213 | How to Hire a Loyal, Long-Term Team with Fred Meyers
The Business of You with Rachel Gogos
Release Date: 04/08/2025
The Business of You with Rachel Gogos
LinkedIn is a powerful tool for your business–but only if you use it properly. Today’s guest will show you how to make the most of this platform with authentic, non-spammy connection strategies. Colin Hirdman started his first business a week after graduating from college with no background in business or marketing. He’s the co-founder of Monkey Island Ventures, along with two of his childhood best friends. Over the last 18 years, they’ve built over a dozen software and service businesses. Their newest venture, Rainmaker, helps people in sales roles build their network, leads,...
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Have you ever considered opening a franchise? Maybe you’re looking for a new investment opportunity, or you’re attracted to a business model where all the systems are already up and running. Today’s guest breaks down what you need to know beforehand, the best industries to invest in, and what separates successful owners from the rest. Jon Ostenson is the Founder and CEO of FranBridge Consulting, an Inc. 5000 company and a top 1% franchise consultant. He’s also the author of the bestselling book Non-Food Franchising. Jon draws on his experience as a former Inc. 500 Franchise...
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info_outlineThe Business of You with Rachel Gogos
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Omar Alvarez is on a mission to reinvent how we connect—by bringing storytelling back to the heart of technology. With his startup KINNECT, he’s doing exactly that—creating a platform that helps people share their life stories, from past experiences to future dreams, in a way that’s meaningful, inclusive, and easy to use. Not only has he secured support for his vision, but he’s now poised to disrupt an outdated market and drive innovation, building a fresh space where technology meets human connection. With professional experience at some of the world’s most iconic storytelling...
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Ever wish there was a cheat sheet on exactly what to look for in your employees? Fred Meyers has cracked the code on how to hire, develop, and retain great team members. As the founder of Queensboro, Fred is an early pioneer and 40+ year veteran of the custom logo apparel business, selling directly to small and medium-sized businesses. As technology evolved, from 800 numbers and fax machines to personal computers, the internet, and mobile devices, Fred navigated each marketing shift. From small print ads and direct mail to catalogs and digital campaigns, he adapted using custom-built software,...
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Did you know your heart contains 40,000 neurons? Your heart can sense things that your logical brain simply can’t–and tapping into that intelligence can help you make better decisions for your business. Leyla Salvadé is a Heart Intelligence expert and founder of Standing Light™, a company empowering humanity through heart-centered education and events. As a Heartfulness Therapist at an exclusive clinic in Zurich, she guides royalty, billionaires, and visionaries on journeys of healing and self-regulation. Creator of The Standing Light Method™, the world's first heart...
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As any venture capitalist knows, not every investment pays off. Half of all new businesses fail within the first five years–but today’s podcast guest has learned to spot the winners. Brandon T. Adams is a 2X Emmy® Award-Winning Producer, Podcaster, Media Expert, Investor, and Advisor. In 2017, he founded Accelerant Media Group, an agency that produces commercials, social media content, and TV shows. Accelerant Media Group has produced TV Shows and Documentaries such as Ambitious Adventures, Success in Your City, Red Flags, and Beyond Small Town Dreams. Brandon is the Co-CEO and...
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info_outlineThe Business of You with Rachel Gogos
Did you know that every year, the government gives small business owners millions of dollars in funding? Most entrepreneurs aren’t even aware that this type of assistance is available, let alone how to access it. Today’s guest shares an inside look at how you can secure funding for your business. Matthew Lesko is a well-known author, speaker, and advocate for government programs and benefits. He has dedicated his career to educating Americans about available government assistance, authoring over 20 books that have sold more than 4 million copies, including Get Government Money for Your...
info_outlineEver wish there was a cheat sheet on exactly what to look for in your employees? Fred Meyers has cracked the code on how to hire, develop, and retain great team members.
As the founder of Queensboro, Fred is an early pioneer and 40+ year veteran of the custom logo apparel business, selling directly to small and medium-sized businesses. As technology evolved, from 800 numbers and fax machines to personal computers, the internet, and mobile devices, Fred navigated each marketing shift. From small print ads and direct mail to catalogs and digital campaigns, he adapted using custom-built software, often developed on tight budgets.
The 4P System
A few years after recovering from the 2008 recession, Fred had a realization that to build a truly great company, he needed a great team. From that moment on, building and developing his team has been the highest priority. He realized that great employees had four characteristics in common: what he calls the 4P’s.
The first P is for productivity: the person can do their job, and they have the basic skills. The second is that they’re positive and bring good energy to the group. They’re easy to communicate with. The key to communication is trust. It’s not just about what they say, but their actions too.
The next P is for principled, which is how they engage with others. Do they treat other people the way they want to be treated? The final P is for proactive: they’re always seeking to improve and take responsibility for whatever comes across their path. They have a growth mindset and love learning.
Recruiting based on the 4P’s has led to a compassionate, non-traditional group of people on Fred’s team. Instead of looking at where someone went to college or what credentials they have, they hire based on what kind of person they are.
Enjoy this episode with Fred Meyers…
Soundbytes
8:27-8:51
“I've always seen the way people have their favorite articles of clothing, the favorite garments, you know, and they the way they feel about these, these pieces of clothing, are far greater than what they should based on the fact that it's some cotton, it's a couple of buttons, maybe a little bit of color. But there's some magic that goes on there, and I saw potential for that magic.”
18:27-18:56
“Why aren't we doing better? Why aren't we doing better? And I'm on lap 50, and I think I was 50 at the time when it happened, and just thinking about that too, and I hit the wall, and I said, Ah, we're not doing better because we're not better. We're actually performing to our level of ability.”
39:21-39:38
“We’ve got a lot of really compassionate and somewhat nontraditional people here, because we're not looking as much for credentials or where do you go to college, that kind of thing. But what's in your heart?”
Quotes
“I try to model the way I lead and be a boss based on the environment that I would want to work in.”
“You're doing as good as you should be doing, so how do you do better?”
“We're not looking as much for credentials or where you went to college, but what's in your heart?”
Links mentioned in this episode:
From Our Guest
Website: https://www.queensboro.com/
Connect with Fred Meyers on LinkedIn: https://www.linkedin.com/in/fred-meyers-12250b3/
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