Moonlighting as a Growth Strategy — Jennifer Murdock, MD (Ep. 347)

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Jennifer Murdock, MD, shares her cosmetic surgery growth strategy which involved moonlighting for other practices.

Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

Moonlighting as a Growth Strategy

Why this surgeon learned how to build before momentum kicked in

First, the "Moonlighting as a growth strategy" podcast explores what it really takes to build a sustainable aesthetic practice before momentum arrives.

In this episode of "Beauty and the Biz," I sit down with Dr. Jennifer Murdock. As a board-certified facial plastic surgeon in Miami, she chose a deliberate and patient approach to growth.

Notably, Dr. Murdock openly shares a reality many young surgeons experience but rarely discuss.

Early in her career, she moonlighted at other practices. At the same time, this approach allowed her to maintain financial stability. Meanwhile, she slowly built her own reputation. Additionally, she developed a referral base and patient trust in one of the most competitive aesthetic markets in the country.

Rather than a fallback, moonlighting became a strategic growth strategy.

 

 

During the conversation, we discuss what that phase actually looked like. Importantly, we also explore why it mattered.

In this episode, you’ll hear:

• How she evaluated risk vs. stability early on
• Why ego can sabotage long-term practice ownership
• The mindset shift required when you’re building before you’re “busy”
• How patience, consistency, and standards compound over time

Overall, this is a practical and honest conversation about practice building. Ultimately, it’s the kind surgeons wish they had heard earlier in their careers.

If you’re navigating growth, uncertainty, or the uncomfortable in-between phase, this episode will resonate deeply.

👉 Now, listen to "Moonlighting as a growth strategy" and learn the long game that actually works.

P.S. Importantly, most surgeons quit or overextend during this stage. Here, Dr. Murdock explains how to stay solvent, grounded, and focused while building something that lasts.

P.S. Now is the best time to get an objective second set of eyes on how your practice is really operating.Especially then, this matters before habits harden and the year fills up.

If you want clarity on where structure, conversion, or accountability could improve results, you can request a Practice Growth Strategy Review here:

 

 

Enjoy!

Catherine Maley, MBA

Practice Growth Resources:

• Convert Consults with The Converting Academy
• Retain Patients with KiSS Loyalty Club
• Cosmetic Practice Vault Library
• Schedule Your Practice Growth Strategy Review

 

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Catherine Maley, MBA:

Everybody that’s going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.

Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."

 

Visit Dr. Murdock's website

 

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