All Mats Taken - A Yoga Teachers Business, Marketing and Lifestyle Podcast
All Mats Taken is the go-to Yoga marketing and Yoga business podcast for yoga teachers aiming to expand reach and revenue while staying true to their values. I’m Adrianne Jerrett, your host and fellow yoga teacher, guiding you with actionable strategies to market your classes and build a thriving, ethical yoga career, without burnout. Alright, let's dive in, find your flow and grow!
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48: Building a Yoga Business by Being Yourself: Your Story Is Your Strategy With Amy Fraser
02/17/2026
48: Building a Yoga Business by Being Yourself: Your Story Is Your Strategy With Amy Fraser
Do you find you hit resistance when showing up in your yoga business? In this powerful conversation, photographer Amy Fraser shares how going viral through vulnerability transformed both her business and her relationship with being seen. We explore why showing up authentically isn't just empowering, it's the smartest marketing strategy you can use as a yoga teacher or wellness entrepreneur. In this episode, we'll explore: Why women are conditioned to shrink and how to push back against it Amy's story of going viral (1M+ views) The confidence paradox: why you must do the scary thing before feeling ready How professional photography helps women reclaim parts of themselves Practical tips for showing up online when you feel like you have nothing to say Setting boundaries while staying vulnerable in your content Why your unique story is the one thing no competitor can replicate The real difference between a pretty brand photo and an effective one If you're a yoga teacher, healer, or creative entrepreneur who struggles with visibility, feels resistant to showing up on social media, or wonders if sharing your authentic story is worth the risk. If you've been waiting to feel "ready" before putting yourself out there, this conversation will show you why waiting is costing you connection, clients and confidence. Meet Amy Fraser: Amy Fraser is a yoga photographer, web designer and strategist based in the Gold Coast, Australia who helps heart-led business owners create websites that feel as authentic as they are effective. She believes your online presence should be more than just a pretty homepage—it should tell your story, connect with your audience, and naturally guide them to work with you. Episode Links: Want to support my work? Leave a tip: Check out our top resources for building your yoga business: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: Watch Episode on YouTube: Follow Amy on Instagram: Check out Amy's Website: Amy's Viral IG Reel: Amy's Follow-up IG Reel: Big Magic by Elizabeth Gilbert*: About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly. *I receive a small affiliate commission if you buy using these links. It doesn't cost you anything extra but helps support the show. Thank you 🙏
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47: The Anti-Hustle Marketing Method for Yoga Teachers: Align Your Business with Your Values with Nyk Danu
02/04/2026
47: The Anti-Hustle Marketing Method for Yoga Teachers: Align Your Business with Your Values with Nyk Danu
Tired of yoga marketing that feels pushy and inauthentic? In this episode, Nyk Danu returns to share her feminine approach to marketing that prioritizes relationships over hustle. If you're a yoga teacher struggling with traditional business tactics that feel "gross" or slimy, this conversation is for you. Nyk reframes common marketing terms from "crushing it" to "overcoming objections" into heart-centered practices that align with your values. In this episode, you'll learn: How to apply feminine energy principles to yoga marketing without sacrificing results Why "overcoming objections" is like unwanted advances (and what to do instead) The seasonal approach to business that replaces constant hustle with sustainable growth How to reframe aggressive marketing "bro" language The circular economy mindset that transforms how yoga teachers think about money When to use masculine energy in your marketing (and when to lean into the feminine) If you're a yoga teacher who wants to grow your business using an anti-hustle marketing approach that feels sustainable and genuine, this episode is for you. Meet Nyk Danu: Nyk Danu is a certified Yoga Therapist, Yin Yoga Teacher Trainer, Yoga business mentor, and host of A Yin Yoga podcast. Nyk lives in the magical city of Victoria on the enchanted Vancouver Island off the west coast of Canada she teaches Therapeutic Yoga to MisFits. Gen Xers (and sometimes Y) who don’t feel at home in mainstream Yoga circles: the rebels, underdogs, introverts, neurodiverse, geeks, and bookworms. Nyk has been practicing Yoga since 1998 and teaching since 2004. She has well over 2000 hours of Yoga Teacher Training, including 500 hours with Paul Grilley and an 800-hour Yoga Therapy certification. Her passion for Yin Yoga sparked a deep resonance and curiosity for Traditional Chinese Medicine. This then drew her to study 2300 hours of Traditional Chinese Medicine at Pacific Rim College. Nyk has since combined her Yoga Therapy Training, Yin Yoga Training, and Traditional Chinese Medicine knowledge to create a unique Therapeutic Yin Yoga teacher training program that has gotten rave reviews. Nyk has been helping Yoga teachers flourish in their Yoga Businesses since 2014 both through her one-on-one business mentorship sessions and through her signature group Program: Marketing with Heart Episode Links: Want to support my work? Leave a tip: Scroll back to Episode 25: Commitment and Community: The Power of Registered Yoga Series With Nyk Danu Check out our top resources for building your yoga business: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: Watch Episode on YouTube: Follow Nyk on Instagram: Visit Nyk's Website: Learn More About Nyk's 100-Hour Yin Yoga Teacher Training Certification: Listen to The Yin Yoga Podcast: Take Nyk's Free So You Think You Can Niche Workshop: About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.
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46: Feeling Drained By Hustle? Your Permission to Slow Down: Why Maintaining Your Yoga Business Is Enough (Sometimes...)
01/21/2026
46: Feeling Drained By Hustle? Your Permission to Slow Down: Why Maintaining Your Yoga Business Is Enough (Sometimes...)
What if the secret to growing your yoga business isn't adding more, it's subtracting? Today's episode is an unofficial part-2 to the last one on New Year's Resolutions, where I get brutally honest about time, energy, and the pressure to constantly hustle. From banning a client from ChatGPT to choosing gut health over social media, I'll share why going into maintenance mode isn't failing. If you're a yoga teacher feeling drained by the constant push to grow, post, and perform, this episode is your permission slip to slow down and focus on what actually matters. Listen now to discover the one question that will change how you approach your business in 2026. Episode Links: Want to support my work? Leave a tip: Check out our top resources for building your yoga business: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.
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45: The Real Reason 80% of New Year's Resolutions Fail By February (And How to Be The Other 20%)
01/05/2026
45: The Real Reason 80% of New Year's Resolutions Fail By February (And How to Be The Other 20%)
Is setting New Year's resolutions actually worth it, or are we setting ourselves up for inevitable failure? In this episode, I dig into the research on New Year's goal-setting and share what actually works (and what doesn't). Spoiler: resolutions DO work (they're 10x more effective than having no resolution at all) but only if you set them up right. I break down the science behind why most resolutions fail by February, the psychological mechanisms that make fresh starts powerful, and the specific strategies research shows will help you actually achieve your goals. Whether you're planning to grow your yoga business or setting personal development for 2026, this episode will help you set goals that stick. Ready to set goals that actually stick? Grab your notebook and start reframing your 2026 intentions using the strategies from this episode. And if you found this helpful, share it with a yoga teacher friend who needs to hear this too. Episode Links: Want to support my work? Leave a tip: Check out our top resources for building your yoga business: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: Further Reading: James Clear (2018). Atomic habits: An easy & proven way to build good habits & break bad ones.* More References? Bryan, C. J., Walton, G. M., Rogers, T., & Dweck, C. S. (2011). Motivating voter turnout by invoking the self. Proceedings of the National Academy of Sciences, 108(31), 12653-12656. Dai, H., Milkman, K. L., & Riis, J. (2014). The fresh start effect: Temporal landmarks motivate aspirational behavior. Management Science, 60(10), 2563-2582. Dodson, W. W. (n.d.). How ADHD shapes your perceptions, emotions & motivation [Presentation]. Gollwitzer, P. M., & Sheeran, P. (2006). Implementation intentions and goal achievement: A meta-analysis of effects and processes. Advances in Experimental Social Psychology, 38, 69-119. https://doi.org/10.1016/S0065-2601(06)38002-1 Marcus, J. (n.d.). The misogi challenge: Taking risks and crushing your comfort zone. Depth Not Width. Retrieved January 5, 2026, from Misogi. (n.d.). About misogi. Retrieved January 5, 2026, from Morin, A. (2024, December 29). Why New Year's resolutions set you up to fail. Psychology Today. Norcross, J. C., Mrykalo, M. S., & Blagys, M. D. (2002). Auld lang syne: Success predictors, change processes, and self-reported outcomes of New Year's resolvers and nonresolvers. Journal of Clinical Psychology, 58(4), 397-405. Oscarsson, M., Carlbring, P., Andersson, G., & Rozental, A. (2020). A large-scale experiment on New Year's resolutions: Approach-oriented goals are more successful than avoidance-oriented goals. PLOS ONE, 15(12), e0234097. Polivy, J., & Herman, C. P. (2002). If at first you don't succeed: False hopes of self-change. American Psychologist, 57(9), 677-689. Sheeran, P., Liström, S., & Gollwitzer, P. M. (2024). The when and how of planning: Meta-analysis of the scope and components of implementation intentions in 642 tests. British Journal of Social Psychology. Thorndike, A. N., Sonnenberg, L., Riis, J., Barraclough, S., & Levy, D. E. (2012). A 2-phase labeling and choice architecture intervention to improve healthy food and beverage choices. American Journal of Public Health, 102(3), 527-533. Williamson, O., Swann, C., Bennett, K. J. M., Bird, M. D., Goddard, S. G., Schweickle, M. J., & Jackman, P. C. (2022). The performance and psychological effects of goal setting in sport: A systematic review and meta-analysis. International Review of Sport and Exercise Psychology, 17(2), 1050-1078. About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly. *Affiliate link: If you buy after clicking this link it won't cost you any more, but you'll help support the show. Thank you 🫶
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44: Overwhelmed sequencing your weekly yoga class? Create a system with Charlotte Muller
12/18/2025
44: Overwhelmed sequencing your weekly yoga class? Create a system with Charlotte Muller
In this episode, we dive deep into the world of yoga sequencing with expert Charlotte Muller, who shares her journey from discovering yoga as a grieving tool to becoming a master at crafting creative sequences using her method called foreshadowing. You'll learn about: The importance of creative sequencing, Incorporating foreshadowing into your system, And how these techniques can transform your teaching and student engagement. Charlotte also discusses the role of balance in class planning, the impact of personalized teaching, and how she grows a highly engaged clientele base in-person and online. Whether you're a seasoned instructor or a new teacher, this episode is packed with insights for how you teach creative yoga classes and how you operate your business as a yoga teacher. Meet Charlotte Muller: After the unexpected loss of her mom and the diagnosis of Familial Hypercholesterolemia (FH) at age 17, Charlotte dove into wellness as an attempt to care for her heart, physically and emotionally. Breathe Strength was born from her united love for yoga and fitness. Charlotte's been teaching since 2012. Her certifications include ERYT-500, YACEP, RYS, Yoga Teacher Trainer, Group Fitness Instructor, Personal Trainer, Blissflow Yoga, Trauma Informed Yoga, and AHA Heartsaver CPR Instructor. She also taught yoga theory + practice at Hofstra University as an adjunct professor. Charlotte is well known for her creative style sequencing, specifically using the element of foreshadowing, and runs a yoga teacher membership called the Sequencing Hub. She is passionate about helping other yoga teachers save time, teach creative classes, and continue their education, and loves creating community for yoga teachers + students alike. Episode Links: Want to support my work? Leave a tip: Check out our top resources for building your yoga business: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: Watch on YouTube: Follow Charlotte on Instagram: Visit Charlotte's Website: Try Manychat*: About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly. *I receive a small affiliate commission if you buy using these links. It doesn't cost you anything extra but helps support the show. Thank you 🙏
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43: Burned Out by Your Yoga Business Admin? Streamline Using Smart Tech with Eddie Arpin from OfferingTree
12/02/2025
43: Burned Out by Your Yoga Business Admin? Streamline Using Smart Tech with Eddie Arpin from OfferingTree
Discover the inspiring story behind OfferingTree as founder Eddie Arpin shares how a background in engineering led to empowering yoga teachers and wellness professionals with user-friendly business tools. This episode dives into the real challenges yoga teachers face like managing bookings, payments, and marketing and how the right technology can simplify their journey. We discuss the evolution of booking platforms, the importance of focus and persistence in business, and the emerging role of AI in the wellness industry. If you’re a yoga teacher, studio owner, or wellness entrepreneur, you’ll find practical advice and relatable stories to help you thrive. In this episode, you’ll learn: How Offeringtree started to solve the unique needs of yoga teachers and studios Key features to look for in a booking platform to suit your needs How to balance technology adoption, including AI, with maintaining authentic human connections in your yoga business Real-world insights on using AI as a supportive tool (not a replacement) for marketing and content creation Why focus and persistence are essential for long-term success in the wellness industry Ready to streamline your yoga business and stay ahead in the digital age? Listen now and get inspired to take your next step! Meet Eddie Arpin: Eddie Arpin is the CEO of OfferingTree. Eddie has an undergraduate and graduate degree in Mechanical Engineering from the University of Minnesota. When he wasn't studying physics and math in college, he was staying physically and mindfully active. He met Alex Haley (another co-founder of OfferingTree) in college while attending a student-led meditation group. After working in transportation research for a few years, he shifted his focus to helping people make a sustainable living out of their passion for health and wellness, and fostering the transformation it can make to their communities. Alex and Eddie started OfferingTree along with co-founders Arvind Menon and Alec Gorgestani to provide greater access to wellness by empowering a diverse group of professionals and businesses to better serve their communities. Links: Try OfferingTree on a free trial then get 50% off your first three months or 15% off your first annual subscription by visiting* Want to support my work? Leave a tip: Check out our top resources for building your yoga business: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: Watch episode on YouTube: Learn more about Offeringtree on their website (plus get a free trial & exclusive discounts via this link): Follow Offeringtree on Instagram: Connect with Eddie on LinkedIn: About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly. *I receive a small affiliate commission if you buy using these links. It doesn't cost you anything extra but helps support the show. Thank you 🙏
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42: Why Your Yoga Business Needs a Free Offer That Actually Works with Colynn Cespedes
11/18/2025
42: Why Your Yoga Business Needs a Free Offer That Actually Works with Colynn Cespedes
In this episode, Colynn Cespedes from Frikshuhn Yoga joins me to dive deep into the art and strategy of creating a free offer that truly grows your business. You'll learn why lead magnets are essential in today's saturated market, how to craft offers that attract your ideal clients, and how building and nurturing a community should be done with an email list. We share real-world examples, actionable steps for niching down, and expert insights on using market research to make your offers irresistible. Plus, get a sneak peek into our upcoming free challenge The 3-Day Build Your Freebie Challenge (November 26-28 2025), where you'll get hands-on support to create, launch, and market your own free resource. Whether you're a new yoga teacher, or you've been teaching for awhile but are ready to stand out, this episode is packed with inspiration and practical advice to help you take action and see real results! Links Mentioned: Join the FREE 3-Day Build Your Free Offer Challenge to create a lead magnet that expands your reach and builds trust: Want to support my work? Leave a tip: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: Resources mentioned: Book mentioned by Adrianne; Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson:* About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.
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41: Simple & Effective Yoga Sequencing: Proven Methods for Confident Teaching with Sage Rountree
11/05/2025
41: Simple & Effective Yoga Sequencing: Proven Methods for Confident Teaching with Sage Rountree
This week we dive deep into the art and science of pedagogy in yoga teaching with Sage Rountree. Sage shares her rich experience in transitioning from an academic teaching background to yoga instruction and the lessons learned along the way. We discuss: The importance of repetition, clear queuing, and balancing structure with flexibility in class planning. Frameworks such as the 6-4-2 method and the SERVE method to help teachers design balanced and effective classes. The integration of exercise physiology principles and the role of varied yet intentional practice to enhance both teaching and learning experiences. And so much more! Whether you're a new or seasoned yoga teacher, you'll find valuable insights and practical tips to elevate your teaching practice. Meet Sage Rountree: Sage Rountree (sagerountree.com), PhD, E-RYT 500, is an internationally recognized authority in yoga for athletes and master yoga teacher trainer. She is author of thirteen books including The Athlete’s Guide to Recovery, Everyday Yoga, Teaching Yoga Beyond the Poses, The Professional Yoga Teacher’s Handbook, and The Art of Yoga Sequencing. And she contributes to Yoga Journal and Runner’s World, where she sat on the advisory board for 10 years. Sage hosts the Yoga Teacher Confidential podcast. Sage’s work helps yoga teachers reach the top of their game teaching yoga to athletes and to everyone. Sage speaks, teaches workshops, and leads trainings internationally and online at comfortzoneyoga.com, a virtual studio where she offers a mentorship membership and a 300-hour yoga teacher training. She lives in central North Carolina, where she co-owns the Carrboro Yoga Company and Hillsborough Spa and Day Retreat. All Mats Taken Links: Download the AI Prompt Workshop for Yoga Teachers and get more efficient output when working with AI: Want to support my work? Leave a tip: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: Watch the interview on YouTube: Learn more via Sage's website: Follow Sage on Instagram: Follow Sage on Threads: Follow Sage on YouTube: Shop Sage's Books* Teaching Yoga Beyond the Poses: The Professional Yoga Teacher’s Handbook: The Art of Yoga Sequencing: Everyday Yoga: The Athlete’s Guide to Recovery: About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly. *I receive a small affiliate commission if you buy using these links. It doesn't cost you anything extra but helps support the show. Thank you 🙏
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40: How to Build Confidence and Overcome Limiting Beliefs as a Yoga Teacher with Karen Fabian
10/21/2025
40: How to Build Confidence and Overcome Limiting Beliefs as a Yoga Teacher with Karen Fabian
Are you looking to boost your confidence and break through the limiting beliefs holding you back? In this episode, I sit down with Karen Fabian to explore the mindset shifts, practical strategies, and personal stories that can help you step into your full potential, both on and off the mat. In this episode, you’ll hear: Karen’s inspiring journey from healthcare professional to successful yoga teacher How to identify and overcome the most common limiting beliefs yoga teachers face The role of mentorship and why seeking help accelerates growth Practical tips for building confidence in the classroom and beyond The ripple effect: how your confidence impacts your students and community Real-life examples of yoga teachers transforming their businesses and lives Ready to transform your teaching and mindset? Tune in and start your journey to greater confidence! Meet Karen Fabian: Yoga teacher, Podcast Host, Author and Founder of Bare Bones Yoga, Karen Fabian has a background in rehabilitative medicine and healthcare. Her passion for anatomy and human movement is behind all she does, including her work with yoga teachers inside her program, The Yoga Anatomy Blueprint Learning Program and her membership, The Yoga Teacher Confidence Club. Along with over 20 years of teaching, she is an E-RYT and a Yoga Alliance Continuing Education Provider. She earned her Certified Personal Trainer certification in 2017 and Corrective Exercise certification in 2019 with the National Association of Sports Medicine, has an undergraduate degree in Rehab Counseling and a Masters in Health Care Administration. She has written two books for yoga teachers and is the host of her podcast, “Conversations for Yoga Teachers” with listeners all over the world. She lives in Boston. All Mats Taken Links: Download the AI Prompt Workshop for Yoga Teachers and get more efficient output when working with AI: Want to support my work? Leave a tip: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: Learn more via Karen's website: Follow Karen: Follow Karen on TikTok: Follow Karen on YouTube: Listen to my episode with Karen on her podcast discussing AI for Yoga Teachers on Apple: Or Spotify: Referenced Paper: *Ok so a few corrections from the episode. The paper I was referencing was the Framingham Heart Study by Christakis & Fowler. It ran from 1983 to 2003 and followed 4739 individuals. They found that happiness clusters in networks and that the association between one person’s happiness and others’ happiness reaches up to three degrees of separation (friends, friends-of-friends, and friends-of-friends-of-friends). They also report concrete effect sizes (e.g., a nearby friend becoming happy increased a person’s probability of being happy by ~25%), and that the effect decays with distance and time. Find more information here: About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.
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39: Have We Forgotten the True History of the Chakras? The Hidden Origins of Modern Yoga Philosophy
10/08/2025
39: Have We Forgotten the True History of the Chakras? The Hidden Origins of Modern Yoga Philosophy
Most of us learned that the chakras are an ancient yogic system, but what if that story isn’t quite true? In this episode, I take you down the rabbit hole that completely changed how I understand chakras. What started as simple class planning for my yin yoga series turned into a deep dive into the forgotten history of the modern Western chakra system. We'll trace their journey from early Tantric philosophy to Theosophy, Carl Jung, and the New Age movement. You’ll learn how a mix of Western psychology, color theory, and mysticism transformed a centuries-old meditation map into today’s popular seven-chakra rainbow model. Together, we’ll explore: Why the modern chakra system isn’t as ancient as it seems How Western thinkers and energy-healing culture shaped its evolution What Sanskrit scholars reveal about the original Tantric practices How source amnesia changed modern yoga—and what we can do to reconnect This episode is perfect for yoga teachers, philosophy students, really anyone who's ever felt like the chakra system didn't quite add up. Get ready because this conversation will change how you see yoga history forever. All Mats Taken Links: Download the AI Prompt Workshop for Yoga Teachers and get more efficient output when working with AI: Want to support my work? Leave a tip: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: For Deeper Study Christopher Wallis (Hareesh) Website: Online courses: Book: Tantra Illuminated: The Philosophy, History, and Practice of a Timeless Tradition * Christopher Tompkins Patreon: Master Chakra Course and manuscript translations James Mallinson & Mark Singleton Roots of Yoga (Penguin Classics, 2017) - Essential anthology of original yoga texts showing chakra diversity * Episode References & Further Reading Primary Articles Referenced in This Episode Pascale, Sian. "The Chakras Revealed: Shattering 7 Common Misconceptions - Why Everything You Know About the Chakras is Probably Incorrect (Sorry!)" The Light Collective The article that sparked this entire research journey Wallis, Christopher (Hareesh). "The Real Story on the Chakras" (February 5, 2016) Essential reading on what classical Tantric texts actually say about chakras Leland, Kurt. "The Rainbow Body: How the Western Chakra System Came to Be" Quest Magazine, The Theosophical Society Detailed historical documentation of the modern chakra system's development from 1875-1977 Shippee, Justin. "How Colour Therapy Gave Birth to Modern Crystal Healing" Academia.edu (2024) Documents the connection between 1920s-30s color theory and modern chakra colors Video Sources Tompkins, Christopher. "Christopher Tompkins on Tantra, the Original Chakras, and the Real Age of the Asanas" CHITHEADS Podcast Sanskrit scholar's research from 24,000+ manuscript pages revealing kundalini's original understanding Background & Context The Theosophical Society in Australia. "What is Theosophy All About?" Understanding the organization that played a key role in bringing Eastern philosophy to the West Jung, Carl. "Carl Jung on the Chakras" Jungian Center for the Spiritual Sciences Context on Jung's 1932 kundalini seminars and his actual views on working with Eastern concepts Key Books Mentioned Leland, Kurt. Rainbow Body: A History of the Western Chakra System from Blavatsky to Brennan (2016) * The definitive historical documentation of how the modern chakra system evolved Avalon, Arthur (John Woodroffe). The Serpent Power (1918) * The flawed but influential translation that introduced chakras to the West Dychtwald, Ken. Bodymind: A Synthesis of Eastern and Western Approaches to Self-Awareness, Health, and Personal Growth (1977) * The book that consolidated rainbow colors, psychological associations, and endocrine correlations into the modern system we know today Judith, Anodea. Wheels of Life: A User's Guide to the Chakra System (1987) * The comprehensive reference work that standardized and popularized the modern Western chakra system About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly. *I receive a small affiliate commission if you buy using these links. It doesn't cost you anything extra but helps support the show. Thank you 🙏
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38: Spinal Energetics Explained: Release Trauma & Restore Balance with Yoga Teacher Georgie Jeans
09/23/2025
38: Spinal Energetics Explained: Release Trauma & Restore Balance with Yoga Teacher Georgie Jeans
Unlock the mysteries of spinal energetics in this transformative episode with guest Georgie Jeans a yoga teacher and spinal energetics practitioner. Learn all about this emerging somatic healing modality blends gentle touch, breathwork, and intuitive energy work to release deep-seated tension and trauma. Adrianne shares her experience being guided through a spinal energetics session and Georgie shares her journey from yoga to energy healing and inspiring stories of client breakthroughs. Whether you’re curious about alternative healing, seeking new ways to support your well-being, or just love a good story of personal growth, this episode is packed with insights, practical advice, and a touch of Aussie charm. Links Download the AI Prompt Workshop for Yoga Teachers and get more efficient output when working with AI: Watch this episode on YouTube: Want to support my work? Leave a tip: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: Connect with Georgie on Instagram: Visit Georgie's website: About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.
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37: How to Sell Your Yoga Classes Without Feeling Pushy with Brytta Moreira
09/09/2025
37: How to Sell Your Yoga Classes Without Feeling Pushy with Brytta Moreira
Does the thought of selling make you feel a bit uncomfortable? Today's guest will flip the way you think about sales and selling as a yoga teacher on its head and make you excited to go out there and start practicing how to sell. In this episode, we discuss: Sales as a spiritual practice Why it's essential and not at all sleezy Getting comfortable with selling your services The benefits of collaborations We even go through a sample sales script! At the end of this episode, we were talking about how we could have a whole conversation all about collaborations for yoga teachers, SO WE DID! Brytta invited me onto her new podcast, Yoga Entrepreneurship School, and we decided to release them together for a fun collab. After listening to this episode (it makes sense with the progression of our conversation), head to her podcast and listen to our chat too :). Links: Download the AI Prompt Workshop for Yoga Teachers and get more efficient output when working with AI: Watch this episode on YouTube: Connect with Adrianne on Instagram: (new podcast account) Buy me a kombucha to support the show: Check out Brytta's Website: Connect with Brytta on Instagram: Listen to Yoga Entrepreneurship School Collaborations for Yoga Teachers Chat: Spotify: Apple:
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36: Lineage, Philosophy, and Cults: How to Teach Yoga Without Losing Yourself Or Your Practice with Rachel Scott
08/26/2025
36: Lineage, Philosophy, and Cults: How to Teach Yoga Without Losing Yourself Or Your Practice with Rachel Scott
How can we honor our lineage, share yoga’s philosophical roots, and let our personality shine? In this episode with Rachel Scott, we discuss how to share the wisdom passed down through generations, weave philosophy into your classes, what to do if your lineage feels tainted by scandals or cultish behaviour when you know the deeper teachings are healing and how to recognize cult-like behaviour if you're ever faced with it. Links: Want to support my work? Leave a tip: Download the AI Prompt Workshop for Yoga Teachers and get more efficient output when working with AI: Watch this episode on YouTube: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: Check out Rachel’s Website: Connect with Rachel on Instagram: Subscribe to Rachel on YouTube: Episode 6 with Rachel Scott on how to create your first online course: Listen on Apple: Listen on Spotify: Watch on YouTube: P.S. Curious about the cult Rachel is referring to? It's NXIVM About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.
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35: Has the Yoga Industry Bubble Burst?
08/12/2025
35: Has the Yoga Industry Bubble Burst?
Is the yoga teaching industry dead? This is the hype that's trending on Instagram right now. In today's solo episode I discuss: How algorithms create echo chambers that can either fuel our success or destroy our confidence The deeper shifts I've seen happening over the past couple of years that everyone is predicting now How I'm shifting how I view what other's perceive as failures into benefits, successes and hopeful potential in my business. Why the "yoga bubble bursting" narrative is actually about the end of superficial, overpriced trends, not the end of authentic teaching Ready to build a sustainable yoga business focused on what truly matters? Listen to discover how to create your own protective bubble of possibility. Links: Want to support my work? Leave a tip: Download the AI Prompt Workshop for Yoga Teachers and get more efficient output when working with AI: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: Listen to the episode with Lucy from North Ayurveda (recorded in Febuary) where we discuss the shift in yoga teaching everyone's talking about today: Listen on Apple: Listen on Spotify: About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.
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34: Indian Mythology For Yoga Teachers with Dr. Raj Balkaran
07/27/2025
34: Indian Mythology For Yoga Teachers with Dr. Raj Balkaran
Ever wonder why yoga poses have names like Hanumanasana or Garudasana, and what they actually mean? In this episode with guest Dr. Raj Balkaran we'll find out how asanas were named and how stories, from ancient mythology to cultural narratives, literally shape our consciousness, behaviors, and entire civilization. Plus discover how being aware of this can transform both your yoga teaching and your life. As yoga teachers, we're familiar with the idea that our stories determine our actions and a large part of our practice is to quiet the mind so that we can get in touch with our true self or Ātman. But get ready to break this into a new level because today Dr. Raj Balkaran, Sanskrit scholar and spiritual teacher, is going deeper into how the mythology and stories that make up the fabric of our society influence us on deep personal, generational, and societal layers. These narratives, inherited from our cultural and civilizational backgrounds, unconsciously inform everything from our personal decisions to our scientific theories to how we treat the planet. Dr. Raj explains how Western culture is unconsciously shaped by Genesis narratives of linear time and human dominion over nature, while Eastern traditions offer cyclical worldviews of endless creation and dissolution. Even our modern cosmology, for example, the Big Bang theory may be unconsciously influenced by these inherited "beginning, middle, end" story structures. We'll also discuss how yoga teacher trainings often focus heavily on biomechanics and physical alignment, which makes sense for an industry often centered on fitness and physical relief. But by bringing the mythology into class, you can potentially help your students recognize patterns that no longer serve them, giving them the power to rewrite them. By the end of this episode, you'll have a completely new understanding of how ancient stories influence modern life and practical tools to help your students rewrite limiting narratives through yoga. In this episode, we explore: How inherited cultural stories unconsciously shape our worldview and behaviors Why Western linear thinking differs so dramatically from Eastern cyclical cosmology The profound difference between being a character in someone else's story vs. authoring your own How to recognize the subconscious narratives keeping you stuck in unwanted patterns Why yoga poses are named after mythological figures and what that means for consciousness Practical ways to incorporate meaningful storytelling into your yoga classes The concept of dharma as a guide for conscious living How detachment allows us to act from soul-level rather than ego-level caring Meet Dr. Raj Balkaran Dr. Raj is a scholar of Sanskrit literature, spiritual teacher, seasoned speaker, online educator and podcaster. He runs The Indian Wisdom School which provides students with the opportunity not only to learn about Indian Wisdom Traditions, but to learn from them. It integrates scholarship, storytelling, and profound spiritual teachings from ancient India to facilitate embodied online learning. Steering clear of over-intellectualization, reduction, delusion or dogma, the School leverages wisdom teachings from the mythological, philosophical, and spiritual traditions of ancient India to support meaningful living for modern student-seekers. Links: Want to support my work? Leave a tip: Get better results with AI and save time, learn prompt engineering 101 for yoga teachers: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: Watch the episode on YouTube: Check out the book: The Stories Behind the Poses: The Indian mythology that inspired 50 yoga postures by Dr. Raj Balkaran*: Learn more about Indian Wisdom School: Use code 'PUNYA' at checkout to claim any Indian Wisdom School course for free! Learn more about Dr. Raj Balkaran: Connect with Raj on Instagram: About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly. *I receive a small affiliate commission if you buy using these links. It doesn't cost you anything extra but helps support the show. Thank you 🙏
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33: 7 Ways To Identify AI Writing in 2025
07/18/2025
33: 7 Ways To Identify AI Writing in 2025
Have you been reading content online lately and thought, "Is this AI-generated?" or have you been editing AI content and wondered if you've infused enough of yourself into it to make it you? Today, I'm going to turn you into a human AI-detector. By the end of this episode, you're going to be able to sniff out unedited AI content from a mile away and impress your friends at a dinner party by knowing the definition of fancy AI terms like perplexity and burstiness. Now, this isn't a let's bash AI content and never use it in your business episode. We want to learn the red flags so we can discern what content we consume AND we know how to avoid letting them seep through into our own copy when we use AI, so we're making sure that during the editing process, we are sufficiently adding our authentic humanness back in. Based on these seven AI indicators, I've also created a prompt you can download to add to your workflows to help your first AI draft avoid some of these classic pitfalls and produce higher-quality first drafts the first time so you don't have to re-work the entire thing manually to make it sound less like a robot. Links: Want to support my work? Leave a tip: Download the AI Avoidance Prompt: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: My current fave AI tools for content creation: Claude for writing*: Descript for video recording & editing*: About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly. *I receive a small affiliate commission if you buy using these links. It doesn't cost you anything extra but helps support the show. Thank you 🙏
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32: Creating Multiple Revenue Streams as a Yoga Teacher With MaKenzie Fly
06/30/2025
32: Creating Multiple Revenue Streams as a Yoga Teacher With MaKenzie Fly
In this episode with MaKenzie Fly host of the Master Your Yoga Teaching Podcast we talk about how she created the layers of her multi-passionate business that includes in-person classes, online memberships, retreats, mentoring, and more. She shares her journey creating a multi-revenue stream yoga business, from messiness to refinement. We explore the importance of focusing on high-return endeavors and the key to marketing yoga classes that often gets overlooked. We also touch on how yoga philosophy aligns with monetizing the practice and offer advice for new yoga teachers on investing in business training vs further yoga teacher training. This conversation is for anyone wanting to expand their revenue streams beyond teaching in-person classes. Meet MaKenzie: MaKenzie Fly is a Las Vegas showgirl turned podcast host, international retreat leader, and yoga teacher mentor . Yoga found her when she was only 15 years old and helped her overcome overwhelming anxiety and crippling panic attacks due to a very painful and public scandal that nearly tore her family apart. She often says yoga ruined her life, and then saved her life. MaKenzie loves teaching yoga, but she really loves teaching other people how to teach yoga and has been for the last twelve years. She’s currently fascinated with figuring out what it means to flourish as a yogipreneur and interested in helping other like-minded yoga teachers expand their offers outside the studio. She’s a sagittarius straight shooter, prefers coffee over tea, cats over dogs, and baths over showers. Her greatest wealth is the relationship she has with her husband of seven years, and her luckiest blessing is her baby boy, Finnian, who was born recently 11/11/2023. Praise God! Links: Like the show? Support the show! Leave a tip & help fund my kombucha addiction (the fuel behind everything I create) --> AMT recommended resources: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: Watch this episode on YouTube: Grab MaKenzie's free business podcast collection: Connect with MaKenzie on Instagram: Learn more from MaKenzie & get links to her podcast: About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.
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31: Don't Overthink It - a Permission Slip to Create
06/10/2025
31: Don't Overthink It - a Permission Slip to Create
Perfectionism holding you back from creating? In this solo episode, I tackle a common trap that holds so many yoga teachers (including myself) stuck—waiting until everything is "perfect" before putting themselves out there. I'll discuss how: Embracing your "sucky" phase as a teacher and business owner is one of your greatest assets. I got out of my own way to get out of your way and start becoming a creator. If you're a new yoga teacher, returning after a break, or battling impostor syndrome, this episode is for you. This is your permission to start before you're ready. Whether you're hesitating to create content, teach your first workshop, or teach a new style, this episode will help you reframe your learning curve as a valuable part of your journey. Links Mentioned: Like the show? Support the show! Leave a tip & help fund my kombucha addiction (the fuel behind everything I create) --> AMT recommended resources: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.
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30: What Type Of Yoga Business Do You Want?
05/29/2025
30: What Type Of Yoga Business Do You Want?
In this solo episode, I’m asking you to take a step back and really reflect on what you want your yoga or wellness business to look like—beyond the polished promises of social media. From building a six-figure brand to teaching one deeply fulfilling class a week, there’s no one-size-fits-all approach. We’ll explore how your energy, lifestyle, skills, and goals all shape what a sustainable business actually means for you right now. Whether you’re dreaming of retreats, dabbling in tech, or simply trying to grow something meaningful on your own terms, I hope this episode helps you find more clarity and confidence in your direction. In this episode, I discuss Redefining success to match your values The difference between scaling up and keeping it aligned with your lifestyle The realities of running an online business Creating something sustainable instead of stressful My “sustainable business sweet spot” framework Mentions: Colynn Cespedes from Frik Shuhn Yoga: Claudia Spahr from HolyMama: Links Mentioned: Like the show? Support the show! Leave a tip & help fund my kombucha addiction (the fuel behind everything I create) --> AMT recommended resources: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.
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29: Nervous System Regulation for Business Success with Colynn Cespedes
05/13/2025
29: Nervous System Regulation for Business Success with Colynn Cespedes
In this episode I welcome my co-host for the 2025 All Mats Taken Yoga Business Summit, Colynn Cespedes. In today's pre-summit chat we'll be exploring how your nervous system regulation impacts your business and what you can do to set yourself up for success. We'll also talk about the summit which is coming up this week! During the summit Colynn will be starting the day with morning meditations to help you get grounded and set intentions before diving into all of the information we have coming your way. She'll then have daily presentations that set the stage for each days theme; Day 1: Community building 101 Day 2: Philosophy in business Day 3: Your membership as a launching point to your offers suite Day 4: Digital marketing for yoga teachers Meet Colynn: Colynn Cespedes is a highly respected yoga educator, business mentor, and functional anatomy expert with over 25 years in the yoga community and 11 years of teaching experience. A former emergency nurse who attended medical school, Colynn seamlessly blends Eastern philosophy with Western medical science, making her approach to yoga both deeply spiritual and scientifically grounded. As the founder of Frik-Shuhn Yoga & Coaching, Colynn has trained over 20,000 yoga teachers worldwide, leading 200-hour, 300-hour, and 500-hour yoga teacher trainings, along with specialty certifications in Restorative Yoga, Chakra Alignment, and Nervous System Regulation. She is deeply committed to inclusive, trauma-informed, and body-friendly yoga education, ensuring that yoga is accessible to all bodies and backgrounds. Beyond teacher training, Colynn is a yoga business strategist, empowering teachers to build sustainable careers through the Modern Yoga Teacher Mastermind and other mentorship programs. Her expertise in yoga philosophy, anatomy, and business development makes her a sought-after speaker, mentor, and retreat leader. Colynn’s mission is to support teachers in deepening their knowledge, refining their teaching, and stepping confidently into their leadership roles—whether on the mat, in the classroom, or in the business of yoga. Links: Like the show? Support the show! Leave a tip & help fund my kombucha addiction (the fuel behind everything I create) --> Get better results with AI and save time, learn prompt engineering 101 for yoga teachers: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: Watch this episode on YouTube: Connect with Colynn on Instagram: Learn more from Colynn: About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.
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28: AI For Yoga Teachers with Amanda Paz
05/05/2025
28: AI For Yoga Teachers with Amanda Paz
In this episode, Amanda Paz shares how AI has revolutionized her business operations and creativity. We discuss the importance of AI tools in managing the administrative and creative aspects of a yoga business, such as content creation, marketing, and class planning. We also delve into practical ways AI can be harnessed to improve efficiency and provide inspiration, allowing yoga teachers to focus more on personal connections and in-person teachings. Amanda offers insights into how she uses AI to enhance her mentoring of other yoga teachers and her own online programs. We also explore the ongoing need for human touch in yoga and wellness, despite technological advancements. Meet Amanda: Amanda Paz's journey to wellness began when she left her marketing and PR career to explore the power of movement, meditation, and nutrition in improving quality of life and performance. Her passion for sports led her to work with top NBA, NFL, and MLB athletes for a decade, using breathwork and yoga to boost their performance and recovery. Over the years, she developed strategies that turned her business into a sustainable six-figure model, granting her the freedom to work from anywhere in the world. In 2021, she launched Yoga Biz Academy, offering coaching programs, courses, and a podcast to help other yoga teachers build aligned and profitable businesses that helped them reach students from all over the world. Her mission is clear: empower wellness professionals to build thriving businesses that help them reclaim their time, increase their income, and amplify their impact. Links: Like the show? Support the show! Leave a tip & help fund my kombucha addiction (the fuel behind everything I create) --> Get better results with AI and save time, learn prompt engineering 101 for yoga teachers: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: Watch this episode on YouTube: Connect with Amanda on Instagram: Learn more from Amanda: AI for presentations mentioned by Amanda: About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.
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27: Marketing For Yoga Teachers That Doesn’t Make You Cringe
04/22/2025
27: Marketing For Yoga Teachers That Doesn’t Make You Cringe
Yes, you can show up online without becoming a yoga influencer or selling your soul. Let’s be real—most of the marketing advice out there wasn’t made for yoga teachers. It was made by business bros who’ve never whimpered through a toe squat in Vajrasana. If you’ve ever opened Instagram to “do your marketing” and suddenly found yourself deep-cleaning your bathroom instead… this episode is for you. In this solo episode, I’m sharing: Three 'aha' moments I've had from watching the 2025 All Mats Taken Yoga Business Summit presentations How to use marketing as an invitation, not a persuasion tactic Why your voice is your brand (and perfection is not the goal) How to create sustainable visibility without dancing on Reels Links: Like the show? Support the show! Leave a tip & help fund my kombucha addiction (the fuel behind everything I create) --> AMT recommended resources: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.
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26: Ayurveda 101 for Yoga Teachers with Lucy Found
04/07/2025
26: Ayurveda 101 for Yoga Teachers with Lucy Found
In this episode, we dive into the joyful world of Ayurveda with Lucy, an Āyurvedic practitioner who shares how this ancient science can bring balance, connection, and deeper insight into a modern yoga practice and life. We explore how to make Ayurveda feel approachable, aligned, and even a little bit fun. About Lucy: Lucy is an Āyurvedic practitioner dedicated to bringing the teachings of the elements to all curious hearts. Following the insights of nature, Lucy leans into the healing arts with a deep trust in the innate wisdom each being holds. Through touch and tenderness Lucy shares the medicine of this time-tested science in fun and relatable ways. Lucy graduated from the Ayurvedic Institute in Albuquerque, New Mexico USA in 2018 where under the guidance of Dr. Vasant Lad and the most loving of teachers, she found a place in a community devoted to the wisdom of Nature. In this episode, we cover: What Ayurveda actually is (and why it’s not just tongue scraping and porridge) The biggest misconceptions around Ayurveda, especially in wellness spaces How yoga and Ayurveda complement each other How yoga teachers can start weaving Ayurveda into their classes This one's especially for yoga teachers who want to learn how Ayurveda can support their students, deepen their offerings, and expand their own connection to self and healing. Links: Like the show? Support the show! Leave a tip & help fund my kombucha addiction (the fuel behind everything I create) --> Get better results with AI and save time, learn prompt engineering 101 for yoga teachers: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: Watch this episode on YouTube: Connect with Lucy on Instagram: Check out Lucy's website: Learn more about Lucy's 50-hour Ayurveda for Yoga Teachers Course: About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.
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25: Commitment and Community: The Power of Registered Yoga Series With Nyk Danu
03/24/2025
25: Commitment and Community: The Power of Registered Yoga Series With Nyk Danu
In this episode, I sit down with Nyk Danu to explore her inspiring journey from a professional hairstylist and hair color educator to a successful yoga teacher and business mentor for other yoga teachers. Nyk shares the pivotal moments that led her to embrace yoga, the challenges she faced, and the strategies she developed to not only sustain but thrive in her new career. We dive deep into the benefits of registered series versus drop-in classes, the importance of niching for yoga teachers, and how to build a supportive community both in-person and online. Nyk also offers practical advice for yoga teachers looking to transition to a more sustainable business model, including marketing approaches and leveraging technology for administrative tasks. Get To Know Nyk: Nyk Danu is a certified Yoga Therapist, Yin Yoga Teacher Trainer, Yoga business mentor, and host of A Yin Yoga podcast. She’s a fiercely independent Sagittarius, misfit, introvert, bookworm, cat charmer, crow whisperer, Buddhist, seeker of truth, and a long-term pro-activist who’s not-so-secretly out to save the world. Nyk lives in the magical city of Victoria on the enchanted Vancouver Island off the west coast of Canada. In her weekly public classes, she teaches Therapeutic Yoga to MisFits. Gen Xers (and sometimes Y) who don’t feel at home in mainstream Yoga circles: the rebels, underdogs, introverts, neurodiverse, geeks, and bookworms. As a Yoga Therapist, her specialty is helping MisFits with Back Pain and Anxiety. Nyk has been practicing Yoga since 1998 and teaching since 2004. In 2007 she fell madly in love with Yin Yoga and has since done 500+ hours of Yin Yoga training with Paul Grilley. Her passion for Yin Yoga sparked a deep resonance and curiosity for Traditional Chinese Medicine. This then drew her to study 2300 hours of Traditional Chinese Medicine at Pacific Rim College. In 2017 She received a 800 hour of Yoga therapy certification from Ajna Yoga College in Victoria BC. Nyk has since combined her Yoga Therapy Training, Yin Yoga Training and, Traditional Chinese Medicine knowledge to create a unique Therapeutic Yin Yoga teacher training program that has gotten rave reviews. When she is not teaching Yoga you will likely find her on the beach with a book or curled up with her fella watching Star Trek or Anime. Links: Want to support my work? Leave a tip: Get better results with AI and save time, learn prompt engineering 101 for yoga teachers: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: Claim your OfferingTree Free trial + 50% off your first three months or 15% an annual subscription. Head to to grab your discount. Watch this episode on YouTube: Connect with Nyk on Instagram: and Check out Nyk's website: Grab this freebie from Nyk: So You Think You Can Niche Workshop: About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.
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24: Yoga Cueing for Simplicity, Accessibility and Deep Internalized Connection with Lena Kalchenko
03/11/2025
24: Yoga Cueing for Simplicity, Accessibility and Deep Internalized Connection with Lena Kalchenko
Cueing is a hot topic at the moment, but today's guest, Lena Kalchenko, has been talking about this for a long time now. She focused on simplicity and connection in cueing over precise alignment, and she has good reason for doing so. At the core of Lena's philosophy is an internalized experience and self-discovery We cover: Why removing complexity from cueing enhances accessibility Do you need to make every class as accessible as you can? Why students and teachers benefit from simple cues rather than focused alignment. AND MORE! I love Lena's matter-of-fact, perspective way of discussing cueing and how ultimately it's all about the expression of movement, connection and play rather than an overly serious aligned, "perfect" practice. Links Want to support my work? Leave a tip: Claim your OfferingTree Free trial + 50% off your first three months or 15% an annual subscription. Head to to grab your discount. All Mats Taken Home: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: Connect with Lena on Instagram: Check out Lena's website: Grab this freebie from Lena: Exploratory yoga cues to make your classes more inclusive and engaging—helping every student truly find what works for them: Lena's Workshops: Cueing with Purpose: In this workshop, you'll break down what makes a cue effective, purposeful, and impactful—so your students don’t just hear your instructions, they feel them in their bodies. The Truth Behind Stepping Forward in Sun Salutes: In this masterclass, you’ll break down: why some students struggle (and why traditional cues often fall flat), the hidden biomechanics behind this transition—so you can teach it with confidence, how to refine your cues to help students move smoothly—without frustration and what to do when progress stalls, even after months (or years) of practice. Loosening the Controlling Grip: Learn how to break free from the need to control every aspect of your class so you can teach in a way that’s more fluid, impactful, and uniquely you. About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.
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23: How to Make 5K Per Month as a Yoga Teacher with Gwen Ferreira
02/24/2025
23: How to Make 5K Per Month as a Yoga Teacher with Gwen Ferreira
In this episode with yoga teacher and business coach, Gwen Ferreira, we explore how to make 5k per month as a yoga teacher. Grab your notebook because Gwen lays out the three-step framework you need to structure your offers to hit 5k. We also cover: What works and what doesn't work these days as niches in the yoga industry The mindset you need to cultivate to grow your business The future of yoga teaching As always, this episode is filled with juicy nuggets of information you won't want to miss. Meet Gwen Ferreira: Wife, mamma of a wild 6-year-old, yoga teacher turned entrepreneur, freediver, world traveler, and the strategist behind hundreds of women building businesses that actually work for them. Gwen's helped 1,000+ clients clarify their message, refine their offers, and implement the right strategy to generate consistent sales, whether that’s through launches, funnels, evergreen flows, or affiliate models. Whether you're scaling to $30K/month or want to finally step back from constant launching, she's here to help you build a business that makes sales even when you're offline. Links Want to support my work? Leave a tip: All Mats Taken Home: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: Watch the Episode on YouTube: Connect with Gwen on Instagram: Grab Gwen's Freebie! Story Prompts To Sell Your Offers On Instagram: Check out Gwen's Signature Offers: Elevate 6-month program: Messaging Masterclass: About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.
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22: Getting Started Marketing My New Yin Yoga Class
02/10/2025
22: Getting Started Marketing My New Yin Yoga Class
In this episode I share with you my journey of getting my new in-person yin yoga class up and running. I'll cover: How I found a place to teach My booking system set-up Initial marketing strategies How my first class went Plans for the next steps I hope you find this breakdown valuable! Links: Like the show? Support the show! Leave a tip & help fund my kombucha addiction (the fuel behind everything I create) --> AMT recommended resources: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: How to embed OfferingTree booking system into your existing website: Try OfferingTree on a free trial then get 50% off your first three months or 15% off your first annual subscription by visiting New Zealand practitioners check out Koru Studio in Nelson: About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.
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21: Yoga as a Theory of Psychology with Meera Dhawan
01/27/2025
21: Yoga as a Theory of Psychology with Meera Dhawan
On episode 21 of The All Mats Taken Podcast the fascinating Meera Dhawan shares how Yoga in itself is a theory of psychology. Within ancient yogic texts, we have profound frameworks for what makes us reduce suffering, what the mind is made up of, and practices that help us physically, emotionally, and spiritually. In this episode we’ll explore: The Pancha Kosha Model Tools for working with the layers of ourselves Nervous system regulation Incorporating breath and yoga into mental health services Tools we can take away to work on our mental health After listening to this episode you’ll be asking yourself: Why is Yoga not taught more in mental health spaces?!? Meet Meera Dhawan: Meera Dhawan, is a yoga educator (500 RYT) and currently pursuing her Masters in Counseling (MFT). Her goal is to to integrate Eastern and Western practices for mental and spiritual clarity. She draws from early inspiration from observing her grandma using Yoga and Ayurveda as a way of life. Meera believes in a personalized approach to Yoga, working with clients 1:1 to empower them to bring Yoga into their day-to-day lives based on their unique goals. Her works pull from the Eight Limbs of Yoga, Ayurveda, and the wisdom of Sankhya Philosophy. Meera has specialized training in Pranayama, and Trauma-Informed Yoga and is pursuing a degree as a therapist to blend modalities that empower others to inner peace. Links Like the show? Support the show! Leave a tip & help fund my kombucha addiction (the fuel behind everything I create) --> AMT recommended resources: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: Watch the Episode on YouTube: Learn more about Meera's Pranayama course: Connect with Meera on Instagram: Check out Meera's Website: Email Meera: About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.
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20: Money Mindset for Yoga Teachers with Kate Lombardo
01/13/2025
20: Money Mindset for Yoga Teachers with Kate Lombardo
In this episode we chat with the talented Kate Lombardo, about everything money mindset for yoga teachers. Kate is the co-founder of YogaRenew an in-person and online studio, a Conscious Business Mentor and Yoga Teacher Trainer. Her work as a yoga instructor spans the globe, touching tens of thousands of students internationally through her company. She is fiercely passionate about making yoga accessible to as many people as possible and truly believes in the ripple effect that it can have as more people share the practice of yoga for good in their communities. Kate's passion for entrepreneurship lies in the belief that people should feel empowered to find sustainable success in creating a business that brings them joy. Today we'll dive deep into money mindset with Kate sharing her experiences and practical approach that features a dash of much-needed spiritualism. We'll explore: How to balance how we view earning money from the perspective of yoga philosophy Embracing abundance The future of teaching yoga And SO MUCH MORE! I've listened to this episode several times now and I get something more out each time. Definitely grab your notes and get ready to challenge your money blocks to bring in abundance in 2025! Links: Watch the How to Start a Podcast Live Webinar in Conjunction with OfferingTree replay: If you're looking for a new website with all the bells and whistles in one place to help you build and run your yoga business use my OfferingTree partner link and get 50% off your first three months, or 15% off an entire year of your subscription: Like the show? Support the show! Leave a tip & help fund my kombucha addiction (the fuel behind everything I create) --> AMT recommended resources: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: Watch the Episode on YouTube: Connect with Kate on Instagram: Check out Kate's Website: Join the CEO Insiders Club Free Newsletter: Follow YogaRenew on Instagram: Check out YogaRenew's Website for Yoga Teachers: Learn more about YogaRenew's Hoboken Studio: About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.
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19: Instagram Marketing Secrets for Yoga Teachers: Authentic Growth with Gabi Metz
12/16/2024
19: Instagram Marketing Secrets for Yoga Teachers: Authentic Growth with Gabi Metz
In this powerful episode of The All Mats Taken Podcast, the inspiring Gabi Metz, shares how to leverage Instagram for business growth. She covers common mistakes people make on the platform and what you should really be focusing on instead. Gabi is a digital marketer with over 15 years of experience who has helped over 200+ yoga teachers, and wellness and spiritual coaches from every corner of the globe build their online brands and businesses through the power of selling on social media. Gabi and her family immigrated from South Africa to a tiny beach town on the other side of the world in Auckland New Zealand at the peak of the pandemic in the hopes of giving their kids a better life however attempting to teach yoga during the hard lockdowns pivoted her entire business online. She started an Instagram account with the mission of helping more people in the world experience the magic of yoga and that is how The Content Yogi was born. Now her business focus lies in the refinement of online strategy and energetics to blow up their business to 5k months and beyond with content and messaging that gets them paid constantly. In this interview, we cover: The types of content you should be creating for Instagram (that work for you!) Balancing sales with value, and understanding engagement metrics Overcoming imposter syndrome to show up as a leader in your niche What your content should focus on to build a movement rather than friends And so much more! Gabi's business has boomed since I last spoke to her in 2022 and she primarily shows up on Instagram to help her grow. Even if Instagram is not your forte you will leave this conversation excited and empowered to get strategic and nail your content creation. Links: Like the show? Support the show! Leave a tip & help fund my kombucha addiction (the fuel behind everything I create) --> AMT recommended resources: Connect with Adrianne on Instagram: Follow Adrianne on Pinterest: Watch the Episode on YouTube: Connect with Gabi on Instagram: About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.
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