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Can AI Help or Hurt Your Cosmetic Practice? — with Clark Mackey (Ep. 305)

Beauty and the Biz

Release Date: 04/11/2025

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Hello, and welcome to "Beauty and the Biz," where we’ll discuss if AI can help or hurt your cosmetic practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery.

As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today’s episode titled, “Can AI Help or Hurt Your Cosmetic Practice? — with Clark Mackey.”

First of all, AI is everywhere.

But specifically, what does it mean for your practice?

To find out, listen to this episode of "Beauty and the Biz." 

Here, I talk with Clark Mackey.

Importantly, he’s a certified Google Partner.

Also, he has 20 years of digital marketing experience.

Together, we break down how AI affects plastic surgery practices.

Specifically, you’ll learn:

  • First, how AI affects your website traffic
  • Then, how it impacts patient leads and reviews
  • Also, how it can save you time and money
  • However, how using it wrong can hurt patient trust
  • Finally, what tools you can start using this week

Clearly, this isn’t just theory.

Instead, these are real strategies.

Undoubtedly, they help you stay relevant.

Additionally, they help you grow.

Ultimately, they help you earn more.

Can AI Help or Hurt Your Cosmetic Practice? — with Clark Mackey (Ep. 305)

Enjoy!

Catherine Maley, MBA

Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!

Visit Mr. Mackey's website

Catherine Maley, MBA:

Everybody that’s going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.

Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."

 

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