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Young Practice, Big Results: Here’s How He Did It — with Carson Williams, MD (Ep. 315)

Beauty and the Biz

Release Date: 06/27/2025

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Hello, and welcome to "Beauty and the Biz," where we’ll discuss how Carson Williams, MD made his young practice realize big results and here’s how he did it.

Additionally, we’ll discuss the general business and marketing side of plastic surgery.

As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits.

Young Practice, Big Results: Here’s How He Did It

So how does a young plastic surgeon triple surgical volume in just one year?

Luckily, you’ll find out in this week’s episode of "Beauty and the Biz." Specifically, I speak with Dr. Carson Williams MD, a facial plastic surgeon based in Leawood, Kansas.

Clearly, he’s scaling his practice with strategy, speed, and precision.

In this episode, Dr. Williams reveals how he:

  • First turned a slow practice with only 1–2 surgeries per week into a growing clinic
  • Then tripled surgical volume in just one year
  • Next grew from $250K per year to consistent high revenue months
  • Finally dropped insurance to reclaim his schedule and improve profits

Additionally, he shares what surprised him most about hiring staff and building team culture.

Importantly, he explains why trust matters even more than marketing in a competitive metro suburb.

Ultimately, if you want to grow a thriving aesthetic practice — regardless of age or location — this episode is for you.

After all, Dr. Williams didn’t buy his results. He built them with intention, discipline, and execution.

Above all, his approach can save you years of wasted time.

 

💡 Don’t Wait to Train Your Staff
Meanwhile, every week you delay is a week of missed opportunities.
So train your team now with our proven conversion toolkit.
👉 Click here to get it today

Enjoy!

Catherine Maley, MBA

Practice Growth Resources:

Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!

Visit Dr. Williams' website

Catherine Maley, MBA:

Everybody that’s going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.

Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."

 

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