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Ep98 Franchise Recruitment Best Practice, with Greg Nathan, Franchise Psychologist show art Ep98 Franchise Recruitment Best Practice, with Greg Nathan, Franchise Psychologist

Franchise Everything

Greg Nathan is recognised as a global authority and thought leader on the psychology of franchising, and notably to many, on the franchisee-franchisor relationship.    In 35+ years of researching the science of successful franchise relations, Greg and his team have developed widely used, world-leading tools and models in franchising.   In this discussion, Greg shares his insights on franchise recruitment best practices, a critical topic for any franchisor aiming to grow their network.   He highlights the need for responsible franchisors to invest time and effort in the...

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Ep97 5 Key Things that have made HIIT Pilates what it is today, with Carla Sconce show art Ep97 5 Key Things that have made HIIT Pilates what it is today, with Carla Sconce

Franchise Everything

In this discussion of the Franchise Everything podcast, Carla Sconce, the founder of HIIT Pilates, shares the five key factors that have contributed to the success so far, of her fitness brand.   From identifying a unique fitness offering between personal training and reformer pilates, to creating a class structure that ensures a fast-paced, engaging experience for all participants, Carla dives deep into her business model.   We discuss the importance of a focused instructor training program that fosters a supportive community within the studio. Carla highlights how instructors play...

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Ep96 The Poolwerx Franchise Business Model, with Andrew Walker show art Ep96 The Poolwerx Franchise Business Model, with Andrew Walker

Franchise Everything

What if you could own a business where customers always need your service?   Andrew Walker, Chief of Franchise Development at , shares invaluable insights into the company’s proven business model. With over 30 years in the industry, Andrew explains how Poolwerx has evolved from a single-van operation into a scalable franchise powerhouse, blending retail stores, mobile services, and commercial contracts.   Andrew dives deep into the hub-and-spoke system, where franchisees start with mobile vans and expand into retail hubs, supported by data-driven territory mapping.    He...

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Ep95 The Walker’s Doughnuts Franchise Business Model, with Jim & Rose Stoupas show art Ep95 The Walker’s Doughnuts Franchise Business Model, with Jim & Rose Stoupas

Franchise Everything

What does it take to build a doughnut brand people remember?    Founders Rose and Jim Stupas at their Bendigo Marketplace store share how they built a doughnut franchise that stands out in a crowded market.    With a family history in baking and a focus on centralized production, they’ve created a model that allows franchisees to thrive without needing baking expertise.   They talk about the power of strong branding, the nostalgic Americana theme that captures attention, and their “Three P’s” approach—Product, Position, and People—that keeps everything on...

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Ep94 Franchises MUST do this to grow franchisee sales - direct response marketing, with John Dwyer show art Ep94 Franchises MUST do this to grow franchisee sales - direct response marketing, with John Dwyer

Franchise Everything

Speak to JD directly to help you make more sales! [email protected] What if you could keep your customers coming back and grow your sales fast – without offering discounts?   John Dwyer, the founder of , is a marketing genius focused on customer loyalty and innovative strategies that lead to long-term business growth. With decades of experience, John has guided countless businesses in building strong, lasting relationships with their customers.   In this conversation, John dives into the psychology behind customer behavior and explains how to create experiences that truly...

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Ep93 Raman Swaminathan, PACK & SEND North Sydney - Multi-Site franchise owner journey show art Ep93 Raman Swaminathan, PACK & SEND North Sydney - Multi-Site franchise owner journey

Franchise Everything

Franchising success isn't about shortcuts, it's built on resilience, customer focus, and the willingness to adapt.    Raman Swaminathan's journey proves that even when starting from scratch, smart strategies and genuine relationships can turn struggles into thriving businesses.   From his early days in India, where he worked as a journalist covering major political events and even rubbed shoulders with Nelson Mandela during a historic cricket tour, to his career in IT and diplomacy, Raman’s story is full of unexpected twists.   When he moved to Australia, he took a big...

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Ep92 Putting science behind business decisions with innovative data, with Vanessa Wilmot, MD geotech show art Ep92 Putting science behind business decisions with innovative data, with Vanessa Wilmot, MD geotech

Franchise Everything

Data is the silent powerhouse that fuels strategic decision-making.   In this discussion, we explore the science behind business decisions and how innovative data solutions drive smarter choices with Vanessa Wilmot, MD geotech   Vanessa shares how using innovative data solutions can transform the way businesses operate, helping leaders make smarter and more strategic choices.   From identifying high-potential franchise locations to understanding customer behaviour on a deeper level, she highlights how businesses can use real-time insights to stay ahead of the curve.   She...

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Ep91 Marco Zahrouni, Houseproud Cleaning, Harrington Park - franchise owner journey show art Ep91 Marco Zahrouni, Houseproud Cleaning, Harrington Park - franchise owner journey

Franchise Everything

Marco Zahrouni's journey from Iran to Australia is a story of resilience and determination. Facing immense challenges, he navigated a difficult migration path before finding stability and purpose in building his own business.   From working various jobs to eventually running a successful cleaning franchise, his experiences shed light on the realities of starting over in a new country.   In this broad discussion around the brand and business model, Hash Tayeh, CEO, and Tarun Sachdeva, Global Strategy Partner, explain key aspects of the brand in detail.   In this conversation,...

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Ep90 The Seal-A-Fridge franchise business model with Anya Haywood and Adrian Warner show art Ep90 The Seal-A-Fridge franchise business model with Anya Haywood and Adrian Warner

Franchise Everything

Seal-A-Fridge is a leading franchise specialising in fridge seal replacement and maintenance. With over a decade of experience and a network of franchisees across Australia and New Zealand, Seal-A-Fridge offers a unique business model with low entry costs and no ongoing royalty fees allowing franchisees to maximise their profits and enjoy predictable expenses.   In this discussion with Adrian Warner and Anya Hayward, the franchisors of Seal-A-Fridge, to explore the franchise business model in depth:   Why Seal-A-Fridge removed royalty fees and how it benefits franchisees How low...

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Ep89 The Burgertory Franchise Business Model, with Hash Tayeh & Tarun Sachdeva show art Ep89 The Burgertory Franchise Business Model, with Hash Tayeh & Tarun Sachdeva

Franchise Everything

Burgertory is a fast growing fast casual burger business currently with 18 locations in Victoria and a location about to open in Sydney, as well as Master Licenses sold internationally.   In this broad discussion around the brand and business model, Hash Tayeh, CEO, and Tarun Sachdeva, Global Strategy Partner, explain key aspects of the brand in detail.   Hash didn’t actually believe in the franchising business model for some time, until he had proven the concept himself with his own corporate stars that he ran for some time.   With a site selection strategy described as...

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Burgertory is a fast growing fast casual burger business currently with 18 locations in Victoria and a location about to open in Sydney, as well as Master Licenses sold internationally.

 

In this broad discussion around the brand and business model, Hash Tayeh, CEO, and Tarun Sachdeva, Global Strategy Partner, explain key aspects of the brand in detail.

 

Hash didn’t actually believe in the franchising business model for some time, until he had proven the concept himself with his own corporate stars that he ran for some time.

 

With a site selection strategy described as ‘tactical site selection’ and placing on the outer edges of shopping centres to increase trading hours and potential, the brand has stores ranging in size from 60m to 200m.

 

The kitchen is not large, and is importantly not made up of a significant amount of equipment in comparison to other QSR type brands. This keeps space and equipment cost down, and is in line with her production principles of the business.

 

NSW is a key focus for the brand in 2025, along with international partnerships and master franchisee approaches for other states of Australia.

 

0:00 Intro

0:46 Describing the Burgertory concept

1:46 Site numbers atm in VIC and internationally happening as well

2:16 Hash didn’t believe in franchising for some time and ran his stores on a corporate basis but adjusted

3:07 Proving the concept before choosing to sell franchised stores

3:50 The customer experience in Burgertory, not just about the burgers

4:42 Engaging architects to help deliver an experience aesthetically in every store

5:37 Every location is a bit different

6:01 The branding and styling of the business that started as a single store in Kew in Melbourne in 2017

7:14 Entry costs in the business and their approach while still maintaining their design philosophy, and even interest free vendor finance for the right people on occasion

9:09 Not a big kitchen and a lot less equipment needed within the business’ commercial kitchen

10:01 The difference of Burgertory (fast casual) v McDonald’s, Hungry Jacks (fast food) and the reduced space needed for smaller production

10:58 Site selection strategy and their ‘tactical site selection’ approach, with stores from 60m all the way up to 200m in size

13:04 Having a store and head office attached to use it as a test store, training and product trial store

13:22 Benchmarking in the industry and the comparison 26-28% in both labour and cot of goods (COGS)

15:25 The future for the brand, key focus in NSW in early 2025 in addition to the international partnerships and master franchisees as brand ambassadors on a state by state basis in Australia

16:37 Boycotts globally are giving opportunities especially in the Middle East for the brand and Tash believes not being discussed enough

17:20 Wrap up

Podcast Produced by:  www.franchisebusinesshub.com.au

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