Episode 522: What Makes a Great Coach? with Mark Fisher
Gym Business - Business for Unicorns Podcast
Release Date: 02/27/2026
Episode 531: How One Gym Owner Cut Attrition from 8% to Under 2% with Jeremy Ellis
Gym Business - Business for Unicorns Podcast
Today's episode is sponsored by InBody. InBody's body composition analyzers help gyms accurately measure muscle, fat, and overall body composition - not just weight and BMI. By replacing guesswork with objective data, InBody helps owners and coaches make better decisions around assessments, retention, and member progress. To see how gyms use InBody to create clearer conversations and more predictable growth, visit . About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark...
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Episode 530: How do you know when you're ready for Location #2?
Gym Business - Business for Unicorns Podcast
Today's episode is sponsored by Numberwise. Numberwise is an accounting firm that specializes in the fitness industry. They understand the unique challenges of memberships, payroll, seasonal cash flow, and growth decisions. If you don't know your numbers, how do you know if your business is getting stronger? You can start measuring your financial fitness and build with confidence at . About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built...
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Episode 529: Should Your Gym Have a Free Trial? with G.R. Hoff
Gym Business - Business for Unicorns Podcast
To learn more about Gym Member Machine or to claim the special offer, go to and mention the BFU podcast. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out Get More BFU In Your Life: Claim your...
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Episode 528: Is Your Business Model Maturing With Your Client Avatar?
Gym Business - Business for Unicorns Podcast
This episode is brought to you by PushPress, an AI-powered gym management platform built for owners who actually run their gym like a business. They bring everything into one place — billing, scheduling, lead management, marketing automation, websites, and member training — so you spend less time juggling software and more time growing your gym. They are offering Business for Unicorns members 30% off PushPress Core and 30% off Grow, their marketing CRM built specifically for gyms. Head to the link in our show notes or mention that you are BFU member when you meet with the team: ...
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Episode 527: How Stephen Ross Grew Revenue 47% by Getting Off the Training Floor
Gym Business - Business for Unicorns Podcast
Get our Best Offers for your Gym in 2026 . About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out Get More BFU In Your Life: Claim your FREE copy of Gym Marketing Secrets Follow BFU on Instagram ...
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Episode 526: How to Spend a Full Day with Pete Dupuis
Gym Business - Business for Unicorns Podcast
If you're interested in learning more about Mentorship Days, DM us "MENTORSHIP"
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Episode 525: Freeze Policies: The Unsexy Rule That Matters with Mark Fisher
Gym Business - Business for Unicorns Podcast
About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out Get More BFU In Your Life: Claim your FREE copy of Gym Marketing Secrets Follow BFU on Instagram Subscribe to MF's YouTube Channel Ready...
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Episode 524: Is AI About to Change the Gym Industry? with Mark Fisher
Gym Business - Business for Unicorns Podcast
Want the replay of The AI Playbook for Gym Owners? Grab it . ************************************* About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out Get More BFU In Your Life: Claim your FREE copy of Gym...
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Episode 523: Our BEST Tools for Managing Staff Performance with Ben Pickard
Gym Business - Business for Unicorns Podcast
This episode is sponsored by Kilo. Want a clearer way to run your gym? See why so many BFU gyms use Kilo . ************************************* About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out Get More...
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Episode 522: What Makes a Great Coach? with Mark Fisher
Gym Business - Business for Unicorns Podcast
This episode is brought to you by Wodify — gym management software built for founders like you. Right now, new customers get $100 off per month, for life. Learn more in the show notes or visit . ************************************* About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize...
info_outlineThis episode is brought to you by Wodify — gym management software built for founders like you. Right now, new customers get $100 off per month, for life. Learn more in the show notes or visit wodify.com.
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About Business for Unicorns
Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.
Get More BFU In Your Life:
- Claim your FREE copy of Gym Marketing Secrets HERE
- Follow BFU on Instagram HERE
- Subscribe to MF's YouTube Channel HERE
Ready to Grow Your Gym?
If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.