Franchise Everything
Greg Prussia is the National Business Development Manager at Bedshed, one of Australia’s longest-standing franchise brands, with over four decades of experience in retail franchising. With a franchise model built on trust, collaboration, and consistent performance, Bedshed has created a network where many franchisees have stayed for decades, some since the 1980s and even passed their businesses on to the next generation. Greg shares how the business supports both new and long-term franchise owners through open communication and shared decision-making. From participating in...
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Speak to JD directly to help you make more sales! Get JD’s free book: John Dwyer (JD), founder of The Institute of Wow, joins us live at the Melbourne Franchising & Business Opportunities Expo for a high-energy conversation on one of the most powerful yet underused marketing tactics in business, insured prize promotions. With decades of experience running successful campaigns for brands big and small, JD shares how businesses can offer customers the chance to win $50,000 or even $1 million in cash without actually paying out that amount themselves. ...
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Gabriel Lawyer is the franchise owner of Lounge Repair Guys in ACT, as well as a service coverage to other territories that stretches across key areas in New South Wales including the Mid North Coast, and Wollongong as well. Originally from California, Gabriel moved to Australia in 2001 and began his career in a family café in Canberra before transitioning into national operations roles in the commercial furniture industry. It was through this experience that he first encountered Lounge Repair Guys as a service provider and eventually saw the business opportunity first hand. In...
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Damien Boehm, founder of UrbanClean, and Kirk Simpson, General Manager, shared insights into the key factors that have contributed to the franchise’s success. UrbanClean’s journey began with a focus on direct response marketing, where they built strong business relationships and won cleaning contracts by addressing customer pain points. The company later transitioned to a regional model, empowering local entrepreneurs to offer more personalized support and grow their businesses. Central to their success was shifting franchisees’ mindsets from being just cleaners to becoming...
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Varun Ashok, CEO of Mobile Experts, started with a single kiosk and a vision to make phone accessories and repairs more accessible, reliable, and customer-focused. Over 12 years, he has scaled that vision into a national brand with over 65 locations across six Australian states, supported by Stuart Cameron, the brand’s General Manager. Now entering the franchising space, Mobile Experts is offering a unique opportunity: a low entry cost franchise model, paired with ready-to-operate stores, exclusive products, and strong relationships with major landlords like Westfield. ...
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Adam Wright is the Marketing Manager of Snap-on Tools Australia, a global franchise network built on over 100 years of history and a deep culture of trust, quality, and customer relationships. In this episode, Adam shares how Snap-on’s globally recognised mobile tool stores operate across Australia and New Zealand, bringing premium, American-made tools directly to workshops and dealerships. With over 4,500 franchisees worldwide, the brand continues to grow through a hands-on, solution-focused approach that goes beyond selling tools. From structured call routes and...
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What makes a franchise worth investing in? How can you tell if a brand will support your long-term success? In this episode, Darryn McAuliffe, CEO of FRANdata Australia, returns to share the seven signs that this franchise is a good fit for you. Drawing on real data and frontline insights, Darren outlines what quality looks like inside a franchise system. Darren discusses: Units: Why slow, steady expansion signals long-term health and why explosive growth can be a red flag. Financial performance: How to validate income expectations by speaking with franchisees at different...
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Kyle Wallwork is a five-year franchise owner of Kwik Kopy Kawana Waters on the Sunshine Coast. With a 25-year background in hospitality sales across major hotel groups in Australia and New Zealand, Kyle transitioned out of the corporate world after a company merger led him to reassess his future. Ready for a lifestyle shift and inspired to build something of his own, he explored different businesses before a conversation with Kwik Kopy led to an unexpected opportunity. The fit was right, from culture to values and he took over an established center with a long-standing team. Kyle...
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Kuresh Khan came to Australia from Nepal in 2007 as an international student, determined to build a better life. After completing his Master’s in Professional Accounting, he followed the conventional career path—four years in accounting roles. But with a child on the way and a growing desire for flexibility and financial freedom, he knew something had to change. With no set plan, Kuresh stumbled upon a Houseproud Cleaning franchise listing on Gumtree. A few conversations later with the outgoing owner and HouseProud founder Paul Mitchell—Kuresh decided to take the leap. Ten...
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Are you considering investing in a franchise? How do you know if it's the right choice for you? In this episode, Darryn McAuliffe, CEO of FRANdata Australia, dives into the seven key factors that can indicate a franchise may not be the best fit. He shares insights based on data and ratings, offering tips for prospective franchisees to make informed decisions. Darryn discusses: Franchise unit performance: What to look for when reviewing the number of franchise units and closures, and why increasing transfer rates could be a warning sign. Financial transparency: How...
info_outlineGreg Nathan is recognised as a global authority and thought leader on the psychology of franchising, and notably to many, on the franchisee-franchisor relationship.
In 35+ years of researching the science of successful franchise relations, Greg and his team have developed widely used, world-leading tools and models in franchising.
In this discussion, Greg shares his insights on franchise recruitment best practices, a critical topic for any franchisor aiming to grow their network.
He highlights the need for responsible franchisors to invest time and effort in the recruitment process to ensure a good fit and avoid operational issues later on. He also touches on the different approaches to franchise recruitment in various regions, comparing the sales-driven nature of North America with Australia’s more balanced, holistic approach.
Greg outlines the key competencies required for successful recruiters, including marketing, sales, coaching, legal knowledge, HR skills, and operational understanding.
He emphasises that the best recruiters often come from operations, as they possess the empathy and practical knowledge that makes them effective in assessing candidates.
He shares the importance of a structured recruitment process and objective decision-making to ensure franchisees are ready for the challenges of the business.
0:00 Intro
0:36 The franchise recruitment best practices
1:44 The challenge of balancing franchise selling and selection
3:14 Key competencies of a good franchise recruiter versus a salesperson
5:07 The challenge of finding the right messaging in franchise recruitment
7:05 Balancing technology and personal follow-up in franchise recruitment
7:52 Best practices for assessing franchisee fit with online tools and CRMs
8:50 Using self-assessment tools to evaluate franchisee fit and key attributes
9:39 The benefits of using generic self-assessment tools across franchise brands
10:43 Generic success factors for small business owners and their transferability across brands
11:13 Key factors for successful franchise recruitment
13:36 The impact of founder involvement in franchisee recruitment and its potential drawbacks
14:38 Wrap Up
Podcast Produced by: www.franchisebusinesshub.com.au
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