Jason Tamou: Why Influencer Marketing is Crucial for Your Brand
Release Date: 11/19/2025
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I loved today's podcast chat and something I've been thinking about a lot recently is how so many of us creatives and business owners have these similar human experiences that we all have to go through. I think it is so powerful when we share those experiences openly and vulnerably. Today on the podcast, I am chatting to Emmi Salonen, who is a designer, artist, speaker and author of the amazing new book, . Emmi founded Studio EMMI in 2005 and has over 20 years of experience in the industry. In this episode, we talk all about the lessons she has learned as a creative, including her personal...
info_outlineHave you ever thought about becoming an influencer, or perhaps working with creators to grow your brand?
This week, I chat to Jason Tamou, formerly a Social Media Manager at Adobe, who has an incredible wealth of knowledge on the creator economy and influencer marketing.
Jason shares his journey from being a videographer and photographer to growing a viral food TikTok brand to working with massive brands like Adobe.
He explains why big brands invest heavily in creators and how small businesses can utilise influencer marketing, even without a huge budget. Plus, Jason offers brilliant advice on how you can start building your personal brand and land paid partnerships.
Episode Highlights
- 02:40 - Jason's viral journey: hitting 2 million TikTok followers in 18 months by creating recipe content and being called an "idiot sandwich" by Gordon Ramsay.
- 06:55 - Why big brands like Adobe rely on influencers, who act as "life consultants" to guide people across niches like finance, fitness, and creative editing.
- 13:00 - Advice for smaller businesses: starting with UGC (User-Generated Content) is the most cost-efficient way to get creator recognition without paying for their platform's reach.
- 20:15 - The power of enthusiasm: Jason shares a story of a creator landing a partnership not because of their large following, but because of their consistent effort, passion, and involvement in the community.
- 24:55 - Why influencer fees are justified: creators wear a minimum of ten hats, including editing, business management, and community engagement. You're paying for years of audience-building, not just one video.
About the Guest: Jason Tamou
Jason Tamou is a former Social Media Manager for Adobe (UK channels) and is currently working as a freelance editor and social media consultant, helping small businesses and individuals build their personal brands and confidence in social media.
- Instagram (Creator Account): @jasontamou
- LinkedIn: Jason Tamou
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode!
This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk
If you enjoyed this episode please leave a 5* rating and review!