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From Academia to Independence — with Shabnam Ghazizadeh, MD (Ep. 286)

Beauty and the Biz

Release Date: 11/28/2024

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Hello, and welcome to "Beauty and the Biz," where we’ll discuss going from academia to independence. Additionally, we’ll discuss the general business and marketing side of plastic surgery.

As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today’s episode titled, “From Academia to Independence — with Shabnam Ghazizadeh, MD.”

 
 

Hello, and welcome to "Beauty and the Biz," where we’ll discuss functional cash pay in Mexico. Additionally, we’ll discuss the general business and marketing side of plastic surgery.

As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today’s episode titled, “Functional Cash Pay in Mexico — with Dr. Gabriel Garza Martínez.”

 
 

Hello, and welcome to "Beauty and the Biz," where we’ll discuss functional cash pay in Mexico. Additionally, we’ll discuss the general business and marketing side of plastic surgery.

As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today’s episode titled, “Functional Cash Pay in Mexico — with Dr. Gabriel Garza Martínez.”

From Academia to Independence — with Shabnam Ghazizadeh, MD (Ep. 286)

Obviously, the journey from academia to private practice isn’t always a straight line. Instead, it’s a bold leap of faith.

Without a doubt, Dr. Ghazizadeh, a young facial plastic surgeon, took that leap. As a result, she is carving her own path in the world of private practice in one of the most saturated markets in the country—Newport Beach, CA.

Then, after completing her rigorous training, Dr. Ghazizadeh transitioned out of academia. Then, she joined an established private practice as an associate. Correctly, she believed this was an opportunity to build her cosmetic practice with the flexibility and creativity she longed for.

However, growth takes time. Additionally, to gain more surgical experience and supplement her income while building her practice, she made another savvy move. Specifically, she began moonlighting at Kaiser Permanente. As a result, this gave her the opportunity to hone her surgical skills, see more cases, and maintain financial stability—all while steadily growing her own patient base.

Furthermore, this arrangement allows her to benefit from an existing infrastructure. Moreover, it helps her build her personal brand and patient following, while being a mom to two young kids. Phew!

P.S. How well are you leveraging your practice assets?

Specifically, I’ve created a quick, 7-question quiz to help you find out. To be sure, this isn’t just any quiz—it’s designed specifically for plastic surgeons to measure how effectively your practice retains patients, drives referrals, and maximizes their lifetime value.

Additionally, here’s why you’ll want to take this quiz (if you haven’t already):

  • Firstly, discover hidden opportunities to boost your revenue and grow referrals.
  • Secondly, benchmark your retention and referral strategy against industry best practices.
  • Thirdly, receive personalized insights to help you turn patient loyalty into a steady stream of new revenue.

Finally, it’ll take less than 2 minutes, and your results (which I will share with you next week) could reveal key opportunities you’ve been missing.

What's-your-practice's-retention-and-referral-score

Practice Growth Resources:

Enjoy!

Catherine Maley, MBA

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Visit Dr. Ghazizadeh's website

 

Catherine Maley, MBA:

Everybody that’s going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.

Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."

 

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