Business for Good Podcast
In the restaurant world, infant mortality is the norm. Nearly two-thirds of new eateries shut down in their first year. Only one in five lives to see its fifth birthday. So when a restaurant—not just any restaurant, but a plant-based fine-dining spot—thrives for decades, it’s not just impressive. It’s almost mythic. Enter Rich Landau and Kate Jacoby, the married duo behind , the acclaimed Philadelphia restaurant that’s helped redefine what plant-based food can be. With nods from Bon Appétit, GQ, Food & Wine, and the James Beard Foundation, Rich and Kate have built more than a...
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Nick Cooney is one of the most prolific investors in food and ag tech. As the founder of , he’s helped deploy nearly $80 million from his first fund and has now toward his second $100 million fund. He’s backed companies across the spectrum of sustainable protein—plant-based meat, cultivated meat, fermentation-derived proteins (including, in full disclosure, my own company, ), and more. But despite his deep roots in venture capital, Nick’s latest project is about something very different: giving money away with no expectation of any financial return. In his new book, , from Simon &...
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Palm oil is everywhere—from food to cosmetics to biofuels—but its production is a leading cause of deforestation, habitat destruction, and greenhouse gas emissions. What if we could have all the benefits of palm oil without the downsides? Enter , a Dutch biotech startup using fermentation to produce a sustainable alternative to palm oil—without the need for palm trees. Instead of chopping down rainforests, they’re upcycling agricultural waste, feeding it to their specialty yeast, and brewing a fat with the same characteristics as high-end palm oil in the process. The company’s...
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What if the fat in your butter, cheese, or even burger could be made without animals, without plants, without fermentation, and without agriculture at all? That’s exactly what is doing. Using a groundbreaking process that transforms compounds like CO₂ and elements like hydrogen into rich, animal-free fats that can mimic what animal fat does, this California-based startup is rethinking how we produce and consume one of the most essential ingredients in food. In this episode, I sit down with Kathleen Alexander, cofounder and CEO of Savor, to dive into the science behind their...
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We spend about 90 percent of our lives indoors, yet the air inside our homes and offices is often far more polluted than the air outside. Volatile organic compounds—better known as VOCs—are constantly emitted by furniture, cleaning products, and even the very walls around us. Formaldehyde, benzene, toluene—these chemicals sound like something you’d find in an industrial park, but they’re actually in the places where we eat, sleep, and work. Well, what if nature could give us a hand here? What if plants, and even microbes, could be supercharged to clean our air at a level that...
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It’s no secret that the alternative protein startups are struggling these days. A combination of lower revenue, intense competition, and less available venture capital is leading to a contraction in the sector, with countless alt-meat and dairy companies conducting layoffs, declaring bankruptcy, and even folding altogether. Enter , a newly formed investment group acquiring promising but distressed plant-based brands. This isn’t charity, though. Ahimsa's belief is that, with their consolidation strategy and pooled resources, these brands that are built on a strong underlying product...
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Did you know that it takes 140 liters of water to make a single cup of coffee? Turns out that coffee, as far as plant crops are concerned, has a fairly heavy footprint on the planet. And it’s getting harder to farm, with climate change altering where and how many coffee beans can even be grown. You’ve heard of making meat without chickens, and milk without cows. Well, you can also now get coffee without beans. This episode’s guest is the CEO of , a startup reimagining how you enjoy your daily brew. Minus has developed an innovative way to replicate the rich flavor, aroma, and experience...
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In this episode we’re diving deep into the fascinating world of carbon recycling with a trailblazer who’s reshaping how we think about waste and sustainability. Our guest is Dr. Jennifer Holmgren, CEO of —a company on a mission to transform our biggest environmental challenge into an economic opportunity. LanzaTech is pioneering a process that takes industrial emissions—the kind of harmful gases that typically contribute to climate change—and recycles them into valuable products like fuels, fabrics, and everyday consumer goods. The concept might sound like science fiction, but it’s...
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In this episode we’re taking you on a journey to some of the most remote corners of West Africa, where energy access is scarce, and innovation is changing lives. Our guest is Nicole Poindexter, the founder and CEO of , a company that's bringing clean, reliable solar power to off-grid communities in countries like Sierra Leone, Benin, and Liberia. Nicole and her team are doing something extraordinary: building solar mini-grids that provide electricity to tens of thousands of people who otherwise rely on polluting and expensive energy sources—or have no power at all. And, impressively,...
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Most plant-based meats in the US have centered around American staples like hamburgers, hot dogs, chicken nuggets, and sausages. But there’s a world of meat consumption out there, and some of the most popular meat dishes are ones many Americans may have never even tried. In recent years, South Korea has seen great success exporting its culture around the world, with mega-popular K-dramas like and , K-pop like , and yes, K-food like . Now, South Korean plant-based meat player is bringing its twist on K-meat to thousands of US supermarkets. Already, the company’s Korean-style alt-meats...
info_outlineThere are several dozen startups, including one that I cofounded, laboring to scale mycelium fermentation to a point where it can start making a dent in demand for animal meat. One company though, has been doing this for decades: Quorn Foods.
While most alt-meat is made from pea, soy, or wheat, Quorn dominates the portion of the market made from mycelium, controlling more than 99% of the mycoprotein-based alt-meat sector. Partnered with companies like KFC, Quorn is the number one alt-meat brand in the EU, even though it’s still a smaller part of the US market. That may be changing soon, though.
In this conversation, we hear from Quorn’s CEO Marco Bertacca about where the company’s been and where it’s going, including its plans in the US. He reveals which fungi protein startup Quorn recently invested in, whether Quorn intends to build its own fermentation assets in the US, when the company intends to remove all egg whites from its products, and why he thinks Quorn seems better suited as a chicken alternative than beef. Interestingly, he also claims that Quorn is already competing on cost with some chicken products today.
I was impressed by Marco’s humility in this interview, including when he’s talking about where he thinks Quorn has come up short in some of its expansion plans. Interestingly, he and I also chat about why he felt it was important for him, when starting as CEO four years ago, to work for weeks undercover as a factory worker in a Quorn plant before getting behind a computer.
The job, Marco claims, has been very gratifying for him, noting that he’s married to someone who never eats meat, and he’s become someone who eats meat only once per month. Marco even notes that his children are more proud of him today than ever before because of his work to create a more sustainable food system.
I think you’ll appreciate that sentiment even more after listening to this conversation with the man at the helm of the fungi fermentation revolution—enjoy!
Discussed in this episode
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Paul’s new talk on the TED website about fungi fermentation.
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Paul’s favorite Quorn products are the Spicy Chiqin Patties and Fish Sticks.
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The history of Quorn.
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Quorn was acquired in 2015 for $831 million by Monde Nissin.
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Monde Nissin’s 2021 billion-dollar IPO for Quorn.
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Quorn’s 2021 announcement that it would invest $335 million in the US market.
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Marco’s first weeks on the CEO job were spent as a factory worker.
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The Fungi Protein Association, of which Quorn is a founding member
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Our recent episode with Prime Roots CEO Kimberlie Le.
More about Marco Bertacca
Marco Bertacca joined Quorn Foods as CEO in January 2020, bringing over 25 years of global food and drink experience to the company.
Prior to moving to the UK to undertake the role, Marco was based in the Philippines where he was the Managing Director of Alaska Milk Corporation, a Friesland Campina Company, for over three years. He first moved to South East Asia in 2013, taking the role of Business Development Director in Singapore for Friesland Campina. He went on to hold a number of MD roles across Singapore and Thailand. Before joining Friesland Campina Marco was President of Europe at CSM Bakery Products, and began his career working for Unilever for 10 years, leading the company’s supply chain operations.
Marco joined Quorn Foods with the ultimate goal of encouraging more sustainable diets, for the health of both people and planet. Under his leadership, the business announced it will be the first major food brand to roll out carbon labelling on its products, and has committed to achieving Net Positive status by 2030, by which time he has set the ambition to serve 8 billion servings of Quorn a year, the equivalent of one serving for every person on the planet.