How Danielle Correia Built a Booming Sugaring Franchise
Release Date: 04/23/2025
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What do a ball of sugar, lemon, and water have to do with entrepreneurship? Everything—if you ask Danielle Correia.
In this episode of the Super Entrepreneurs Podcast, host Shahid Durrani sits down with Danielle Correia, founder of Sugaring LA, a fast-growing beauty brand that's redefining hair removal through a natural, sustainable method that dates back to Cleopatra. Danielle shares how she scaled her business from a solo studio to a sought-after franchise network—drawing in many male franchisees from the tech world who were displaced by AI.
You'll hear how gut instinct, mindset, and an unwavering belief in her vision helped Danielle build a thriving business. She opens up about overcoming fear, following intuitive nudges, empowering employees, and what it really takes to scale a niche product in a competitive industry.
Whether you’re an aspiring entrepreneur or simply looking for a spark of inspiration—this episode will move you into action.
Chapter Stamps
01:21 The Rise of Sugaring LA
02:59 The Ancient Art of Sugaring
03:16 Starting the Business
04:52 Expansion and Growth
05:32 Challenges and Successes
06:38 Mindset and Fear
11:05 Balancing Work and Family
15:46 Innovation and New Ideas
16:45 Advice for Entrepreneurs
20:34 Scaling the Business
21:40 Marketing Strategies
23:12 Celebrity Clients
Pullout Quotes
"We're like the Whole Foods of hair removal. Once you try sugaring, you'll never wax again."
"Most of our franchisees are men who were in tech—displaced by AI—and looking for their next chapter."
"It’s educate or celebrate. There’s no such thing as failure if you're learning."
"I never had a plan—I had a gut feeling. And I always trusted it."
"Your energy is the tip of the pyramid. It filters down into every corner of your organization."
Social:
Website: https://www.sugaringla.com/
LinkedIn: https://www.linkedin.com/in/danielle-sugaringla/
Instagram: https://www.instagram.com/sugaringla/
Disclaimer:
Please be aware that the opinions and perspectives conveyed in this podcast are solely those of our guests and do not necessarily represent the views, ideologies, or principles of Super Entrepreneurs Podcast, its associated entities, or any organizations they represent or are affiliated with. We provide a platform for discussion and exploration, and the content of each episode is understood to be independent expressions from our guests, rather than a reflection of the beliefs held by the podcast or its hosts.
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“The only limits in our life are those we impose on ourselves.”
— Bob Proctor