Ep. 67 | Where’s the Animal-Free Materials Revolution? Nicole Rawling of the Material Innovation Initiative Wants You to Launch It
Release Date: 06/01/2021
Trash into Treasure: ChainCraft Is Converting Food Waste into Sustainable Chemicals
Business for Good Podcast
What if we could turn the mountains of food waste we generate every day into high-value chemicals that replace fossil fuels and palm oil—two of the most environmentally destructive inputs in our economy? That’s exactly what this episode’s guest is doing. is the CEO of , a Dutch biotechnology company using fermentation to convert agricultural waste into medium-chain fatty acids—essential building blocks for everything from fats for foods to lubricants to bioplastics and fragrances. Founded as a spin-off from , ChainCraft is pioneering open-culture fermentation process that offers a...
info_outline
Unstoppable Entrepreneurs: Lori Rosenkopf on the Many Paths to Startup Success
Business for Good Podcast
This episode’s guest is someone who’s spent her career studying—and championing—entrepreneurs who don’t always fit the Silicon Valley mold. Dr. Lori Rosenkopf is the Vice Dean of Entrepreneurship at the Wharton School and the author of the new book . In this short guide, Lori explores how success doesn’t have to mean dropping out of college to start a venture-backed unicorn in your garage. Instead, she highlights seven distinct paths that entrepreneurs can take to build impactful ventures, whether they’re bootstrapped, mission-driven, or even working within larger companies....
info_outline
The Crazy Rock Lady: How Eion is Turning Crushed Rocks into Climate Gold
Business for Good Podcast
You’ve heard of carbon capture machines, but what if one of the most powerful tools for removing CO₂ from the atmosphere isn’t high-tech at all—just crushed rock and rain? Meet Ana Pavlovic, CEO of and the self-described “Crazy Rock Lady.” Her company is pioneering a process called enhanced rock weathering, which uses the natural properties of a green volcanic mineral called olivine to pull carbon dioxide out of the air and lock it away—permanently. The best part? They do it on farmland, replacing conventional agricultural lime with olivine. The result is a two-for-one win:...
info_outline
Vedge of Glory: How Two Plant-Based Restaurateurs Have Survived for Decades
Business for Good Podcast
In the restaurant world, infant mortality is the norm. Nearly two-thirds of new eateries shut down in their first year. Only one in five lives to see its fifth birthday. So when a restaurant—not just any restaurant, but a plant-based fine-dining spot—thrives for decades, it’s not just impressive. It’s almost mythic. Enter Rich Landau and Kate Jacoby, the married duo behind , the acclaimed Philadelphia restaurant that’s helped redefine what plant-based food can be. With nods from Bon Appétit, GQ, Food & Wine, and the James Beard Foundation, Rich and Kate have built more than a...
info_outline
The Venture Capitalist Who Wants You to Donate More to Charity
Business for Good Podcast
Nick Cooney is one of the most prolific investors in food and ag tech. As the founder of , he’s helped deploy nearly $80 million from his first fund and has now toward his second $100 million fund. He’s backed companies across the spectrum of sustainable protein—plant-based meat, cultivated meat, fermentation-derived proteins (including, in full disclosure, my own company, ), and more. But despite his deep roots in venture capital, Nick’s latest project is about something very different: giving money away with no expectation of any financial return. In his new book, , from Simon &...
info_outline
No Palm, No Problem: Fermenting the Future of Fat
Business for Good Podcast
Palm oil is everywhere—from food to cosmetics to biofuels—but its production is a leading cause of deforestation, habitat destruction, and greenhouse gas emissions. What if we could have all the benefits of palm oil without the downsides? Enter , a Dutch biotech startup using fermentation to produce a sustainable alternative to palm oil—without the need for palm trees. Instead of chopping down rainforests, they’re upcycling agricultural waste, feeding it to their specialty yeast, and brewing a fat with the same characteristics as high-end palm oil in the process. The company’s...
info_outline
Turning Air Into Butter: Savor’s Revolutionary Approach to Alternative Fats
Business for Good Podcast
What if the fat in your butter, cheese, or even burger could be made without animals, without plants, without fermentation, and without agriculture at all? That’s exactly what is doing. Using a groundbreaking process that transforms compounds like CO₂ and elements like hydrogen into rich, animal-free fats that can mimic what animal fat does, this California-based startup is rethinking how we produce and consume one of the most essential ingredients in food. In this episode, I sit down with Kathleen Alexander, cofounder and CEO of Savor, to dive into the science behind their...
info_outline
Cleaner Air from Better Plants: The Neoplants Story
Business for Good Podcast
We spend about 90 percent of our lives indoors, yet the air inside our homes and offices is often far more polluted than the air outside. Volatile organic compounds—better known as VOCs—are constantly emitted by furniture, cleaning products, and even the very walls around us. Formaldehyde, benzene, toluene—these chemicals sound like something you’d find in an industrial park, but they’re actually in the places where we eat, sleep, and work. Well, what if nature could give us a hand here? What if plants, and even microbes, could be supercharged to clean our air at a level that...
info_outline
Helping Alt-Protein Startups Survive the Winter: Ahimsa’s Consolidation Approach
Business for Good Podcast
It’s no secret that the alternative protein startups are struggling these days. A combination of lower revenue, intense competition, and less available venture capital is leading to a contraction in the sector, with countless alt-meat and dairy companies conducting layoffs, declaring bankruptcy, and even folding altogether. Enter , a newly formed investment group acquiring promising but distressed plant-based brands. This isn’t charity, though. Ahimsa's belief is that, with their consolidation strategy and pooled resources, these brands that are built on a strong underlying product...
info_outline
Subtracting the Bean from Coffee: The Minus Story
Business for Good Podcast
Did you know that it takes 140 liters of water to make a single cup of coffee? Turns out that coffee, as far as plant crops are concerned, has a fairly heavy footprint on the planet. And it’s getting harder to farm, with climate change altering where and how many coffee beans can even be grown. You’ve heard of making meat without chickens, and milk without cows. Well, you can also now get coffee without beans. This episode’s guest is the CEO of , a startup reimagining how you enjoy your daily brew. Minus has developed an innovative way to replicate the rich flavor, aroma, and experience...
info_outlineYou’ve likely noticed that there’s been an explosion of investment into the animal-free food space, with producers of alt-meat, milk, and eggs advancing weekly. But why isn’t there anything comparable happening in the animal-free materials space?
Sure, we’ve had plastic-based leather alternatives (aka pleather) for a long time, but in terms of products not derived from animals or fossil fuels, what’s out there on the market at scale? Turns out, just not that much.
Enter the Material Innovation Initiative, a relatively new nonprofit organization started by veterans of the animal welfare and animal-free food space. Their goal: to be the Good Food Institute of animal-free materials, helping to attract investment and entrepreneurial activity to build a new industry of animal-free fur, leather, silk, and more. And we’ve got their CEO Nicole Rawling on this episode to regale us with the importance of building such an industry, and how there’s a massive white space there just waiting to be filled.
So, are you thinking about starting your own company to help animals and the planet? If so, after listening to Nicole, you just may think you’ll have a more open field if you go into alt-materials. With that, let her make the case to you herself.
Discussed in this episode:
- Consumer research finding that among those who prefer animal leather, 80% are open to purchasing leather made from plants or grown from animal cells in a factory.
- The RethinkX report and Dr. Liz Specht's GFI blog about it.
- Our past episodes with Pinatex (pineapple leather), Mycocycle (construction waste bioremediation), Bolt Threads (fermentation-produced silk and leather), and Goodwill (used goods).
- This episode is sponsored by the great folks at The Very Good Food Co.
More about Nicole Rawling:
Nicole is an experienced attorney and nonprofit executive. She co-founded the Material Innovation Initiative after identifying the rich potential of the next-gen materials market through her work catapulting plant-based foods into the mainstream. In her previous role as director of international engagement at the Good Food Institute, Nicole worked with key audiences around the world including companies, entrepreneurs, scientists, investors, and government officials to promote the development of alternatives to animal products. Her expertise in the field and in bringing together stakeholders made her a sought after speaker at conferences and high profile meetings in locations like Israel, Estonia, Poland, London, Brazil, India, and across the U.S.