Why the Next 12 Months Will be Harder for Cosmetic Lead Gen — with Catherine Maley, MBA (Ep. 324)

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Next week, I’ll show how these strategies fit into a bigger retention and referral system.
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Why the Next 12 Months Will be Harder for Cosmetic Lead Gen — with Catherine Maley, MBA

Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

Why the Next 12 Months Will be Harder for Cosmetic Lead Gen

In summary, this new episode of the “Beauty and the Biz” podcast explains why cosmetic practice lead gen will get harder over the next 12 months.

Additionally, it is becoming more expensive.

Here are two major reasons you should act now:

AI leveled the playing field
First, competitors—even solo injectors—can create pro-level blogs, ads, videos and social posts in minutes.
Furthermore, the cost is almost zero.
Also, they can look and sound like national brands without hiring agencies or paying for production.

Consequently, the speed and volume of their content floods the market.
Therefore, if you don’t match their pace, your practice risks becoming invisible.

Organic reach is dropping fast
Similarly, social platforms like Instagram, Facebook and TikTok prioritize paid ads.
Thus, fewer of your followers see your posts unless you boost them.

Likewise, Google search also pushes ads, maps and “People Also Ask” above organic results.
Accordingly, ranking where patients click is harder than ever.

Ultimately, chasing new leads will always matter.
However, it’s no longer the most reliable growth strategy.

Finally, only one practice per market gets access to the solution I’ll share.
Hence, join now for the 5 Fixes Checklist and see how to grow without more staff or ad spend.

[Join the Waitlist + Get the 5 Fixes Checklist]

Enjoy!

Catherine Maley, MBA

Practice Growth Resources:

• Convert Consults with The Converting Academy
• Retain Patients with KiSS Loyalty Club
• Cosmetic Practice Vault Library
• Schedule Your Practice Growth Strategy Review

 

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Catherine Maley, MBA:

Everybody that’s going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.

Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."

 

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