Carl-Gould-#70secondCEO-You're a Interruption Until You Deliver Value
Release Date: 09/11/2025
Carl Gould #70secondCEO
Why Pay You If Nothing Changes? Hi, everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Why do I need to pay you to be around you so my life stays the same? Yeah, thinking not. However, what can you bring to our relationship where I can say, ooh, I like it, we have similar values, but you're playing that part of the game higher than I am, I wanna learn from you, I wanna be around you. Okay, and we all have that. We all have it in our particular way. That's why it's so important for you to understand who your everyday...
info_outlineCarl Gould #70secondCEO
You’re a Interruption Until You Deliver Value Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You are an interruption to your client's day until you bring them value, okay? Like, if you're worried, like, oh, cold calling, I don't know, will they not like it if I cold call? They're not, they're gonna hate it until you give them value. Yeah, but those emails are kind of intrusive, do I really wanna send them? You're right, if they suck, you're an interruption to their day. Yeah, but my social media, you're...
info_outlineCarl Gould #70secondCEO
Failure Can Be Fuel for Growth Hi everyone, Carl Gould here with your #70secondCEO. That's how you find out what you're all about. But that's okay, you don't have to succeed at everything. As a matter of fact, failing at times is part of the growth and will endear you to your audience even more because now you're relatable. You know, Oprah's audience rises when she had her show. It would increase and decrease with her weight. When she was heavier, she had a higher audience. When she would lose weight, it would go down a bit. She was more relatable when she was struggling with her weight to the...
info_outlineCarl Gould #70secondCEO
The Bigger You Grow, the Bigger the Challenges Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When you get into performance, it's going to start to challenge and push on the edges of your belief systems. Your BS, if I may, right? And your BS, you're gonna have to deal with. And so what we need are some strategies in order to deal with that as it comes up. Because as Peter said, you know, as you grow, your problems will grow with you. So we're not playing a game where our problems get smaller. We're playing...
info_outlineCarl Gould #70secondCEO
Potential to Performance: Bigger Growth, Bigger Challenges Hi everyone, Carl Gould here with your #70secondCEO. When we're learning something but we haven't tried anything yet, We're unlimited, right? What's our potential? Unlimited, we could do anything, right? And we could do no wrong, everything is right, every idea is brilliant, right? Don't most bad ideas start out as a good one? Right? Don't they? Like, wow, that was a really bad idea. Like, but before it was like, that was amazing, that was really good, right? And so in potential, you could do no wrong, you're a legend. In performance...
info_outlineCarl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. Let’s talk about systems. A true system is when an activity—or group of activities—can run without your direct involvement. That’s when you know you've built something sustainable. Remember back in the discovery process, we said every job and every industry has its own personality? Over time, each role in your business starts to take on its own rhythm and identity. That’s a good thing—it’s the sign of a maturing company. By nature, systems are...
info_outlineCarl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. Let’s talk about benchmarking. The tangible side of your business—your numbers—make up about 28% of its value. When you benchmark, you're comparing your financials to the industry averages. Why? Because it gives you clarity. It gives you a target. Whether or not your goal is to be number one in your industry, you need to know what the top looks like—and how far you are from it. Benchmarking helps you understand your competition, and understanding is the...
info_outlineCarl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. Consider this: the average Starbucks customer, during a 20-day work month, visits Starbucks 18 times. That same customer often drives past multiple other vendors offering similar coffee for a fraction of the price—sometimes less than a dollar. So why do they still choose Starbucks? It’s not just the coffee—it’s the system. Starbucks isn’t dependent on a charismatic owner or a one-time promotion. Their success is built on consistency, predictability,...
info_outlineCarl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. You’ll know you’ve entered Stage 4 when every role in your business begins to take on a life of its own. Things start happening without your direct involvement. The pace of the business slows down—but in a good way. You might walk into the office and find it calm, almost quiet. That’s not a bad sign—it’s a sign of growing efficiency. This is a big shift from the hustle of Stages 1 and 2. It’s not that your business is moving slower; it’s that...
info_outlineCarl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. As your business develops, you need to focus on improving the quality of your product or service and building your credentials. While sales remain important—especially early on to keep the cash flowing—your major focus should be developing your core competency. Now, every stage of business has three phases: early, mid, and late. I bring this up because Stage 2 is where most businesses spend the bulk of their time—even the Rolling Stones are still in Stage...
info_outlineYou’re a Interruption Until You Deliver Value
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You are an interruption to your client's day until you bring them value, okay? Like, if you're worried, like, oh, cold calling, I don't know, will they not like it if I cold call? They're not, they're gonna hate it until you give them value.
Yeah, but those emails are kind of intrusive, do I really wanna send them? You're right, if they suck, you're an interruption to their day. Yeah, but my social media, you're right, if you're boring, you're gonna have a boring business. If you don't bring them value, you are an interruption to their day.
So the key is, how do we bring them value, right? There's a very specific and scientific way that you can do that. And the way that you do that is you give them something to admire about you, okay? Think about it, who are the people that you spend your time around? Who are the people that inspire you, okay? They're people that you think will make your life or business better by being around them.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.