The Secret Power of Brand Values: Stay Aligned & Avoid Bad Opportunities
Release Date: 08/06/2025
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info_outlineThis episode is sponsored by Astute Graphics who create powerful plugins for Adobe Illustrator. Access your free trial here (Aff link)
Have you ever considered what your brand values are? Whenever I teach clients and students about branding I always bang on about how important your brand values are as part of your brand foundation and strategy.
They aren't hard to work out and are often very similar to your personal values especially if you're a small business owner.
In this episode, I share what my brand values are, a super simple excersize for working out what yours might be, and I also share some stories from pals on social media who shared with me how their values have impacted different situations they have found themselves in in their business!
I would love to hear what you think of this episode, so please do let me know on Instagram where I’m @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode!
Key Takeaways
- Our values are often passed down to us and become formed over time.
- Having brand values helps you to make better decisions for your business
- Brand values help you to steer your business in the right direction
- Brand values help you maintain your integrity in your business
- Brand values are like boundaries for your business - lines you draw that you do not cross
- As you change as a person, your brand values will change. It’s good to check in with brand values to make sure they are aligned with who you are
Episode Highlights
- 0:49: What are brand values?
- 3:10: My Brand values
- 6:48: Exercise to figure out your brand values
- 11:10: How brand values look and work in your business
- 12:33: Real life examples of how brand values work
Mentioned in the episode