E132 Why Authenticity Isn’t Enough Anymore, And Why Connection Matters More Than Ever
Release Date: 12/10/2025
E132 Why Authenticity Isn’t Enough Anymore, And Why Connection Matters More Than Ever
Rabbit, Rabbit
Why Authenticity Isn’t Enough Anymore, And Why Connection Matters More Than Ever “Authenticity” has become the buzzword of modern branding, but somewhere along the way, it lost its meaning. In this episode of “Rabbit, Rabbit,” Kristine and Danielle unpack why “being authentic” has started to feel more like a performance than a practice, and what real connection actually looks like. From vulnerability theatre and oversharing-for-clout to the quiet power of consistency, they explore how brands (and humans) can show up online without faking the “realness.” Danielle shares what...
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E131 Can You Be Grateful and Still Want More? The Truth About Gratitude and Growth
Rabbit, Rabbit
Gratitude is powerful, but it doesn't mean you have to stay small, quiet, or constantly "fine." In this episode, we're rescuing gratitude from the wellness-industrial-complex and reclaiming it as a practice that actually serves you. Because real gratitude isn't about bypassing your reality or performing contentment for an audience. It's about holding both what is and what's possible, without apologizing for either. If you're a high-achiever, creative, or someone building something outside the traditional mold, gratitude can feel complicated. Maybe even weaponized. You've been told to "just...
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E130 Why Mindset Matters More Than Strategy (And How to Shift Yours)
Rabbit, Rabbit
What if your burnout isn’t from doing too much, but from believing you always have to? In this episode of Rabbit, Rabbit, Kristine cuts through the surface-level mindset talk to expose the real operating system beneath your strategy: your beliefs. The ones you absorbed from grind culture, toxic bosses, or outdated definitions of success. We’re talking about the actual reasons your strategy keeps stalling, like: The hustle hangover that keeps you equating rest with laziness Success PTSD that makes you sabotage your next level DIY martyrdom that convinces you asking for help = weakness...
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E129 Laid Off, Fired, and Free; Turning a Career Setback into Your Next Chapter
Rabbit, Rabbit
Getting laid off isn’t the end of your story, it might just be the moment it finally starts to make sense. In this episode of Rabbit, Rabbit, Kristine and Danielle (one of the other co-founders of OOO-Marketing) open up about the day 200 people (including themselves) were let go from the jobs that had defined so much of their lives, jobs they’d built their identities around, and how that gut-punch became the catalyst for everything that came next. Their story, featured in the new book, and instant bestseller, All The Cool Girls Get Fired, is proof that even the hardest endings can spark...
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E128 Why Most Founders Fumble Their Messaging (And How to Fix It Fast)
Rabbit, Rabbit
Some brands don’t have a marketing problem. They have a clarity problem. In this episode, Kristine breaks down why even the smartest founders and teams end up with fuzzy, forgettable messaging and how to fix it fast. From the “Buffet Positioning Trap” to “Therapy-Speak Messaging” to the ego leaks that kill connection, you’ll learn how to build a message that actually lands. This isn’t about wordsmithing. It’s about leadership. Because your messaging is a mirror: if it’s confusing, your audience isn’t the only one who’s unclear—you are. Expect hard truths, real examples...
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E127 Clarity is a Spiritual Discipline (Not Just a Strategy)
Rabbit, Rabbit
This Week’s Episode Clarity isn’t about finding the right words; it’s about confronting what you already know but don’t want to say. In this episode of Rabbit, Rabbit, Kristine shares the cost of misaligned momentum, the trap of waiting for “clarity” to arrive, and the turning point when brutal honesty unlocked a new path forward. You’ll hear: Why most “lack of clarity” is actually avoidance The cost of saying yes to misaligned work How to recognize when productivity is really self-deception Practical tools to claim clarity in your business and life Your Create Your...
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E126 Mid-Summer Reset: How to Reconnect with Yourself Without the Pressure
Rabbit, Rabbit
Mid-Summer Reset: How to Reconnect with Yourself Without the Pressure Summer isn’t just a time to unwind; it’s an opportunity to realign. In this episode, we explore how to use the slower pace of summer to quietly reconnect with yourself, your goals, and your energy, without turning it into another self-improvement project. You’ll learn how to anchor one meaningful habit, create space that’s actually yours, and reflect on what’s no longer aligned. Plus, a story about how saying “yes” to small weekend adventures led to unexpected clarity and momentum. If you’ve been craving a...
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E125 From Observer to Contributor: How to Actually Build Momentum in Groups
Rabbit, Rabbit
You Found the Room—Now Make It Matter You finally joined the space that feels aligned. The community. The room full of people doing things that excite and inspire you. So… why are you still holding back? In this episode of Rabbit, Rabbit, we’re breaking down what no one talks about: how perfectionism, imposter syndrome, and “new kid” energy can keep you silent in the very spaces meant to support you. And how to shift that, without becoming someone you’re not. We’ll unpack: The most common mistake people make after joining a community Real ways to engage that feel natural, not...
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E124 Widen Your Circle: Why Success Starts With the Right People Around You
Rabbit, Rabbit
From the outside, everything looks like it’s working. You’re building, leading, pivoting, making big moves and holding it down. But inside? Something feels… off. And you’re not sure if it’s burnout, boredom, or just the absence of real connection. In this episode of Rabbit, Rabbit, we’re digging into something no one prepares high-achieving women for: What happens when the support, structure, and conversation that used to fuel you just… disappears. We’ll talk about how careers evolve faster than the circles around us, and why expansion, not isolation, is the real unlock for...
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E123 Dopamine & Distraction: Why You Can’t Focus (And How to Fix It)
Rabbit, Rabbit
Dopamine & Distraction: Why You Can’t Focus (And How to Fix It) Struggling to focus? Feel like your attention span is shrinking by the day? It’s not a discipline problem, it’s a dopamine one. In this episode, we dive into how your brain’s reward system is being hijacked by distraction and what to do about it. You’ll learn why scrolling feels easier than starting that one important task, how multitasking destroys your productivity, and how to stop living in constant reaction mode. We’ll break down: What dopamine really is (and how it drives your habits) How task-switching...
info_outlineWhy Authenticity Isn’t Enough Anymore, And Why Connection Matters More Than Ever
“Authenticity” has become the buzzword of modern branding, but somewhere along the way, it lost its meaning.
In this episode of “Rabbit, Rabbit,” Kristine and Danielle unpack why “being authentic” has started to feel more like a performance than a practice, and what real connection actually looks like. From vulnerability theatre and oversharing-for-clout to the quiet power of consistency, they explore how brands (and humans) can show up online without faking the “realness.”
Danielle shares what she’s learned from her own @HappiestInHeels community, where spontaneous, unfiltered moments in store dressing rooms connect far deeper than any curated “behind-the-scenes” ever could. Together, they reveal why clarity is the new currency of trust.
You’ll hear:
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How “authenticity” became performance art
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The difference between vulnerability and manipulation
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Why clarity, consistency, and specificity are stronger than any emotional reveal
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How to stop “proving” your humanity and start showing it
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What audiences actually respond to (hint: it’s not another Notes App apology)
If you’ve ever wondered how to be real and strategic, this episode will change how you think about brand voice, storytelling, and showing up online. Because authenticity isn’t something you post, it’s something you practice.
CONNECT
🌐OOO-Marketing.com
📸Instagram: @outofofficemarketing
@happiestinheels (Danielle)
💼LinkedIn: @OOO-Marketing | Kristine Scichilone
NEED A NEW NETWORK?
OOO-COLLECTIVE: ooo-marketing.com/collective
FREEBIES
✨ Download resources + guides, including our “Fix Your Fuzzy Messaging” worksheet to Sharpen Your Message in 10 Minutes:
ooo-marketing.com/freebies
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OOO-Marketing.com/copilot