All Mats Taken - A Yoga Teachers Business and Lifestyle Podcast
Welcome to the All Mats Taken Podcast where we explore strategies to help yoga teachers not only build profitable businesses but also deepen their practice, empowering them to create their dream lifestyles, make a greater impact in the world and have fun doing it! Hi! I'm Adrianne Jerrett, your hostess and new business bestie. I'm the founder of Jerrett Digital, a brand + website design and marketing strategy company for businesses that do-good, the All Mats Taken Yoga Business summit host, certified teacher in vinyasa, yin, and prenatal yoga, and a lifelong student. Alright, let's dive in, find your flow and grow!
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20: Money Mindset for Yoga Teacher with Kate Lombardo
01/13/2025
20: Money Mindset for Yoga Teacher with Kate Lombardo
In this episode we chat with the talented Kate Lombardo, about everything money mindset for yoga teachers. Kate is the co-founder of YogaRenew an in-person and online studio, a Conscious Business Mentor and Yoga Teacher Trainer. Her work as a yoga instructor spans the globe, touching tens of thousands of students internationally through her company. She is fiercely passionate about making yoga accessible to as many people as possible and truly believes in the ripple effect that it can have as more people share the practice of yoga for good in their communities. Kate's passion for entrepreneurship lies in the belief that people should feel empowered to find sustainable success in creating a business that brings them joy. Today we'll dive deep into money mindset with Kate sharing her experiences and practical approach that features a dash of much-needed spiritualism. We'll explore: How to balance how we view earning money from the perspective of yoga philosophy Embracing abundance The future of teaching yoga And SO MUCH MORE! I've listened to this episode several times now and I get something more out each time. Definitely grab your notes and get ready to challenge your money blocks to bring in abundance in 2025! Links: Save your spot at my How to Start a Podcast Live Webinar in Conjunction with OfferingTree. If you can't make it on the day still be sure to sign up as they'll send you a replay! đ
Date: Thursday, January 16th, 2025 đ Time: 12PM PST / 3 PM EST / 8 PM GMT đ Save your spot: If you're looking for a new website with all the bells and whistles in one place to help you build and run your yoga business use my OfferingTree partner link and get 50% off your first three months, or 15% off an entire year of your subscription: Fill out the quick 2025 All Mats Taken Pre-Summit questionnaire to help me choose topics and speakers that will most serve you to help you grow your business this year: All Mats Taken Home: Showit Website Design & Templates: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: Watch the Episode on YouTube Connect with Kate on Instagram: Check out Kate's Website: Join the CEO Insiders Club Free Newsletter: Follow YogaRenew on Instagram: Check out YogaRenew's Website for Yoga Teachers: Learn more about YogaRenew's Hoboken Studio:
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19: Instagram Marketing Secrets for Yoga Teachers: Authentic Growth with Gabi Metz
12/16/2024
19: Instagram Marketing Secrets for Yoga Teachers: Authentic Growth with Gabi Metz
In this powerful episode of The All Mats Taken Podcast, the inspiring Gabi Metz, shares how to leverage Instagram for business growth. She covers common mistakes people make on the platform and what you should really be focusing on instead. Gabi is a digital marketer with over 15 years of experience who has helped over 200+ yoga teachers, and wellness and spiritual coaches from every corner of the globe build their online brands and businesses through the power of selling on social media. Gabi and her family immigrated from South Africa to a tiny beach town on the other side of the world in Auckland New Zealand at the peak of the pandemic in the hopes of giving their kids a better life however attempting to teach yoga during the hard lockdowns pivoted her entire business online. She started an Instagram account with the mission of helping more people in the world experience the magic of yoga and that is how The Content Yogi was born. Now her business focus lies in the refinement of online strategy and energetics to blow up their business to 5k months and beyond with content and messaging that gets them paid constantly. In this interview, we cover: The types of content you should be creating for Instagram (that work for you!) Balancing sales with value, and understanding engagement metrics Overcoming imposter syndrome to show up as a leader in your niche What your content should focus on to build a movement rather than friends And so much more! Gabi's business has boomed since I last spoke to her in 2022 and she primarily shows up on Instagram to help her grow. Even if Instagram is not your forte you will leave this conversation excited and empowered to get strategic and nail your content creation. Links: All Mats Taken Home: Showit Website Design & Templates: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: Watch the Episode on YouTube Connect with Gabi on Instagram:
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18: How To Onboard Committed Yoga Clients (And Keep Them Long-Term) with Joanna Sapir
12/02/2024
18: How To Onboard Committed Yoga Clients (And Keep Them Long-Term) with Joanna Sapir
As yoga teachers, we hope to make a genuine impact by helping people create meaningful transformations. But how do we find yoga clients ready to invest in this deeper work? In this episode of The All Mats Taken Podcast we have the pleasure of speaking with Joanna Sapir, a business strategist for holistic practitioners and host of The Business Revolution Podcast. Today she shares her step-by-step sales strategy that pre-qualifies, primes, and preps prospects so they're ready, willing, and able to invest in themselves and their transformation. Plus we discuss: CTA strategy to get leads in the door Why it's OK to say "no" sometimes The types of content you should produce to help draw in clients (and what doesn't work!) And more! This episode is full of actionable how-to's and strategies so get ready with your notepad and pen, you're going to want to take notes! Links: Listen on Apple: Listen on Spotify: Watch on YouTube: Showit Website Design & Templates: All Mats Taken Home: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: Joanna has a gift for All Mats Taken listeners, "Three Powerful Systems that will Completely Transform Your Business" you can get this here: Check Out Joanna's Website: Listen to The Business Revolution Podcast:
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17: The Glamorization of Asana: What Does Yoga Really Mean? With Indu Arora
11/18/2024
17: The Glamorization of Asana: What Does Yoga Really Mean? With Indu Arora
This episode of The All Mats Taken Podcast is with the mesmerizing Indu Arora an Ayurveda and Yoga Teacher, mentor and author who considers herself a student for life. Her core philosophy is, âYoga is work-in not work-out!â She is the author of Mudra: The Sacred Secret (2015), Yoga: Ancient Heritage, Tomorrowâs Vision (2005, 2019), and SOMA: 100 Heritage Recipes for Self-Care (e-book, 2020; updated hard copy, 2022). We discuss: The glamorization of asana and how to combat this as a community The real meaning of yoga The importance of subtle in yoga Furthering your yoga studies with reliable resources And more! I've had the pleasure of talking with Indu a few times now and each time hearing her speak is like listening to a poemâfull of wisdom and each time I listen to the conversation I get something new from it. Enjoy :) Links: Showit Website Design & Templates: https://jerrettdigital.com All Mats Taken Home: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: Watch the Episode on YouTube Indu's Book Shop (Hard-copy and e-books): Get SOMA - 100 Heritage Recipes for Self-Care in E-Book format on Amazon*: Check Out Indu's Website: Follow Indu on Instagram: *By purchasing using this link I may make a small commission. This wonât cost you any more but you will support the show. Thank you đđ»
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16: Landing Page or Website? Which One Do Yoga Teachers Really Need to Grow Online?
11/04/2024
16: Landing Page or Website? Which One Do Yoga Teachers Really Need to Grow Online?
In this episode, we dive into a question many yoga teachers face when building their online presence: Should you start with a landing page or a full website? We break down the key differences between these two options and explore which is best for attracting new students, building your brand, and growing your business online. Tune in to discover how to make the best choice based on your current goals, resources, and offerings. In this episode, we cover: The main differences between a landing page and a website When to use a landing page vs. a website as a yoga teacher Examples of effective uses for each to grow your yoga business Practical steps and tools to get started today Links: All Mats Taken Resources: Showit Website Design & Templates: All Mats Taken Home: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest:
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15: Bringing Saucha Into Your Business
10/21/2024
15: Bringing Saucha Into Your Business
Since having my boy the majority of my yoga practice has been introspective and I've focused on the limbs outside of asana in more depth. This week Saucha (cleanliness or purity) came front and centre in my mind and I got to pondering how I can embody it into my business to make my life easier and become more productive. Today's episode is all about the Niyama Saucha and how it may apply to your business. Links: The Yamas & Niyamas: Exploring Yoga's Ethical Practice by Deborah Adele*: Showit Website Design & Templates: All Mats Taken Home: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: *By purchasing using this link I may make a small commission. This wonât cost you any more but you will support the show. Thank you đđ»
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14: 4 Things You Need Before Building a Yoga Teacher Website
10/07/2024
14: 4 Things You Need Before Building a Yoga Teacher Website
If I could count the number of times someone asked me to "make me a website quickly, it won't take you long" I would be rich. While yes, building a website doesn't take long if you know what you're doing OR you have a solid support. BUT regardless of what platform you're using or whether you're hiring a designer or building it yourself with a template there are four key ingredients you need to have before you can get started. Once you have these four things you'll not only have a great foundation for your business and marketing set but you'll also be ready to build your website easy-breezy. Links: Get the DIY Branding Workshop: Access the All Mats Taken Strategic Pricing Cheat Sheet (free), workbook & spreadsheet: Showit Website Design & Templates: Try OfferingTree on a free trial then get 50% off your first three months or 15% off your first annual subscription by visiting Connect with Adrianne on Instagram: Follow Adrianne on Pinterest:
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13: Pricing Psychology for Yoga Teachers: How Numbers Can Increase Your Revenue
09/23/2024
13: Pricing Psychology for Yoga Teachers: How Numbers Can Increase Your Revenue
Today we're exploring the psychology of pricing and how yoga teachers can use it strategically in their yoga business. Whether you're teaching in-person at a studio, hosting private sessions, or running online classes, understanding your expenses and your audience is the foundation for a sustainable business that pays the bills. This episode explores pricing basics then jumps into advanced strategies you can play with to encourage your students to dive further and commit more. We cover: Charm Pricing and the Left-Digit Effect Anchoring Effect & Decoy Pricing Odd vs. Even Pricing Free and Limited-Time Offers Quantity Discounts and Bundling Strategies And more! Ready to build a strategic and profitable pricing system for your yoga business? Head over to allmatstaken.com/resources and download my pricing cheat sheet, workbook, and spreadsheet. These tools will guide you in confidently pricing your offerings to cover your costs and set the foundation for a sustainable, profitable business. Links: Access the All Mats Taken Strategic Pricing Cheat Sheet (free), workbook & spreadsheet: Showit Website Design & Templates: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest:
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12: Mindset Mastery: Transitioning to Full-Time Entrepreneur with Johanna Liana
09/09/2024
12: Mindset Mastery: Transitioning to Full-Time Entrepreneur with Johanna Liana
On todayâs episode, we have the inspiring Johanna Liana a mindset coach, author and host of The Girl That Went For It Podcast. She is passionate about helping entrepreneurs live their best life, however that looks for them in both their business and personal lives. She is also an advocate for the idea that running your own business doesn't have to feel hard. Weâll cover: How to know when youâre ready to jump all in on your business Common beliefs holding entrepreneurs back Unconscious vs. conscious beliefs and how to overcome them How to prepare yourself for transitioning from an employee to a full-time business owner And more! This episode is packed with practical advice and actions you can take to transform your mindset and get you ready to step into being the CEO of your business and life! Links: Showit Website Design & Templates: All Mats Taken Home: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: Check out Johannaâs Course: Connect with Johanna on Instagram: and Subscribe to Johannaâs Podcast on YouTube: Listen to Johannaâs Podcast on Spotify: The Girl That Went For It Podcast Check out Johannaâs book *: Check out Johannaâs book *: Check out Johannaâs *: *By purchasing using this link I may make a small commission. This wonât cost you any more but you will support the show. Thank you đđ»
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11: Using Referrals To Grow Your Yoga Business
08/26/2024
11: Using Referrals To Grow Your Yoga Business
Have you ever asked for referrals to a service? Did you take someone up on their recommendation? The answer is probably yes. In today's episode we discuss how to incorporate referral marketing and leveraging them to grow your yoga business in a low-effort manner. Links: Showit Website Design & Templates: All Mats Taken Home: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest:
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10: 10 Actions You Can Take to Sell Out Your Retreat with Manu Molina
08/12/2024
10: 10 Actions You Can Take to Sell Out Your Retreat with Manu Molina
Todayâs interview is with the marvellous Manu Molina a nomadic wellness enthusiast on a mission to elevate your yoga and wellness biz journey. A former yoga teacher turned Retreats Director, Manu brings a wealth of experience â from teaching internationally to directing retreats at Six Senses Ibiza. In 2018, Manu embraced entrepreneurship in Thailand, navigating hurdles with resilience. Despite the challenges of COVID, a new purpose emerged â empowering yoga and wellness pros in online business and marketing. Now, Manu is here to guide others in upleveling their game. Weâre going to discuss: The benefits of running a retreat We answer whether or not the retreat space is overly saturated How to stand out as a retreat leader 10 methods for selling out your retreat And more! But even if youâre not planning on running a retreat stick around because the sales strategies Manu shares are all highly valuable tools you can adapt to whatever high or low ticket offer, course or workshop you may be selling. He is such a star and Iâve loved getting to know Manu over the past few months as friends on Instagram then as a speaker at this years summit. I know youâll enjoy this fun chat. Links: Showit Website Design & Templates: All Mats Taken Home: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: Check out Manu's 2025 ZenPreneur Biz Bootcamp to elevate your yoga and wellness business from stunning Thailand. Use the code AJ2024 at checkout or in your discovery call for a bonus gift exclusive to All Mats Taken listeners*: Check out Manuâs Website: Connect with Manu on Instagram: Learn more from Manu on YouTube: *By purchasing using this link I may make a small commission. This wonât cost you any more but you will support the show. Thank you đđ»
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9: 11 Reasons Why You Need a Yoga Teacher Website
07/29/2024
9: 11 Reasons Why You Need a Yoga Teacher Website
A common question I get asked as a website designer in the wellness space is "Do I need a yoga teacher website?" In this episode we're going to discuss whether or not having a website for your yoga teacher business is important. Then we'll dive into 11 reasons how a yoga teacher website can help you grow and manage your biz. Links: Showit Website Design & Templates: All Mats Taken Home: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: Try OfferingTree and get 50% off your first three months or 15% off your first annual subscription*: Take Showit for a test-run with a 14 day trial then get your first month free visit*: *By purchasing using this link I may make a small commission. This wonât cost you any more but you will support the show. Thank you đđ»
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8: How Yoga Helped When My Home Birth Turned into an Unplanned (and Positive) Hospital Birth Experience
07/29/2024
8: How Yoga Helped When My Home Birth Turned into an Unplanned (and Positive) Hospital Birth Experience
Today's episode is a little bit different. Over the years I have found it inspirational listening to other people's positive birth experiences and I found that these trickled back into my consciousness when I was pregnant. So I've decided to share mine too. It didn't go to plan, but ultimately the main goal of having us both out the other side healthily was achieved. My yoga practice played an integral part in making this into a positive birth story. I discuss how learning and embodying the eight limbs of yoga and the koshas helped me trasform what could have been a somewhat traumatic experience, into an affirmative one. Links: Showit Website Design & Templates: All Mats Taken Home: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest:
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7: Embracing Motherhood and Business with Claudia Spahr from HolyMama
07/15/2024
7: Embracing Motherhood and Business with Claudia Spahr from HolyMama
On todayâs episode, we have the inspirational Claudia Spahr founder and CEO of HolyMama. She is a Business Mentor, Bestselling Author, and Best Business Woman Award Winner. In 2013 Claudia birthed a unique concept of retreats for mothers and children via HolyMama. Since then she has hosted 78 retreats herself and impacted thousands of women and children. Her pioneering work in the wellness industry has enabled other female entrepreneurs to create their matrifocal businesses via the HolyMama Certification. The ripple effect of these leaders has revolutionized retreating for mothers and children worldwide. Claudia has led 100s of transformational retreats around the world since 2008, inspiring tens of thousands via her books, retreats, and courses. Claudia believes in the power with each other in the resonant LoveField. Claudia is led by her three projector children, whom she calls her New Earth Guides. Weâll cover: What goes into running mother and child retreats Overcoming obstacles as a woman and mother in business Balancing life as a business owner and mother Banishing âMom guiltâ And more! Links: Showit Website Design & Templates: All Mats Taken Home: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: Get Claudiaâs free video series: Become a Sold Out Retreat Leader: Check out Claudiaâs Website: Connect with Claudiaâs on Instagram: Check out Claudiaâs books*: *By purchasing using this link I may make a small commission. This wonât cost you any more but you will support the show. Thank you đđ»
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6: How To Create Your First Online Course with Rachel Scott
07/01/2024
6: How To Create Your First Online Course with Rachel Scott
On todayâs episode, we have the wonderful Rachel Scott teacher trainer and yoga education expert. She combines thousands of hours of teacher training experience with her academic expertise with a Master of Science in Online Education to help yoga teachers and studios create transformational educational experiences. Rachel supports students, teachers, and trainers to share their passion, find their voice, and inspire others. In addition to authoring five books, she has written for Yoga International, YogaUOnline, and the Huffington Post, and exuberantly shares her knowledge through her coaching, YouTube channel, online courses, and free online classes. Weâll cover: How to choose your course topic The essentials to planning your courses 101 of making an engaging course people complete Course pricing strategies Marketing tips And more! Iâve had the pleasure of chatting with Rachel a few times now as she was a key speaker at this year's summit. As well as being an absolute wealth of knowledge Rachel is so much fun Links: Showit Website Design & Templates: All Mats Taken Home: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: Check out Rachelâs Website: Connect with Rachel on Instagram: Subscribe to Rachel on YouTube:
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5: Nailing Your Niche as a Yoga Teacher
06/17/2024
5: Nailing Your Niche as a Yoga Teacher
Figuring out your niche as a yoga teacher when you have multiple interests and want to help everyone can be tricky. In today's episode we explore why, especially if you're struggling to decide, you should choose a niche, the benefits of having a niche to help you grow your business and a strategy to help you choose. I will also share my struggles with niching down in my businesses over the years, how not choosing one held me back and the benefits I've experienced one I finally chose something. Links Mentioned: Showit Website Design & Templates: All Mats Taken Home: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest:
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4: How To Use Storytelling in Your Emails with Jess From Frisch Copy
06/03/2024
4: How To Use Storytelling in Your Emails with Jess From Frisch Copy
Jess from Frisch Copy to chat with us today about how to use storytelling in your emails to build trust and connection with your audience. Jess is a copywriter, storyteller, yoga teacher, and nature nerd who believes in the power of connection in all areas of her life. And when it comes to creating that connection to grow both her biz and those of her clients, she does so with engaging, story-driven emails. Writing can seem scary at first, but Jess works to empower ethically-minded entrepreneurs to start telling their stories, helping them realize they all have valuable, meaningful moments in their life that are perfect for emails, no matter how normal or âboringâ they may initially seem (because really, those are the best ones). I met Jess through this yearâs All Mats Taken Summit in the Facebook group. She introduced herself and as copywriters are a website designer's best friend I was instantly like, letâs connect! So we got talking and I knew I had to introduce her to you because she is an incredibly valuable person to have in our community. Links: Showit Website Design & Templates: All Mats Taken Home: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: Connect with Jess on LinkedIn (her platform of choice!): Follow Jess on Instagram: Grab Jess' Free PDF Guide "Use story-driven emails to grow your biz."
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3: Is Email Marketing Dead?
05/18/2024
3: Is Email Marketing Dead?
Every few years there seems to be a fad of people arguing email marketing is dead! But is there any truth to this? In this episode we look at the stats and compare email marketing to social media marketing. Learn which is more effective for growing your yoga community online. Links Mentioned: Showit Website Design & Templates: All Mats Taken Home: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest:
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2: Growing a 6-Figure Business Using Yoga Philosophy with Rina Jakubowicz
05/18/2024
2: Growing a 6-Figure Business Using Yoga Philosophy with Rina Jakubowicz
Today, I have a special episode in store for you with the amazing Rina Jakubowicz. She's the founder of Rina Yoga and Super Yogis, is a master teacher who has been teaching yoga, teacher trainings, leading international retreats and life/business coaching in English and Spanish for over 23 years. In this interview we discuss: practical tips on how to embody yoga philosophy into your life and yoga teaching business how to embed yoga philosophy into your business foundations applying this ancient wisdom to our modern lives why you shouldn't give yoga classes away for free And so much more! Links Mentioned: Showit Website Design & Templates: All Mats Taken Home: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: Watch the Episode on YouTube Rina's Recommended resources: Check out Rinaâs website: Rina's Super Simple 5-Step Strategy to Go From a Struggling Yogi to Reliably Making 6-Figures/Year in Record Time: Apply to Train with Rina: Connect with Rina on Instagram: Rina's Bestselling Book: The Yoga Mind: 52 Essential Principles of Yoga Philosophy to Deepen Your Practice*: A. Parthasarathy Website: A. Parthasarathy - The Fall of the Human Intellect*: Eric Pastel - Emotional Empowerment Movement*: *By purchasing using this link I may make a small commission. This wonât cost you any more but you will support the show. Thank you đđ»
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1: Could Summits Work for Yoga Teachers?
05/18/2024
1: Could Summits Work for Yoga Teachers?
If you've ever wondered what goes into running an online summit and whether it is right for you in your yoga business, this is the episode for you! At the time of recording I've just finished organizing hosting the second All Mats Taken Yoga Business Summit. We'll explore what a summit is, how they work from a marketing perspective, the pros and cons of running a free virtual summit and find out if they will work for you to grow your community as a yoga teacher. Links Mentioned: Learn More About Summits: Showit Website Design & Templates: All Mats Taken Home: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: Follow on YouTube
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Trailer: All Mats Taken Podcast
05/18/2024
Trailer: All Mats Taken Podcast
Welcome to the All Mats Taken Podcast where we explore strategies to help yoga teachers not only build profitable businesses but also deepen their practice, empowering them to create their dream lifestyles, make a greater impact in the world and have fun dong it! Hi, I'm Adrianne - your hostess and business bestie! I'm the founder of , a brand + website design and marketing strategy company for businesses that do-good, the All Mats Taken Yoga Business summit host, certified teacher in vinyasa, yin, and prenatal yoga, and a lifelong student. In this podcast, you'll learn from expert guest interviews from the yoga world and passionate solo episodes by me! So let's dive in, find your flow and grow!
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