Beyond the Shiny Finish: Scaling, Sacrifices, and Software with Michael Bruny-Groth
Building your Brand
In this episode, I chat with Michael Bruny-Groth, the founder of (aff link) Michael created a tool that has become a staple for logo designers worldwide, but behind the "overnight success" lies a story of immense sacrifice, strategic pivots, and radical vulnerability. Michael shares the behind-the-scenes reality of running a software company, including the personal toll of scaling and his bold decision to run a "Pay What You Want" Black Friday campaign rooted in deep, personal storytelling. This is a refreshingly honest look at what it actually takes to build and maintain a successful brand...
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How I juggle motherhood and running a business
Building your Brand
A behind-the-scenes look at the real, unfiltered juggle of running a business while raising a family. In this episode, I’m sharing the contrast between big career moments and the everyday realities of motherhood, plus the systems, support, and mindset shifts that make it all possible. Key Takeaways The “highlight vs reality” contrast is normal You can go from career highs to cleaning up sick (or dealing with nits) overnight. Both can exist and that doesn’t diminish your success. You don’t have to do it all alone Support systems; whether that’s a partner, family, freelancers, or...
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Redefining Growth: From a Team of 10 to a Team of Two with Lauren Harvey
Building your Brand
Today on the podcast I chat with Lauren Harvey, who is the owner and founder of with her husband, Alex. I think so often we view running a business as a very linear journey, but often it doesn't really look like that. Over the last 15 years of owning their business, Lauren and Alex started off with just Lauren, grew to a team of 10, and then intentionally scaled back down again to just the two of them. We talk about that experience, how they had to unlearn the traditional narrative of "success," and the new niche they've settled into. We also discuss what it is really like working with your...
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Two failed client projects that had the biggest impact on my business
Building your Brand
In this solo episode, I’m sharing two early client mistakes that knocked my confidence; but ultimately shaped the way I run my business today. I talk vulnerably about my previously poor boundaries and some communication breakdowns, and how these experiences taught me lessons I still carry into every project. If you’ve ever had a client situation go wrong, this episode will remind you: you’re not alone and you can come back stronger. Key Takeaways Your gut is part of your business strategy If something feels off; whether it’s pricing, scope, or a client fit; it’s worth paying...
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Book Design as Branding: Lessons from Penguin with David Pearson
Building your Brand
In this episode of Building Your Brand, I’m chatting with , a world-class book designer who began his career at Penguin Books before venturing out on his own. David specializes in both book covers and the internal layouts (text design) of books. We dive deep into the "crossovers" between book design and branding, exploring how David handles the unique challenge of designing for "dead authors" while trying to capture entirely new audiences. David shares his refreshing and somewhat rebellious take on the creative process, explaining why he identifies as a "slow designer" and why he’s...
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Where I Stand on AI (as a Branding Designer)
Building your Brand
In this solo episode I'm sharing honestly on where I currently stand on AI. It's a topic I’m still wrestling with; from its undeniable benefits to the deeper ethical and creative concerns, this isn’t a definitive take; it’s a real-time reflection. If you’ve been feeling conflicted, cautious, or even curious about AI, this episode opens up the conversation and invites you to think more critically about the role it plays in your work, your creativity, and your life. Key Takeaways You don’t need to have a fixed opinion It’s okay to sit in the grey area. Growth comes from questioning,...
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The Invisible Impact: How Your Font Choice Defines Your Brand with Alen Kapetanovic
Building your Brand
In this episode I dives into the often-overlooked but essential world of typography with Alen Kapetanovic, a type designer and founder of Alen shares his fascinating transition from civil engineering to running a large design agency, and finally finding true success and freedom through the meticulous art of type design. We explore why fonts are as impactful as color for brand mood, the technical science behind "beautiful collections of letters," and how choosing a unique typeface can elevate a brand without requiring a massive budget. This episode is sponsored by SilverStag Type...
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How I Prepare For Giving a Talk
Building your Brand
Over the last few years I have been lucky enough to speak at some incredible events including Adobe MAX London (in front of 750 people and Adobe MAX LA. This year I am speaking at Atomicon and OMR Festival in Hamburg. In this episode I share how I prepare for the talks I give. Every talk is different but with the help of public speaking coach Charlotte Lewis who I have previously interviewed on the podcast I have managed to come up with a process that works well for me. If you have done any public speaking I would love to hear your experience, and if there is anything else you...
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The Truth About Professional Jealousy with Hannah Isted and Lois Seco
Building your Brand
Today on the podcast, I've invited two of my closest friends, Hannah Isted and Lois Seco, to chat about another vulnerable topic: dealing with professional jealousy. Last time we spoke, we tackled our fear of success, and this time we are diving into the messy feelings of comparison and envy. I am sure everyone has experienced professional jealousy at some point, and honestly, I feel it pretty regularly. In this episode, we chat about how to extract useful information from your jealousy, why taking action is the best antidote to comparison, and the danger of letting the social media...
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3 Memberships I Love as a Freelancer (and Why They Matter)
Building your Brand
In this solo episode, (recorded in my hotel room in London!) I’m sharing three memberships I’m currently part of and genuinely love; and why I think memberships can be such a powerful way to build community as a freelancer or small business owner. When you run your own business, it can often feel like the people around you don’t fully understand what you do. That’s why finding spaces where people get it can make such a difference; not just for practical advice, but for encouragement, accountability, and support. I talk through three memberships that have supported me in different ways,...
info_outlineIn this solo episode of the Building Your Brand podcast, I take you behind the scenes of one of my favorite recent client projects. I share insights into my branding process, the importance of collaboration and communication, and what I think makes for a dream client relationship. I give a candid account of how I work and what I value most in my client partnerships.
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode!
If you enjoyed this episode please leave a 5* rating and review!
Key Takeaways
- Collaboration and Communication Are Essential: The most successful branding projects happen when there’s open, honest communication and a true sense of collaboration between designer and client. Clear feedback and regular updates lead to better results and a more enjoyable process for both parties.
- Client Involvement Builds Confidence: Involving clients at every stage; from initial mood boards to final design tweaks, helps them feel confident in their new branding and ensures the end result truly fits their needs.
- Clarity Is Kindness: Direct, honest feedback from clients (even if it’s blunt) is invaluable. It allows the designer to make the right adjustments quickly and creates a trusting and productive working relationship.
Episode Highlights
- 1:15: The client project: rebranding for Sally Webster and creating a physical journal
- 4:30: Lessons learned about the importance of communication in client work
- 7:00: The value of client collaboration and honest feedback
- 11:00: Step-by-step breakdown of the branding process
- 12:50: How to get in touch if you want to work with me in 2026
Mentioned in the Episode
If you're looking for branding or a rebrand in 2026, I am taking on new clients so do get in touch with me and we can book a discovery call