Novel Proteins for Pets: Omni is Helping Animal Lovers Feed Their Pets Fewer Animals
Release Date: 07/01/2024
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It’s no secret that the alternative protein startups are struggling these days. A combination of lower revenue, intense competition, and less available venture capital is leading to a contraction in the sector, with countless alt-meat and dairy companies conducting layoffs, declaring bankruptcy, and even folding altogether. Enter , a newly formed investment group acquiring promising but distressed plant-based brands. This isn’t charity, though. Ahimsa's belief is that, with their consolidation strategy and pooled resources, these brands that are built on a strong underlying product...
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Did you know that it takes 140 liters of water to make a single cup of coffee? Turns out that coffee, as far as plant crops are concerned, has a fairly heavy footprint on the planet. And it’s getting harder to farm, with climate change altering where and how many coffee beans can even be grown. You’ve heard of making meat without chickens, and milk without cows. Well, you can also now get coffee without beans. This episode’s guest is the CEO of , a startup reimagining how you enjoy your daily brew. Minus has developed an innovative way to replicate the rich flavor, aroma, and experience...
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In this episode we’re taking you on a journey to some of the most remote corners of West Africa, where energy access is scarce, and innovation is changing lives. Our guest is Nicole Poindexter, the founder and CEO of , a company that's bringing clean, reliable solar power to off-grid communities in countries like Sierra Leone, Benin, and Liberia. Nicole and her team are doing something extraordinary: building solar mini-grids that provide electricity to tens of thousands of people who otherwise rely on polluting and expensive energy sources—or have no power at all. And, impressively,...
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Imagine trying to run a small business without a constant supply of energy. With electricity intermittency, you may not have access to wifi, a phone, a computer, a way to service your customers and more. One way to solve this problem is to have constant access to fossil fuels to run diesel generators, but this is an expensive and dirty way to operate, creating unsustainable costs for the business and the planet. Enter , a South African company specializing in the design and production of advanced lithium-ion battery storage solutions for residential, commercial, and industrial applications....
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One Good Human: Eric Schulze on Cultivated Meat’s Past and Future
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Eric Schulze loves the intersection of science and food so much that after many years as an FDA regulator, he decided in 2016 to leave the federal government to join the then-nascent Memphis Meats (now ). He’d go on to spend the next seven years working to advance the cultivated meat pioneer’s science, technology, communications, and ultimate regulatory approval by the agency for which he used to work. Now, Eric’s charting a new path for himself, founding , a consultancy aimed at assisting and even launching biotech startups seeking to bring their new innovations to the world. In...
info_outlineIf America’s roughly 180 million meat-loving dogs and cats formed their own nation, they’d reportedly be the fifth biggest meat-consuming country in the world. As pet-keeping has exploded in the developed world, so too has demand for all the chickens, fish, pigs, and cows to feed those pets. There’s even been a trend toward human-grade meat in pet food, meaning pet food isn’t simply the meat that would have gone into lower end uses.
This is of course a major environmental and animal welfare problem, and it can even be a problem for the pets who are consuming all that meat.
As a result, startups are being formed to provide an animal-friendlier way to feed our animal friends. One such company is Omni Pet Food. Based in Europe, the company was started only a few years ago but has now already sold millions of meals to European dog lovers, and is on track to bring in about £4 million in annual revenue, or about $5 million USD.
By using novel, animal-free proteins from plants, yeast, and algae, Omni claims that its pet food has real health benefits for dogs, and is actually preferred by many dogs to the conventional dog food they were previously given. The company has raised a couple million pounds in investor dollars, including even a crowdfunding campaign that generated £400,000 (half a million USD) in 15 minutes.
With so much success in its first nascent years, Omni is aspiring to bring to the world the first-ever cultivated meat cat food by partnering with cultivated meat startup Meatly, which it claims it intends to do within 2024. Already, the company has secured a retail partner for its cat food made with chicken cells grown chicken-free.
In this conversation with Omni CEO Dr. Guy Sandelowsky, we talk about everything from who the audience is for animal-free pet food, why non-vegetarians would choose to feed their pets vegetarian, what the future may hold, and more.
Discussed in this episode
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Omni went through the ProVeg Incubator.
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Omni’s (future) cultivated meat cat food!
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Our past episodes with UPSIDE Foods (cultivated meat) and Wild Earth (plant-based dog food).
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Guy recommends reading The Lean Startup.
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Paul’s blog on the rising meat demand from pet-keeping.
More about Dr. Guy Sandelowsky
Dr. Guy Sandelowsky, co-founder and CEO of Omni Pet Food, is a veterinary surgeon with over 10 years clinical experience and an MBA from Imperial Business School.