131: A Discussion on Promotion and Production in CCIs

Catalyst is a Creative Industries podcast, from Chapman University. Each episode features Chapman students who have completed a Podcasting course through the Center for Creative and Cultural Industries at the university. Students who had no podcasting experience or technical ability in the genre before taking the course were able to contribute all the segments to Catalyst this season with the goal being that they will take this ‘hands-on’ experience and carry it over to the launching of their very own series. Each episode of Season 14 will feature one to two different interviews conducted by CCI students, exploring different aspects of the Creative and Cultural Industries.

In our first segment of Catalyst this week, Madison Charbonneau sits, down with Jaiden Reilly, Marketing Coordinator at Makeup Eraser. They discuss how Jaiden began her journey as an intern at Makeup Eraser while attending Loyola Marymount University, later turning that opportunity into a full-time position after graduation. Now, as Marketing Coordinator, she manages content creation across Instagram, TikTok, and the company’s website while collaborating with teams throughout the brand to bring its vision to life. Madison and Jaiden also dive deep into the creative process behind brand-aligned content, the importance of collaboration, and the realities of working in marketing and social media. Finally, Jaiden reflects on how she landed her dream job and what her day-to-day work looks like in the fast-paced beauty world, and offers practical tips for students and recent graduates about how to stand out, build a personal brand, and translate passion into a career.

We conclude Catalyst this week learning about what it is like to be an Associate Producer at NBC Universal, when Ella Deiner brings us an interview with Caylen Greenberg. Caylen talks about her path into the film industry—from her first experience behind a camera to her current role at one of the world’s leading media companies. Caylen shares how her early curiosity for filmmaking evolved into a professional pursuit, beginning with her decision to attend film school. She reflects on the internships that gave her hands-on experience and opened doors in the industry, as well as the professors and projects that helped her grow as a storyteller and creative. They also discuss Caylen’s current work as an Associate Producer, where every day brings new challenges and opportunities. They wrap up with a look at the variety of projects Caylen manages, the skills that have helped her succeed, and the thrill of seeing her work out in the world, including lessons learned, obstacles overcome, and her long-term goals in the film industry.