Carl-Gould-#70secondCEO-Start with “Yes”: The Simple Word That Builds Instant Connection Pt 2
Carl Gould #70secondCEO
Start with “Yes”: The Simple Word That Builds Instant Connection Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. You have to use this word first. And here's the word. The word is yes. So what's the word? OK, everyone, this time, what's the word? OK, so we're going to try it out. Hey, do you golf? Some of you are like, well, I don't I don't know if it's called golf. Like, I went to the miniature. All right, we're going to try it again. Ready? We'll review the training. I'm going to ask you a question. You...
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Carl-Gould-#70secondCEO-Start with “Yes”: The Simple Word That Builds Instant Connection
Carl Gould #70secondCEO
Trust & Respect: Focus on Them First to Win Influence Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. We need two things going at the same time at a high level, and they are trust and respect. So, trust is defined as having common goals or interests. So there you are, you're talking to another person, whose goals or interests matter? Yours or theirs? Who thinks it's yours? Like, it's really important that everyone knows what I like to do so they can talk about it when I want to talk about it. Or theirs? Not...
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Carl-Gould-#70secondCEO-Trust & Respect: Focus on Them First to Win Influence
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. We need two things going at the same time at a high level, and they are trust and respect. So, trust is defined as having common goals or interests. So there you are, you're talking to another person, whose goals or interests matter? Yours or theirs? Who thinks it's yours? Like, it's really important that everyone knows what I like to do so they can talk about it when I want to talk about it. Or theirs? Not a trick question guys, go ahead. This is the audience...
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Carl-Gould-#70secondCEO-Different Styles, Same Goal: Influence Starts with Understanding
Carl Gould #70secondCEO
Different Styles, Same Goal: Influence Starts with Understanding Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Now that we have rapport, we can influence somebody to our point of view, right? Remember, there are three styles, right? So think about it. When you walk around every day in your work and you say, you know, that department, I don't know how they hired those people. They don't deserve to have jobs. How do they make it through the day? Ever have one of those moments, right? Because those people...
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Carl-Gould-#70secondCEO-Common Ground Wins: Why Similarity Builds Instant Trust
Carl Gould #70secondCEO
Common Ground Wins: Why Similarity Builds Instant Trust Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. You meet somebody for the first time, what is it you look for? Things in common, right? Because once we have something in common, we can then like each other. Now, not like each other in the way you're thinking, meaning we are like each other on some level. That is the basis on which we will allow somebody else to be in a relationship with us, or we influence them, or they influence us, okay? And...
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Carl-Gould-#70secondCEO-Adapt Your Style to Influence Anyone
Carl Gould #70secondCEO
Adapt Your Style to Influence Anyone Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Why do we care that we have rapport? Why do we care that we have influence? Well, first off, we need rapport because we need to build a relationship. I'm going to ask you a couple of questions in a moment, but we need to build a relationship with other people. And there are only three styles out there. You're one of them. There are two others. And for our purposes, you are basically wired like one-third of the population...
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Carl-Gould-#70secondCEO-Goal Setting That Works: Align Daily Actions with Long-Term Success
Carl Gould #70secondCEO
Goal Setting That Works: Align Daily Actions with Long-Term Success Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Now let's do our goal setting. Very simply, what do we hope to achieve as a business? And as an employee or individual within that business in the following timeframes? In the next 24 hours, what do I hope to achieve? What am I committed to achieving? How about next week? What do I want to achieve in the next 30 days in the next quarter, in the next one year, in the next three years, in the...
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Carl-Gould-#70secondCEO-Your Marketing Plan: From Message to Momentum
Carl Gould #70secondCEO
Your Marketing Plan: From Message to Momentum Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Next, you'll do your marketing plan. What means of advertisement will we use to launch our product? What means of promotion? Will we use to build our product name? Who is our ideal customer? What is our message? What is our brand? What is our image? And how do we want to be perceived by the marketplace? What businesses or brands will we align ourselves with strategically in order to build our market recognition?...
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Carl-Gould-#70secondCEO-The Business Plan Blueprint: Answer These Questions or Stay Stuck
Carl Gould #70secondCEO
The Business Plan Blueprint: Answer These Questions or Stay Stuck Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Next, the business plan. Who are we? What is our product? Or service or idea? Who are our customers? What is our market? Who is our competition? Where will we operate? How will we advertise? How will we market ourselves? What is our unique selling proposition? What is our business identity? What size will our company be? And what size will our company eventually become? How long do we plan to...
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Carl-Gould-#70secondCEO-Vision + Values: Define the Future Your Business Will Be Known For
Carl Gould #70secondCEO
Vision + Values: Define the Future Your Business Will Be Known For Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. The vision statement: where will we be in five years? 10 years, 20 years from now? Where will we be in one year? Where will we be in three years? What does the future look like for the business in our mind's eye? When we close our eyes and think about our business? What do we see? I know what do you see. Next, our values statement, what do we hope our business will be remembered? As what are...
info_outlineYour bold promise should have 3 different versions. Want to know why? Carl answers, check out your #70secondCEO.
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
The market’s going down, you know, it’s thought of as irresponsible to pay retail for an individual product, so when the market is going down people tend to go more towards clubs, subscription based services, memberships. I’m gonna buy that pizza from the place that gives me nine punch holes and the tenth one I get a free pizza. And so you wanna have a bold promise but have three versions of it. Here’s my upward moving bold promise, here’s my sideways bold promise, here’s my down market bold promise and by doing that you're like a restaurant. Restaurants close 99.9 percent of the people that walk through the door and they don’t care what you buy off the menu as long as you buy something. So if you do the same thing, you not only have a bold promise but you have a bold promise now that is sustainable cause it addresses every direction of the market.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.