Franchise Everything

Let's talk about everything and anything in franchising! Inspiring with experiences and information from the coal face of the people behind the day-to-day of franchises in action. We unpack personal journeys in founding and leading franchises, but just as important, are the journeys of people who own and run one or multiple franchise locations. From fitness, to coffee, to lawns and everything in between, franchising is a buffet of business niches. And with that comes an even wider range of people and stories to talk to about what they do, and how they did it. And from the people who support franchises in every kind of way. Everyone has a story to tell, and you'll often be amazed when they tell it in this way!

Ep110 How to run a $million 'chance to win' prize promotion in your business, with marketing expert John Dwyer 07/09/2025

Ep109 Gabriel Lawyer, Lounge Repair Guys, ACT (+) - franchise owner journey 07/01/2025

Ep109 Gabriel Lawyer, Lounge Repair Guys, ACT (+) - franchise owner journey Gabriel Lawyer is the franchise owner of Lounge Repair Guys in ACT, as well as a service coverage to other territories that stretches across key areas in New South Wales including the Mid North Coast, and Wollongong as well. Originally from California, Gabriel moved to Australia in 2001 and began his career in a family café in Canberra before transitioning into national operations roles in the commercial furniture industry. It was through this experience that he first encountered Lounge Repair Guys as a service provider and eventually saw the business opportunity first hand. In 2022, amid the uncertainty of the post-COVID period and motivated by a desire for family security and greater control over his future, Gabriel stepped away from corporate life and officially joined the Lounge Repair Guys network. Drawing from his deep understanding of furniture, logistics, and customer service, he now leads a growing team of technicians while managing the day-to-day operations alongside his wife. From training new staff and expanding territory coverage to balancing work and family life, Gabriel brings a thoughtful, hands-on approach to running a service-based franchise. His story is one of steady growth, strategic thinking, and a clear focus on long-term stability for his business and his family. 0:00 Introduction 0:31 What do the Lounge Repair Guys do 0:54 A brief background on Gabriel 2:23 Moved to Australia in 2001, worked in the café, and learned Aussie culture along the way 3:27 How Gabriel moved from the family café to managing national furniture projects 5:20 Gabriel spent five years managing national furniture logistics, fulfilment, and after-sales operations across major commercial clients 6:14 Gabriel saw the vulnerability of the world in 2020 and made a move to secure a more stable future for his wife and four daughters 9:00 Training time varies depending on the person’s confidence, social and communication skills, or mechanical mindset like understanding recliner mechanisms 11:10 With furniture in every home and a growing demand for repairs, Gabriel saw real potential in Lounge Repair Guys 14:01 Day-to-day life in a family-run business with Gabriel tackling complex jobs and his wife managing everything behind the scenes 16:07 Even with experience, Gabriel had doubts but taking the leap into business in 20:22 proved worth it 18:12 As demand grew from corporate clients, Gabriel expanded from a one-man operation to hiring technicians across Coffs Harbour, Canberra, and Wollongong 20:02 Gabriel expands into new regions to boost brand visibility and serve corporate clients without needing to own the territory 21:07 Wrap Up Podcast Produced by: Listen or Watch on; Spotify: https://tinyurl.com/3n2efsmu Apple Podcasts: https://tinyurl.com/ac8vedst Amazon Music: https://tinyurl.com/39ab2fzw YouTube: https://youtu.be/8_Sv_XKA0s4 /episode/index/show/c4892326-363b-4101-9fe4-8f1ffd43d84f/id/37233895

Ep108 The 5 Key things that have made the Urban Clean commercial cleaning franchise what it is today 06/27/2025

Ep108 The 5 Key things that have made the Urban Clean commercial cleaning franchise what it is today Damien Boehm, founder of UrbanClean, and Kirk Simpson, General Manager, shared insights into the key factors that have contributed to the franchise’s success. UrbanClean’s journey began with a focus on direct response marketing, where they built strong business relationships and won cleaning contracts by addressing customer pain points. The company later transitioned to a regional model, empowering local entrepreneurs to offer more personalized support and grow their businesses. Central to their success was shifting franchisees’ mindsets from being just cleaners to becoming business owners, focused on long-term growth. UrbanClean also pioneered technology adoption, launching an app to improve communication and transparency for customers. As their franchisee base expanded, income expectations also grew, prompting UrbanClean to develop new systems and support to help franchisees scale operations and secure larger contracts. Through these initiatives, UrbanClean has built a thriving business that caters to both small-scale and entrepreneurial franchisees. 0:00 Introduction 0:32 What is direct response marketing and its role in business 2:15 The shift to efficient franchise growth and cleaning contract acquisition through direct response marketing 3:56 Moving from a national-based model to a regional master franchise approach 6:50 Developing business owners, not cleaners, in commercial cleaning 8:21 How franchisees choose their path in commercial cleaning from small-scale operations to multi-million dollar opportunities 9:18 Why technology adoption transformed the way cleaning franchises deliver transparency and communication 12:20 The use of technology to serve customers better and solve business bottlenecks in the cleaning franchise industry 14:41 How income expectations in the cleaning franchise industry have evolved from part-time to full-time business opportunities 16:58 From side hustle to full time business mindset shift in cleaning franchise sales 19:45 Wrap up Podcast Produced by: Listen or Watch on; Spotify: Apple Podcasts: Amazon Music: YouTube: /episode/index/show/c4892326-363b-4101-9fe4-8f1ffd43d84f/id/37174400

Ep107 The Mobile Experts Franchise Business Model, with Varun Ashok and Stuart Cameron 06/26/2025

Ep107 The Mobile Experts Franchise Business Model, with Varun Ashok and Stuart Cameron Varun Ashok, CEO of Mobile Experts, started with a single kiosk and a vision to make phone accessories and repairs more accessible, reliable, and customer-focused. Over 12 years, he has scaled that vision into a national brand with over 65 locations across six Australian states, supported by Stuart Cameron, the brand’s General Manager. Now entering the franchising space, Mobile Experts is offering a unique opportunity: a low entry cost franchise model, paired with ready-to-operate stores, exclusive products, and strong relationships with major landlords like Westfield. The goal? Empower long-time team members and new entrepreneurs to take ownership without the steep costs and headaches of starting from scratch. In this episode, Varun and Stuart share the journey behind their expansion, from overcoming costly fit-out challenges to launching their own high-margin product range, MVR, to stand out in a crowded market. They also explain how data-driven systems like Power BI give franchisees real-time business insight and help avoid guesswork. With a growing presence in regional communities, strong landlord backing, and a customer-first culture, Mobile Experts is redefining what it means to scale smart in retail franchising. 0:00 Introduction 0:48 What is Mobile Experts 1:40 The services Mobile Experts offer and where they sit in the market 2:40 The reason behind turning a successful retail business into a franchise after 12 years of growth 3:38 Why franchising kicks in when growth, scalability, and local presence become a priority 4:55 Taking the business further by shifting from operations to ownership-driven growth 6:27 Avoiding the trial and error by giving franchisees the tools, data, and site access they need to succeed 8:20 The hidden risks of overseas fit-outs and the real costs of leasing delays 11:30 Data intelligence and business analytics used for decision-making in product range, pricing, and forecasting 14:10 Creating a unique product range and premium pricing strategy in response to rising rent, wages, and competition 17:58 Impulse buying strategy and in-store displays that increased sales during the Christmas period 18:55 Franchise entry cost structure and the opportunity behind existing and new store models 22:08 Making franchise ownership more accessible with low entry costs and exclusive site access 23:38 Leasing approach and flexibility in franchise partnerships based on applicant profiles and landlord requirements 25:25 Why landlords prefer strong retail brands and the importance of store upgrades for long-term success 27:54 Expanding brand presence through regional growth and community-focused franchise strategy 29:28 Repair demand in regional areas and building strong local connections through franchise ownership 30:49 Wrap up Podcast Produced by: Listen or Watch on; Spotify: https://tinyurl.com/2ubz5wpy Apple Podcasts: https://tinyurl.com/44punuus Amazon Music: https://tinyurl.com/3datyw2h YouTube: https://youtu.be/yDrCFgSu7FY /episode/index/show/c4892326-363b-4101-9fe4-8f1ffd43d84f/id/37158680

Ep106 The Snap-on Tools Franchise Business Model with Adam Wright 06/24/2025

Ep106 The Snap-on Tools Franchise Business Model with Adam Wright Adam Wright is the Marketing Manager of Snap-on Tools Australia, a global franchise network built on over 100 years of history and a deep culture of trust, quality, and customer relationships. In this episode, Adam shares how Snap-on’s globally recognised mobile tool stores operate across Australia and New Zealand, bringing premium, American-made tools directly to workshops and dealerships. With over 4,500 franchisees worldwide, the brand continues to grow through a hands-on, solution-focused approach that goes beyond selling tools. From structured call routes and in-house manufacturing to tech-driven route planning and in-depth training—including time in Snap-on’s global training centre in Dallas, franchisees are supported every step of the way. Whether they come from a technical background or not, newcomers receive ride-along support, business coaching, and access to in-house financing to make entry more accessible. Snap-on’s commitment to long-term success shines through its support systems, mature customer base, and the loyalty built between franchisees and local workshops, proving that great tools are only part of the story. 0:00 Introduction 0:41 Wha is Snap-on Tools 2:19 Building strong customer relationships in franchising 4:39 How franchisees grow trust with local customers and follow a planned system for visits 5:48 Franchise teams use surveys and mapping tools to create efficient customer visit routes 6:30 The process behind creating and delivering tool solutions for customers 7:48 What support looks like for new franchisees entering the business 9:01 The support structure that helps franchisees succeed from day one 10:54 From the van to the workshop what helps new franchisees confidently make their first customer visits 12:30 How Snap-on supports new franchisees with accessible entry points and in-house financing 13:50 Wrap up Podcast Produced by: Listen or Watch on; Spotify: https://tinyurl.com/5a5exhv7 Apple Podcasts: https://tinyurl.com/3bmzfz2z Amazon Music: https://tinyurl.com/bddr6sys YouTube: https://youtu.be/piKaEqCv1w0 /episode/index/show/c4892326-363b-4101-9fe4-8f1ffd43d84f/id/37130185

Ep105 7 signs with this franchise IS a good fit for you, with Darryn McAuliffe, CEO FRANdata Australia 06/20/2025

Ep105 7 signs with this franchise IS a good fit for you, with Darryn McAuliffe, CEO FRANdata Australia What makes a franchise worth investing in? How can you tell if a brand will support your long-term success? In this episode, Darryn McAuliffe, CEO of FRANdata Australia, returns to share the seven signs that this franchise is a good fit for you. Drawing on real data and frontline insights, Darren outlines what quality looks like inside a franchise system. Darren discusses: Units: Why slow, steady expansion signals long-term health and why explosive growth can be a red flag. Financial performance: How to validate income expectations by speaking with franchisees at different stages of the journey. Recruitment: Why a rigorous, multi-step selection process reflects a brand that protects its reputation and selects the right people. Satisfaction: How the best systems use surveys, focus groups, and regular feedback to drive continuous improvement. Training: Why strong onboarding includes hands-on, real-world training that prepares you for success from day one. Support: How strong franchises prepare you to succeed from day one, and provide hands-on guidance in your early weeks through to full independence. Lender relations: Why established relationships with trusted lenders signal a healthy franchise modeland how it can make securing financing easier for new franchisees. 0:00 Introduction 0:55 Units: Evaluating sustainable franchise growth through disciplined expansion 2:12 Financial performance: Talking to franchisees to see if earnings match promises 4:14 Recruitment: How franchises protect their brand by choosing the right people 5:55 Satisfaction: Measuring network health through focus groups, surveys, and open communication 6:48 How franchisees work with franchisors to solve problems and improve the system 8:00 Training: A good system ensures you're fully prepared to operate from day one, with hands-on support and a clear process to follow. 9:33 Support: How quality franchise systems provide hands-on guidance during the critical early stages of operation 12:50 Lender Relations: The value of established relationships between franchisors and trusted finance partners 14:44 Wrap up Podcast Produced by: Listen or Watch on; Spotify: https://tinyurl.com/8tp6wxy9 Apple Podcasts: https://tinyurl.com/zweawwa6 Amazon Music: https://tinyurl.com/bddxxz6f YouTube: https://youtu.be/zQo9B2AheIU /episode/index/show/c4892326-363b-4101-9fe4-8f1ffd43d84f/id/37086610

Ep104 Kyle Wallwork, Kwik Kopy Kawana Waters - franchise owner journey 06/19/2025

Ep104 Kyle Wallwork, Kwik Kopy Kawana Waters - franchise owner journey Kyle Wallwork is a five-year franchise owner of Kwik Kopy Kawana Waters on the Sunshine Coast. With a 25-year background in hospitality sales across major hotel groups in Australia and New Zealand, Kyle transitioned out of the corporate world after a company merger led him to reassess his future. Ready for a lifestyle shift and inspired to build something of his own, he explored different businesses before a conversation with Kwik Kopy led to an unexpected opportunity. The fit was right, from culture to values and he took over an established center with a long-standing team. Kyle now plays a hands-on role across all parts of the business, from financials and client meetings to the occasional delivery. He’s also part of a national performance group of franchise owners, where collaboration and accountability drive business improvement. With a strong foundation and passion for growth, Kyle continues to shape the future of his business while keeping family and balance at the heart of it. 0:00 Introduction 0:41 Kyle's background in hospitality 2:33 A typical day looked like for Kyle during his 25-year career 4:30 Behind the scenes of Kyle’s high-pressure role managing hotel sales and partnerships 5:20 The turning point that pushed Kyle to start something new and rethink his career path 7:10 Kyle's decision to skip consulting and take a new direction on the Sunshine Coast 8:10 His criteria for picking the right business after leaving corporate life 9:48 Meeting the owners of a locally grown print business gave Kyle a new perspective after years in hospitality 12:03 Kyle went from exploring options to sealing the deal and what the buying process really looked like 13:28 What the training was like when Kyle bought his first business 14:52 The unexpected tasks or role Kyle takes on daily as a hands-on business owner 16:05 Kyle’s thoughts on expanding his business or making the most of where he is now 18:51 Getting the family involved how Kyle’s children have helped out in the business 19:45 Wrap Up Podcast Produced by: Listen or Watch on; Spotify: https://tinyurl.com/bdhh6wk8 Apple Podcasts: https://tinyurl.com/32x4p6n4 Amazon Music: https://tinyurl.com/yfkmmc8y YouTube: https://youtu.be/QuoM_eix9Jc /episode/index/show/c4892326-363b-4101-9fe4-8f1ffd43d84f/id/37066745

Ep103 Kuresh Khan, Houseproud Cleaning, North Strathfield - franchise owner journey 06/17/2025

Ep103 Kuresh Khan, Houseproud Cleaning, North Strathfield - franchise owner journey Kuresh Khan came to Australia from Nepal in 2007 as an international student, determined to build a better life. After completing his Master’s in Professional Accounting, he followed the conventional career path—four years in accounting roles. But with a child on the way and a growing desire for flexibility and financial freedom, he knew something had to change. With no set plan, Kuresh stumbled upon a Houseproud Cleaning franchise listing on Gumtree. A few conversations later with the outgoing owner and HouseProud founder Paul Mitchell—Kuresh decided to take the leap. Ten years on, he’s grown his client base from 0 to 70+ regulars and built a team of full-time cleaners. For Kuresh, success came from following the system, listening to feedback, and building long-term client relationships, some going strong for nearly a decade. Now, with demand rising, he’s looking to double his team and expand operations. Kuresh’s story is one of quiet determination, family-driven ambition, and the power of starting over even without a plan. 0:00 Introduction 0:50 Why Kuresh moved to Australia and how it all started 2:43 Working in entry-level accounting roles after completing his Master’s in Professional Accounting 4:07 Balancing family, finances, and the decision to start something new 5:13 With no plan in place, Kuresh randomly searched business for sale on Gumtree and found Houseproud 6:20 His first impression of the business wasn’t clear so Kuresh asked to speak to the founder of Houseproud 8:34 In just six months, Kuresh built a strong client base and hired his first staff, he is now serving 60–70 clients a week 9:35 Kuresh shares his ideas on what makes the difference in this business 10:22 The training, support and transition when Kuresh started the Houseproud Cleaning business 12:33 Checking in monthly to build strong client relationships 13: 24 Kuresh began as a residential cleaning business and is now expanding into commercial cleaning too 14:40 He used to do it all himself in cleaning, now Kuresh leads a growing team of full-time cleaners 16:16 Planning to grow his team as demand for quality cleaning keeps rising 17:02 Wrap Up Podcast Produced by: Listen or Watch on; Spotify: https://tinyurl.com/spsysxdw Apple Podcasts: https://tinyurl.com/2p87427 Amazon Music: https://tinyurl.com/2rjycxuz YouTube: https://youtu.be/hSUamnSauvM /episode/index/show/c4892326-363b-4101-9fe4-8f1ffd43d84f/id/37036985

Ep102 7 signs with this franchise is NOT a good fit for you, with Darryn McAuliffe, CEO, FRANdata 06/11/2025

Ep102 7 signs with this franchise is NOT a good fit for you, with Darryn McAuliffe, CEO, FRANdata Are you considering investing in a franchise? How do you know if it's the right choice for you? In this episode, Darryn McAuliffe, CEO of FRANdata Australia, dives into the seven key factors that can indicate a franchise may not be the best fit. He shares insights based on data and ratings, offering tips for prospective franchisees to make informed decisions. Darryn discusses: Franchise unit performance: What to look for when reviewing the number of franchise units and closures, and why increasing transfer rates could be a warning sign. Financial transparency: How knowing the average turnover and key expenses can help assess whether the franchise is financially viable for you. Franchise recruitment: Why an overly aggressive sales approach might indicate a lack of transparency in the franchise's processes. Franchisee satisfaction: The importance of knowing how happy current franchisees are, and why the franchisor’s response to this question can reveal key red flags. Training programs: How poorly executed training can leave you unprepared and struggling, rather than setting you up for success. Franchise support: Why solid, reliable support from the franchisor is critical, especially when things aren’t going well. Lender relations: How strong relationships between franchisors and lenders can make a big difference in a franchisee’s ability to secure financing. 0:00 Introduction 00:23 What is FRANdata 1:06 Units: Assessing franchise stability through unit closures and transfer rates 2:10 Transparency: Evaluating franchise financial performance through turnover and key benchmarks 3:00 Recruitment: Red flags in franchise recruitment hard sell and quick close warnings 3:38 Satisfaction: Why knowing franchisee satisfaction is crucial for a successful franchise 4:17 Training: How good training can set you up for success in a franchise 5:20 Support: The importance of strong support in choosing the right franchise 6:01 Lender Relations: Why having good relationships with lenders is important for your franchise success 8:01 Common issues in franchising based on independent brand assessments 9:50 The importance of external assessments in evaluating franchise brands 10:41 Wrap Up Podcast Produced by: Listen or Watch on; Spotify: https://tinyurl.com/4pmf8t4z Apple Podcasts: https://tinyurl.com/4n8pp65s Amazon Music: https://tinyurl.com/9vycmf42 YouTube: https://youtu.be/K-EA7uAo5sU /episode/index/show/c4892326-363b-4101-9fe4-8f1ffd43d84f/id/36948910

Ep101 The 5 Key Things that have made the Seal-A-Fridge Franchise Business what it is today 06/10/2025

Ep101 The 5 Key Things that have made the Seal-A-Fridge Franchise Business what it is today What have made Seal-A-Fridge the business it is today? The brand has been in the market for over 35 years, providing essential fridge seal replacement services. We asked Anya Haywood and Adrian Warner, the brand owners, to highlight 5 key things that have shaped their business. Seal-A-Fridge started as a niche service focused on fridge seals but has evolved significantly. Anya and Adrian explain how their focus on national accounts and expanding service offerings has driven growth for the brand. The key things Anya and Adrian covered are: The importance of focusing on national accounts and providing consistent services Expanding service offerings beyond seals to increase revenue opportunities for franchisees Understanding the unique needs of each franchisee and offering tailored support Building a sense of community among franchisees for better communication and collaboration Using simple, practical tools like WhatsApp to enhance franchisee engagement and support 0:00 Intro 0:38 The importance of customer database 3:55 How the purchase of Seal-A-Fridge came about and the vision for its future 5:26 A 73-year-old franchisee’s journey to becoming one of the busiest in the business 7:42 The growing importance of sustainability in Seal-A-Fridge’s business model 9:45 Seal-A-Fridge’s role in promoting energy efficiency through government initiatives 11:04 The brand' strategy for national accounts and the progress made in the last year 13:20 The other solutions can Seal-A-Fridge franchisees offer beyond fridge seals 15:20 The different approaches Seal-A-Fridge franchisees take towards new opportunities 17:43 Using WhatsApp group to foster collaboration and support among franchisees 18:34 Wrap Up Podcast Produced by: Listen or Watch on; Spotify: https://tinyurl.com/3zfmmcbw Apple Podcasts: https://tinyurl.com/4t49puw9 Amazon Music: https://tinyurl.com/bddce75h YouTube: https://youtu.be/fQKLz6QNXu0 /episode/index/show/c4892326-363b-4101-9fe4-8f1ffd43d84f/id/36933475

Ep100 Nitin Khadalia, PACK & SEND - Multi-Site franchise owner journey with 5 Locations! 05/21/2025

Ep100 Nitin Khadalia, PACK & SEND - Multi-Site franchise owner journey with 5 Locations! In this 100th episode of the Franchise Everything Podcast with Nitin Khadalia, a global award-recognised service advisor in one industry to multi-location (5) franchise owner in another. Nitin was also our way back, so we thought it fitting to re-visit and catch up on how he's moved his business so far forward for our 100th! Nitin's journey with the freight and logistics brand PACK & SEND has been filled with twists and turns, shaping his unique perspective on franchising and business growth. He shares insights into the challenges and rewards of owning multiple franchise locations, emphasising the importance of adaptability, strong operational systems, and building solid relationships within the franchise network. He discusses how his background in service excellence helped him navigate the logistics industry, and what prospective franchisors and franchisees should consider before committing to a franchise. His practical advice and real-world experience make this episode especially valuable for those looking to enter or grow their existing footprint as a franchise owner in the sector. 0:00 Intro 2:22 Growth and expansion from the third location to multiple sites across Melbourne 3:40 The key factors behind evolving and growing a successful franchise beyond the first few locations 5:34 Shifting customer focus from consumer to B2B and why location makes all the difference 6:23 What PACK & SEND does daily to support businesses and customers with expert packing and shipping 9:08 Challenges in growing from three to five locations and what it takes to keep expanding 11:30 The timing, opportunities, and the decision-making process to opening new PACK & SEND locations 12:43 How PACK & SEND tracks performance and empowers staff to focus on growth 13:30 Unexpected growth and the surprise opening of PACK & SEND'S fifth location 15:27 The secret behind efficient operations across five locations with one van and truck 17:20 How great customer service shapes the PACK & SEND experience and drives growth 18:56 The best way to discuss a new store with your franchisor 21:28 Wrap up Podcast Produced by: Listen or Watch on; Spotify: https://tinyurl.com/y4jfwmy6 Apple Podcasts: https://tinyurl.com/ys6pjd63 Amazon Music: https://tinyurl.com/4sducabu YouTube: https://youtu.be/AyFVWQl98bY /episode/index/show/c4892326-363b-4101-9fe4-8f1ffd43d84f/id/36651735

Ep99 'Flipping Out' Why every business should be franchise ready, with Doug Downer - Franchise Books 05/15/2025

Ep99 'Flipping Out' Why every business should be franchise ready, with Doug Downer - Franchise Books Ever wondered how franchising principles can transform any business, even if you never plan to franchise? In this episode of the Franchise Everything Podcast, Doug Downer, CEO of Franchise Ready and author of two insightful books, 'Flipping Out' and 'Invested' joins us. Doug shares his journey from flipping burgers at McDonald’s as a teenager to helping businesses scale by adopting systems that give owners control and freedom. Doug reveals how the lessons learned from McDonald’s, one of the world’s best systemised businesses, form the foundation of his book Flipping Out. He explains why every business owner should think like a franchisor, building strong systems and processes that empower their teams and enable sustainable growth. This approach not only helps franchises thrive but also lets business owners step back without losing control or profitability. Beyond the books, Doug talks about how Franchise Ready partners with both new and established brands to upgrade their systems and operations manuals, ensuring they can grow without over-relying on key leaders. He also highlights how technology, including affordable and customised franchise management platforms, plays a crucial role in supporting emerging brands. 0:00 Intro 0:57 What is franchise ready 1:30 The story behind the book Flipping Out and where it all began 3:06 How the book’s structure and vision reflect the way the business and consultancy operate today 4:48 What makes McDonald’s different and how they scale their business 6:32 The lessons from the book Flipping Out to help existing franchise businesses build better systems 8:15 How technology and tools help capture knowledge and improve franchise systems 10:46 The impact of Flipping Out book and why it’s more than just a business card 12:03 Wrap Up Podcast Produced by: Listen or Watch on; Spotify: Apple Podcasts: https://tinyurl.com/y4wvwk4s Amazon Music: https://tinyurl.com/f8jawfpn Y YouTube - https://youtu.be/K1OTsV3lQAM /episode/index/show/c4892326-363b-4101-9fe4-8f1ffd43d84f/id/36574945

Ep98 Franchise Recruitment Best Practice, with Greg Nathan, Franchise Psychologist 05/08/2025

Ep98 Franchise Recruitment Best Practice, with Greg Nathan, Franchise Psychologist Greg Nathan is recognised as a global authority and thought leader on the psychology of franchising, and notably to many, on the franchisee-franchisor relationship. In 35+ years of researching the science of successful franchise relations, Greg and his team have developed widely used, world-leading tools and models in franchising. In this discussion, Greg shares his insights on franchise recruitment best practices, a critical topic for any franchisor aiming to grow their network. He highlights the need for responsible franchisors to invest time and effort in the recruitment process to ensure a good fit and avoid operational issues later on. He also touches on the different approaches to franchise recruitment in various regions, comparing the sales-driven nature of North America with Australia’s more balanced, holistic approach. Greg outlines the key competencies required for successful recruiters, including marketing, sales, coaching, legal knowledge, HR skills, and operational understanding. He emphasises that the best recruiters often come from operations, as they possess the empathy and practical knowledge that makes them effective in assessing candidates. He shares the importance of a structured recruitment process and objective decision-making to ensure franchisees are ready for the challenges of the business. 0:00 Intro 0:36 The franchise recruitment best practices 1:44 The challenge of balancing franchise selling and selection 3:14 Key competencies of a good franchise recruiter versus a salesperson 5:07 The challenge of finding the right messaging in franchise recruitment 7:05 Balancing technology and personal follow-up in franchise recruitment 7:52 Best practices for assessing franchisee fit with online tools and CRMs 8:50 Using self-assessment tools to evaluate franchisee fit and key attributes 9:39 The benefits of using generic self-assessment tools across franchise brands 10:43 Generic success factors for small business owners and their transferability across brands 11:13 Key factors for successful franchise recruitment 13:36 The impact of founder involvement in franchisee recruitment and its potential drawbacks 14:38 Wrap Up Podcast Produced by: Listen or Watch on; Spotify: https://tinyurl.com/yjdv3nke Apple Podcasts: https://tinyurl.com/yv3fshm8 Amazon Music: YouTube: https://youtu.be/atKzb0p8u-I /episode/index/show/c4892326-363b-4101-9fe4-8f1ffd43d84f/id/36479120

Ep97 5 Key Things that have made HIIT Pilates what it is today, with Carla Sconce 04/22/2025

Ep97 5 Key Things that have made HIIT Pilates what it is today, with Carla Sconce In this discussion of the Franchise Everything podcast, Carla Sconce, the founder of HIIT Pilates, shares the five key factors that have contributed to the success so far, of her fitness brand. From identifying a unique fitness offering between personal training and reformer pilates, to creating a class structure that ensures a fast-paced, engaging experience for all participants, Carla dives deep into her business model. We discuss the importance of a focused instructor training program that fosters a supportive community within the studio. Carla highlights how instructors play a crucial role in delivering quality classes and how her national training program (RTO certified) is helping build a network of top-tier instructors across the country. Carla also emphasises the impact of professional marketing on growing the brand, noting the shift to a strong social media presence and viral content that has helped spread awareness. Finally, Carla reflects on her vision for the future of HIIT Pilates, emphasising her desire to maintain a boutique, community-focused approach to expansion, rather than rapid growth that may dilute the brand’s value. 0:00 Intro 0:39 The connection between personal training and reformer pilates 3:59 The importance of instructor focus in the growth of the HIIT Pilates franchise 6:25 Building a funnel of instructors through nationally accredited training at HIIT Pilates 7:54 The value of professional marketing in growing the HIIT Pilates business model 9:56 Choosing a boutique-style business model to ensure franchisee happiness and avoid studio cannibalisation 12:02 The moment of decision to go all-in and pursue the HIIT Pilates franchise 15:46 Wrap Up Podcast Produced by: Listen or Watch on; Spotify: https://tinyurl.com/3a3fc85e Apple Podcasts: https://tinyurl.com/42vy4sxb Amazon Music: https://tinyurl.com/mtpwa7kt YouTube: https://youtu.be/MvLsTcH2Ei4 /episode/index/show/c4892326-363b-4101-9fe4-8f1ffd43d84f/id/36257765

Ep96 The Poolwerx Franchise Business Model, with Andrew Walker 04/17/2025

Ep96 The Poolwerx Franchise Business Model, with Andrew Walker What if you could own a business where customers always need your service? Andrew Walker, Chief of Franchise Development at , shares invaluable insights into the company’s proven business model. With over 30 years in the industry, Andrew explains how Poolwerx has evolved from a single-van operation into a scalable franchise powerhouse, blending retail stores, mobile services, and commercial contracts. Andrew dives deep into the hub-and-spoke system, where franchisees start with mobile vans and expand into retail hubs, supported by data-driven territory mapping. He also highlights the untapped potential of commercial clients—like hotels, schools, and even jails which provide year-round revenue. For aspiring franchisees, he emphasizes that no prior pool experience is needed, thanks to Poolwerx’s world-class training programs. This discussion wraps with a look at bigger retail formats, acquisition strategies, and why Poolwerx attracts high-caliber entrepreneurs seeking scalable businesses. 0:00 Intro 1:41 How the hub and spoke model works with storefronts and mobile vans 2:52 A typical day looks like for a franchise owner, from receiving the donuts to decorating in-store 3:04 Tracking pool numbers using aerial photography and spatial data 3:51 Poolwerx journey from mobile vans to the hub and spoke model 4:32 How franchise partners evolve from single vans to expanding their pool business 5:26 Revenue streams for franchise partners: retail, mobile, and commercial 7:10 Securing commercial contracts for local efforts and national support for franchisees 9:25 Training and support for franchise partners in the pool business 11:03 What development season means for the pool business and franchise partners 12:16 Poolwerx approach to finding entrepreneurial franchise owners 13:25 How Poolwerx evolved from a single van to a growing franchise 15:26 Poolwerx territories expanding as pool numbers increase 16:29 What a typical Poolwerx store looks like in each region 17:29 Wrap up Podcast Produced by: Listen or Watch on; Spotify: https://tinyurl.com/3hhpwrxb Apple Podcasts: https://tinyurl.com/3rf2k322 Amazon Music: https://tinyurl.com/mrrnjxrb YouTube: https://youtu.be/xaZAAmqeU0M /episode/index/show/c4892326-363b-4101-9fe4-8f1ffd43d84f/id/36202680

Ep95 The Walker’s Doughnuts Franchise Business Model, with Jim & Rose Stoupas 04/14/2025

Ep94 Franchises MUST do this to grow franchisee sales - direct response marketing, with John Dwyer 04/10/2025

Ep94 Franchises MUST do this to grow franchisee sales - direct response marketing, with John Dwyer Speak to JD directly to help you make more sales! [email protected] What if you could keep your customers coming back and grow your sales fast – without offering discounts? John Dwyer, the founder of , is a marketing genius focused on customer loyalty and innovative strategies that lead to long-term business growth. With decades of experience, John has guided countless businesses in building strong, lasting relationships with their customers. In this conversation, John dives into the psychology behind customer behavior and explains how to create experiences that truly resonate. He also discusses how businesses can build customer loyalty without relying on discounts, using emotional connections, storytelling, and psychological triggers to create powerful campaigns. John shares practical strategies that help turn one-time buyers into loyal, lifelong customers. 0:00 Intro 0:37 The number one thing that drives customer retention and builds customer loyalty 1:53 Secure and distribute holidays as part of reward programs for businesses 3:55 How businesses can use reward programs to offer free holidays to customers 6:28 Using reward programs to drive avalanche sales 8:49 Turning small investments into massive returns with a holiday reward program, which led to sales growth 10:07 How reward vouchers turn a $1000 spend into a dream holiday and give them access to some of the best destinations 13:16 Providing all the necessary collateral and copy to make sure businesses can promote their reward programs effectively 15:49: Surprising customers with rewards to create unforgettable experiences and drive more engagement and loyalty to business 16:04 Wrap Up Podcast Produced by: Listen or Watch on; Spotify: https://tinyurl.com/yufkdxr5 Apple Podcasts: https://tinyurl.com/2w4wfwyc Amazon Music: https://tinyurl.com/ktbe69c9 YouTube: https://youtu.be/sJ6zs0zQ9vM /episode/index/show/c4892326-363b-4101-9fe4-8f1ffd43d84f/id/36079285

Ep93 Raman Swaminathan, PACK & SEND North Sydney - Multi-Site franchise owner journey 04/01/2025

Ep93 Raman Swaminathan, PACK & SEND North Sydney - Multi-Site franchise owner journey Franchising success isn't about shortcuts, it's built on resilience, customer focus, and the willingness to adapt. Raman Swaminathan's journey proves that even when starting from scratch, smart strategies and genuine relationships can turn struggles into thriving businesses. From his early days in India, where he worked as a journalist covering major political events and even rubbed shoulders with Nelson Mandela during a historic cricket tour, to his career in IT and diplomacy, Raman’s story is full of unexpected twists. When he moved to Australia, he took a big leap into franchising with PACK & SEND, starting with one location and eventually growing to three successful stores. Along the way, he faced financial struggles, tough decisions, and the challenge of making it all work. But what really stands out is his approach to business: putting customers first, building genuine relationships, and staying adaptable. 0:00 Introduction 0:37 Raman's Upbringing in Calcutta and New Delhi, Multilingual Background, and Education in Commerce and IT 2:22 Transcribing interviews and joining Kapil Dev’s sports media team 4:44 Historic Cricket Tour to Post-apartheid South Africa and Meeting Nelson Mandela 6:26 Raman’s role at the Canadian High Commission and Dutch Embassy after leaving the media 9:50 Moving to Australia in 2004, securing permanent residency, and his early career at IBM 15:10 Raman and his partners explore franchising, and attend expos 19:14 Discovering Pack and Send on the Website 20:50 Challenges of the First Store launching at Greenfield location in North Sydney 25:47 Tough decision to acquire a second store in Crows Nest 27:23 How Raman and his team stabilized their franchises by focusing on customer relationships 28:02 Expanding to a Third Location at the Castle Hill Store 31:10 The Keys to Franchise Success: Customer Service, Personalized Interactions, and Growth from Small Clients 35:54 Wrap Up Podcast Produced by: www.franchisebusinesshub.com.au Listen or Watch on; Spotify: https://tinyurl.com/2zmfehud Apple Podcasts: https://tinyurl.com/3fkeuwxj Amazon Music: https://tinyurl.com/mryezat7 YouTube: https://youtu.be/0riD5XLXtg8 /episode/index/show/c4892326-363b-4101-9fe4-8f1ffd43d84f/id/35952980

Ep92 Putting science behind business decisions with innovative data, with Vanessa Wilmot, MD geotech 03/30/2025

Ep91 Marco Zahrouni, Houseproud Cleaning, Harrington Park - franchise owner journey 03/27/2025

Ep90 The Seal-A-Fridge franchise business model with Anya Haywood and Adrian Warner 03/19/2025

Ep89 The Burgertory Franchise Business Model, with Hash Tayeh & Tarun Sachdeva 03/01/2025

Ep89 The Burgertory Franchise Business Model, with Hash Tayeh & Tarun Sachdeva Burgertory is a fast growing fast casual burger business currently with 18 locations in Victoria and a location about to open in Sydney, as well as Master Licenses sold internationally. In this broad discussion around the brand and business model, Hash Tayeh, CEO, and Tarun Sachdeva, Global Strategy Partner, explain key aspects of the brand in detail. Hash didn’t actually believe in the franchising business model for some time, until he had proven the concept himself with his own corporate stars that he ran for some time. With a site selection strategy described as ‘tactical site selection’ and placing on the outer edges of shopping centres to increase trading hours and potential, the brand has stores ranging in size from 60m to 200m. The kitchen is not large, and is importantly not made up of a significant amount of equipment in comparison to other QSR type brands. This keeps space and equipment cost down, and is in line with her production principles of the business. NSW is a key focus for the brand in 2025, along with international partnerships and master franchisee approaches for other states of Australia. 0:00 Intro 0:46 Describing the Burgertory concept 1:46 Site numbers atm in VIC and internationally happening as well 2:16 Hash didn’t believe in franchising for some time and ran his stores on a corporate basis but adjusted 3:07 Proving the concept before choosing to sell franchised stores 3:50 The customer experience in Burgertory, not just about the burgers 4:42 Engaging architects to help deliver an experience aesthetically in every store 5:37 Every location is a bit different 6:01 The branding and styling of the business that started as a single store in Kew in Melbourne in 2017 7:14 Entry costs in the business and their approach while still maintaining their design philosophy, and even interest free vendor finance for the right people on occasion 9:09 Not a big kitchen and a lot less equipment needed within the business’ commercial kitchen 10:01 The difference of Burgertory (fast casual) v McDonald’s, Hungry Jacks (fast food) and the reduced space needed for smaller production 10:58 Site selection strategy and their ‘tactical site selection’ approach, with stores from 60m all the way up to 200m in size 13:04 Having a store and head office attached to use it as a test store, training and product trial store 13:22 Benchmarking in the industry and the comparison 26-28% in both labour and cot of goods (COGS) 15:25 The future for the brand, key focus in NSW in early 2025 in addition to the international partnerships and master franchisees as brand ambassadors on a state by state basis in Australia 16:37 Boycotts globally are giving opportunities especially in the Middle East for the brand and Tash believes not being discussed enough 17:20 Wrap up Podcast Produced by: Listen or Watch on; Spotify: https://tinyurl.com/3ya7xb6y Apple Podcasts: https://tinyurl.com/yeysacam Amazon Music: https://tinyurl.com/5n9adkv6 YouTube: https://youtu.be/ltQ-xkKH2BE /episode/index/show/c4892326-363b-4101-9fe4-8f1ffd43d84f/id/35492205

Ep88 Brad Sugars, Founder ActionCOACH. Franchise Business Leader 02/28/2025

Ep88 Brad Sugars, Founder ActionCOACH. Franchise Business Leader Join us for an enlightening conversation with Brad Sugars, a globally recognised business coach and entrepreneur. From winning a Rotary Youth Leadership Award at 16 to founding ActionCOACH, a business coaching franchise spanning 83 countries, Brad's journey is a testament to his entrepreneurial spirit and dedication to helping businesses thrive. He's also an author, with 18 books on business, investing, and wealth creation, including four international bestsellers. In this discussion, Brad shares valuable insights on sales, marketing, and building a scalable business. 0:00 Intro 0:50 Brad Sugars background and how he started in business 2:57 Why every business needs to be on YouTube and social media 3:59 Importance of social proof and customer reviews in a business 5:15 The fun element in a business and company culture 6:05 Brad Sugars Journey from Rotary to Business 6:55 How ActionCOACH started and evolved 9:16 Building a business as a sellable asset 12:05 The turning point from speaking to starting ActionCOACH 13:43 Expanding ActionCOACH from Australia to Global Markets 17:19 Jim Rohns influence on personal and business growth success 20:09 Brad sugars formula for success: dream, goal, learn, plan, act 24:00 Focuses on harmonizing work and personal life over balance 25:50 What's the difference between a millionaire and a billionaire 26:34 How Brad Sugars chooses business to invest in 27:20 Brad Sugars' daily habits and routines 29:35 Brad's three big projects over the next few years 31:33 The 4 key responsibilities of a CEO 32:45 The Role of AI and its impact on Business Growth 34:24 The importance of constant innovation in business 35:23 Wrap up Podcast Produced by: Listen or Watch on; Spotify: https://tinyurl.com/4ek282j7 Apple Podcasts: https://tinyurl.com/muczj5xn Amazon Music: https://tinyurl.com/24v9nda6 YouTube: https://youtu.be/O_ARKw5wTHY /episode/index/show/c4892326-363b-4101-9fe4-8f1ffd43d84f/id/35477115

Ep87 Nic Brill, Poolwerx, CEO. Franchise Business Leader 02/19/2025

Ep87 Nic Brill, Poolwerx, CEO. Franchise Business Leader Nic Brill, Poolwerx, CEO shares his remarkable journey from leading junior swimmer in South Africa, to the top of a leading franchise business. Hear how his various background, from competitive swimming to FMCG, influences his leadership at Poolwerx. Discover the company's vision for international expansion, its commitment to franchisee success, and its unique approach to the pool and spa service market. Before leading Poolwerx, Nic honed his skills in FMCG, working for industry giants like Nestlé. Nic learned the importance of discipline, perseverance, and pushing beyond his limits qualities that continue to shape his leadership style today. He reveals how the company is revolutionising the pool industry. From its innovative franchise model to its dedication to providing exceptional customer experiences, Poolwerx is focused on setting a new standard for excellence. Whether you're an aspiring entrepreneur, a franchise enthusiast, or simply curious about the journey of a dynamic CEO, this episode offers a wealth of insights and inspiration. 0:00 Intro 2:20 Moved to London in 2005 and worked in FMCG 2:53 Nic's background in sales and marketing in South Africa 3:38 The challenge of selling paper as a commodity 7:20 Nic's challenges finding a job when moving to London 9:27 The swimming background and achievements 13:54 Nestle as a massive global business 15:45 Responsibilities in brand management and innovation in Nestle 22:33 Moving from Melbourne to Gold Coast for a better lifestyle 24:46 Transition into franchising at Crust Gourmet Pizza and first exposure to the franchise business model 27:10 Balancing brand management with supporting franchisees 31:57 Franchising challenges across different countries 32:59 The global perception of Australian franchising 33:57 International Gloria Jeans role and transition to Poolwerx opportunity 36:12 Nic's initial role at Poolwerx as COO 38:26 The initial conversation with John O'Brien, founder of Poolwerx where the opportunity to become COO was presented 39:54 Exploration of potential expansion of Poolwerx into other countries 42:35 Involvement on the board of the Franchise Council of Australia (FCA) 43:48 Wrap-up Podcast Produced by: The Franchise Business HUB Listen or Watch on; Spotify: Apple Podcasts: Amazon Music: YouTube: /episode/index/show/c4892326-363b-4101-9fe4-8f1ffd43d84f/id/35344505

Ep86 The HIIT Pilates franchise business model, with Carla Sconce 02/06/2025

Ep86 The HIIT Pilates franchise business model, with Carla Sconce After 7 years as an instructor, Carla Sconce decided it was time to create the studio and exercise regimen and environment she’d always wanted, and knew clients did as well. 4 studios later, a nationally recognised training program (soon to be globally recognised), and about to open the first franchise, Carla and HIIT Pilates unique approach is well underway! In our chat, Carla describes in detail, the unique environment and approach to reformer pilates she has created. A high energy, deliberately low, yet full class numbers, with an abundance of space to move are key features of the business. With a studio fit out that requires much less equipment than many other options in the fitness and wellness space, depending on the specifics of the space, a studio can literally be created within a couple of weeks and be ready to trade. Studio sizes, location strategy, and the impact of having the brands own nationally recognised training program are other key topics we talk on in this podcast. 0:00 Intro 0:22 Describing the different environment to normal pilates 0:42 What is HIIT Pilates 1:54 What’s different about what HIIT does in reformer pilates 3:17 The concept of ‘challenging with community’ 4:47 Making certain of an inclusive space and luxury feel in the studio 5:44 Reduced equipment than a ‘normal’ gym for example and entry costs and business model in relation to other business types 7:09 Longevity of the reformer equipment and how that is important to a potential business owner 8:24 What is involved with getting into a HIIT Pilates business 9:40 Location and size of an ideal studio up to 250m or so with 200m the perfect size 11:06 Location strategy 12:25 Who is the trainer in the business and how are they trained 13:32 A Nationally Accredited Training Program now but that was not the plan at the start but covid lock down gave time 14:57 Staffing for franchise owners and having trained instructors for them through the HIIT Pilates Academy 16:54 Carla was an instructor for 7 years at varying studios giving a great insight into good and bad 18:26 First franchise being fitted out and that will be the 4th location and thoughts on franchising 20:06 Ideal franchise owner 21:26 Wrap-up Podcast Produced by: Listen or Watch on; Spotify: https://tinyurl.com/42aby7uf Apple Podcasts: https://tinyurl.com/yvr82ymt Amazon Music: https://tinyurl.com/2anvc578 YouTube: https://youtu.be/ekga8Gm5wq8 /episode/index/show/c4892326-363b-4101-9fe4-8f1ffd43d84f/id/35173330

Ep85 Managing the impact of cannibalisation in a franchised network, with Vanessa Wilmot, MD geotech 01/31/2025

Ep85 Managing the impact of cannibalisation in a franchised network, with Vanessa Wilmot, MD geotech Every franchise brand is looking to grow, however, how do you manage growth and adding locations when it can impact on existing franchise owners? Vanessa Wilmot, MD of geotech, is an expert in managing this exact dilemma! If not managed well the potential for negative impact can be significant across a franchise brand. In this discussion the key aspects to cannibalistion covered are; What cannibalisation is How brands essentially walk a 'tight rope' of wanting to open new locations to grow the brand while balancing income concerns of existing owners How brands assess potential cannibalisation using data Impulse v destination brand differences How to reduce the impact of cannibalisation Using data to maintain a healthy franchisee / franchisor We wrap the conversation with some key advice from Vanessa on managing the potential of cannibalisation in your brand and how to approach the problem. 0:00 Intro 0:21 What geotech does in franchising 0:39 What is cannibalisation in franchising? 1:58 The 'tight rope' of making sure brands are serving the market yet also having a tolerance for competing against each other 2:48 Brands do consider how much in sales one site could take from another 3:28 How do brands assess cannibalisation impact 5:09 What sort of things impact cannibalisation for impulse and destination brands 6:59 Insights on cannibalisation for destination brands such as big box retail and 'defensive' strategies, even re-locating 9:04 Minimising cannibalisation strategies using data in particular 10:49 How data can help explain decisions to franchise owners on other store openings near them 12:27 Good data around new locations helps maintain good franchise relationships 13:26 Key message and advice in managing the prospect of cannibalisation 14:58 Wrap up Listen or Watch on; Spotify: https://tinyurl.com/mu3w57p9 Apple Podcasts: Amazon Music: YouTube: https://youtu.be/4IpFGXkz86I /episode/index/show/c4892326-363b-4101-9fe4-8f1ffd43d84f/id/35092655

Ep84 5 Key things that have made Rubber Stone Franchise Business what it is today, with Blair Emde 01/12/2025

Ep84 5 Key things that have made Rubber Stone Franchise Business what it is today, with Blair Emde A family-owned, global franchise business originating in Canada, Blair Emde, CEO, outlines the 5 key things that have taken the Rubber Stone business from a small farm to international expansion. Rubber Stone is a business that provides services in surface covering and restoration using rubber granules with adhesives manufactured to the highest standards. It’s R & D focus has seen it’s adhesive use grow from a single product when the business began, to now 15 distinct types in order to adapt appropriately to all conditions and environments. The 5 key things that have made the Rubber Stone franchise business what it is today are; The commitment to quality material Extensive research and development of the products they use which has taken then from initially using just one adhesive to secure the rubber granules, to now 15 types of adhesives fit for multiple conditions The training and on-site, real-world focus of their training The selective approach to who is best to come on board as a franchise partner after learning from mistakes The family-owned, small town culture of the business and the importance and role of that. 0:00 Intro 0:55 First key, the commitment to quality material and what Rubber Stone does 3:06 Adapting from to Australia from different climates the products have been used and that learning process 04:12 Second key, extensive research and development into the product and application 09:17 Third key, the training and on-site training process which is very much focused on installation 11:37 Fourth key, selective approach to the people who are right for the franchise 13:31 Fifth key, the family-owned, small town values of the business and it being such a key to the culture of the business 15:56 Wrap-up Podcast Produced by: Franchise Stories and Knowledge Base (our other website): Listen or Watch on; Spotify: https://tinyurl.com/2nauyv24 Apple Podcasts: https://tinyurl.com/yu9yw3mh Amazon Music: https://tinyurl.com/mr23a8sv YouTube: https://youtu.be/Ox1QKbG-5qk /episode/index/show/c4892326-363b-4101-9fe4-8f1ffd43d84f/id/34821210

Ep83 Dan Hotchkis, Stepz Fitness, Dapto - Master & Franchise Owner Journey 01/11/2025

Ep83 Dan Hotchkis, Stepz Fitness, Dapto - Master & Franchise Owner Journey At one stage, Dan Hotchkis was running his transport business, his two gyms, and a charity at the same time. Something had to give after also getting the opportunity to be the Stepz Fitness Master Franchise Owner for the ACT. Selling his transport business after 26 years, as well one of his gyms, so he can focus all his efforts on growing his region, Dan’s story is one of hard work and pure commitment. Pretty much straight from school, Dan got involved in the transport industry, and built his short-haul truck business to 5 trucks over 26 years in operation. Truck driving had a negative impact on his health and he found himself needing to take action. Fitness and health has changed his life in many ways. He met his wife, who was his personal trainer, he lost 50kg+ in his personal journey and became an endurance mountain bike athlete and more. He grew his own personal trainer business during his initial fitness journey, then he outgrew the space and leased his own warehouse and ran his own gym for 5 years before he decided he needed to make a decision again. His life changing through fitness ignited a passion in him to go on a journey to help other people discover the same benefits he has through fitness and health. 0:00 Intro 0:34 Background and career out of school starting in transport 1:25 Trucks short hauling of timber and product and how he got into it and owning the transport business as a young guy 3:24 Starting with one truck and how he found clients to grow the business 4:51 Learning about funding a business through adding on new trucks in the transport business 5:31 Built the transport business to 5 trucks 6:15 The moment where Dan had to make a decision about taking the transport business next level or look at something else 6:49 The prompt to decide to get himself fit and how he started 8:02 After losing 20kg and then putting it back on, a new approach needed in a personal trainer 9:27 Connecting with a trainer and making that work to achieve his goals - 50kg to lose 11:10 After hitting goal weight Dan was able to maintain with good routine and back into the truck 12:01 Hit a point in transport business 12-13 years in and had to decide to grow huge or go into his passion for fitness 13:18 Started being a personal trainer at his gym which evolved into PT sessions and how he approached it as a business 14:34 Grew his PT business then got to a point that something else needed to change to grow that business and leased a warehouse of his own 15:49 Dan’s thoughts about entering into his first lease for a gym as he grew as a PT 16:33 Did Dan have a business plan? No and he ‘winged it’ for 5 years 17:05 Dan met his future wife who was his personal trainer 17:53 Wanting to help more people and grow a bigger business and started searching for a gym franchise business 18:45 Looked at all the gyms and what his rationale was 20:28 Having a great connection straight away with the franchisor, Sam Waller 21:42 Opening his first franchise in Dapto, find the location and fit out 22:51 3 months after opening how he coped with covid lockdowns 23:55 The building flooded after a water system failed and took 4 months to fix 25:12 Adding a second location pretty quickly 26:04 Still running the truck business and two gyms at the same time 26:28 Selling one gym and taking on the ACT Master Franchise territory and having too many commitments 28:51 Sold the truck business in 2024 after 26 years and growth target for Canberra 30:15 Wrap up Podcast Produced by: Franchise Stories and Knowledge Base (our other website): Listen or Watch on; Spotify: https://tinyurl.com/47zh3n5n Apple Podcasts: https://tinyurl.com/34dkuukv Amazon Music: https://tinyurl.com/2vnx7k4c YouTube: /episode/index/show/c4892326-363b-4101-9fe4-8f1ffd43d84f/id/34815170

Ep82 The 5 Key things that have made The Squires Loft franchise business what it is today 01/10/2025

Ep82 The 5 Key things that have made The Squires Loft franchise business what it is today The 5 Key things that have made the Squires Loft franchise business what it is today. Franchisors Jeff Leipnik and Katie Bruce talk in particular, on the importance of the flavour profile and its consistency as keys to success. Having previously never really marketed or advertised widely for franchise partners, growth has been very organic with existing customers being the key purchasers of locations. A decision now to carefully open up the franchise sales wider has been taken. In Episode#82 - Jeff and Katie discuss the 5 key factors that have made the business what it is today; Every franchise owner was a dedicated customer first, and this is primarily how the brand has moved to 15 locations up to this point. The flavour profile of product served through their proprietary baste is a key point of difference and is a key identifier of the brand in the market. Katie and Jeff started as franchise owners in the business and progressed to franchisors owning the business when the founder decided it was time to pass the baton. For a significant period in the business, the signature baste and flavours were made in just 5kg pot batches inside a single restaurant location. A key moment in taking the brand forward was Katie and Jeff spearheading the establishment of a manufacturing facility to produce product at scale, the scale required to grow the brand. No Squires Loft location is the same. The uniqueness and flexibility in design for each location is an important step in making each restaurant that particular franchise owners location and tailoring it to the aspects of the building and the local area. 0:00 Intro 0:37 First, essentially every franchise owner was a customer first 1:04 What sort of requests and contact they get to buy a franchise from customers 2:00 Second, the baste and flavour profile and the commitment to flavours 3:22 Getting into manufacturing of the baste after originally being franchisees 5:41 Third, Jeff and Katie going from franchise owners to owning the franchise brand 7:33 Fourth, the factory step for the growth and consistency of the business 9:12 Fifth, uniqueness location approaches and strategy around it not being a cookie cutter approach so each location has a personality. 11:13 Wrap up Podcast Produced by: Franchise Stories and Knowledge Base (our other website): Listen or Watch on; Spotify: https://tinyurl.com/mwpe4c58 Apple Podcasts: https://tinyurl.com/442pz29c Amazon Music: https://tinyurl.com/49z99f7f YouTube: https://youtu.be/JMhGqggYwm8 /episode/index/show/c4892326-363b-4101-9fe4-8f1ffd43d84f/id/34798390

Ep81 How to work out profitability of an existing re-sale franchise, with Peter Knight - EXPLAINER 01/09/2025

Ep81 How to work out profitability of an existing re-sale franchise, with Peter Knight - EXPLAINER You can buy a franchise in two ways, a brand new ‘Greenfield’ location, or an existing business as a ‘re-sale’. The way you value these for a purchase price is very different and must be understood as it is at the heart of risk v return. Peter Knight is widely regarded as one of the top franchise accountants in the country, and one who plays a key role in understanding value for incoming buyers of franchises. In the ‘franchise pre-purchase review’ process offered to the market, Peter has assessed literally hundreds of franchises for sale for clients. In this discussion we put together an explainer on how an exisiting operating franchise location valuation is undertaken. In a previous explainer in Episode#62, we looked at valuing a brand new franchise location. The concept of ‘add-backs’ into the business to justify a sale price is broken down, and explains why they can be contentious. Profit multiples, franchise agreements, refurbishments, updating equipment and more is also a focus in the discussion. 0:00 Intro 0:53 Have the benefit of existing business figures - the financial statement 1:27 How they come up with a sales price for an existing business - the ‘multiple’ 2:53 A calculation to figure out profit and the concept of add-backs 6:05 How contentious the concept of ‘add-backs’ are 7:11 The role of broker and accountant in the sale of the business 7:44 The add-back becomes the biggest point of contention in the sales of businesses 8:15 Re-sale of an existing franchise and approaching refit, franchise agreement and lease terms 9:50 The timing of a sale and look at expenses on the horizon 10:20 The term of a franchise agreement on a re-sale 10:46 The role being played as an Accountant and emotion v real numbers 11:57 Getting finance deals done and the advantage of an existing business with proven numbers 12:29 Wrap up Podcast Produced by: Franchise Stories and Knowledge Base (our other website): Listen or Watch on; Spotify: https://tinyurl.com/576zsryh Apple Podcasts: https://tinyurl.com/3bnkrvc2 Amazon Music: https://tinyurl.com/2e47p29n YouTube: https://youtu.be/DLf5kvA50PM /episode/index/show/c4892326-363b-4101-9fe4-8f1ffd43d84f/id/34783160

Franchise Everything

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