Will You Get Sued for Using AI Content?
Business Of Social
Everyone’s talking about AI tools. But no one’s talking about the lawsuits. In this episode, David Brickley breaks down why using AI-generated content—especially images, video, and audio—might be putting your brand at serious legal risk. ⚖️ This episode covers: Why the first AI copyright court case just set a major precedent How Getty, The New York Times, and Sarah Silverman are fighting back What the Sam Altman TED interview reveals about OpenAI’s stance on fair use The risky parallels between AI content and the music copyright lawsuits of the past What marketers and...
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This One Platform Reaches 90% of $75K+ Earners (and You’re Not Using It)
Business Of Social
Sleeping on YouTube Shorts = leaving serious money on the table. In this episode, David Brickley breaks down why YouTube Shorts is the most underrated (and underused) platform—and why your brand should be taking it way more seriously. 📊 This episode covers: - Why 90% of $75K+ US earners are on YouTube - The crazy scale of YouTube Shorts (70B+ daily views!) - Why just cross-posting your vertical content is a no-brainer - How YouTube Shorts’ engagement rate stacks up against TikTok and IG Reels - Why short-form video discoverability on YouTube is wide open right now 🚀 Your high-value...
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The Real Reason Your Content Isn’t Going Viral
Business Of Social
Your content isn’t going viral because… it’s not being shared. In this episode, David Brickley explains why shares and DMs are the most valuable engagement you can get—and why a simple like isn’t nearly enough anymore. 📈 This episode covers: - Why shares and DMs matter way more than likes - How platforms reward highly shareable content - What a share really signals about your content - How to rethink your content strategy for discoverability - The biggest red flag in an “impressive” engagement report 📬 If they’re not sending it to a friend, it’s probably not as good as...
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Stop Blaming Gen-Z—Your Content Just Sucks
Business Of Social
“Gen Z just has no attention span.” Nope. Your content just sucks. In this episode, David Brickley breaks down why short attention spans aren’t a generational issue—they’re a boring content issue. If your video isn’t grabbing attention, it’s not because your audience is too distracted. It’s because your content isn’t good enough. 🔥 This episode covers: Why blaming Gen Z is lazy marketing The myth of “15-second attention spans” What binge-watching and podcasting prove about content length Why value and storytelling matter more than format How to stop making...
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12 Things I Learned Running A Business for 12 Years
Business Of Social
12 years. 8 figures. Dozens of hires, pivots, wins, and mistakes. In this episode, David Brickley shares the 12 most valuable lessons he’s learned after building STN Digital from a two-person startup to one of the top social-first agencies in sports and entertainment. 💼 This episode covers: The one question that reveals if a team member is in the right seat 🙋 Why stress usually comes down to one avoidable habit The leadership trait most founders overlook (and why it matters) How to make decisions faster—with fewer regrets ⚡ Why uncomfortable conversations are the key to...
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LeBron's Paid Sponsorship Post Went VIRAL. I Explain Why...
Business Of Social
Let’s be real: branded content usually doesn’t go viral—especially when it’s obviously an ad. But LeBron James just flipped the script. In this episode, David Brickley breaks down how Royal Kingdom nailed a rare branded moment that fans actually loved—and why even the NBA’s 90M-follower collab couldn’t compete. 📱 This episode covers: How LeBron’s sponsored post outperformed his top dunk of the season The internet joke they leaned into—and why it worked 😂 The power of self-awareness and cultural relevance in branded content Why most brands get it...
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How to Choose The Right Agency For Your Brand
Business Of Social
Let’s be honest: the word “agency” can be a major red flag in the marketing world. Missed deadlines. Cookie-cutter strategies. A “B team” handling your brand after the pitch. We’ve all heard the horror stories. But not all agencies are created equal. In this episode, David Brickley breaks down what separates the pretenders from the contenders and why a great agency partner can be your brand’s secret weapon. 💡 This episode covers: - Why so many brands have a sour taste about agencies - The 2 biggest red flags when hiring a partner - How the best agencies actually extend your...
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The #1 Skill You Need to get Promoted and Raises ASAP
Business Of Social
Stephen A. Smith. Joe Rogan. Alex Cooper. These aren't just media personalities—they're elite communicators earning nine-figure deals. But what do those contracts have to do with your career in marketing, social, or leadership? In this episode, David Brickley explores why communication is one of the most valuable professional skills—and how you can develop it to build trust, earn promotions, expand your network, and become a stronger leader. 💬 What You’ll Learn: - Why top communicators are commanding $100M+ contracts - How mastering your voice, presence, and clarity can boost your...
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How to Guarantee Maximum Engagement of Your Most Viral Moments (A Step-by-Step Guide)
Business Of Social
Going viral is great—but what you do after the moment is what really counts. In this episode, David Brickley and Jason Samuelson break down exactly how to remix viral content to squeeze every last bit of ROI out of it. From behind-the-scenes fan cams to nostalgic anniversary posts, they walk through real examples from brands like WWE, the Indiana Pacers, and the Indiana Fever to show how remixing is the ultimate content cheat code. 🔥 What You'll Learn: - Why fans want every single angle of their favorite moments - How WWE turned one post into millions of additional engagements -...
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How to Measure Upper Funnel Marketing
Business Of Social
How do you prove the value of social media when your content isn’t tied directly to conversions? In this episode, David Brickley and Jason Samuelson break down the misunderstood world of upper funnel marketing—and how to actually track success beyond just clicks and conversions. 📊 Key Topics Covered: Why CMOs and CFOs often overlook upper funnel impact The difference between performance marketing and organic social How to track Impressions, Reach, Engagements, Watch Time, and Earned Media Value The importance of brand lift studies, surveys, and audience quality How...
info_outlineIn this episode of the Business of Social, David dives deep into the latest social media marketing moments dominating our timelines recently. Assisted by our producer, Khala, David explores how certain brands have successfully leveraged these moments for significant impact, whereas some have fallen short. Additionally, he answers more social media questions from YOU (our audience). Don't miss out on this episode filled with invaluable insights into brand marketing success stories and essential social media tips to implement!
P/N: This episode was recorded on February 5, 2024.