BCS 293 - From Marginal Gains to Massive Profits: The Jumpstart 12 Approach

Karl Bryan dives solo into practical frameworks and mindsets for business coaches who want to help clients control costs, maximize profit, and build scalable, valuable businesses. He shares proven strategies used by major brands, offers advice on keeping coaching efficient and impactful, and explores deeper reflections on business, risk, and focus.

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Key Topics Covered

1. Framework for Controlling Costs in Growing Companies

• Big businesses like McDonald’s are relentless about controlling costs, even as they scale. Smaller businesses often loosen up as revenue grows, which is a mistake.

• Cost control isn’t just about cutting—it's about finding new, better ways to operate.

• A practical tip: Review each expense with clients and ask, “Does this get or keep you a client?” If not, consider cutting it.

2. Making Your Coaching More Efficient

• Shift away from lengthy, one-to-one explanations: Send clients pre-recorded videos for topics like building a market-dominating position. Use your coaching calls for execution, implementation, and accountability.

• This approach allows you to double your effective client capacity and focus on delivering value where it matters most.

3. Coaching for Profitability

• The best clients are highly profitable; profit is the “domino” that knocks over challenges in other areas (staffing, time freedom, etc.).

• Keep clients out of “the weeds”—focus 80% on driving profits and only 20% on distractions like internal dramas or relationship issues.

• Karl’s “Jumpstart 12” framework highlights the 12 most impactful areas found in superstar businesses.

4. Marginal Gains & Compounding Impact

• Small improvements (2–5%) in multiple areas can radically improve profits.

• Use examples like “Moneyball” and McDonald’s incremental up-selling to illustrate to clients that consistent singles beat home-run swings in business growth.

5. The Power of 'No' and Focus

• Say “No” to distractions; vision and focus set top performers apart.

• Example: Zuckerberg and Steve Jobs used a simple decision filter (Does it help us grow? Does it align with our vision?) for both early and ongoing business decisions.

• Clarifies, “No” is a decision; “Yes” is a responsibility.

6. Building Value & Business Valuation

• Focus on building an asset you could sell, but don’t necessarily want to.

• Five pillars of valuation: predictability, sustainability, growth opportunities, threats, and scale.

• Watch for “concentration risk” (overreliance on any one client, staff, product, etc).

7. Zen Thoughts & Mindset

• Take time to think deeply—few do, but it provides massive leverage.

• Embrace risk: “The cost of never taking a risk is spending the rest of your life wishing you had.”

• A powerful presence exercise: Imagine yourself at age 90 wishing you were young again. Use this to reframe current challenges and boost gratitude in the present.

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Notable Quotes

• “Profit is the domino that knocks over all the other dominoes.”

• “No is a decision; yes is a responsibility.”

• “The cost of never taking a risk is spending the rest of your life wishing you had.”

• “Build a business you could sell tomorrow, but don’t want to.”

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Resources Mentioned

• Profit Acceleration Software

• The “Jumpstart 12” business framework

• Examples: McDonald’s, Moneyball (Oakland A’s), Steve Jobs, Zuckerberg, Gary Vee

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If you enjoyed the episode, please subscribe, share with a fellow coach, and leave a review. See you next week on Business Coaching Secrets!

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Ready to elevate your coaching business? Don’t wait! Listen to this episode now and make strides towards your goals. Visit Focused.com for more information on our Profit Acceleration Software™ and join our community of thriving coaches.

Get a demo at https://go.focused.com/profit-acceleration

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👉 Karl Bryan helps business coaches get clients. Period.

For more magic on how you can grow a coaching business by attracting small business owners, filling local live events, and closing more high-end coaching clients... go to https://go.focused.com/profit-acceleration

👇 For a free subscription to my magazine The Six-Figure Coach go to 

https:// thesixfigurecoach.com/get-it

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🚀 Karl Bryan, Creator of Profit Acceleration Software™

Karl Bryan gets clients for Business Coaches...period. He is the Founder of The Six-Figure Coach Magazine and creator of Profit Acceleration Software™ that shows you how you can BOOST bottom-line profits of any business using the power of compounding growth without spending more on marketing. 

His goal is straightforward… to help coaches and consultants get more clients.

Get a demo of Profit Acceleration Software™ at https://go.focused.com/profit-acceleration