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Does an MD Need an MBA? — with Cory S. Goldberg, BSc, MD, MASc, FRCS(C), FACS, MBA (Ep.290)

Beauty and the Biz

Release Date: 12/27/2024

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Hello, and welcome to "Beauty and the Biz," where we’ll discuss the topic of "does an MD need an MBA?" Additionally, we’ll discuss the general business and marketing side of plastic surgery.

As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today’s episode titled, “Does an MD Need an MBA? — with Cory S. Goldberg, BSc, MD, MASc, FRCS(C), FACS, MBA.”

 
 

Hello, and welcome to "Beauty and the Biz," where we’ll discuss functional cash pay in Mexico. Additionally, we’ll discuss the general business and marketing side of plastic surgery.

As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today’s episode titled, “Functional Cash Pay in Mexico — with Dr. Gabriel Garza Martínez.”

 
 

Hello, and welcome to "Beauty and the Biz," where we’ll discuss functional cash pay in Mexico. Additionally, we’ll discuss the general business and marketing side of plastic surgery.

As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today’s episode titled, “Functional Cash Pay in Mexico — with Dr. Gabriel Garza Martínez.”

Stop Discounting! — with Catherine Maley, MBA

First, a Master’s in Business Administration (MBA) provides skills in financial management, marketing, strategic planning, and leadership. Moreover, these skills can increase efficiency while maximizing practice profits. Furthermore, an MBA can help create a smooth-running practice with motivated, high-performing staff.

In short, should you head back to night school to add an MBA degree to your CV?

Specifically, this week’s "Beauty and the Biz" Podcast guest holds both MD and MBA degrees, so we’ll let him answer that question.

Additionally, Dr. Cory Goldberg, a Royal College-certified plastic surgeon with advanced training in craniofacial surgery at the University of Southern California and Cedars-Sinai Hospital, completed an executive MBA. Specifically, he pursued the degree to develop non-hospital surgical facilities for Ontario while also consulting with pharmaceutical companies on business development.

Now, in private practice in Toronto, Canada, Dr. Goldberg brings a unique perspective. Importantly, he shared his insights on:

  • Transitioning from public to private practice and the challenges involved.
  • The entrepreneurial journey of building non-hospital surgical facilities.
  • Balancing cosmetic and reconstructive surgery for comprehensive patient care.

Finally, this conversation is not just about his personal journey. It also explores strategic approaches to practice expansion, understanding market trends, and the impact of an MBA on surgical practice management.

Does an MD Need an MBA? — with Cory S. Goldberg, BSc, MD, MASc, FRCS(C), FACS, MBA (Ep. 290)

P.S. While you were in training to become a surgeon, I was in business school getting my MBA so I can easily map out the business and marketing side of your plastic surgery practice for you, so it runs like a well-oiled machine. Click here for a complimentary strategy call and let’s talk.

Enjoy!

Catherine Maley, MBA

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Catherine Maley, MBA:

Everybody that’s going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.

Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."

 

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