204 | The Best Content to Rank on Google in 2025 with Jesse Ringer
The Business of You with Rachel Gogos
Release Date: 02/04/2025
218 | How to Leverage LinkedIn for More Leads and Sales with Colin Hirdman
The Business of You with Rachel Gogos
LinkedIn is a powerful tool for your business–but only if you use it properly. Today’s guest will show you how to make the most of this platform with authentic, non-spammy connection strategies. Colin Hirdman started his first business a week after graduating from college with no background in business or marketing. He’s the co-founder of Monkey Island Ventures, along with two of his childhood best friends. Over the last 18 years, they’ve built over a dozen software and service businesses. Their newest venture, Rainmaker, helps people in sales roles build their network, leads,...
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217 | Is the Franchise Business Right for You? with Jon Ostenson
The Business of You with Rachel Gogos
Have you ever considered opening a franchise? Maybe you’re looking for a new investment opportunity, or you’re attracted to a business model where all the systems are already up and running. Today’s guest breaks down what you need to know beforehand, the best industries to invest in, and what separates successful owners from the rest. Jon Ostenson is the Founder and CEO of FranBridge Consulting, an Inc. 5000 company and a top 1% franchise consultant. He’s also the author of the bestselling book Non-Food Franchising. Jon draws on his experience as a former Inc. 500 Franchise...
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216 | The Secret to Avoiding Burnout as a High-Achieving Entrepreneur with Erin Harrington
The Business of You with Rachel Gogos
Does it feel like no matter how hard you work, there’s never enough time? As an entrepreneur, there’s always more work to do–but that doesn’t mean you can’t enjoy the process. Today’s guest will help you break free from the stress cycle and enjoy calmer, more peaceful productivity. Erin Harrington helps busy, overwhelmed high achievers align their work with their well-being, empowering them to integrate success across all areas of life and make time for what truly matters. Anchored in a lifelong passion for self-care and spirituality, Erin's journey began with balancing life...
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215 | How Expert Positioning Attracts Better Clients with Amy Posner
The Business of You with Rachel Gogos
What’s the difference between a successful freelancer and one who struggles with feast or famine? It’s not how good you are at your craft, but how you position yourself to clients. Amy Posner is a seasoned online entrepreneur and business coach who helps digital creative freelancers build breakthrough businesses. Over her 30-year career, she’s launched six successful businesses (five of which are still in business today) and mentored thousands of freelancers to success. Now, Amy focuses on empowering freelancers to grow the business they want by teaching them the skills they need...
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214 | Why Human Connection Is the Most Overlooked Growth Strategy with Omar Alvarez
The Business of You with Rachel Gogos
Omar Alvarez is on a mission to reinvent how we connect—by bringing storytelling back to the heart of technology. With his startup KINNECT, he’s doing exactly that—creating a platform that helps people share their life stories, from past experiences to future dreams, in a way that’s meaningful, inclusive, and easy to use. Not only has he secured support for his vision, but he’s now poised to disrupt an outdated market and drive innovation, building a fresh space where technology meets human connection. With professional experience at some of the world’s most iconic storytelling...
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213 | How to Hire a Loyal, Long-Term Team with Fred Meyers
The Business of You with Rachel Gogos
Ever wish there was a cheat sheet on exactly what to look for in your employees? Fred Meyers has cracked the code on how to hire, develop, and retain great team members. As the founder of Queensboro, Fred is an early pioneer and 40+ year veteran of the custom logo apparel business, selling directly to small and medium-sized businesses. As technology evolved, from 800 numbers and fax machines to personal computers, the internet, and mobile devices, Fred navigated each marketing shift. From small print ads and direct mail to catalogs and digital campaigns, he adapted using custom-built software,...
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212 | Harnessing the Power of Your Intuition with Heart Intelligence Expert Leyla Salvadé
The Business of You with Rachel Gogos
Did you know your heart contains 40,000 neurons? Your heart can sense things that your logical brain simply can’t–and tapping into that intelligence can help you make better decisions for your business. Leyla Salvadé is a Heart Intelligence expert and founder of Standing Light™, a company empowering humanity through heart-centered education and events. As a Heartfulness Therapist at an exclusive clinic in Zurich, she guides royalty, billionaires, and visionaries on journeys of healing and self-regulation. Creator of The Standing Light Method™, the world's first heart...
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211 | The Identity Needed to be a Highly Successful Entrepreneur with Brandon T. Adams
The Business of You with Rachel Gogos
As any venture capitalist knows, not every investment pays off. Half of all new businesses fail within the first five years–but today’s podcast guest has learned to spot the winners. Brandon T. Adams is a 2X Emmy® Award-Winning Producer, Podcaster, Media Expert, Investor, and Advisor. In 2017, he founded Accelerant Media Group, an agency that produces commercials, social media content, and TV shows. Accelerant Media Group has produced TV Shows and Documentaries such as Ambitious Adventures, Success in Your City, Red Flags, and Beyond Small Town Dreams. Brandon is the Co-CEO and...
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210 | Elevating Customer Experience to Extend Lifetime Value with Mark Stern
The Business of You with Rachel Gogos
Could your digital business benefit from more physical marketing? Mark Stern is reimagining direct mail with experiential boxes designed to set your customers up for success and extend lifetime value. Mark is a serial entrepreneur and founder of the Custom Box Agency, a design agency that specializes in optimizing the customer journey through direct mail. His innovative work caught the attention of Forbes, which featured him as one of the Next 1,000 Entrepreneurs redefining the American Dream. He was also highlighted in Joey Coleman's Wall Street Journal Bestseller, Never Lose an...
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209 | Get Free Funding for Your Business with Matthew Lesko
The Business of You with Rachel Gogos
Did you know that every year, the government gives small business owners millions of dollars in funding? Most entrepreneurs aren’t even aware that this type of assistance is available, let alone how to access it. Today’s guest shares an inside look at how you can secure funding for your business. Matthew Lesko is a well-known author, speaker, and advocate for government programs and benefits. He has dedicated his career to educating Americans about available government assistance, authoring over 20 books that have sold more than 4 million copies, including Get Government Money for Your...
info_outlineThe digital marketing world has gone through a lot of changes in the past decade, but search engine optimization (SEO) remains as relevant as ever.
Jesse Ringer is the founder of Method and Metric search engine marketing agency. For over 10 years, he has helped business owners and marketing teams build winning SEO strategies for their organizations that drive website traffic and generate revenue.
Jesse’s passion for progression, creativity backed by data, and the democratization of tech have led him to build an agency focused on connecting data and people in an ethical and forward-thinking way. He is a creative problem solver, marketer, and entrepreneur, known for building high-performing teams and delivering results.
The Best Type of Content to Create in 2025
As AI becomes more commonly used in content writing, Jesse encourages his clients not to underestimate the value of human connection. Any business can pump out 50 articles per month using AI, but all those articles will sound identical. What makes great content is your brand’s unique voice, perspective, and ideas.
On a related note, don’t create content just for the sake of ranking on Google. Write for lead generation, not just traffic. What type of content will actually drive revenue in your business? In most cases, this will mean going beyond how-to educational content.
What questions do your clients commonly ask you? Get clear on your target audience and their pain points, then create content that demonstrates your expertise in solving those problems.
The Website Optimization Process
To optimize your website, start by auditing your current system: what technology and plug-ins are you using? How is the website content organized? What keywords are you targeting and which are you actually ranking for? Then decide what your priorities are moving forward.
At this stage, Jesse usually builds out a list of recommendations for his clients: including updates to their keyword strategy, site architecture, website pages, blog content, as well as the technical implementation.
The next step is a roadmap for implementation. Depending on the changes that need to be made, it could take up to six months. Most clients start to see results within the first few months, with exponential growth around the six-month mark.
Enjoy this episode with Jesse Ringer…
Soundbytes
14:13-14:40
“We could pump out 50 articles a month now, right? Okay, but they're gonna sound like all the other ones that are being pumped out right now. How do you continue to make this unique to your brand and resonate with your audience? If they're just producing content for the sake of ranking, great, but that's not like that's not going to be a driving force of their business.”
20:59-21:17
“Find the thing that you do really well. And how do you put that into a guide to help educate your potential customers? When smarter customers see how helpful you are and how good you are at what you do, they'll be more inclined to work with you down the road.”
27:10-27:36
“If you're running paid ads or social ads, SEO is a way to lower customer acquisition costs. SEO is always on. Organic search is always on. If you decide to stop working, it will continue to help bring traffic in for quite some time after you pull the plug on that. Whereas ads, you turn it off, you don't see any more traffic from those ads.”
Quotes
“I always wanted to have my own business. I just had no idea how I was going to get there.”
“Clicks are not going to make you more money.”
“Clicks are part of it. But if those clicks don't convert, it's wasted.”
“You could rank number one for 1000 keywords, but if nobody searches for them, what good does it do?”
“SEO helps to inform the whole marketing strategy. It informs your website strategy and it serves a lot of other marketing channels.”
“AI is pulling from all of the internet, so you are just going to get the average of all of the internet. And I really hope you don't think your business is average.”
Links mentioned in this episode:
From Our Guest
Website: https://methodandmetric.com
Connect with Jesse on LinkedIn: https://www.linkedin.com/in/jesseringer/
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