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Ep98 Franchise Recruitment Best Practice, with Greg Nathan, Franchise Psychologist show art Ep98 Franchise Recruitment Best Practice, with Greg Nathan, Franchise Psychologist

Franchise Everything

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Ep97 5 Key Things that have made HIIT Pilates what it is today, with Carla Sconce show art Ep97 5 Key Things that have made HIIT Pilates what it is today, with Carla Sconce

Franchise Everything

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Ep96 The Poolwerx Franchise Business Model, with Andrew Walker show art Ep96 The Poolwerx Franchise Business Model, with Andrew Walker

Franchise Everything

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Ep95 The Walker’s Doughnuts Franchise Business Model, with Jim & Rose Stoupas show art Ep95 The Walker’s Doughnuts Franchise Business Model, with Jim & Rose Stoupas

Franchise Everything

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Ep94 Franchises MUST do this to grow franchisee sales - direct response marketing, with John Dwyer show art Ep94 Franchises MUST do this to grow franchisee sales - direct response marketing, with John Dwyer

Franchise Everything

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Ep93 Raman Swaminathan, PACK & SEND North Sydney - Multi-Site franchise owner journey show art Ep93 Raman Swaminathan, PACK & SEND North Sydney - Multi-Site franchise owner journey

Franchise Everything

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Ep92 Putting science behind business decisions with innovative data, with Vanessa Wilmot, MD geotech show art Ep92 Putting science behind business decisions with innovative data, with Vanessa Wilmot, MD geotech

Franchise Everything

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Ep91 Marco Zahrouni, Houseproud Cleaning, Harrington Park - franchise owner journey show art Ep91 Marco Zahrouni, Houseproud Cleaning, Harrington Park - franchise owner journey

Franchise Everything

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Ep90 The Seal-A-Fridge franchise business model with Anya Haywood and Adrian Warner show art Ep90 The Seal-A-Fridge franchise business model with Anya Haywood and Adrian Warner

Franchise Everything

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Ep89 The Burgertory Franchise Business Model, with Hash Tayeh & Tarun Sachdeva show art Ep89 The Burgertory Franchise Business Model, with Hash Tayeh & Tarun Sachdeva

Franchise Everything

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More Episodes

What does it take to build a doughnut brand people remember? 

 

Founders Rose and Jim Stupas at their Bendigo Marketplace store share how they built a doughnut franchise that stands out in a crowded market. 

 

With a family history in baking and a focus on centralized production, they’ve created a model that allows franchisees to thrive without needing baking expertise.

 

They talk about the power of strong branding, the nostalgic Americana theme that captures attention, and their “Three P’s” approach—Product, Position, and People—that keeps everything on track. 

 

This discussion is packed with insights and a clear look at what makes Walker’s Doughnuts more than just a sweet treat.

 

0:00 Intro

1:10 The simplicity of the business and why it matters for growth, training, and long-term success.

2:52 A typical day looks like for a franchise owner, from receiving the donuts to decorating in-store

4:48 The trial-and-error journey behind developing the recipes

7:40 The three P’s of the Walker’s Doughnuts business and how each one shapes the brand’s success

10:25 The iconic, nostalgic feel behind Walker’s Doughnuts to create a unique and memorable brand

12:36 Positioning the brand in a competitive market by offering unique, high-quality products from proprietary sodas to premium donuts

15:26 Wrap Up

 

Podcast Produced by:  www.franchisebusinesshub.com.au

Listen or Watch on;

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Apple Podcasts: https://tinyurl.com/y9jbv654

Amazon Music: https://tinyurl.com/536axr6x

YouTube: https://youtu.be/vGQJ7sQcc6A