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47: The Anti-Hustle Marketing Method for Yoga Teachers: Align Your Business with Your Values with Nyk Danu

All Mats Taken - A Yoga Teachers Business, Marketing and Lifestyle Podcast

Release Date: 02/04/2026

52: The Yoga Teacher's Guide to Podcast Guesting with Sam Brake Guia

All Mats Taken - A Yoga Teachers Business, Marketing and Lifestyle Podcast

If you're a yoga teacher looking to grow your business without spending hours on social media, podcast guesting might be the marketing strategy you've been missing. In this episode, Sam Brake Guia, co-founder of Pod Written and host of Mics to Millions podcast, shares exactly how yoga teachers can leverage podcast guesting to build authority, attract clients and grow their audience. Sam has spent over four years booking yoga teachers on podcasts and he's bringing all of that expertise to this conversation. In this episode you'll learn: Why podcasting is one of the most intimate and...

51: Yoga Teacher Real Talk with Kelly Smith: Yoga Nidra, ADHD & the Business of Teaching Meditation

All Mats Taken - A Yoga Teachers Business, Marketing and Lifestyle Podcast

Are you a yoga teacher who weaves in meditation or do you avoid it? In this episode I welcome Kelly Smith, host of the Mindful in Minutes Podcast to share how meditation can make you stand out as a teacher and keep your students coming back because it's the secret tool they've been craving (even if they don't know it). We also discuss how embracing your neurodivergent brain can become your teaching superpower. In this episode, we'll cover: What students really mean when they say they "can't meditate" How Kelly went from power yoga to specializing in meditation and yoga nidra The difference...

50: 5 Yoga Business & Marketing Lessons from One Year of Teaching Yin Yoga

All Mats Taken - A Yoga Teachers Business, Marketing and Lifestyle Podcast

I've hit 50 episodes of this podcast around the same time I've reached the one-year milestone of teaching and building an in-person yin yoga class post maternity leave from scratch. So to celebrate I'm sharing my honest take on 5 lessons I've learned from the highs and lows in the yoga business and marketing realm this past year. I've also conjured up some deals for you. See below 👇 I'll be sharing: Why consistency beats hustle — and why the pressure to grow fast can actually slow everything down. If you've ever felt like you need your class to work right now, this one's for you....

49: We're Thinking About Yoga Marketing All Wrong (And What We Should Focus On Instead)

All Mats Taken - A Yoga Teachers Business, Marketing and Lifestyle Podcast

Does your yoga marketing plan involve you spending hours every week creating free content and wondering why your classes still aren't filling? In this solo episode, I unpack why the free content model most yoga teachers have been taught has a fundamental flaw in today's algorithm-driven landscape and what marketing strategies I'm leaning towards more in 2026. We cover: - Why organic Instagram reach has collapsed for small businesses and what that means for your time - The real cost of free content marketing (hint: it's not free) - What the data says about email, word of mouth, and community as...

48: Building a Yoga Business by Being Yourself: Your Story Is Your Strategy With Amy Fraser

All Mats Taken - A Yoga Teachers Business, Marketing and Lifestyle Podcast

Do you find you hit resistance when showing up in your yoga business? In this powerful conversation, photographer Amy Fraser shares how going viral through vulnerability transformed both her business and her relationship with being seen. We explore why showing up authentically isn't just empowering, it's the smartest marketing strategy you can use as a yoga teacher or wellness entrepreneur. In this episode, we'll explore: Why women are conditioned to shrink and how to push back against it Amy's story of going viral (1M+ views) The confidence paradox: why you must do the scary thing before...

47: The Anti-Hustle Marketing Method for Yoga Teachers: Align Your Business with Your Values with Nyk Danu

All Mats Taken - A Yoga Teachers Business, Marketing and Lifestyle Podcast

Tired of yoga marketing that feels pushy and inauthentic? In this episode, Nyk Danu returns to share her feminine approach to marketing that prioritizes relationships over hustle. If you're a yoga teacher struggling with traditional business tactics that feel "gross" or slimy, this conversation is for you. Nyk reframes common marketing terms from "crushing it" to "overcoming objections" into heart-centered practices that align with your values. In this episode, you'll learn: How to apply feminine energy principles to yoga marketing without sacrificing results Why "overcoming objections" is...

46: Feeling Drained By Hustle? Your Permission to Slow Down: Why Maintaining Your Yoga Business Is Enough (Sometimes...)

All Mats Taken - A Yoga Teachers Business, Marketing and Lifestyle Podcast

What if the secret to growing your yoga business isn't adding more, it's subtracting? Today's episode is an unofficial part-2 to the last one on New Year's Resolutions, where I get brutally honest about time, energy, and the pressure to constantly hustle. From banning a client from ChatGPT to choosing gut health over social media, I'll share why going into maintenance mode isn't failing. If you're a yoga teacher feeling drained by the constant push to grow, post, and perform, this episode is your permission slip to slow down and focus on what actually matters. Listen now to discover the one...

45: The Real Reason 80% of New Year's Resolutions Fail By February (And How to Be The Other 20%)

All Mats Taken - A Yoga Teachers Business, Marketing and Lifestyle Podcast

Is setting New Year's resolutions actually worth it, or are we setting ourselves up for inevitable failure? In this episode, I dig into the research on New Year's goal-setting and share what actually works (and what doesn't). Spoiler: resolutions DO work (they're 10x more effective than having no resolution at all) but only if you set them up right. I break down the science behind why most resolutions fail by February, the psychological mechanisms that make fresh starts powerful, and the specific strategies research shows will help you actually achieve your goals. Whether you're planning to...

44: Overwhelmed sequencing your weekly yoga class? Create a system with Charlotte Muller

All Mats Taken - A Yoga Teachers Business, Marketing and Lifestyle Podcast

In this episode, we dive deep into the world of yoga sequencing with expert Charlotte Muller, who shares her journey from discovering yoga as a grieving tool to becoming a master at crafting creative sequences using her method called foreshadowing. You'll learn about: The importance of creative sequencing, Incorporating foreshadowing into your system, And how these techniques can transform your teaching and student engagement. Charlotte also discusses the role of balance in class planning, the impact of personalized teaching, and how she grows a highly engaged clientele base in-person...

43: Burned Out by Your Yoga Business Admin? Streamline Using Smart Tech with Eddie Arpin from OfferingTree

All Mats Taken - A Yoga Teachers Business, Marketing and Lifestyle Podcast

Discover the inspiring story behind OfferingTree as founder Eddie Arpin shares how a background in engineering led to empowering yoga teachers and wellness professionals with user-friendly business tools. This episode dives into the real challenges yoga teachers face like managing bookings, payments, and marketing and how the right technology can simplify their journey. We discuss the evolution of booking platforms, the importance of focus and persistence in business, and the emerging role of AI in the wellness industry. If you’re a yoga teacher, studio owner, or wellness entrepreneur,...

More Episodes

In this episode, you'll learn:

How to apply feminine energy principles to yoga marketing without sacrificing results
Why "overcoming objections" is like unwanted advances (and what to do instead)
The seasonal approach to business that replaces constant hustle with sustainable growth
How to reframe aggressive marketing "bro" language
The circular economy mindset that transforms how yoga teachers think about money
When to use masculine energy in your marketing (and when to lean into the feminine)

If you're a yoga teacher who wants to grow your business using an anti-hustle marketing approach that feels sustainable and genuine, this episode is for you.

Meet Nyk Danu:

Nyk Danu is a certified Yoga Therapist, Yin Yoga Teacher Trainer, Yoga business mentor, and host of A Yin Yoga podcast. Nyk lives in the magical city of Victoria on the enchanted Vancouver Island off the west coast of Canada she teaches Therapeutic Yoga to MisFits. Gen Xers (and sometimes Y) who don’t feel at home in mainstream Yoga circles: the rebels, underdogs, introverts, neurodiverse, geeks, and bookworms.

Nyk has been practicing Yoga since 1998 and teaching since 2004. She has well over 2000 hours of Yoga Teacher Training, including 500 hours with Paul Grilley and an 800-hour Yoga Therapy certification. Her passion for Yin Yoga sparked a deep resonance and curiosity for Traditional Chinese Medicine. This then drew her to study 2300 hours of Traditional Chinese Medicine at Pacific Rim College.

Nyk has since combined her Yoga Therapy Training, Yin Yoga Training, and Traditional Chinese Medicine knowledge to create a unique Therapeutic Yin Yoga teacher training program that has gotten rave reviews.

Nyk has been helping Yoga teachers flourish in their Yoga Businesses since 2014 both through her one-on-one business mentorship sessions and through her signature group Program: Marketing with Heart

Episode Links:

Want to support my work? Leave a tip: https://jerrettdigital.thrivecart.com/podcast-tip-jar/

Scroll back to Episode 25: Commitment and Community: The Power of Registered Yoga Series With Nyk Danu

Check out our top resources for building your yoga business: https://allmatstaken.com/resources

Connect with Adrianne on Instagram: https://www.instagram.com/allmatstaken/

Follow Adrianne on Pinterest: https://pinterest.com/allmatstaken/

Watch Episode on YouTube: https://youtu.be/f8iGvTpG_IM

Follow Nyk on Instagram: https://www.instagram.com/nykdanuyoga/ https://www.instagram.com/yinyogapodcast/

Visit Nyk's Website: https://nykdanu.com/

Learn More About Nyk's 100-Hour Yin Yoga Teacher Training Certification: https://nykdanu.com/teachers/yin-yoga-teacher-training/

Listen to The Yin Yoga Podcast: https://nykdanu.com/teachers/yin-yoga-teacher-training/yin-yoga-podcast/

Take Nyk's Free So You Think You Can Niche Workshop: https://nykdanu.com/teachers/yoga-business-mentorship/workshops/niche-workshop/

About The Show:

All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.

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