North Star' before anything else. Can you visualise exactly what your dream life looks, smells, and feels like? That clarity and focus is what makes every uncomfortable action worth taking. Strategy is just a plan. It's not a fancy concept. You identify what you want, you make a plan to get there. That's it. Don't let jargon make it feel bigger than it is. Episode Highlights 01:50 CJ's story: 12 years in design, agency life, going freelance three years ago 04:28 The first year: no clients, no money, and why he finally gave social media a chance 07:38 How one video led to his first paying client and why documenting the messy truth resonated 10:00 Why you need to consume content on a platform before you can create well for it (and why CJ gave up on TikTok) 14:27 The mental cost of a massive following: paralysis, perfectionism, and the weird threshold where everything changes 20:05 On trusting yourself to rebuild if it all fell apart and why that peace is worth more than the follower count 25:06 Why YouTube feels different: deeper relationships, longer content, and finally being able to show his work properly 34:10 The wildest story: someone used AI to clone CJ's entire website, replace his face, and steal his identity 41:48 AI, smartphones, and everything in moderation: how every new technology teaches us the same old lesson 48:31 Advice for anyone struggling to put themselves out there and get leads 53:14 Building a tolerance for discomfort, defining your life on your own terms, and ignoring what Frank, Steve, and Sarah are doing About The Guest CJ Cawley is a brand designer, a logo designer and creative mentor. CJ's YouTube Channel CJ's Instagram CJ's Website I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and produced by me and recorded at If you like to watch your podcasts you can watch all of my solo episodes and this one on If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/40750505

Inside OFFF Festival- What I Learned as a Creative Business Owner 04/24/2026

Inside OFFF Festival- What I Learned as a Creative Business Owner In this episode, I’m sharing a behind-the-scenes debrief from my time at OFFF Festival in Barcelona; one of the world’s most inspiring creative conferences. I chat about the standout talks and industry trends (including honest conversations around AI) and the power of community and creative energy. This episode is a reflection on what really matters as a creative business owner. Key Takeaways Creativity is still deeply human (even in the age of AI) Many top creatives aren’t rushing to replace their craft with AI; they genuinely love the process, problem-solving, and hands-on work. Your struggles are more universal than you think From failure to difficult clients to self-doubt; hearing industry leaders share similar challenges is a powerful reminder that you’re not alone. Community > content While the talks are inspiring, the real value often comes from conversations, relationships, and connections built with other creatives. Inspiration needs action It’s easy to feel motivated after events like this, but the real growth comes from actually trying something new (even imperfectly). Episode Timestamps 00:30 – What is OFFF Festival? 01:00 – The unique “festival” atmosphere 03:00 – Favourite sessions & panel insights 04:50 – Creative attitudes towards AI 06:40 – Universal struggles in creative work 07:50 – Inspiration from animation & design 09:50 – Standout creative direction & visuals 11:00 – Why relationships matter most 13:20 – Final reflections & honest feedback Mentioned in The Episode Katy Cowan Episode Snask Uncommon Creative Studio Creative Boom I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written, recorded and produced by me If you like to watch your podcasts you can watch all of my solo episodes including this one on If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/40988860

Beyond the Shiny Finish: Scaling, Sacrifices, and Software with Michael Bruny-Groth 04/22/2026

Beyond the Shiny Finish: Scaling, Sacrifices, and Software with Michael Bruny-Groth In this episode, I chat with Michael Bruny-Groth, the founder of (aff link) Michael created a tool that has become a staple for logo designers worldwide, but behind the "overnight success" lies a story of immense sacrifice, strategic pivots, and radical vulnerability. Michael shares the behind-the-scenes reality of running a software company, including the personal toll of scaling and his bold decision to run a "Pay What You Want" Black Friday campaign rooted in deep, personal storytelling. This is a refreshingly honest look at what it actually takes to build and maintain a successful brand in the design space and I had so much fun recording it! This episode is sponsored by SilverStag Type Foundry. If you’re a designer looking for a typeface that really elevates your brand, SilverStag is a brilliant place to start. It’s a one-person type studio creating carefully crafted fonts with multiple weights, alternates, and ligatures; all designed to help brands stand out. Head to and use the code LIZxSLTF for 20% off. Key Takeaways The Power of Vulnerability: Sharing the "messy middle" of your business journey can create a deeper connection with your audience than any polished marketing campaign. Problem-First Product Design: The Logo Package succeeded because it solved a hyper-specific, time-consuming pain point for designers: the tedious process of exporting logo files. Redefining "Success": High revenue doesn't always equal high personal happiness; Michael discusses the importance of aligning business growth with personal well-being. Experimenting with Pricing: The "Pay What You Want" model can be a powerful way to re-engage an audience and lower the barrier to entry while maintaining brand integrity. The Myth of Passive Income: Running a software business requires constant maintenance, customer support, and technical updates—it is rarely truly "passive." Episode Highlights 02:15 - The "Why": Solving the nightmare of manually exporting 100+ logo files. 08:40 - The transition from being a full-time designer to a software founder. 15:30 - The reality check: When business success leads to personal burnout. 22:10 - The Black Friday pivot: Moving away from traditional discounts to a "Pay What You Want" model. 31:45 - Why Michael chose to share his personal financial and mental health struggles with his email list. 40:12 - Navigating the technical challenges of maintaining software in an ever-changing Adobe ecosystem. 52:20 - The future of The Logo Package and Michael’s focus on sustainable growth. 01:02:15 - Why Michael is "done" with LinkedIn and focusing on platforms that feel authentic. About the Guest Michael Bruny-Groth is the creator of The Logo Package Express and The Logo Package Portal. Website: (aff link) Instagram: LinkedIn: (Note: He might not accept your request!) I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/40670035

How I juggle motherhood and running a business 04/17/2026

Redefining Growth: From a Team of 10 to a Team of Two with Lauren Harvey 04/15/2026

Redefining Growth: From a Team of 10 to a Team of Two with Lauren Harvey Today on the podcast I chat with Lauren Harvey, who is the owner and founder of with her husband, Alex. I think so often we view running a business as a very linear journey, but often it doesn't really look like that. Over the last 15 years of owning their business, Lauren and Alex started off with just Lauren, grew to a team of 10, and then intentionally scaled back down again to just the two of them. We talk about that experience, how they had to unlearn the traditional narrative of "success," and the new niche they've settled into. We also discuss what it is really like working with your life partner, why they opened a stationery shop, and why we all need to start making decisions based on data rather than our feelings. I always love to hear other people's experiences of finding their own way, and I hope this episode encourages you to build a business that feels right for you. This episode is sponsored by SilverStag Type Foundry. If you’re a designer looking for a typeface that really elevates your brand, SilverStag is a brilliant place to start. It’s a one-person type studio creating carefully crafted fonts with multiple weights, alternates, and ligatures; all designed to help brands stand out. Head to and use the code LIZxSLTF for 20% off. Key Takeaways: Growth doesn't always mean bigger: Society often tells us that business growth means more staff and higher turnover. Lauren shares why she scaled her team from 10 people back down to just her and her husband, and how doing so led to a more profitable and peaceful life. The power of niching: After 15 years, Lauren and Alex decided to niche down specifically to husband-and-wife (or life-partner) businesses. It allows them to serve clients using their own unique lived experience of running a business with a spouse. Working with a life partner: Running a business with your spouse brings unique challenges and benefits. Lauren explains how it allowed them to manage a single shared diary around childcare, but also how they had to work hard to ensure the business didn't completely take over their relationship. Stop letting feelings dictate finances: It is incredibly common to make business decisions based on how we feel on a particular day. Liz shares an anecdote about almost dropping an income stream based on a "feeling," only to realise the data proved it was highly profitable. As Lauren says, your bank account doesn't lie. You can be a creative AND a numbers person: We often like to put ourselves in boxes. Lauren challenges the narrative that creatives "aren't good at numbers" and encourages everyone to rewrite that negative story to take control of their business's profitability. Episode Highlights: 04:14: Why Lauren and Alex decided to niche down to husband and wife business teams . 07:58: Overcoming the fear of niching and putting "all your eggs in one basket" 10:53: The reality of running a business with a life partner while raising a family . 14:58: How communication and office dynamics changed when scaling back to just the two of them . 16:58: The 15-year journey: From a solo founder to a team of 10 and back again . 18:41: Unlearning traditional business studies definitions of success and turnover About The Guest: Lauren Harvey is the founder of Full Stop Accounts, an accountancy firm she runs alongside her husband, Alex. They specialise in providing monthly accountancy services specifically to life-partner and husband-and-wife businesses. You can find Lauren on or by visiting the website. Mentioned in this episode: Silver Stag Type Foundry: Get 20% off beautiful, versatile typefaces using the code LizXSLTF at lizmosley.net/slt I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/40324905

Two failed client projects that had the biggest impact on my business 04/10/2026

Two failed client projects that had the biggest impact on my business In this solo episode, I’m sharing two early client mistakes that knocked my confidence; but ultimately shaped the way I run my business today. I talk vulnerably about my previously poor boundaries and some communication breakdowns, and how these experiences taught me lessons I still carry into every project. If you’ve ever had a client situation go wrong, this episode will remind you: you’re not alone and you can come back stronger. Key Takeaways Your gut is part of your business strategy If something feels off; whether it’s pricing, scope, or a client fit; it’s worth paying attention to. Ignoring it often leads to bigger problems later. Clear boundaries protect both you and your clients Saying yes to the wrong work (or an unclear brief) can create resentment and misalignment. Strong boundaries create better outcomes for everyone. Communication is everything (and more!) Under-communicating is one of the fastest ways to lose trust. Over-explain your process, your decisions, and your expectations. Mistakes don’t define you; how you respond does Every business owner will face rejection, missteps, or unhappy clients. Growth comes from reflecting, adjusting, and moving forward with better systems. Episode Highlights 00:05 - Why mistakes matter more than wins 01:05 - Mistake #1: Ignoring my gut & poor boundaries 04:28 - Mistake #2: Lack of clarity & weak presentation 06:17 - The confidence knock & what changed 07:45 - The biggest lesson: communication & process 08:36 - Trusting your gut in business decisions 09:23 - Rejection, failure & moving forward as a business owner I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written, recorded and produced by me If you like to watch your podcasts you can watch all of my solo episodes including this one on If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/40689945

Book Design as Branding: Lessons from Penguin with David Pearson 04/08/2026

Book Design as Branding: Lessons from Penguin with David Pearson In this episode of Building Your Brand, I’m chatting with , a world-class book designer who began his career at Penguin Books before venturing out on his own. David specializes in both book covers and the internal layouts (text design) of books. We dive deep into the "crossovers" between book design and branding, exploring how David handles the unique challenge of designing for "dead authors" while trying to capture entirely new audiences. David shares his refreshing and somewhat rebellious take on the creative process, explaining why he identifies as a "slow designer" and why he’s perfectly happy staying at the starting line while everyone else races toward the latest tech. This episode is sponsored by SilverStag Type Foundry. If you’re a designer looking for a typeface that really elevates your brand, SilverStag is a brilliant place to start. It’s a one-person type studio creating carefully crafted fonts with multiple weights, alternates, and ligatures; all designed to help brands stand out. Head to and use the code LIZxSLTF for 20% off. Key Takeaways Finding Your "Creative Fit": David emphasizes the importance of aligning your career with your personality; for him, the detail-oriented, rhythmic nature of book design was a perfect match. The Value of Constraints: Whether it's a limited budget or a specific genre's visual "code," David finds that being "hemmed in" actually sparks more creativity. Shapeshifting vs. Personal Style: Unlike illustrators who are often hired for a specific "look," David believes designers should be "shapeshifters" who serve the author's art rather than their own personal brand. Collaborative Client Relationships: Moving away from the "big reveal," David has found that involving clients in the process and presenting multiple options helps them feel like partners in the creation. The "Erosion of Struggle": David and Liz discuss the risks of AI and high-speed technology, noting that the "struggle" of the creative process is often where the most meaningful work happens. Episode Highlights 03:32 – The "lucky" redundancy that led David from text design to the covers department at Penguin. 06:46 – The "ambling and shambling" process: Why David embraces being a slow designer 10:47 – The challenge of "repackaging" dead authors for modern audiences. 15:58 – Navigating visual codes: When to play it safe and when to "elbow" competitors out. 24:41 – Why "one concept" presentations can feel like a prison for designers. 37:34 – Philosophical worries about AI and the "speed" of modern change. About the Guest David Pearson is an acclaimed graphic designer known for his expertise in typography and book jacket design. After a highly successful tenure at Penguin, he established his own studio, Type as Image. Instagram: Website: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/40526010

Where I Stand on AI (as a Branding Designer) 04/03/2026

Where I Stand on AI (as a Branding Designer) In this solo episode I'm sharing honestly on where I currently stand on AI. It's a topic I’m still wrestling with; from its undeniable benefits to the deeper ethical and creative concerns, this isn’t a definitive take; it’s a real-time reflection. If you’ve been feeling conflicted, cautious, or even curious about AI, this episode opens up the conversation and invites you to think more critically about the role it plays in your work, your creativity, and your life. Key Takeaways You don’t need to have a fixed opinion It’s okay to sit in the grey area. Growth comes from questioning, exploring, and allowing your perspective to evolve over time. Just because something is powerful doesn’t mean it’s harmless AI offers incredible opportunities but being intentional about how and when you use it matters more than blindly adopting it. Your creativity is worth protecting The messy middle, the frustration, the breakthroughs that’s where the magic happens. Don’t rush to outsource the very process that makes your work meaningful. Keep asking: “At what cost?” Progress without reflection can lead to regret. Staying grounded in your values will help you navigate change without losing what matters most. Episode Highlights 01:17 – The “grey area” problem: why it’s hard to form a clear opinion 02:21 – Where AI can be powerful (especially in healthcare and business) 03:05 – Major concern #1: consent, data scraping, and misuse of creative work 06:18 – Creativity, critical thinking, and what happens when we outsource our brains 08:06 – The value of craftsmanship and why human-made work still matters 11:46 – The question that keeps coming up: “At what cost?” I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written, recorded and produced by me If you like to watch your podcasts you can watch all of my solo episodes including this one on If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/40682515

The Invisible Impact: How Your Font Choice Defines Your Brand with Alen Kapetanovic 04/01/2026

The Invisible Impact: How Your Font Choice Defines Your Brand with Alen Kapetanovic In this episode I dives into the often-overlooked but essential world of typography with Alen Kapetanovic, a type designer and founder of Alen shares his fascinating transition from civil engineering to running a large design agency, and finally finding true success and freedom through the meticulous art of type design. We explore why fonts are as impactful as color for brand mood, the technical science behind "beautiful collections of letters," and how choosing a unique typeface can elevate a brand without requiring a massive budget. This episode is sponsored by SilverStag Type Foundry. If you’re a designer looking for a typeface that really elevates your brand, SilverStag is a brilliant place to start. It’s a one-person type studio creating carefully crafted fonts with multiple weights, alternates, and ligatures; all designed to help brands stand out. Head to and use the code LIZxSLTF for 20% off. Key Takeaways Success is Personal: Alen redefined success by moving away from a high-pressure 15-employee agency back to solo work, prioritising freedom and time for personal life over managing 200 emails a day Fonts Communicate Subconsciously: Like color, typography conveys emotion and mood before a single word is even read Legibility is Non-Negotiable: A typeface must be appropriate for its context; a "display" font designed for billboards will often disappear or become illegible when used for small body text in a book or on social media Invest in Uniqueness: Using a paid or unique typeface is a powerful way to differentiate a brand from the sea of common fonts found in tools like Canva Typography is a Science: Good type design involves complex rules like "overshoot" and optical illusions to ensure that letters look balanced and work perfectly together as a cohesive set Episode Highlights 04:47 - Why closing a successful 15-person agency was a move toward true freedom 08:50 - The complexity of type design: Why it’s more than just "slanting" letters for italics 12:20 - The "science" of kerning and the technical intricacies of designing a letter like 'S' 16:40 - Why context matters: Using display typefaces vs. text typefaces 21:50 - Subconscious branding: How typography conveys warmth, elegance, or power 24:30 - A critique of recent rebrands (Jaguar and Twitter/X) through a type designer's lens 34:40 - The difference between a collection of beautiful letters and a "beautiful collection" 41:40 - Settling the debate: The difference between a font and a typeface (using the "egg vs. box of eggs" analogy About the Guest Alen Kapetanovic is a type designer, founder of Silver Stag Type Foundry, and a podcast host. Website: Podcast: Instagram: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm or and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft If you enjoyed this episode please leave a 5* rating and review! /episode/index/show/buildingyourbrand/id/40423385

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