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The 10 Most Powerful Business Lessons — with Catherine Maley, MBA (Ep. 300)

Beauty and the Biz

Release Date: 03/06/2025

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Hello, and welcome to "Beauty and the Biz," where we’ll discuss the 10 most powerful business lessons. Additionally, we’ll discuss the general business and marketing side of plastic surgery.

As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today’s episode titled, “The 10 Most Powerful Business Lessons — with Catherine Maley, MBA.”

Finally, we’ve hit 300 episodes! To celebrate, I’m revealing the 10 most powerful business lessons from top plastic surgeons.

Over time, I’ve discovered what sets thriving, multimillion-dollar practices apart. Instead, some struggle to grow. Clearly, the difference comes down to strategy.

In this milestone episode, you’ll learn:

  • First, the mindset shifts that 7- and 8-figure surgeons swear by.
  • Next, how to attract high-value patients and convert more consultations.
  • Finally, the leadership, marketing, and business systems that create lasting success.

Here’s a preview:

Lesson #3: The Best Practices Have the Best Teams

Undoubtedly, top surgeons don’t just hire employees. Instead, they build a high-performing team that drives revenue.

Specifically, they:

  • First, hire slow and fire fast. Toxic staff can destroy a business.
  • Then, train their team like a sales force. Every touchpoint must build patient trust.
  • Finally, incentivize performance. Motivated staff help grow the practice.

Clearly, your team should be an asset, not a liability.

In fact, a well-trained staff can double your revenue—without spending more on marketing.

So, are you ready for the rest? Listen now!

The 10 Most Powerful Business Lessons — with Catherine Maley, MBA

P.S. Ready for the Next Growth Level?
The most profitable and in-demand plastic surgeons don’t just “hope” their practice grows—they implement proven business strategies that attract high-value patients, increase conversions, and maximize profitability.
I’ve helped top plastic surgeons across the country transform their practices into scalable, high-revenue businesses—and I can do the same for you.

Book your Growth Strategy Call now before your competition does!

Enjoy!

Catherine Maley, MBA

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Catherine Maley, MBA:

Everybody that’s going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.

Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."

 

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