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Building From Scratch — with Claire Melancon, MD (Ep. 302)

Beauty and the Biz

Release Date: 03/19/2025

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Hello, and welcome to "Beauty and the Biz," where we’ll discuss building a practice from scratch. Additionally, we’ll discuss the general business and marketing side of plastic surgery.

As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today’s episode titled, “Building From Scratch — with Claire Melancon, MD.”

First, what does it take to successfully launch and scale a private plastic surgery practice? Next, how can you overcome unexpected challenges along the way?

In this week’s episode of the "Beauty and the Biz Podcast", I talk with Dr. Claire Melancon. She’s a facial and reconstructive surgeon with private practices in Uptown New Orleans and Mandeville, LA.

Dr. Melancon shares her incredible journey, including:

✅ First, transitioning straight from fellowship in Houston, TX, to starting her own practice in her hometown.
✅ Then, choosing an upscale location for her office, next to Starbucks and a Pilates studio.
✅ Additionally, overcoming construction delays, a hurricane, and giving birth to twins—all within three years!
✅ Finally, key lessons learned in staffing, leadership, and maintaining low overhead while growing.

If you’ve ever wondered what it truly takes to build and scale a successful plastic surgery practice, this episode is packed with valuable insights. You don’t want to miss it.

Furthermore, if you’re wondering how to face the real challenges of opening and growing your own practice, this episode is filled with essential strategies and tips.

Building From Scratch — with Claire Melancon, MD

P.S. Ready to Scale Your Practice?
Top plastic surgeons don’t leave their growth to chance. Instead, they use proven business strategies that attract high-value patients, boost conversions, and maximize profitability.
I’ve helped leading plastic surgeons nationwide transform their practices into profitable, scalable businesses. Therefore, I can help you do the same.
Book Your Growth Strategy Call Now before your competitors do!

P.S. If you’re ready to streamline your practice, attract premium patients, and increase profitability—all while working smarter, not harder.

Enjoy!

Catherine Maley, MBA

⬇️ FREE BOOK:

📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H

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P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.

P.S. If you need someone to bounce ideas off of, let’s talk. I can offer you different perspectives that give you more clarity.

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Visit Dr. Melancon's website

Catherine Maley, MBA:

Everybody that’s going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.

Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."

 

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