Business Badassery with Special Guest Emma McMillan
Release Date: 05/08/2023
How to Balance Prospecting, Client Work and Building Your Business Assets
Business Badassery Podcast
There are so many things to think about and work on when you're running a business as a solo. So how do you know what to prioritize and at what point? Some of it depends on what phase of business you're in...BUT! There are some clear things to focus on before others and we bat that around and talk about Money making activities. Building the plane as you're flying it (whether or not that's a good idea). How to stay on top of it all without losing your mind. We also touch on where getting and keeping clients fits into the whole picture and how it informs what you do when....
info_outline
How to be generous with your clients and prospects without giving it all away for free
Business Badassery Podcast
You know that awkward moment when a client asks for 'one more little thing'? Or a prospect suggests some sort of test project? Here's how to master those scenarios, finding the perfect balance between being generous and not resenting yourself for giving it all away for free. We discuss built-in 'favour budgets', the difference between stellar customer service and simply 'doing more', and how to work out the bounds of the value exchange. Want us to tackle one of your Qs on a future episode?
info_outline
How to Stay Visible Without Social Media
Business Badassery Podcast
Need to grow your list, but allergic to social media? Tune in so we can can help you work out how big of an audience you actually need to support your business (it might be smaller than you think!), and which other visibility-building tools and strategies might be a better fit - for your skills, capacity, and values. Here are the people and places we mention in this episode:
info_outline
Create Systems -- Make Your Freelance Business Easier to Manage
Business Badassery Podcast
Systems and processes for your small business. Why build them? When? What's the easiest way to get them created and in place?
info_outline
Is Content the Best Way to Get Clients
Business Badassery Podcast
We discuss specific content strategies that we've used, seen used in the wild, or know our clients are using successfully. We also share how build authority to convert potential clients into buyers (including offer strategy). The podcast Amy references is Ellen Yin's Cubicle to CEO podcast,
info_outline
Season Wrap-Up, and What's Ahead.
Business Badassery Podcast
info_outline
What Lead Magnet Do I Create To Build My List?
Business Badassery Podcast
This week's listener has a very excellent question today. And it is this. "I'm working on list building at the moment and have lost God knows how many hours to research on what kind of download slash lead magnet to create. While the advice and sounds the thing I'm missing is real life examples. So I was wondering, would you to be comfortable running through the lead magnets you've had over the years and talking about which ones worked? Which ones didn't? And why."
info_outline
Should I Revive My Blog or Start a Substack?
Business Badassery Podcast
This week's listener has a question that reads like this. "It feels like everyone who's anyone has a sub stack at the moment. I love caps writing. And I'm a content writer by trade and wondering what strategic or business value there would be in starting one up, I'm torn between reviving my blog or starting a substack." We figure out what might make sense here!
info_outline
How Many Offers Should I Have on My Site?
Business Badassery Podcast
This week's listener wants to know how many offers to have available for clients. We talk about offer ecosystems, how to decide what number makes sense, whether you should put the offers on your site, or keep them private and internal. There are a few things to keep in mind regarding your pricing and your potential clients and we discuss them all.
info_outline
Should I Create an Application Process for my Group Program?
Business Badassery Podcast
Some online courses and programs requirean application. Is it a good idea to use one? We discuss why to use one and when and how Kirsty has used them in her programs as well as what you should be aware of, and why, if you decide to add an application to one of your offers.
info_outlineWe have a very special guest with us this week. Emma McMillan is someone we know quite well and truly admire and respect.
Emma believes everyone can write better. As a copy coach, she guides small business owners and others to connect authentically – and consistently – with their audience. A former teacher of 12 years, Emma has run a successful copywriting business since 2016. Her unique skill set gives her a deep understanding of both how people learn and the realities of small biz life.
As host of the podcast Not Just About Copy, Emma shares inspiring conversations along with practical coaching episodes on how to write better - with more ease, purpose, joy and flow.
To learn more about Emma, see links below: