Carl-Gould-#70secondCEO-During Winter Your Customers Will Pay More
Release Date: 12/05/2025
Carl-Gould-#70secondCEO-They Pay You Because They Think You’re the Best
Carl Gould #70secondCEO
Carl Gould here with your #70secondCEO - just a little over a minute investment every day for a lifetime of results. They're not going to pay a whole bunch of money on the off chance you're good. They're going to think you're really good already. They're going to think, and by the way, if you fire them, guess what they lose? You, and they think you're the best option, right? That's why I was in a position one time in my landscaping company where I was in a position where I had to give back the guarantee, but if I gave him back the check then I was walking off the job and he had two days...
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Carl-Gould-#70secondCEO-Pricing Is a Filter
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Wouldn't it be nice to know and be able to categorize your clients based on their pricing? So I offer a success fee option and I offer a retainer option. Remember I said before that if the industry's sideways you gotta give something for free and you gotta bundle, right? And you say, well how am I gonna know where the industry is? You're not. You're gonna offer a menu of pricing and you're gonna let your clients are gonna tell you based on where they buy where...
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Carl-Gould-#70secondCEO-Stop Pricing Yourself Into Invisibility
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. A year, that means you're one in 600 people. That is 10 million or more, and we need to walk into a building that has 12,000 people in it to meet a peer. What we do is not easy, right? So you're doing all of this work only to price yourself to where you're invisible. That's got to change. It is unacceptable to me that you sit down with a client, you're as knowledgeable as you are, you teach them everything they need to know, and they get up and go buy from...
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Carl-Gould-#70secondCEO-What Are the 7 Stages of Business Growth?
Carl Gould #70secondCEO
What are the 7 Stages?. Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So what are these 7 stages? We've been talking about them a lot already. Let me give you an overview of each of the 7 stages before we get more into it. Stage one is the strategic planning stage. This is where your dream is born, you're going to focus on the direction, the planning of your company, you're going to sell your business first, then you're going to create it. Well, what the heck does that mean? Have you ever heard of a...
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Carl-Gould-#70secondCEO-Your Role Needs More Than a Job Description
Carl Gould #70secondCEO
Your Role Needs More Than a Job Description Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Questions that we ask is, we ask this of our clients and we'll say, does everybody in the company hold the credentials for the job that they perform? You know what the majority of the answer is for most people in most companies? No. So if you are the bookkeeper, you use QuickBooks Online or some other NetSuite or some other financial software. Have you taken all the certifications that the software offers? The answer is,...
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Carl-Gould-#70secondCEO-Capability Builds Respect—and Truth
Carl Gould #70secondCEO
Capability Builds Respect—and Truth Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Not as important, but it is very important, especially in a commercial setting, to respect. Can you handle the task at hand, right? So whatever your title is, can you handle the job that you say you can do? Here's why that's important. Because if I don't respect you, I won't bother telling you the truth. I won't bother bringing things to you because you can't handle it. Why would I bring a problem to you if you can't handle it,...
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Carl-Gould-#70secondCEO-Finding Rapport When You Have “Nothing in Common”
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. And you can't find something in common, it's painful. You meet somebody. Hey, how are you? Nice to meet you. Oh, yeah, I'm Carl. How are you doing? Oh, good to meet you. Oh, yeah, it's your first time at this? Yeah, great, cool. So you into sports? Nah, not much of a sports person. Oh, oh, OK. So what are some of your hobbies? You know, I don't have a lot of hobbies, so I'm just more of a stay-at-home kind of person. Now, that's just two sentences. How hard...
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Carl-Gould-#70secondCEO-The Power of Saying Yes First pt 2
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. If somebody asks you, do you golf? Do they actually care if you golf? No. What is it they want to talk about? Golf! And what do you think they were about to tell you after you say yes? Some story that you don't want to hear about their golf weekend. Right?: Okay. I get it. You don't want to listen to it. But if you say no, they cannot find something with you. So your answer is yes. Every time. As long as you have a reference for it. I'm not suggesting you lie...
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Carl-Gould-#70secondCEO-The Power of Saying Yes First
Carl Gould #70secondCEO
The Power of Saying Yes First Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. You have to use this word first. And here's the word. The word is yes. So what's the word? OK, everyone this time, what's the word? OK, so we're going to try it out. Hey, do you golf? Some of you are like, well, I don't know if it's called golf. Like, I went to the miniature. All right, we're going to try it again. Ready? We'll review the training. I'm going to ask you a question. You have only one answer. OK, here it comes. Do...
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Carl-Gould-#70secondCEO-Respect Comes From Knowing Whose Goals Matter
Carl Gould #70secondCEO
Respect Comes From Knowing Whose Goals Matter Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. We need two things going at the same time at a high level, and they are trust and respect. So trust we defined as having common goals or interests. So there you are, you're talking to another person, whose goals or interests matter? Yours or theirs? Who thinks it's yours? Like, it's really important that everyone knows what I like to do so they can talk about it when I want to talk about it. Or theirs? Not a trick...
info_outlineDuring Winter, Your Customers Will Pay More
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Taking the chance it doesn't work out and go back into a high risk environment again, right? So again, pricing strategy is really important to build your authority by getting on podcasts and being a panelist, being an influencer.
Everyone can have their own TV show now, be an author, but you need to be an authority. And with AI right now, you can write a book during lunch, basically, right? So it doesn't take all that long for you to put out a book, should all have one, you know, there's a number of people in here that can help you with that, but AI will help you build a book pretty quickly. Make sure you have authority pieces.
You don't write articles anymore, you have a newsletter, right? You know, you don't put out little pamphlets, you go through Amazon and they're eBooks now, right? But build your authority, right? Also, one of the ways to prove, going quickly for time, are we doing okay? Any questions so far? Okay, all right. So we live in a world where consumers can sniff out whether you are being convenient or committed. And what I could tell you is, by and large, most of you, whatever guarantee you have right now for your clients, it sucks and it screams convenience.
Oh, it doesn't work out, I'll just give you your money back.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.