Carl-Gould-#70secondCEO-Leaders Create Confident Teams
Release Date: 10/30/2025
Carl-Gould-70secondCEO-Bottom of the Funnel
Carl Gould #70secondCEO
Bottom of the Funnel Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Things that I've noticed is bottom of that funnel results tend to match the top of the funnel activities. In other words, if you're 10% ahead of your goal and you look to your top of the funnel activities, you might say, Oh yeah, you know what, I do. I've got, I've been to 10% more networking events than I normally do. I've had 10% more one-on-ones. I've had 10% more, I went to that extra trade show I don't normally go to, or I stayed...
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Carl-Gould-70secondCEO-Sometimes You Get Lucky
Carl Gould #70secondCEO
Sometimes You Get Lucky Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In sales, yes, there are times when you get the lucky, you get the lucky one, right? We have a franchisee who thought they were calling our competitor. And they said, Oh, I remember the three calls we had, they were so good. Meanwhile, I'm going through my records, I'm like, does anyone have a record of this person? What did we miss? We didn't find out till later that they actually were talking to the competition. They...
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Carl-Gould-70secondCEO-Dont Wait for Problems to Shrink
Carl Gould #70secondCEO
Don’t Wait for Problems to Shrink Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Clients that we have, whenever they complain about sales, I say, Oh, you don't like the sales? You try it. It's the hardest job in any company. It's relentless. Oh, oh, oh, oh. And I know you guys have this question. You wanna know what day it gets easier? I found it on the calendar, in case you were looking. All right? Look up the day called never. It never gets easier. And you say to yourself, oh my gosh, I've been in...
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Carl-Gould-#70secondCEO-Action Every Day Moves You Forward
Carl Gould #70secondCEO
Action Every Day Moves You Forward Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So we come to the middle of the year. You're either out of inspiration, or motivation is struggling, or the activities have been up and down or not as consistent. I saw this great infographic recently, and it says, here's what people think consistency is. And it shows a bunch of glasses, cups, and they're filled right to the top with fluid. And they said, but here's what consistency actually is. And they show the same dozen...
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Carl-Gould-#70secondCEO-Discipline Kicks In When Motivation Runs Out Pt 2
Carl Gould #70secondCEO
Discipline Kicks In When Motivation Runs Out Pt 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We need to put that same level of discipline into our daily activities so that when we do get an inspiration or we do get a motivation, that only fuels the fire. You all probably follow some sport on some level and the top players in the world who do drills before every match or every game. You know, why does a hockey player before a match have to go and shoot the puck 100 times beforehand? They're the best in the...
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Carl-Gould-#70secondCEO-Discipline Kicks In When Motivation Runs Out
Carl Gould #70secondCEO
Discipline Kicks In When Motivation Runs Out Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I'm sure you've heard the statistic by now. 95% of New Year's resolutions are gone by the middle of January, and the rest are gone by the end of January. We have these great ideas, we're inspired. Inspiration's a spark. Inspiration is a daily dose. It's not what carries you through. My son quotes, and I'll paraphrase, my son quotes a line that he hears in the military a lot. He's in the Army, he's in his...
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Carl-Gould-#70secondCEO-Risk Reversal
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Service provider, what, in addition to giving the money back, take 50% of the contract, whatever they paid you and agree to pay them that so they could put it towards a new supplier or a new coach or a new consultant because you wasted their time. If you were in a hotel and you have a bad night or restaurant and a bad meal, don't give them all their money back and then give them enough money to go to your competitor. That's a risk reversal. Okay. So...
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Carl-Gould-#70secondCEO-During Winter Your Customers Will Pay More
Carl Gould #70secondCEO
During Winter, Your Customers Will Pay More Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Taking the chance it doesn't work out and go back into a high risk environment again, right? So again, pricing strategy is really important to build your authority by getting on podcasts and being a panelist, being an influencer. Everyone can have their own TV show now, be an author, but you need to be an authority. And with AI right now, you can write a book during lunch, basically, right? So it doesn't take all...
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Carl-Gould-#70secondCEO-Companies Will Align with You Based on Your Why
Carl Gould #70secondCEO
Companies Will Align with You Based on your Why Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Ocean floor, does that sound familiar? That is a $2 necklace that they charge you 20 bucks for and we pay $18 for the story and $2 for the necklace. So having a good why and a good story is a good compliment to your how, but you gotta have the how. The how allows you to have premium pricing, okay? And that's where we need to be the authority. In winter, this will sound counterintuitive, but during winter, your...
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Carl-Gould-#70secondCEO-For the Next 5 Years Win on The How
Carl Gould #70secondCEO
For the Next 5 Years Win on The How Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. There's a lot of enterprise value reasons for doing it, but more so, how'd I do on that? So far, I am reading right off the script, which is holding up the cards over there. But you will win on the how. Here's a good example. Uber. Uber is the best example of winning on how that I've ever seen. They took a whole bunch of technology that already exists, put it on an app, and handed it to you, and say, you get to be the...
info_outlineHi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Some confidence, they go to moderate to high confidence, and they go to high confidence.That's your job. Your job's on the top row. As their leader, their trainer, their coach, you need to make sure that they start out here and end up there.
If they are not high confidence, then you can't trust them to make the right decisions or the right course correction as it goes along. And you'll always be drawn back into it. So your job is to make sure they go from low commitment to high commitment.
So the more specific you can be, the more that they get training, the more they get SOPs, the more they get instruction, and the more that they know what right looks like,the more their confidence level will go up.If you get to that green quadrant and they are still a hot mess, or they still can't make decisions as a team, that's on you.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.