Franchise Everything
Speak to JD directly to help you make more sales! Get JD’s free book: John Dwyer (JD), founder of The Institute of Wow, joins us live at the Melbourne Franchising & Business Opportunities Expo for a high-energy conversation on one of the most powerful yet underused marketing tactics in business, insured prize promotions. With decades of experience running successful campaigns for brands big and small, JD shares how businesses can offer customers the chance to win $50,000 or even $1 million in cash without actually paying out that amount themselves. ...
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Gabriel Lawyer is the franchise owner of Lounge Repair Guys in ACT, as well as a service coverage to other territories that stretches across key areas in New South Wales including the Mid North Coast, and Wollongong as well. Originally from California, Gabriel moved to Australia in 2001 and began his career in a family café in Canberra before transitioning into national operations roles in the commercial furniture industry. It was through this experience that he first encountered Lounge Repair Guys as a service provider and eventually saw the business opportunity first hand. In...
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Damien Boehm, founder of UrbanClean, and Kirk Simpson, General Manager, shared insights into the key factors that have contributed to the franchise’s success. UrbanClean’s journey began with a focus on direct response marketing, where they built strong business relationships and won cleaning contracts by addressing customer pain points. The company later transitioned to a regional model, empowering local entrepreneurs to offer more personalized support and grow their businesses. Central to their success was shifting franchisees’ mindsets from being just cleaners to becoming...
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Varun Ashok, CEO of Mobile Experts, started with a single kiosk and a vision to make phone accessories and repairs more accessible, reliable, and customer-focused. Over 12 years, he has scaled that vision into a national brand with over 65 locations across six Australian states, supported by Stuart Cameron, the brand’s General Manager. Now entering the franchising space, Mobile Experts is offering a unique opportunity: a low entry cost franchise model, paired with ready-to-operate stores, exclusive products, and strong relationships with major landlords like Westfield. ...
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Adam Wright is the Marketing Manager of Snap-on Tools Australia, a global franchise network built on over 100 years of history and a deep culture of trust, quality, and customer relationships. In this episode, Adam shares how Snap-on’s globally recognised mobile tool stores operate across Australia and New Zealand, bringing premium, American-made tools directly to workshops and dealerships. With over 4,500 franchisees worldwide, the brand continues to grow through a hands-on, solution-focused approach that goes beyond selling tools. From structured call routes and...
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What makes a franchise worth investing in? How can you tell if a brand will support your long-term success? In this episode, Darryn McAuliffe, CEO of FRANdata Australia, returns to share the seven signs that this franchise is a good fit for you. Drawing on real data and frontline insights, Darren outlines what quality looks like inside a franchise system. Darren discusses: Units: Why slow, steady expansion signals long-term health and why explosive growth can be a red flag. Financial performance: How to validate income expectations by speaking with franchisees at different...
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Kyle Wallwork is a five-year franchise owner of Kwik Kopy Kawana Waters on the Sunshine Coast. With a 25-year background in hospitality sales across major hotel groups in Australia and New Zealand, Kyle transitioned out of the corporate world after a company merger led him to reassess his future. Ready for a lifestyle shift and inspired to build something of his own, he explored different businesses before a conversation with Kwik Kopy led to an unexpected opportunity. The fit was right, from culture to values and he took over an established center with a long-standing team. Kyle...
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Kuresh Khan came to Australia from Nepal in 2007 as an international student, determined to build a better life. After completing his Master’s in Professional Accounting, he followed the conventional career path—four years in accounting roles. But with a child on the way and a growing desire for flexibility and financial freedom, he knew something had to change. With no set plan, Kuresh stumbled upon a Houseproud Cleaning franchise listing on Gumtree. A few conversations later with the outgoing owner and HouseProud founder Paul Mitchell—Kuresh decided to take the leap. Ten...
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Are you considering investing in a franchise? How do you know if it's the right choice for you? In this episode, Darryn McAuliffe, CEO of FRANdata Australia, dives into the seven key factors that can indicate a franchise may not be the best fit. He shares insights based on data and ratings, offering tips for prospective franchisees to make informed decisions. Darryn discusses: Franchise unit performance: What to look for when reviewing the number of franchise units and closures, and why increasing transfer rates could be a warning sign. Financial transparency: How...
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What have made Seal-A-Fridge the business it is today? The brand has been in the market for over 35 years, providing essential fridge seal replacement services. We asked Anya Haywood and Adrian Warner, the brand owners, to highlight 5 key things that have shaped their business. Seal-A-Fridge started as a niche service focused on fridge seals but has evolved significantly. Anya and Adrian explain how their focus on national accounts and expanding service offerings has driven growth for the brand. The key things Anya and Adrian covered are: The importance of...
info_outlineVarun Ashok, CEO of Mobile Experts, started with a single kiosk and a vision to make phone accessories and repairs more accessible, reliable, and customer-focused. Over 12 years, he has scaled that vision into a national brand with over 65 locations across six Australian states, supported by Stuart Cameron, the brand’s General Manager.
Now entering the franchising space, Mobile Experts is offering a unique opportunity: a low entry cost franchise model, paired with ready-to-operate stores, exclusive products, and strong relationships with major landlords like Westfield.
The goal? Empower long-time team members and new entrepreneurs to take ownership without the steep costs and headaches of starting from scratch.
In this episode, Varun and Stuart share the journey behind their expansion, from overcoming costly fit-out challenges to launching their own high-margin product range, MVR, to stand out in a crowded market. They also explain how data-driven systems like Power BI give franchisees real-time business insight and help avoid guesswork.
With a growing presence in regional communities, strong landlord backing, and a customer-first culture, Mobile Experts is redefining what it means to scale smart in retail franchising.
0:00 Introduction
0:48 What is Mobile Experts
1:40 The services Mobile Experts offer and where they sit in the market
2:40 The reason behind turning a successful retail business into a franchise after 12 years of growth
3:38 Why franchising kicks in when growth, scalability, and local presence become a priority
4:55 Taking the business further by shifting from operations to ownership-driven growth
6:27 Avoiding the trial and error by giving franchisees the tools, data, and site access they need to succeed
8:20 The hidden risks of overseas fit-outs and the real costs of leasing delays
11:30 Data intelligence and business analytics used for decision-making in product range, pricing, and forecasting
14:10 Creating a unique product range and premium pricing strategy in response to rising rent, wages, and competition
17:58 Impulse buying strategy and in-store displays that increased sales during the Christmas period
18:55 Franchise entry cost structure and the opportunity behind existing and new store models
22:08 Making franchise ownership more accessible with low entry costs and exclusive site access
23:38 Leasing approach and flexibility in franchise partnerships based on applicant profiles and landlord requirements
25:25 Why landlords prefer strong retail brands and the importance of store upgrades for long-term success
27:54 Expanding brand presence through regional growth and community-focused franchise strategy
29:28 Repair demand in regional areas and building strong local connections through franchise ownership
30:49 Wrap up
Podcast Produced by: www.franchisebusinesshub.com.au
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