Ep29 - How Direct Mail Built a Moving Empire | Greg Sheppard (USA Home Listings)
Shift Happens: Beyond the Boxes
Release Date: 05/07/2025
Ep29 - How Direct Mail Built a Moving Empire | Greg Sheppard (USA Home Listings)
Shift Happens: Beyond the Boxes
In Episode 29 of Shift Happens: Beyond the Boxes, Jason Bergenske sits down with direct mail legend Greg Sheppard, founder of USA Home Listings. From quitting a job he hated to building a multi-million dollar lead generation business, Greg shares the raw, real, and ridiculously effective strategies that helped him—and many movers across the country—book high-ticket moves consistently. Recorded live at Legends Retreat, this conversation dives into how Greg went from cold-calling to closing luxury moves, and how smart, targeted mail (not spam!) can deliver massive ROI when done right. What...
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Ep28 - From 0 to Millions: Lessons from Legends of the Moving Industry (PART 2 OF 2)
Shift Happens: Beyond the Boxes
In Part 2 of this no-holds-barred conversation from the 2025 Legends Retreat, we dive even deeper with two of the most respected movers in the game—Eric Wirks of Wirks Moving & Storage and Steven Reed of Big League Movers and Ready Roles. This is the real story behind scaling to $10M… and then having to fight your way back. 🎯 In this episode: ✅Going from profit to nearly $500K in the red ✅What happens when your sales team collapses ✅Selling off locations and rebuilding from the ashes ✅Staying profitable while downsizing ✅The emotional toll of being a business owner...
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Ep27 - How Handwritten Mail Is Winning Big Jobs in the Moving Industry
Shift Happens: Beyond the Boxes
What if one small shift in your marketing could land you bigger jobs, better customers, and deeper brand trust? In this episode of Shift Happens: Beyond the Boxes, recorded live at the 2025 Legends Retreat, host Jason Bergenske sits down with Matty Mailers—the creative mind behind Moving Letters and long-time owner of I Haul I Move. What starts as a conversation about mailers quickly unfolds into a deep-dive on: Reinventing postcard marketing with AI-driven handwritten letters The ROI of personalization in an industry where trust matters most How adding just one golden ticket or family...
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Ep26 - From 0 to Millions: Lessons from Legends of the Moving Industry (PART 1 OF 2)
Shift Happens: Beyond the Boxes
What does it really take to build a multimillion-dollar moving company from the ground up? In this episode of Shift Happens: Beyond the Boxes, recorded live at the 2025 Legends Retreat, host Jason Bergenske sits down with two industry powerhouses: 👉 Eric Wirks – Founder of Wirks Moving & Storage 👉 Steven Reed – Founder of Big League Movers and Ready Roles Together, they reveal the unfiltered truth behind their success—sharing the early days of hustling moves with MapQuest printouts, hiring their first teams, and pushing through massive setbacks like financial wipeouts, bad...
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Ep25 - From $1,000 to Millions: Steven Reed’s Blueprint for Dominating the Moving Industry
Shift Happens: Beyond the Boxes
💡 What does it take to dominate an industry from the ground up? In this episode of Shift Happens: Beyond the Boxes, we sit down with Steven Reed, founder of Big League Movers and Ready Roles, to uncover how he turned a $1,000 loan into a multimillion-dollar moving empire. 🚛💰 From scaling too fast to redefining company culture, Steven shares hard-earned lessons, leadership insights, and the strategies that fueled his success. Whether you're an entrepreneur, a business owner, or just love a good comeback story, this episode is packed with invaluable gems. Tune in now! 🎙️🔥 In...
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Ep24 - Legends Webinar Special - Secrets to Moving Industry Success
Shift Happens: Beyond the Boxes
Join us for a special webinar edition of Shift Happens: Beyond The Boxes, Episode 24! 🎥🎙️ This episode brings you exclusive highlights and expert insights from the Moving Legends LIVE Webinar featuring top industry leaders like Jason Bergenske, Jeannie Buondelmonte, JC Caldwell, and more. 🚛💼 Get ready to discover proven strategies, answer live audience questions, and gain the tools you need to grow your moving business in 2025. Plus, learn about the Moving Legends Retreat happening this March in sunny Orlando, Florida! ☀️ 📌 Highlights in this episode: Expert advice from...
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Ep23 - This $1M Yr Moving Company Owner Reveals His 3 Year Success SECRET!
Shift Happens: Beyond the Boxes
I’m thrilled to welcome Angus Moorman, the inspiring owner of House to House Moving based in Tupelo, Mississippi. Angus is not just a remarkable moving company owner; he's a true stand-up guy with a story that will motivate anyone in the industry. Despite facing the looming threat of Hurricane Melton just 2 days before our recording, Angus made the trip to Central Florida, showcasing his unwavering commitment and passion for the industry. In this episode, we dive deep into Angus's journey—from his humble beginnings to his rapid rise in the moving industry, our story of him discovering...
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Ep22 - Patrick's Journey from SLEEP STUDY to MOVING Industry Pro! - Is this YOUR Next Career?
Shift Happens: Beyond the Boxes
After a 15 year medical career path that was going nowhere, Patrick from Liberty Moves Orlando found himself dreaming of a new life. That's when the Moving Industry fell into his lap and at the first opportunity he TOOK IT and was off to the races. On this weeks Episode of Shift Happens: Beyond The Boxes Podcast I welcome local moving company owner Patrick Clayton from Liberty Moves Orlando into the studio at MoveitPro HQ. He has been running his business for the past several years successfully in Central Florida. Him and I discuss the successes and woes of the Moving Industry,...
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Ep5 - Shift Happens: Q&A LIVE - MoveitPro CEO Thoughts on OnCue Suddenly SHUTTING DOWN!
Shift Happens: Beyond the Boxes
Welcome to Episode 5 of our Q&A Livestream series where we take our CEO Jason Bergenskes Podcast Shift Happens: Beyond The Boxes and bring it to you LIVE ON-AIR to answer questions. Today we have Lion's Den Call Center and Booking Service Manager Michael Csarba as Jason's special guest where we talk all things Lion's Den. This just happened to coincide with our competitor ONCUE shutting down Monday afternoon. They may have been our competitor, but it's still a SHOCK to us and me especially being in such a small moving industry. To all that have signed up already, we are...
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Ep21 - The TRUTH about Real Estate Trends from Broker Al Spry "The Realtor Guy"
Shift Happens: Beyond the Boxes
In this episode, Real Estate Broker Al Spry "The Realtor Guy" reveals the truth about the state of the 2024/2025 Real Estate Market. Tune in for an insightful interview and find out if your Moving Company is truly ready for what's to come in tomorrow's market. Also discover why Al thinks Florida is the California of the 60s.
info_outlineIn Episode 29 of Shift Happens: Beyond the Boxes, Jason Bergenske sits down with direct mail legend Greg Sheppard, founder of USA Home Listings. From quitting a job he hated to building a multi-million dollar lead generation business, Greg shares the raw, real, and ridiculously effective strategies that helped him—and many movers across the country—book high-ticket moves consistently.
Recorded live at Legends Retreat, this conversation dives into how Greg went from cold-calling to closing luxury moves, and how smart, targeted mail (not spam!) can deliver massive ROI when done right.
What You’ll Learn in This Episode:
The moment Greg risked everything to chase a new path
Why most direct mail fails—and how to make yours stand out
The system that helped moving companies scale to $10M+
How to target high-value homes and avoid tire-kickers
Simple tips to increase conversions and get your phone ringing
Whether you're trying to fill your pipeline or close bigger jobs, this is the no-BS breakdown of what works in moving industry marketing today.
👇 Resources & Links
🌐 Learn more about USA Home Listings: https://usahomelistings.com
🚀 Don’t forget to LIKE, SUBSCRIBE, and COMMENT your favorite takeaway from Greg!