Carl-Gould-#70secondCEO-Building Your Dream Team: From Synergy to Success
Release Date: 03/21/2025
Carl-Gould-#70secondCEO-Risk vs. Preservation: The Two Mindsets of a CEO
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What happens in your career is, you know, when you're younger as a CEO or a founder, an entrepreneur, your risk tolerance tends to be higher. You're willing to take more risks, you're willing to change more. You know, I say that CEOs fall in two categories. They fall in the category of, I wanna make a mark. I wanna change the world. My product or service is amazing, I wanna do that. Or, I don't wanna screw it up. I've had some success, I've got...
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Carl-Gould-#70secondCEO-The Business of Behavior: Service vs. Product
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Business is simple, and it's elegantly simple, but it's not easy, right? Because of what you have to overcome, if you are in a service business, you are doing your service so your clients don't have to change their behavior, okay? What do I mean by that? I had a landscaping company, right? If you owned a building, I'd do a service of cutting the grass so you don't have to go out and do it. You don't have to change your behavior and become a lawn cutter. I cut my...
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Carl-Gould-#70secondCEO-Your Business is Only as Strong as Its Weakest System
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Your business will only travel as far and as fast as your worst system. And any frustration you have in your business is because you lack a reliable and a consistent system in that area, right? So what you, in your business, your goal is to build an assembly line. That's it, to build an assembly line. So today, you and I are doing the interview, right? You already know what you're gonna ask me.And to be honest, since the interview is going to feature...
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Carl-Gould-70secondCEO-Breaking the Feast-or-Famine Cycle in Business
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Because what happens in that, because it's a perfect analogy for business because there's a feast or famine, roller coaster that businesses get on. So in other words, when you're a small business and you don't have any business, (0:20) you go out and you get all clients. Now you have all this work to do. You're like, oh, I'm really busy. I better go and build my widget or do my service or whatever it is. And you stop marketing at the time because you're so...
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Carl-Gould-#70secondCEO-Mastering the Last Mile: The Future of Delivery and Convenience
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Target and Walmart especially have done a really good job.And it's funny, you have that app too? I have that husband mode as well. That's really good, it's getting around. Target and Walmart especially have done a really good job with what is called the last mile. Amazon struggles in most delivery services, UPS, USPS, FedEx. They struggle with the last mile, meaning they can deliver that product all the way but can't get it quite to your doorstep because you're...
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CarlGould-#70secondCEO-The Real Value of Your Business: It's Not What You Think
Carl Gould #70secondCEO
Hi, Everyone. Carl Gould, here is your #70secondCEO, just over a minute of investment per day for a lifetime of results. There was a study done in 1974 by the Sloan School of Business, and they said, “What drives value in a business? And 95% of what drove value 40 and 50 years ago, was the TANGIBLES of the business, its physical assets. Well, let's fast forward to today. A follow-up on those 10,000 companies and the second part of the study showed that 72% of what drives value in business is its INTANGIBLES. Its intellectual property, it's brand equity, its brand promise. Toms shoes- is it...
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Carl-Gould-#70secondCEO-Why Buyers Pay More for Certainty in Volatile Times
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. During volatile times, people defer to experts.They listen to experts. Think about this. If you were in a rush to get to the airport, like, oh my God, I've got to get there. It's an hour away, and I have 50 minutes to get there. So you don't want to take a chance, and you order Uber, and you order Lyft at the same time. Whoever gets here first, I'm, oh man. And they both say they can get here at the same time. Oh my God, I just got to get there. And you run...
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Carl-Gould-#70secondCEO-Client Now vs. Client Later: Staying Engaged & Sealing the Deal
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. If somebody is a client now, for me, I call every week. I call, text, follow up, and even if they say, listen Carl, I'm going to be gone for two weeks, let's pick up when I get back. Oh, where are you going? Oh, I'm going to the Amalfi Coast, I'm going on a trip to Italy, I'm going to the Poconos, I'm going to see my mother-in-law, whatever. Next thing I'm going to do is, top 10 things to do when you go visit your mother-in-law. I don't have to...
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Carl-Gould-#70secondCEO-The Price Test: How to Know If Your Clients Will Pay More
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. I'm going to ask you a question. You tell me in the answer of a number, think of a number for a moment based on my question. My question to you is if you were to go out to your clientele right now and set aside the ones that you already have contracts with that where the pricing is already fixed. But if you basically went out to your clients and your prospects and you raised your pricing 1%, just 1%, what percentage of your clients would abandon you? They would...
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Carl-Gould-#70secondCEO-Why Premium Pricing Wins: Becoming the Go-To Expert in Volatile Times
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. So we want to be obnoxious in our offering for most of us, most of the people in the room.I know in my businesses, it's easier to be the highest higher priced in the niche than the lower priced. That's such a volume game. That one's hard to win. You might not be big enough or well-funded enough to do that. So, in our niches, the higher price is usually the easier one to attain. And we need to have that premium offering because we need to be thought...
info_outlineBuilding Your Dream Team: From Synergy to Success
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Now it's time to build a team, right? You now–you're so busy, you enter the synergy stage and you need an implementation team, you're so busy at what you're doing. You need other people to work elbow to elbow, side by side with you, and to do the work together. If you're an accountant, you need more accountants, if you're a lawyer, you need more lawyers. If you're a consultant, you need more consultants, whatever it is, you're a brake specialist, you need more brake specialists. This is your implementation team. Okay, now, you need an aligned team that is totally bought into your mission. You know, the number, the best run event I've ever participated in was the New York City Marathon. I ran it in 2002. And I reran it in 2019. And when I ran it in 2019, there were 30,000 people that ran the marathon and in 2019, there were 50,000. Most of these staff are volunteers, right? But they are so bought in to the theme, they have a theme at the New York City Marathon is that one of the most transformational experiences you can ever have in your life is to run a marathon and to run it in New York. Now, on TV, it looks like a race. But if you've ever run it or been part of it, it's not that at all, it's a parade. The runners are the floats and there's 2 million people that line the streets in all five boroughs of New York, it's a logistic nightmare. Think about that two over 2 million people, probably 2.1 million people by the time you are done organizing the fire department, the Public Works, the police department, and yet it comes off without a hitch, right? Why? Because the people there are so bought in, it's easy to train them. There's a couple of key things that they need to know. Basically, you keep the runners running, you keep them moving forward.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.