Carl-Gould-#70secondCEO-Building Your Dream Team: From Synergy to Success
Release Date: 03/21/2025
Carl-Gould-#70secondCEO-Flexible Consumption: Stop Making It Hard to Buy from You Part 1
Carl Gould #70secondCEO
Flexible Consumption: Stop Making It Hard to Buy from You Part 1 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. This one is called flexible consumption. This is another way that you can start to generate revenue in your business. My father always used to say to me when I would complain, ugh, my sales cycle’s taking too long Dad, I’m not getting the clients I want, they’re not paying what I want. He said, “Carl, Carl, it’s really simple, you’re not making it easy enough for them to say yes. You make it easy for...
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Carl-Gould-70secondCEO-Winter Buyers Want ExpertsHeres How to Be One
Carl Gould #70secondCEO
Winter Buyers Want Experts—Here’s How to Be One Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, the internet has leveled the playing field in business, everybody has the same access to the customer and it’s for free. Think about this for a minute, everybody is a penguin and everybody is making noise. So, one thing to know, if you’re on social media and you aren’t saying anything significant, you aren’t adding to thought leadership you aren’t saying anything that is really relevant to your audience, you’re...
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Carl-Gould-#70secondCEO- The Revenue Blind Spot: How Much Are You Really Making? Part 4
Carl Gould #70secondCEO
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, if I steal, within your range of mismanagement, you won’t even look, or you would rarely question. Rarely question. Ok, so, we had a client who was a forensic accounting company and I remember talking to them and I said, so I said, when you get called in and there’s suspicion of fraud like, how often do you find it? And they said every time! And I’m like oh, I know, really like how often? He goes no, 100%, 100% if you suspect it, it’s happening. I’m not saying...
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Carl-Gould-#70secondCEO-The Revenue Blind Spot: How Much Are You Really Making? Part 3
Carl Gould #70secondCEO
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, let me ask you a question. I’m going to give you 3 scenarios, tell me what you would do. First scenario, you give me, let’s imagine I worked for you, you give me $5000 expense budget, marketing, whatever. You gave me $5000 and then I went out and spent all $7500 of it! What would you say to me? What the hell? You would ask questions would you not? Maybe it was a worthwhile spend, but you’d want to know why I went over. So, if you gave me $5000 and I spent...
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Carl-Gould-#70secondCEO-The Revenue Blind Spot: How Much Are You Really Making? Part 2
Carl Gould #70secondCEO
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. You want me to ask about the cost of goods? Gross margin? Net margin, right? So, your percentage difference between the two is what we would call your range of mismanagement. In other words, in other words, if we go over that number you’ll take notice, your team way outperforms, or if your team way underperforms, you’ll take notice. That’ll wake you up, that’s your thermostat. That’s your management thermostat. If it goes too low the air conditioning kicks on, if it...
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Carl-Gould-#70secondCEO-The Revenue Blind Spot: How Much Are You Really Making? Part 1
Carl Gould #70secondCEO
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. I do this thing, remember I said I could show you how much money I can steal from you? And you’d never know it, ok? So, without looking at any reports please, write down, year to date, as of close of business yesterday to the dollar, what is your collective revenue in your business as of yesterday, close of business? Write down the number no rounding up, no rounding down. Before I even, before you even attempt to pretend to know. How many people know? Exactly, write down...
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Carl-Gould-#70secondCEO- Trial by Fire: What 10 Meetings a Month Will Teach You
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Go on 10 appointments per month, for six months. What they've learned in this organization called the Institute for Independent Business, they had business mentors in 50 countries, so there are about almost 7,000 of them. What they learned was, if you go on 10 appointments per month, a lot of things happen. You get really good at your pitch, you really understand your ideal client, you understand what works and doesn't, you figure out how to close, you...
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Carl-Gould-#70secondCEO-Risk vs. Preservation: The Two Mindsets of a CEO
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What happens in your career is, you know, when you're younger as a CEO or a founder, an entrepreneur, your risk tolerance tends to be higher. You're willing to take more risks, you're willing to change more. You know, I say that CEOs fall in two categories. They fall in the category of, I wanna make a mark. I wanna change the world. My product or service is amazing, I wanna do that. Or, I don't wanna screw it up. I've had some success, I've got...
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Carl-Gould-#70secondCEO-The Business of Behavior: Service vs. Product
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Business is simple, and it's elegantly simple, but it's not easy, right? Because of what you have to overcome, if you are in a service business, you are doing your service so your clients don't have to change their behavior, okay? What do I mean by that? I had a landscaping company, right? If you owned a building, I'd do a service of cutting the grass so you don't have to go out and do it. You don't have to change your behavior and become a lawn cutter. I cut my...
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Carl-Gould-#70secondCEO-Your Business is Only as Strong as Its Weakest System
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Your business will only travel as far and as fast as your worst system. And any frustration you have in your business is because you lack a reliable and a consistent system in that area, right? So what you, in your business, your goal is to build an assembly line. That's it, to build an assembly line. So today, you and I are doing the interview, right? You already know what you're gonna ask me.And to be honest, since the interview is going to feature...
info_outlineBuilding Your Dream Team: From Synergy to Success
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Now it's time to build a team, right? You now–you're so busy, you enter the synergy stage and you need an implementation team, you're so busy at what you're doing. You need other people to work elbow to elbow, side by side with you, and to do the work together. If you're an accountant, you need more accountants, if you're a lawyer, you need more lawyers. If you're a consultant, you need more consultants, whatever it is, you're a brake specialist, you need more brake specialists. This is your implementation team. Okay, now, you need an aligned team that is totally bought into your mission. You know, the number, the best run event I've ever participated in was the New York City Marathon. I ran it in 2002. And I reran it in 2019. And when I ran it in 2019, there were 30,000 people that ran the marathon and in 2019, there were 50,000. Most of these staff are volunteers, right? But they are so bought in to the theme, they have a theme at the New York City Marathon is that one of the most transformational experiences you can ever have in your life is to run a marathon and to run it in New York. Now, on TV, it looks like a race. But if you've ever run it or been part of it, it's not that at all, it's a parade. The runners are the floats and there's 2 million people that line the streets in all five boroughs of New York, it's a logistic nightmare. Think about that two over 2 million people, probably 2.1 million people by the time you are done organizing the fire department, the Public Works, the police department, and yet it comes off without a hitch, right? Why? Because the people there are so bought in, it's easy to train them. There's a couple of key things that they need to know. Basically, you keep the runners running, you keep them moving forward.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.