Bringing Fashion Editorial Energy to Your Brand Photos with Olivia Bossert
Release Date: 02/04/2026
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info_outlineA topic I haven’t covered on the podcast for a while is photography so when Olivia Bossert got in touch about coming on to chat about her 'IT Girl' philosophy, I knew it would be SUCH an interesting and different perspective on personal brand photography.
I am a big believer in brand photography and how much it can do to enhance your brand. It really can impact the visual look and feel of your branding and give you heaps of confidence in how you show up in your business and online.
In this episode, Olivia shares her fascinating journey from shooting for Vogue to pivoting into the personal branding space. We chat about why having a full team on set can transform your confidence, why you definitely don't need to know how to pose, and how she is reclaiming the term "IT Girl" to help business owners show up as their most authentic selves.
Key Takeaways:
- Pivoting after achieving the "dream": Olivia shares the honest reality of achieving her life-long goal of shooting for Vogue, only to realise it didn't bring the fulfilment she expected, leading to her pivot into personal branding.
- The "IT Girl" Philosophy: We discuss reclaiming the term "IT Girl" – it isn't about being a celebrity like Paris Hilton; it’s about fully owning who you are, what you love, and showing up unapologetically as yourself.
- You don't need to know how to pose: One of the biggest fears people have is not knowing what to do in front of the camera. Olivia explains that on a high-end shoot, posing is the photographer's job, not yours.
- Treating your brand like a fashion editorial: Olivia applies her background in fashion to personal branding, using a full team (stylists, assistants, lighting experts) to create high-end, magazine-quality images for business owners.
- Confidence is a result, not a prerequisite: You don't need to feel confident before the shoot. The process of being looked after by a professional team and seeing the final results is what actually creates that lasting confidence boost.
Episode Highlights:
- 02:00 – The "Vogue moment" and why achieving a big goal led to an identity crisis and a business pivot.
- 05:00 – How Olivia applies a fashion editorial mindset to personal branding to create a unique USP.
- 06:00 – A breakdown of what a full production team looks like (and why you might want a stylist and lighting assistant).
- 09:00 – Overcoming camera confidence: Why you don't need to be an influencer or model to look amazing.
- 16:00 – Redefining the "IT Girl" and why the term might feel jarring at first but is actually incredibly empowering.
- 28:00 – The debate on AI in photography: Why images hold energy and why AI headshots often miss the "spark" in the eyes
About The Guest:
Olivia Bossert is a personal brand photographer, artist, and online business owner based in London. After a decade working as a fashion photographer for international publications and brands (including Vogue!), she pivoted to bringing that high-end editorial experience to female founders and business owners.
You can find Olivia on Instagram @oliviabossert or visit her website oliviabossert.com.
The It Girl Experience: https://www.oliviabossert.com/shoot
It Girl Studio: https://www.oliviabossert.com/studio
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode!
This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk
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