22: Getting Started Marketing My New Yin Yoga Class
All Mats Taken - A Yoga Teachers Business and Lifestyle Podcast
Release Date: 02/10/2025
All Mats Taken - A Yoga Teachers Business and Lifestyle Podcast
What if the secret to growing your yoga business isn't adding more, it's subtracting? Today's episode is an unofficial part-2 to the last one on New Years Resolutions where I get brutally honest about time, energy, and the pressure to constantly hustle. From banning a client from ChatGPT to choosing gut health over social media, I'll share why going into maintenance mode isn't failing. If you're a yoga teacher feeling drained by the constant push to grow, post, and perform, this episode is your permission slip to slow down and focus on what actually matters. Listen now to discover the one...
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Is setting New Year's resolutions actually worth it, or are we setting ourselves up for inevitable failure? In this episode, I dig into the research on New Year's goal-setting and share what actually works (and what doesn't). Spoiler: resolutions DO work (they're 10x more effective than having no resolution at all) but only if you set them up right. I break down the science behind why most resolutions fail by February, the psychological mechanisms that make fresh starts powerful, and the specific strategies research shows will help you actually achieve your goals. Whether you're planning to...
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In this episode, we dive deep into the world of yoga sequencing with expert Charlotte Muller, who shares her journey from discovering yoga as a grieving tool to becoming a master at crafting creative sequences using her method called foreshadowing. You'll learn about: The importance of creative sequencing, Incorporating foreshadowing into your system, And how these techniques can transform your teaching and student engagement. Charlotte also discusses the role of balance in class planning, the impact of personalized teaching, and how she grows a highly engaged clientele base in-person...
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Discover the inspiring story behind OfferingTree as founder Eddie Arpin shares how a background in engineering led to empowering yoga teachers and wellness professionals with user-friendly business tools. This episode dives into the real challenges yoga teachers face like managing bookings, payments, and marketing and how the right technology can simplify their journey. We discuss the evolution of booking platforms, the importance of focus and persistence in business, and the emerging role of AI in the wellness industry. If you’re a yoga teacher, studio owner, or wellness entrepreneur,...
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In this episode, Colynn Cespedes from Frikshuhn Yoga joins me to dive deep into the art and strategy of creating a free offer that truly grows your business. You'll learn why lead magnets are essential in today's saturated market, how to craft offers that attract your ideal clients, and how building and nurturing a community should be done with an email list. We share real-world examples, actionable steps for niching down, and expert insights on using market research to make your offers irresistible. Plus, get a sneak peek into our upcoming free challenge The 3-Day Build Your Freebie Challenge...
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This week we dive deep into the art and science of pedagogy in yoga teaching with Sage Rountree. Sage shares her rich experience in transitioning from an academic teaching background to yoga instruction and the lessons learned along the way. We discuss: The importance of repetition, clear queuing, and balancing structure with flexibility in class planning. Frameworks such as the 6-4-2 method and the SERVE method to help teachers design balanced and effective classes. The integration of exercise physiology principles and the role of varied yet intentional practice to enhance both...
info_outlineAll Mats Taken - A Yoga Teachers Business and Lifestyle Podcast
Are you looking to boost your confidence and break through the limiting beliefs holding you back? In this episode, I sit down with Karen Fabian to explore the mindset shifts, practical strategies, and personal stories that can help you step into your full potential, both on and off the mat. In this episode, you’ll hear: Karen’s inspiring journey from healthcare professional to successful yoga teacher How to identify and overcome the most common limiting beliefs yoga teachers face The role of mentorship and why seeking help accelerates growth Practical tips for building confidence in the...
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Most of us learned that the chakras are an ancient yogic system, but what if that story isn’t quite true? In this episode, I take you down the rabbit hole that completely changed how I understand chakras. What started as simple class planning for my yin yoga series turned into a deep dive into the forgotten history of the modern Western chakra system. We'll trace their journey from early Tantric philosophy to Theosophy, Carl Jung, and the New Age movement. You’ll learn how a mix of Western psychology, color theory, and mysticism transformed a centuries-old meditation map into today’s...
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Unlock the mysteries of spinal energetics in this transformative episode with guest Georgie Jeans a yoga teacher and spinal energetics practitioner. Learn all about this emerging somatic healing modality blends gentle touch, breathwork, and intuitive energy work to release deep-seated tension and trauma. Adrianne shares her experience being guided through a spinal energetics session and Georgie shares her journey from yoga to energy healing and inspiring stories of client breakthroughs. Whether you’re curious about alternative healing, seeking new ways to support your well-being,...
info_outlineAll Mats Taken - A Yoga Teachers Business and Lifestyle Podcast
Does the thought of selling make you feel a bit uncomfortable? Today's guest will flip the way you think about sales and selling as a yoga teacher on its head and make you excited to go out there and start practicing how to sell. In this episode, we discuss: Sales as a spiritual practice Why it's essential and not at all sleezy Getting comfortable with selling your services The benefits of collaborations We even go through a sample sales script! At the end of this episode, we were talking about how we could have a whole conversation all about collaborations for yoga teachers, SO WE...
info_outlineIn this episode I share with you my journey of getting my new in-person yin yoga class up and running.
I'll cover:
- How I found a place to teach
- My booking system set-up
- Initial marketing strategies
- How my first class went
- Plans for the next steps
I hope you find this breakdown valuable!
Links:
Missing connection on your teaching journey? Transform your solo journey into a supported adventure in the All Mats Taken Community! Free tier available or join us for just $5/month to access our private podcast, behind-the-scenes content, and community chats with a tribe of teachers who totally get it >>> https://www.patreon.com/c/allmatstaken
How to embed OfferingTree booking system into your existing website: https://youtu.be/_8yYV6ePR-E
Try OfferingTree on a free trial then get 50% off your first three months or 15% off your first annual subscription by visiting https://allmatstaken.com/tree
New Zealand practitioners check out Koru Studio in Nelson: https://www.korucentre.co.nz/