Conquering Fear: The Key to Business Success
The Business of Becoming
In this conversation, we're talking about the emotional and psychological barriers that might be preventing you from doing the work you know you're meant to do. I'm diving into the neuroscience behind fear and resistance, explaining how our brains perceive threats and how this affects our decision-making. Lori emphasizes the importance of overcoming these barriers to achieve success and offers strategies for rewiring our nervous systems to embrace visibility and authority in business.
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3 Major Shifts Affecting Health Practitioners & Coaches & What's Actually Working Now
The Business of Becoming
Feeling frustrated that strategies that worked last year aren't working anymore? You're not alone. Many coaches and practitioners are struggling because they haven't adapted to the three major shifts that have transformed the online coaching industry since 2023. In this episode, I'm breaking down what's really changed (and what hasn't) in the alternative health and coaching world. Spoiler alert: the fundamentals are exactly the same, but the execution has completely evolved. You'll discover: • Why the fundamentals of successful coaching businesses never change (audience, marketing, offers,...
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What to Prepare For When Going All-In & How to Stay Motivated
The Business of Becoming
You've built a successful practice, but now what? How do you stay motivated when the fear that once drove you no longer applies? And if you're ready to go all-in on scaling your online business, what challenges should you actually prepare for? In this episode, I'm answering two powerful questions from clients that every ambitious practitioner faces. First, I'll walk you through the evolution from fear-driven to vision-pulled motivation, and why the skills that got you here won't get you there. Then, I'll share what you need to train for in your first three years of fully committing to your...
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How To Have A Successful Online Business In 2025 (as a health practitioner)
The Business of Becoming
In this conversation, Lori Kennedy discusses the essential elements for building a successful online business, particularly for health practitioners and coaches. She emphasizes the importance of understanding business fundamentals beyond professional credentials, the critical role of marketing, and the necessity of having a clear brand identity. Lori outlines the client journey from prospect to enrollment and highlights the significance of leveraging technology and AI to streamline processes. The conversation culminates in a call to action for mentorship and support, encouraging...
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How To Work With Clients Online
The Business of Becoming
In this episode, I'm sharing the options you have for working with clients online. Too many practitioners and coaches are stuck. They don't know how to package their knowledge in a way that supports client success and gives them the flexibility and freedom they desire. If you're new to working with clients online, this episode will give you massive amounts of clarity. Want more behind the scenes of my business and life, join me on Instagram Join The Wellness Business Hub Community on Facebook Get free business training and resources, subscribe to The Wellness Business Hub on...
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How I'd Build A 6-Figure Online Business In 2025
The Business of Becoming
In this episode, Lori shares her insights on what she would do if she had to start her business from scratch in 2025. She discusses the fundamentals of building a successful online business, the importance of having a signature client system, and how to leverage modern tools and strategies to achieve financial goals. Lori emphasizes the significance of mindset and the need for a structured approach to lead generation, marketing, and enrollment. The fundamentals of business remain constant, regardless of the financial goal. A signature client system is crucial for success. The importance of...
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Content Marketing for Health Practitioners: Turn Your Expertise Into Magnetic Messaging
The Business of Becoming
In this conversation, Lori discusses the critical role of messaging in achieving online success, particularly for practitioners and coaches. She emphasizes that effective communication is often overlooked in professional training, yet it is essential for engaging and converting clients. Lori shares frameworks for optimizing messaging, including understanding the audience's problems, crafting compelling transformations, and testing different approaches to find what resonates. She encourages practitioners to view messaging as a skill that requires practice and refinement, much like baking...
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The End of the Generalist: How Health Professionals Can Transition to Online Practice for Professional Fulfillment and Lifestyle Freedom
The Business of Becoming
In this episode, Lori discusses the significant changes occurring in the healthcare and coaching industries, emphasizing the shift from generalist practices to hyper-specialization. She highlights the importance of adopting innovative business models, particularly the Signature Client System, which incorporates technology and automation to enhance client results and practitioner fulfillment. Lori outlines the flaws of traditional practice models and presents a structured approach to building a successful online practice. For more informatio follow Lori Kennedy on Instagram...
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3 Books That Transformed My Life and Business | Essential Reading List
The Business of Becoming
In this deeply personal episode, Lori Kennedy shares the three books that radically transformed her life and business, helping her build a multi-million dollar empire while managing ADHD, overwhelm, and the mental load of entrepreneurship and motherhood. As someone who doesn't read traditional books but is obsessed with audiobooks, Lori reveals how these specific titles became her mental health lifeline during the most challenging periods of building her business. From learning the psychology of sales without being "salesy" to understanding quantum physics and manifestation, to discovering the...
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The 3 Business Investments I Most Regret Making (Kiss, Marry, Kill Part 1)
The Business of Becoming
In this episode, I'm sharing the mic with my business partner, Laura Wood. We thought it would be fun and helpful to do a Kiss, Marry, Kill version of business investing. In this episode of the Business of Becoming Podcast, we share valuable lessons we learned from investing in a variety of things like agencies, team, HR and masterminds, emphasizing the importance of critical thinking and due diligence in investment decisions. The conversation covers the pitfalls of hiring an HR department too early, the dangers of investing in coaching without measurable outcomes, and the...
info_outlineThis is the kick off episode to the LAST season of The Business of Becoming.
*tear* It’s a bittersweet moment for me, but ultimately, bigger things are in the pipeline and I am looking forward to sharing it all with you.
In 2022, there will be a new podcast, with a new website, and brand new goals and objectives to bring you the content that you are looking for, in our quest to become the best version of ourselves.
So to send off the last season of The Business of Becoming, I am creating a memory vault to capture exactly where I am at now, so I can look back in a few years and see how far I have come.
… And I invite you to add to the vault with me.
Head over to Instagram - @lorikennedyinc - and leave a comment on this episode's post. I want to hear where you are at with your business or with your goals, and what YOUR 1 year plan looks like. I am going to check back in on it in a year to see how far we have all grown.
Listen to part one of the two part - walk on memory lane - episode, where I share all of the details of how I got to where I am today, and what my plans are for the future.
One of the pivotal moments for me in my life was when I chose to invest in myself, and my learning, in order to succeed in business.
I want you to choose to invest in YOURSELF. If you’re reading this before August 13th 2021, we are opening for applications to the 10K Success System scholarship.
This scholarship was created to help practitioners or coaches who need the 10K Success System to help them grow their businesses but are not in a financial position to do so on their own for a variety of reasons.
Click on the banner above to find all the details, and to apply to win one of the TWO scholarships we are giving away.
What We Talk About In This Episode:
- 10K Scholarship Application
- Plans For The WBH
- Entrepreneurial Journey
- Personal Growth
- Debt VS Investing
- Radical Self Responsibility
Things We Mention In This Episode:
- 10K Scholarship Application
- Elizabeth Dialto
- PTSD
- WoW! Weightloss
- The Wellness Business Hub
- Tim Grover
- Michael Jordan
- Bedros And Craig
- The Wellness Business Summit
- Cable McElderberry
- Dr. Natasha Turner
- Alex Hormozi
- Neil Patel Agency
Here’s How To Subscribe & Leave A Review (pretty-please):
Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.
It would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.
Let’s Keep The Conversation Going…
Do you feel like you are stuck with a particular business idea, or are you fluid as things change? Have you been through a personal transformation that affected your business? I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favorite way to connect.
You can also join my free online community to connect with more than 40,000 other health practitioners just like you to ask questions, share wins and struggles and get lots of support from me and my team! I hope to see you there.