Your Employees Think You Make More Money Than You Do
Release Date: 09/24/2026
Cabinet Maker Profit System Podcast I Business Owners I Cabinet Makers I Architectural Millwork I Furniture Makers I Business ideas I Tips I Business Coach Dominic Rubino
Why do contractors lose jobs on price? And when a customer says your estimate is “too expensive,” is price really the problem? In this episode, Dominic Rubino sits down with entrepreneur, contractor, and business coach Adam Sylvester to break down one of the biggest challenges facing contractors and home-service business owners: losing deals because of price. The surprising reality? You shouldn’t expect to win every job. Dominic and Adam discuss why your close rate matters, how to think about gross profit on every project, and why discounting a job can quickly erase...
info_outlineCabinet Maker Profit System Podcast I Business Owners I Cabinet Makers I Architectural Millwork I Furniture Makers I Business ideas I Tips I Business Coach Dominic Rubino
You sold the job at a 45% gross margin. You estimated it correctly. So why is there no money left at the end? In this episode, Dominic Rubino sits down with Nick Slavik to tackle one of the most frustrating problems facing cabinet makers, millworkers, contractors, and trades business owners: the gap between the profit you estimate and the profit you actually keep. Nick explains why a profitable estimate is only the beginning. The journey from lead → estimate → sale → administration → project management → production → closeout creates multiple opportunities for...
info_outlineCabinet Maker Profit System Podcast I Business Owners I Cabinet Makers I Architectural Millwork I Furniture Makers I Business ideas I Tips I Business Coach Dominic Rubino
Why are so many cabinet shops bringing in revenue but still struggling to make enough money? In this episode, Dominic Rubino sits down with business coach and former cabinet shop owner Pete Fico to break down one of the most important parts of running a successful cabinet business: PROFIT. Pete shares lessons from his own entrepreneurial journey, including growing a cabinet company from just over $3 million to nearly $11 million in sales. They discuss the difference between gross profit and net profit, why cabinet shops need to track their numbers, and how seemingly small...
info_outlineCabinet Maker Profit System Podcast I Business Owners I Cabinet Makers I Architectural Millwork I Furniture Makers I Business ideas I Tips I Business Coach Dominic Rubino
Your employees may think you’re making far more money than you actually are. In this episode, Dominic Rubino sits down with Steve Baker from The Great Game of Business to discuss one of the biggest disconnects between business owners and their teams: understanding how the business actually makes money. Steve shares how The Great Game of Business helps companies teach employees to think, act, and feel more like owners without simply handing over equity or revealing every private financial detail. You’ll learn why revenue, gross margin, net profit and cash are often...
info_outlineCabinet Maker Profit System Podcast I Business Owners I Cabinet Makers I Architectural Millwork I Furniture Makers I Business ideas I Tips I Business Coach Dominic Rubino
What if you could save HOURS of labor on historic renovations without tearing out the original architectural details? In this episode of CMPS, Dominic Rubino sits down with Kyle Neuroh to explore how laser cleaning technology can change the way contractors approach historic renovations, cabinet refinishing, stair restoration, architectural millwork, and other labor-intensive work. Kyle explains how pulse-laser technology can remove finishes while preserving the underlying surface and detailed profiles that can be difficult to restore using traditional sanding, scraping, or...
info_outlineCabinet Maker Profit System Podcast I Business Owners I Cabinet Makers I Architectural Millwork I Furniture Makers I Business ideas I Tips I Business Coach Dominic Rubino
What happens when you want your kids to take over the family business but they can’t afford to buy it? Selling a family business to the next generation isn’t as simple as naming a price and handing over the keys. The owner still needs to get paid, the next generation needs to be ready to lead, and the business needs to remain profitable throughout the transition. In this episode, Dominic Rubino sits down with business exit expert Greg De Simone to unpack practical ways owners can structure a family business transition. Greg explains how seller notes can work, why they...
info_outlineCabinet Maker Profit System Podcast I Business Owners I Cabinet Makers I Architectural Millwork I Furniture Makers I Business ideas I Tips I Business Coach Dominic Rubino
Overtime isn’t the problem it’s the symptom. If unnecessary overtime keeps eating into your profits, simply telling your team to stop working extra hours won’t solve the underlying issue. In this episode of Cabinet Maker Profit System, Dominic Rubino explains how business owners can find the real cause of their overtime problem and begin fixing it with a practical order of operations. The problem typically comes back to three areas: flow, scheduling, and ownership/accountability. Dominic walks through how to make overtime visible in your numbers, identify...
info_outlineCabinet Maker Profit System Podcast I Business Owners I Cabinet Makers I Architectural Millwork I Furniture Makers I Business ideas I Tips I Business Coach Dominic Rubino
What if your next customer never visits your website? AI is changing the way customers search for, research, and potentially choose local businesses and Phil Risher believes contractors and home-service business owners need to start preparing now. In this episode, Dominic Rubino sits down with Phil Risher of Phlash Consulting to break down the shift from traditional Google searches and keywords toward conversational AI, AI recommendations, and eventually AI agents. For years, businesses focused on ranking #1 on Google. But Phil argues that the next competitive advantage...
info_outlineCabinet Maker Profit System Podcast I Business Owners I Cabinet Makers I Architectural Millwork I Furniture Makers I Business ideas I Tips I Business Coach Dominic Rubino
What Are You Really Leaving Your Kids? Most business owners dream of leaving something meaningful behind. But if your company depends on you every day, are you really leaving a business… or just handing your family another job? In this episode, Dominic Rubino explains one of the most important numbers every owner should know: Revenue Responsibility Per Hour (RR/H). You'll discover why owner dependency quietly limits growth, how to identify the work only you should be doing, and what it takes to build a company that can thrive without you. Whether you plan to pass...
info_outlineCabinet Maker Profit System Podcast I Business Owners I Cabinet Makers I Architectural Millwork I Furniture Makers I Business ideas I Tips I Business Coach Dominic Rubino
Your financial statements say you're profitable... So why isn't there any money in the bank? In this episode, Dominic Rubino sits down with Fractional CFO Natalia Zacharin to explain one of the biggest financial mysteries business owners face. You'll learn: ✔️ The difference between profit and cash flow ✔️ Why profitable companies still struggle with cash ✔️ The hidden expenses that drain your bank account ✔️ How to improve project profitability ✔️ Why forecasting is critical for long-term success ✔️ When a Fractional CFO makes sense for your business...
info_outlineYour employees may think you’re making far more money than you actually are.
In this episode, Dominic Rubino sits down with Steve Baker from The Great Game of Business to discuss one of the biggest disconnects between business owners and their teams: understanding how the business actually makes money.
Steve shares how The Great Game of Business helps companies teach employees to think, act, and feel more like owners without simply handing over equity or revealing every private financial detail.
You’ll learn why revenue, gross margin, net profit and cash are often misunderstood, and how those misunderstandings can affect decisions throughout a company.
Steve also walks through the powerful “$1 exercise”: showing employees what happens to every dollar of revenue after labor, materials, overhead and other expenses.
For example, if a business generates a 5% net profit, it needs to produce $20 in revenue to create $1 in profit. That means a $300 expense ultimately requires $6,000 in revenue to generate the profit needed to cover it.
That perspective can completely change how employees think about waste, rework, equipment, profitability and their individual impact on the business.
In this conversation, we cover:
• Why employees often overestimate how much profit owners make
• Revenue vs. gross margin vs. net profit vs. cash
• How to teach employees the financial fundamentals of your business
• The $1 exercise and how to use it with your team
• Why sharing financial information doesn’t mean sharing everything
• How to get employees thinking more like owners
• Creating incentives tied to better business performance
• Why financial literacy can improve accountability and decision-making
• How stronger businesses can create long-term wealth and legacy
Steve also shares the remarkable origin story behind The Great Game of Business and how Jack Stack and his team used financial education to help save jobs and build a stronger company.
If you own a remodeling, construction, cabinetry, woodworking, contracting, or trades business and want your employees to better understand what it actually takes to make money, this episode is for you.
Subscribe for more conversations about building a profitable business, developing your team, and creating a company that works for you not the other way around.
More about Steve Baker:
Site: https://www.greatgame.com/
Youtube: https://www.youtube.com/user/GreatGameofBusiness
Instagram: https://www.instagram.com/thegreatgameofbusiness/
LinkedIn: https://www.linkedin.com/company/the-great-game-of-business/
Also check out:
Cabinet Maker Profit System: https://www.cabinetmakerprofitsystem.com
Profit Toolbelt: https://www.profittoolbelt.com/
Contractor Wealth System: https://www.contractorwealthsystem.com/
DON'T FORGET TO SUBSCRIBE: @Cabinetmakerprofitsystemcom @profittoolbelt4527
#cabinetmakerprofitsystem #ProfitToolBelt #dominicrubino #millwork #cabinetmaker #woodwork #profitability #podcast #efficiency #entrepreneur #architecturalmillwork #woodworkingbusiness #CabinetShop #ArchitecturalMillwork #ContinuousImprovement #LeanManufacturing #WoodworkingBusiness #ShopManagement #ExitPlanning #ManagementBuyout #ConstructionBusiness #stevebaker #thegreatgameofbusiness