Behind the scenes of planning a live podcast event
Building your Brand
I am beyond excited to be hosting my first ever Live Podcast Event this year! A goal I've had since 2024 and now is becoming a reality! If you're local to Cardiff/South Wales and want to be there in person you can and come along (if there are any left!) Today on the podcast I am giving you a behind the scenes look into all that has gone on in the lead up to the event. I talk openly and honestly about the highs and lows and doubts and excitements! I'm always interested in behind the scenes of anything I've not done before so I do hope you enjoy this sneak peak behind the curtain!! Have you...
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Navigating Creative Burnout and Finding Your Flow with Emmi Salonen
Building your Brand
I loved today's podcast chat and something I've been thinking about a lot recently is how so many of us creatives and business owners have these similar human experiences that we all have to go through. I think it is so powerful when we share those experiences openly and vulnerably. Today on the podcast, I am chatting to Emmi Salonen, who is a designer, artist, speaker and author of the amazing new book, . Emmi founded Studio EMMI in 2005 and has over 20 years of experience in the industry. In this episode, we talk all about the lessons she has learned as a creative, including her personal...
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5 moments from the podcast that changed my brain chemistry
Building your Brand
Last week I gave a talk at St Brides Foundation in London about some of the key moments from the podcast that have forever changed my brain chemistry. Today on the podcast I am sharing those moments with you. Hosting this podcast has added value to my business and in fact my life in ways that I never expected. I've listed all of the episodes mentioned so that you can go back and have a listen through for the full conversations. I hope you find these moments as inspiring as I did! I would love to hear what you think of this episode, and if there have been any moments from the podcast that...
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Staying Solo: Why Growth Doesn’t Have to Mean Bigger with Maggie Patterson
Building your Brand
Do you ever get sucked in by all the messaging online about growth and what that looks like? For a while, I have known that I don't want to grow my business to be an agency or to have a big team, but sometimes it feels a bit frowned upon to stay small and keep your business lean I was so excited when Maggie Patterson got in touch and suggested chatting on the podcast about staying small on purpose. This chat was totally up my street! We talked about the "trust recession", AI, how we price and package our work, and so much more. I hope you will come away feeling encouraged, but also given a...
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How branding can transform the way you show up in your business
Building your Brand
In this episode, I dive into how branding impacts the way you show up for your business. I open up about my own experience with outdated branding and how it actually stopped me from promoting my business because I was embarrassed to send people to my website. I talk about why visual identity matters so much in our content-saturated world and how we make split-second decisions based on what we see. If your branding feels off or isn't serving your current stage of business, I'd love to chat about working together this year. I would love to hear what you think of this episode, so please do let me...
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How to Practice What You Preach as Your Business Grows with Kat Nicholls
Building your Brand
Today on the podcast, I am chatting to Kat Nicholls, the Brand and Integrity Manager at Happiful. If you haven't come across Happiful before, it is a network of mental health and wellness directories as well as a monthly magazine. I loved chatting to Kat about how the brand came about and what it stands for, but we also dive deep into how to maintain your integrity as your brand grows. We cover some of the mistakes they have made and how they navigated them, along with brilliant advice on remaining true to your values and ensuring those values are communicated effectively across a growing...
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The only resolution I'm planning to keep in 2026
Building your Brand
In today's first solo episode of the year, I'm sharing the one resolution I'm committing to in 2026; writing! I'll be honest I've already stumbled a few times, but I'm learning to let go of my all-or-nothing mindset and embrace consistency over perfection. I talk about why I've always told myself I'm "not a good writer," how I'm using the 750 Words website to build a daily writing habit, and why this practice is going to transform my business. Plus, I'm opening up about my goal to write a book this year 👀 and how I'm learning to be kinder to myself along the way. I would love to hear what...
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10 Boring Things That Create Exciting Growth with Alice Benham
Building your Brand
Happy New Year and welcome back to the Building Your Brand podcast for 2026! I am so excited for what I have in store for this podcast this year. To kick things off, I’m thrilled to welcome back a returning guest for her third time on the show: Alice Benham. Alice is the perfect person to start the year with because I love how she thinks about goals and working on your business rather than just in it. In this episode, we demystify the difference between those two concepts (because I honestly get confused all the time!). We also discuss why it is so important to make time for big-picture...
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My business goals, dreams and ideas for 2026
Building your Brand
In this final episode of 2025, I'm reflecting on how the format of two episodes a week has been and sharing exciting plans for 2026. From hosting my first live podcast event in Cardiff to pursuing more public speaking opportunities and even writing a book, I'm opening up about my goals, my philosophy on holding plans lightly, and why I love doing more of what's already working in my business. I would love to hear what you think of this episode, and I'd love to hear about your 2026 goals too! So please do let me know on Instagram where I'm or and I hope you enjoy the episode! If you enjoyed...
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The Power of Saying No: Decision Trees and Business Boundaries with Katie Chappell
Building your Brand
I am so excited to have today's guest back on the podcast after recording an episode with her a long time ago about my rejection challenge. Yes, it is Katie Chappell, who was the original inspiration for that challenge! However, we are not talking about rejection today. Instead, we are talking all about Katie’s incredible business as a Live Illustrator. Honestly, I love chatting to her; she is a total business powerhouse with so many brilliant ideas. In this episode, we discuss how she runs her Live Illustration business, the membership and jobs board she has created to share overflow work,...
info_outlineIn today's solo episode I am chatting about the levels of discomfort we can step into in our businesses to activily pursue growth.
'Get out of your comfort zone' isn't always a helpful phrase when there's no nuance added to the context. I chat through what has now become the normal signs and signals for me that I am in that sweet (horrible) spot of discomfort that is just right for me - uncomfortable but not totally out of reach.
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode!
If you enjoyed this episode please leave a 5* rating and review!
Key Takeaways:
- "Capacity for Discomfort” is More Useful Than “Comfort Zone”
Instead of fixating on leaving your comfort zone, focus on gradually increasing your tolerance for discomfort in ways that are healthy and sustainable. - Growth Happens in Manageable Steps
You don’t need to leap into the deep end; taking one step at a time, with realistic self-belief, leads to more sustainable progress. - Discomfort is a Sign of Growth, Not Failure
Feeling nervous or uncomfortable is normal and often means you’re on the right track. Over time, what once felt scary becomes routine. - Everyone’s Journey is Unique
Your capacity for discomfort, the risks you can take, and the support you have will look different from others. Comparing yourself to others isn’t helpful; focus on your own path.
Episode Highlights:
- 0:31: The Problem with “Get Out of Your Comfort Zone”: I discuss why the phrase can be unhelpful without nuance and context.
- 3:57: I share my own journey with my comfort zone
- 7:07: The Value of Discomfort: I talk through how discomfort signals growth and how repeated exposure reduces anxiety over time.
- 12:00: I talk about the importance of accepting both positive and negative emotions in business and life.
Mentioned in the episode: